How Aligned Is the Look and Feel of Your Brand?

How Aligned Is the Look and Feel of Your Brand?

Engaging, confident, and authentic brands are more successful at reaching their ideal customers. By being intentional with how you approach your visuals and voice, you will develop a clear foundation for your brand—a foundation that feels genuine and true to your vision. If you come from a place of resonance instead of dissonance, your brand will reflect that, and that will help you feel more confident and comfortable in how you present your brand to the world.

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The Best Time to Write a Blog Post

Have you ever wondered when the best time is to write a blog post? When are you at your creative peak? While it may differ from person-to-person, I've come across the advice many times to write first thing in the morning, and it works best for me. Write in the morning before you do anything else and before the day can get to you. It's a similar notion to "exercise in the morning before your body realizes what's going on." This may not be an easy habit to start, though. Most people aren't getting the quality of sleep they should, so waking up with enough time to coherently write a few thoughts probably seems like a joke.

However, you'll be surprised what comes out. I've done it two ways: gotten coffee and gone to the computer -or- used an app on my phone without even leaving bed. Be careful, though. Don't be tempted to check Facebook or check email. I have a bad habit of leaving my work email open on my laptop, inviting me to tackle the never-ending barrage of new mail. Learning to control the urge will take time but feel refreshing in the end.

What if you take an hour...or 15 minutes even... to clear your mind and sort through a few ideas? Get your worries and stresses out first. Clear them away so you can think bigger. Have a section of your notebook/word document/online journal for personal thoughts and for the thoughts you want to share with the world (i.e. your blog post drafts).

Steps for writing in the morning: 1. Commit to a specific amount of time each morning 2. Choose how you'll write (computer, phone app, journal) 3. Choose your location (free from distractions) 4. Set an alarm for your time limit and don't stray from writing

Try it for one week and see what kind of results you get. I was very surprised! Blogging will be much easier when you have a collection of drafts and ideas ready to go.

Recommended phone apps with website access + syncing: Diaro 3 Evernote

If your experiment fails: The true best time to write is ANY time, as long as you're writing daily. Schedule it in.

Bonus Tip: Use a small notebook or phone app to collect thoughts as the day goes. Inspiration will strike at any time, so be ready to collect your thoughts, conversations and questions to use later!

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Danielle Zeigler

I’m an SEO specialist + digital marketing strategist with over 14 years experience in the industry. I’m here to tell you it IS possible to tackle your marketing with authenticity, grace and ease, and still get results.⁠

I work with passionate business owners and marketing directors who are 𝘁𝗶𝗿𝗲𝗱 𝗼𝗳 𝘁𝗿𝘆𝗶𝗻𝗴 𝘁𝗼 𝗱𝗼 𝗔𝗹𝗹 𝗧𝗵𝗲 𝗧𝗵𝗶𝗻𝗴𝘀 and spreading their efforts too thin. They want to know what's working, what's not working, and where they should really be spending their time and money.⁠

But I'll be honest- I'm not here for the people chasing vanity metrics. My philosophy is grounded in 𝗽𝗲𝗼𝗽𝗹𝗲-𝗳𝗶𝗿𝘀𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 and what I've dubbed #SEOwithSoul. I don't believe in hacks and "beating algorithms" as a long term strategy.⁠