How Aligned Is the Look and Feel of Your Brand?

How Aligned Is the Look and Feel of Your Brand?

Engaging, confident, and authentic brands are more successful at reaching their ideal customers. By being intentional with how you approach your visuals and voice, you will develop a clear foundation for your brand—a foundation that feels genuine and true to your vision. If you come from a place of resonance instead of dissonance, your brand will reflect that, and that will help you feel more confident and comfortable in how you present your brand to the world.

Read More

5 Simple Steps to Spring Clean Your Site (& Convert More Clients)

5 Simple Steps to Spring Clean Your Site (& Convert More Clients)

You don’t need a new site, you just need to clean up what you already have! Learn how to take small simple steps to audit, update, and cleanse your website, so you can attract and convert more of your IDEAL clients. These 5 tips will help you make the most of what you already have, while helping convert more visitors into followers and customers.

Read More

How to Choose the Right Colors for Your Brand

The psychology behind how colors make us feel is one of my favorite business + psychology topics. In college, I wrote a research paper about it for one of my marketing courses and have been obsessed ever since. The first branding I started with a few years ago consisted of blues, greens and light brown. It had an earthy, fresh feeling to it.

When I rebranded last year, I kept the blue, but went with shades of coral and pink to give it a more feminine touch. While my business was still related to wellness, it had taken more of a business turn, so my branding changed slightly to reflect that (and my target market).

Why should you put thought into choosing the right colors for your brand?
  • 92.6% of people put most importance on visual factors when choosing a product
  • Color increases brand recognition by up to 80%
  • Color can improve readership by 40%
  • Color can improve comprehension by up to 73%

 

I like how this infographic mixes in a few facts in addition to the feelings associated with colors. Plus, it adds global meaning, which is especially important if you have an online business. It's much easier to reach a global market than it used to be, so you should know what message you're giving off.

how do colors affect purchases

I like how this infographic gives specific examples, such as red being popular in fast food restaurants and for impulse buyers.

Blue and green are popular among health coaches and wellness businesses because they make viewers think of the earth, nature, freshness, peace, green vegetables, and so on.

The Psychology of Color Break Down:

Red: Exciting, energizing, hot, passionate, impulsive, dramatic, aggressive, dangerous

Orange: Fun, happy, active, friendly, loud, whimsical

Yellow: Joyful, stimulating, surprise, friendly

Brown: Earthy, grounded, steady, natural, durable

Black: Powerful, sophisticated, elegant, nighttime, sober, depression, death, mourning

Gray: Classic, corporate, professional, reserved, basic

White: Pure, clean, innocent, bright, clinical, cold

Blue: Calm, peaceful, water, clean, classic, strong

Green: Natural, healthy, life, growth, spring, renewal

Teal: Serene, cool, tasteful, sophisticated, confident

Purple: Spiritual, mysterious, creative, thoughtful, enchanting

Pink: Feminine, soft, sweet, delicate, compassionate, playful

See a full spectrum here.

 

Did you think about the colors you were choosing for your brand?

2 Comments

Danielle Zeigler

I’m an SEO specialist + digital marketing strategist with over 14 years experience in the industry. I’m here to tell you it IS possible to tackle your marketing with authenticity, grace and ease, and still get results.⁠

I work with passionate business owners and marketing directors who are 𝘁𝗶𝗿𝗲𝗱 𝗼𝗳 𝘁𝗿𝘆𝗶𝗻𝗴 𝘁𝗼 𝗱𝗼 𝗔𝗹𝗹 𝗧𝗵𝗲 𝗧𝗵𝗶𝗻𝗴𝘀 and spreading their efforts too thin. They want to know what's working, what's not working, and where they should really be spending their time and money.⁠

But I'll be honest- I'm not here for the people chasing vanity metrics. My philosophy is grounded in 𝗽𝗲𝗼𝗽𝗹𝗲-𝗳𝗶𝗿𝘀𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 and what I've dubbed #SEOwithSoul. I don't believe in hacks and "beating algorithms" as a long term strategy.⁠

How to Choose a Target Market

You have great ideas and skills to match, but you're thinking, "Why exclude anyone who can benefit even slightly from my services? There are so many people who need help!" First of all, congratulations on recognizing your passions and becoming an entrepreneur! Second, you can't help everyone, but you can get really good at helping a select group. A target market will give you a clear focus and make your marketing easier. You'll become an expert in your field. Plus, you can build up a network of colleagues in your industry (health coaching, graphic design, etc.) who specialize in something different. Build a referral network.

Reasons to narrow your target market:

+ You'll eliminate some of your competition. + Research will be easier (both to find clients and to help clients). + You'll be able to focus your marketing materials, blog posts and newsletters more easily if you know who you're writing for. + You'll get to know this group's specific problems intimately and become an expert. (Tip: You'll be able to charge more if you specialize.)

Questions to ask yourself:

+ What groups are you already part of? (Spiritual, hobby, organizations or other specific groups.) + What health issue or life obstacle have you overcome? + Do you have a specific passion close to your heart? Maybe a family member or close friend has dealt with a life-changing event. + What industries have you worked with in the past? What expertise do you already have?

Beginning steps to choose a target market:

+ Write down 3 target market ideas, with at least one being somewhat larger than the others. Is there any overlap? For example, "Young Women" and "New Mothers." You may want to try targeting "Young First-Time Mothers" + Do your research. Is there a need in those markets? Can you solve a problem for them? + Make a list of where you can find this group. You want to hang out where your target market is, not where your competition and colleagues are. This includes both in-person and online locations, such as the local yoga studio or an online forum.

Get to know your target market:

+ Can they afford your services? + What problems do they face? + What do they fear? + What goals and dreams do they have? + How do they spend their leisure time? Careers?

Answering these questions will give you a great start. Now it's time to start connecting! Get over to that yoga studio, local park or online forum.

Remember: There's nothing wrong with starting where you are and adapting later. This goes for marketing in general, too! Check in with yourself every 3 months and make sure this is the path you want to be on. Check your Google Analytics to see who you're attracting with your website. Don't know about Google Analytics? We'll get to that later :-)

Comment

Danielle Zeigler

I’m an SEO specialist + digital marketing strategist with over 14 years experience in the industry. I’m here to tell you it IS possible to tackle your marketing with authenticity, grace and ease, and still get results.⁠

I work with passionate business owners and marketing directors who are 𝘁𝗶𝗿𝗲𝗱 𝗼𝗳 𝘁𝗿𝘆𝗶𝗻𝗴 𝘁𝗼 𝗱𝗼 𝗔𝗹𝗹 𝗧𝗵𝗲 𝗧𝗵𝗶𝗻𝗴𝘀 and spreading their efforts too thin. They want to know what's working, what's not working, and where they should really be spending their time and money.⁠

But I'll be honest- I'm not here for the people chasing vanity metrics. My philosophy is grounded in 𝗽𝗲𝗼𝗽𝗹𝗲-𝗳𝗶𝗿𝘀𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 and what I've dubbed #SEOwithSoul. I don't believe in hacks and "beating algorithms" as a long term strategy.⁠