Sunday Link Love: Handling Writer's Block, Using Yoast in Wordpress + Boosting Newsletter Subscribers

Sunday Link Love is a series of helpful marketing and entrepreneur lifestyle resources from around the web, plus a few insights into my behind-the-scenes life. On my mind... The past few weeks have been all about the ebb and flow of energy for me.

What I'm loving... The warmer weather! Even while living in Florida I was somehow vitamin D deficient, so you bet I've been enjoying soaking up the sun lately.

Reading... On Monday I started Whole: Rethinking the Science of Nutrition, by T. Colin Campbell (co-author of The China Study published a few years ago). I haven't read a book about nutrition in awhile, so I'm enjoying the reminders. Just like The Sleep Revolution that I finished last week, I've read similar books before but need a reminder every so often.

Anticipating... Heading to Florida on the 28th for the first non-work or family related vacation I've had in a long time!

Learning... I had another inspiring session with my business coach this week. The biggest lesson from my session was around value messaging for my services. My clients pay me for my experience and results, not for my hours.

Now, on to this week's round up!

Marketing + Entrepreneur Lifestyle Round-up:

» Consistently writing great content for your blog and business definitely has its challenges! I know I've struggled with this in the past, and it can often lead to self-doubt and mental blocks.  These four great writing tricks will help you get out of your head and start writing.

» Struggling to get more clients? Read about how to use the fundamentals of online marketing to build a sales funnel. You'll be bringing in clients on autopilot!

» Choosing a name for your blog can be hard! Here are great tips on how to choose the perfect blog name (plus a free editable style guide template).

» Speaking of starting a blog, read this first: 13 myths you believe about launching your blog & online business (but never should) - trust me you won't regret it!

» In the online business world, your subscribers are key to your success. Maya shares amazing tips on authentically boosting your newsletter subscribers into a healthy and thriving email list filled with people who love your message.

» Looking to better use Yoast settings on with your Wordpress site? Check out this guide on how to use Yoast SEO in Wordpress Pages and Posts.

» Being an introvert in an extrovert-favored world can be exhausting, and you know I'm all about promoting self-care! Kayla shares how she's managing her energy levels as an introvert.

» Ever wonder how you can create a workbook to share and help your readers? Read this post will definitely help you get started on the right track.

 

My life lately according to Instagram...

[embed]https://www.instagram.com/p/BS4DwEphkzo/?taken-by=danielleadairz[/embed]

[embed]https://www.instagram.com/p/BS1htGaBhwj/?taken-by=danielleadairz[/embed]

 

[embed]https://www.instagram.com/p/BSrhUfoBzfq/?taken-by=danielleadairz[/embed]

 

Join me on Instagram for a behind the scenes look at my business + life plus tips to grow your blog and business.

1 Comment

Danielle Zeigler

I’m an SEO specialist + digital marketing strategist with over 12 years experience in the industry. I’m here to tell you it IS possible to tackle your marketing with authenticity, grace and ease, and still get results.⁠

I work with passionate business owners and marketing directors who are 𝘁𝗶𝗿𝗲𝗱 𝗼𝗳 𝘁𝗿𝘆𝗶𝗻𝗴 𝘁𝗼 𝗱𝗼 𝗔𝗹𝗹 𝗧𝗵𝗲 𝗧𝗵𝗶𝗻𝗴𝘀 and spreading their efforts too thin. They want to know what's working, what's not working, and where they should really be spending their time and money.⁠

But I'll be honest- I'm not here for the people chasing vanity metrics. My philosophy is grounded in 𝗽𝗲𝗼𝗽𝗹𝗲-𝗳𝗶𝗿𝘀𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 and what I've dubbed #SEOwithSoul. I don't believe in hacks and "beating algorithms" as a long term strategy.⁠

14 Tips to Stay Sane, Organized + Inspired as a Blogger

When it comes to blogging, it can feel like you’re being pulled in a million directions. Write more posts, create beautiful imagery, comment on blogs, respond to readers, answer affiliate emails, don’t forget to promote on social media! Learn about SEO, stay on top of current trends. You get the idea. Remember when you thought starting a blog would be easy and fun? Despite being overwhelming at times, it can definitely still be fun. I’ve put together 14 tips that will keep you organized and less stressed when it comes to managing your blog.

4 Health Tips to Keep Your Sanity 

  1. Schedule in down time. Disconnecting is the most important (but often hardest) part.

  2. Get your blood flowing every day. Set an alarm to break at least every hour. Stretch. Take a walk outside. Go to the gym. Whatever works best for you.

  3. Stay hydrated and limit sugar and foods that make you drowsy.

  4. Take your lunch break. Get a change of scenery. Turn your phone off. This is important whether you have a day job and blog part time or are focused 100% on your blog or online business.

Remember, when you feel your best, you’ll do your best.

10 Business Tips to Stay Organized + Inspired

  1. Keep a notepad (or use an app) with all your ideas so you never run out of things to write about. Inspiration tends to strike at the most inopportune times, like while you’re driving or in the shower. For those times, I rely on Evernote and voice-to-text.

  2. Listen to your readers and directly ask them what they want.

  3. Remove social media alerts from your phone, or remove the apps completely. Set a reminder to check social media twice a day.

  4. Limit multi-tasking. Make a to-do list and focus on doing a few items a day really well, instead of marking off as many as possible without 100% attention.

  5. Set hours for your workday. If you have clients, set boundaries for contacting you.

  6. Set up a content schedule so you can quickly mark off what you need to do for each post, such as:

    1. Outline post

    2. write post

    3. add photos

    4. add alt text to photos

    5. optimize post for search engines

    6. add internal links to related posts

    7. add a click to tweet

    8. schedule post

    9. create and schedule post for Facebook, three tweets,

    10. add to Pinterest

    11. set up and schedule email newsletter

    12. submit to stumbleupon

    13. respond to comments

  7. Overwhelmed just looking at that list? Get help when you can. Offer an internship, ask for guest posts, hire a VA or have a family member help.

  8. Keep a list of guest posts you’ve done and guest posts you’d like to do.

  9. Keep a list of affiliates/brands you work with and how much you’re making. Every few months reconsider which ones are worth your time and effort.

  10. Evaluate your blog every few months in general. What’s working? What’s not working? What’s cluttering up your design and distracting from your content?

What keeps you healthy, organized and inspired when it comes to blogging? Share your tips in the comments!

*This post originally appeared as a guest post here on Cotter Crunch.

3 Comments

Danielle Zeigler

I’m an SEO specialist + digital marketing strategist with over 12 years experience in the industry. I’m here to tell you it IS possible to tackle your marketing with authenticity, grace and ease, and still get results.⁠

I work with passionate business owners and marketing directors who are 𝘁𝗶𝗿𝗲𝗱 𝗼𝗳 𝘁𝗿𝘆𝗶𝗻𝗴 𝘁𝗼 𝗱𝗼 𝗔𝗹𝗹 𝗧𝗵𝗲 𝗧𝗵𝗶𝗻𝗴𝘀 and spreading their efforts too thin. They want to know what's working, what's not working, and where they should really be spending their time and money.⁠

But I'll be honest- I'm not here for the people chasing vanity metrics. My philosophy is grounded in 𝗽𝗲𝗼𝗽𝗹𝗲-𝗳𝗶𝗿𝘀𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 and what I've dubbed #SEOwithSoul. I don't believe in hacks and "beating algorithms" as a long term strategy.⁠

It's Okay to Take a Mental Health Day

Whether you're in school, working in the corporate world or running your own business, I'm a supporter of mental health days. These aren't days where you skip out on responsibility just because you feel like it. These are days when you can't focus, feel exhausted and know you need a break.

Taking a day off is especially challenging for entrepreneurs. Each hour we don't work, we miss out on money. Most entrepreneurs don't take vacation days, personal days, or sick days for the first 1-3 years while they're getting their business up and running. It took me almost a full year to feel comfortable taking a 3 day vacation, and I still scramble to make up the hours and feel guilty for not being available for my clients.

There was a day last month when I knew I needed a mental health day. I woke up feeling down, irritable and unmotivated. My writing was uninspired, so I worked on little tasks. I had two appointments (dentist and orthopedist) who both told me my pain is caused from stress. I'm grinding my teeth at night (despite wearing a mouth guard) and irritating my tendinitis by working too much. (Stress and working too much are likely not the cause of my tendinitis, but is keeping it inflamed.)

So I took the day off, for the most part. I tried to exercise to boost endorphins and then ended up going to our local frozen yogurt bar and ate nothing but sugar for dinner. I read a new book on my kindle and took 2 naps. But you know what? By 8pm I felt rejuvenated. Was it just a hormonal thing? Or did taking the afternoon to relax help? It's hard to say, but when I woke up the next morning inspired and raring to go- I didn't care which it was that helped me.

I know there's a lot of advice out there saying that the only way to make it as an entrepreneur is to push through the days you don't feel like working, write even if you're uninspired, etc. I want to challenge that just a little.

[Tweet "Take days off to get re-motivated + rejuvenated. Mental health days are vital."]

Do something different from your normal routine.

If you're sick, take the time off to get better. Build vacations into your schedule. Block them out in advance. Set your blog and social media posts up in advance, or ask for some guest post while you're out.

You NEED this time. It's too easy to burn out, between trying to keep up with writing, advertising, connecting, learning.

Stop feeling guilty for taking time off. New experiences and relaxation open you up to new ideas and possibilities, and those are what will take your business to the next level.

 

Do you take mental health days? If you're an entrepreneur, how do you handle vacation time?

Image Credit: Kate Powell
Comment

Danielle Zeigler

I’m an SEO specialist + digital marketing strategist with over 12 years experience in the industry. I’m here to tell you it IS possible to tackle your marketing with authenticity, grace and ease, and still get results.⁠

I work with passionate business owners and marketing directors who are 𝘁𝗶𝗿𝗲𝗱 𝗼𝗳 𝘁𝗿𝘆𝗶𝗻𝗴 𝘁𝗼 𝗱𝗼 𝗔𝗹𝗹 𝗧𝗵𝗲 𝗧𝗵𝗶𝗻𝗴𝘀 and spreading their efforts too thin. They want to know what's working, what's not working, and where they should really be spending their time and money.⁠

But I'll be honest- I'm not here for the people chasing vanity metrics. My philosophy is grounded in 𝗽𝗲𝗼𝗽𝗹𝗲-𝗳𝗶𝗿𝘀𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 and what I've dubbed #SEOwithSoul. I don't believe in hacks and "beating algorithms" as a long term strategy.⁠

Regain Control Over Anxiety (Free Worksheet)

I'm pretty open about my anxiety in case I'm able to help anyone else who experiences it. I suffer from general anxiety and probably some social anxiety. On top of being an introvert, it can get pretty overwhelming. Generalized anxiety disorder is "...a mental health condition in which a person is often worried or anxious about many things and finds it hard to control this anxiety.(PubMed Health)" Basically, if it interferes with your every day life it's most likely generalized anxiety.

Social anxiety is defined by Psychology Today as, "...an anxiety disorder characterized by overwhelming anxiety and excessive self-consciousness in everyday social situations."

WebMD states, "Anxiety disorders are the most common mental illness in the U.S., affecting 18% of adults, according to leading specialists in anxiety treatment."

As I've gotten further into studying holistic health, I've come across a few natural ways to deal with anxiety. I'll save the herbs, teas, and foods for another post. Today we're going to explore the psychological aspect. While I am not against medical intervention for these disorders, there are a few other ways I recommend trying first. To me, aside from calming techniques, feeling like I have more control over the situation helps tremendously.

Use these four prompts to help you feel more in control:

List the facts about the situation. What about your anxiety is true and part of the present moment?

List the worries that are hypothetical. What about this situation is based in the future? What do you have no control over?

List 5 things you can do right now to relax. This might include taking deep breaths, exercising, taking a bubble bath, meditating, etc.

List 3 things you can do to take control of the situation. Maybe you can call family and friends to help you work through the situation, make a list of ways to save money if that's what's bothering you, etc.

This article from MindBodyGreen gives 5 ways of coping with your anxiety that are actually making it worse.

Use this worksheet to regain control of your anxiety:

anxiety worksheet

If you suffer from anxiety, how do you ease it? What are your go-to ways for feeling more in control?

2 Comments

Danielle Zeigler

I’m an SEO specialist + digital marketing strategist with over 12 years experience in the industry. I’m here to tell you it IS possible to tackle your marketing with authenticity, grace and ease, and still get results.⁠

I work with passionate business owners and marketing directors who are 𝘁𝗶𝗿𝗲𝗱 𝗼𝗳 𝘁𝗿𝘆𝗶𝗻𝗴 𝘁𝗼 𝗱𝗼 𝗔𝗹𝗹 𝗧𝗵𝗲 𝗧𝗵𝗶𝗻𝗴𝘀 and spreading their efforts too thin. They want to know what's working, what's not working, and where they should really be spending their time and money.⁠

But I'll be honest- I'm not here for the people chasing vanity metrics. My philosophy is grounded in 𝗽𝗲𝗼𝗽𝗹𝗲-𝗳𝗶𝗿𝘀𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 and what I've dubbed #SEOwithSoul. I don't believe in hacks and "beating algorithms" as a long term strategy.⁠

23 Quick + Simple Ways to Reduce Stress

Before you grab that pint of Ben & Jerry's, pop a Xanax or hit the mall, take a few deep breaths and try one of the options below. Chances are "retail therapy" will only leave you more stressed, because according to this Washington Post article, "73% of Americans name money as the number one factor that affects their stress level." In fact, "54% of Americans are concerned about the level of stress in their everyday lives." It sounds like everyone could use a few pick-me-ups! The following options are free or low cost techniques you can start applying immediately:

Get Physical: 1. Take a walk and feel the sun on your face. 2. Practice yoga. 3. Run, bike, swim, dance- anything that makes you sweat. "Runner's High" is from a rush of oxytocin, a neurotransmitter that will improve your mood and act as a pain reliever.

Entice the Senses: 4. Burn an aromatherapy candle 5. Dab lavender or chamomile essential oils on your wrists 6. Drink soothing tea like chamomile. 7. Chew (sugar-free) gum. This has been connected with relieving cortisol, a stress hormone. 8. Enjoy a small piece of dark chocolate. 9. Sip a nutrition-filled green smoothie. The sweetness will be comforting while the nutrients will help keep your body on track.

Slow Down and Relax: 10. Take a bath with Epsom salt (Epsom salt with chamomile essential oil is my favorite!) 11. Meditate, even if it's as simple as closing your eyes and focusing on a few deep breaths. 12. Take a time out with a warm shower. 13. Close your eyes and focus on relaxing one muscle group at a time. 14. Take a short break from technology- namely your Smart Phone.

Connect With Others: 15. Call an old friend or family member. Talking to someone else can help you put things in perspective, laugh, reminisce about the past, or relieve stress just through venting. 16. Pet an animal. 17. Smile, even if it's forced. 18. Snuggle, kiss or simply hug a loved one to relieve stress hormones and increase positive feelings.

Other Options: 16. Write out your feelings. Burn them later if it'll help you let go. 20. For on-going relief, start a gratitude journal. Writing just a few things every day that you're thankful for has been proven to have lasting positive effects on the writer's happiness. 21. Put it in perspective. Make a list of immediate actions you can take and the things you can't change. 22. Find video clips on YouTube that make you laugh. 23. Sing loudly to your favorite tunes

What's your favorite way to immediately reduce stress? Share it in the comments below to help others!

A version of this post appeared first on MindBodyGreen. See all of my MBG posts here.

2 Comments

Danielle Zeigler

I’m an SEO specialist + digital marketing strategist with over 12 years experience in the industry. I’m here to tell you it IS possible to tackle your marketing with authenticity, grace and ease, and still get results.⁠

I work with passionate business owners and marketing directors who are 𝘁𝗶𝗿𝗲𝗱 𝗼𝗳 𝘁𝗿𝘆𝗶𝗻𝗴 𝘁𝗼 𝗱𝗼 𝗔𝗹𝗹 𝗧𝗵𝗲 𝗧𝗵𝗶𝗻𝗴𝘀 and spreading their efforts too thin. They want to know what's working, what's not working, and where they should really be spending their time and money.⁠

But I'll be honest- I'm not here for the people chasing vanity metrics. My philosophy is grounded in 𝗽𝗲𝗼𝗽𝗹𝗲-𝗳𝗶𝗿𝘀𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 and what I've dubbed #SEOwithSoul. I don't believe in hacks and "beating algorithms" as a long term strategy.⁠

Work-Life Balance: Finding a "Home-Base"

The idea of balance has been haunting me for a few years now. I tend to go from one extreme to another. I'll feel overwhelmed with too much work then bored with not enough. I'll feel anxious about socializing then feel very lonely. I'll feel very inspired and motivated then listless and lethargic.

I think it has to do more with understanding my personality and needs than it has to do with true "balance." I'm still learning how to manage my extremely introverted nature.

Work-life balance, and balance overall, is about balancing energy. But you have to know what truly drains you in more than just the physical sense.

Everyone's idea of balance is different. It is possible to work 60 hour weeks and still be happy or sacrifice money to work part time and be there for your family. You can think of it in terms of what's important to you, but that might get muddled by what you think SHOULD be important to you. Remove any guilt and really dig deep.

Does writing for your blog and inspiring clients make you come alive? Does the thought of a new book and a comfy night at home sound more appealing than a night out? Maybe you don't like the job you have during the day, but your side gig keeps you going. This is all okay.

Spend a week {at least} really paying attention to what gives you energy and what drains it. Make a list so you can consult it when you're starting to feel burnt out, frazzled and alone. It could be as simple as incorporating your favorite yoga class more often or scheduling in a night every week with friends.

Once you know what drains you and inspires you (gives you energy), come up with ideas and ways for you to return to your own personal "center."  Your life doesn't need to be balanced all the time. Just know when and how to return so you don't get burnt out. You'll create your best work when you know how to manage your energy.

How do you return to home-base and re-center yourself?

1 Comment

Danielle Zeigler

I’m an SEO specialist + digital marketing strategist with over 12 years experience in the industry. I’m here to tell you it IS possible to tackle your marketing with authenticity, grace and ease, and still get results.⁠

I work with passionate business owners and marketing directors who are 𝘁𝗶𝗿𝗲𝗱 𝗼𝗳 𝘁𝗿𝘆𝗶𝗻𝗴 𝘁𝗼 𝗱𝗼 𝗔𝗹𝗹 𝗧𝗵𝗲 𝗧𝗵𝗶𝗻𝗴𝘀 and spreading their efforts too thin. They want to know what's working, what's not working, and where they should really be spending their time and money.⁠

But I'll be honest- I'm not here for the people chasing vanity metrics. My philosophy is grounded in 𝗽𝗲𝗼𝗽𝗹𝗲-𝗳𝗶𝗿𝘀𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 and what I've dubbed #SEOwithSoul. I don't believe in hacks and "beating algorithms" as a long term strategy.⁠

The Basics: 4 Health Tips for Entrepreneurs

If you're new to working from home and/or entrepreneurship or have gotten off track with your health, this post is for you! Feeling your best will lead to doing your best work. + Drink enough water Drink half your body weight in ounces of water each day. Dehydration can cause headaches, muscle aches and false food cravings, among other things.

+ Move your body Set an alarm every hour. Take a short walk and stretch. Download a free pedometer app on your smart phone and aim to get 10,000 steps per day. Bonus Tip: Every 20 minutes or so, move your eyes away from the computer screen and look at something far away for at least 20 seconds. This will reduce eye strain.

+ Release stress Set specified working hours. If you have proper discipline and motivation, you can still take advantage of the flexibility of entrepreneurship, but try to limit stretching your work hours too far into the evening. There need to be boundaries between work and family/you time.

Being an entrepreneur is stressful. It's on you to land the clients, pay the bills and stay inspired. Find a way to release your stress and focus on your own wellness. When you feel good, you do your best work. Try meditating, yoga (my personal favorite!) or taking a leisurely walk around the neighborhood.

+ Eat more fruits and veggies (especially green!) For those entrepreneurs who are working from home, this should be relatively easy. You're not hauling produce into an office or figuring out how to keep apple slices fresh for 6 hours. Try replacing one carb-loaded snack a day and go from there. Eating fruits and vegetables keeps your energy high without the afternoon blood-sugar dip.

 

What health + wellness habits have you adopted while working at home?

Comment

Danielle Zeigler

I’m an SEO specialist + digital marketing strategist with over 12 years experience in the industry. I’m here to tell you it IS possible to tackle your marketing with authenticity, grace and ease, and still get results.⁠

I work with passionate business owners and marketing directors who are 𝘁𝗶𝗿𝗲𝗱 𝗼𝗳 𝘁𝗿𝘆𝗶𝗻𝗴 𝘁𝗼 𝗱𝗼 𝗔𝗹𝗹 𝗧𝗵𝗲 𝗧𝗵𝗶𝗻𝗴𝘀 and spreading their efforts too thin. They want to know what's working, what's not working, and where they should really be spending their time and money.⁠

But I'll be honest- I'm not here for the people chasing vanity metrics. My philosophy is grounded in 𝗽𝗲𝗼𝗽𝗹𝗲-𝗳𝗶𝗿𝘀𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 and what I've dubbed #SEOwithSoul. I don't believe in hacks and "beating algorithms" as a long term strategy.⁠