Google, Bing and other search engines are constantly analyzing what terms people are using, how relevant online content is and how people are using search.
Each year significant updates are issued which make some marketers declare “SEO is dead!”
Which is silly…and missing the entire point of search engines.
The reality is search IS evolving, but many of the core SEO strategies continue to stand the test of time – I’ll share more of those in Part 3.
This post is part of a three-part series to help you improve your search rankings:
Part 1 | Simple issues with your branding & content which are easy-to-fix
Part 2 | Search is evolving, don’t get left behind!
Part 3 | Core SEO fundamentals you shouldn’t neglect
In Part 1, I shared the 1st reason your blog isn’t ranking and my top 8 (simple) tips to avoid rookie mistakes, develop your content strategy, improve brand awareness and increase your engagement – catch up here.
Today I want to help you understand the new search trends and how you can use them to help improve SEO.
It’s time to consider semantics and the future of how people search online.