Social Media

Pinterest for Business: How to Find the Best Days & Times to Pin

July 21, 2016
Pinterest for Business: How to Find the Best Days and Times to Pin

Over the past few weeks I’ve shared how to set up your Pinterest for Business account and how to optimize your blog posts.

But those steps are only the foundation.

I first increased my Pinterest referral traffic (doubled my traffic, actually!) by updating my blog post images, but the next step is to get strategic. How can I reach more of my audience on Pinterest? When is my tribe looking for information?

Whether you’re just getting started or already have an audience, a little strategic planning and analysis can go a long way.

What you’ll learn in this post:

  • What to consider for the best days and times to Pin to Pinterest
  • Types of content that do best on each day of the week
  • What is the Pinterest Smart Feed?

Find the Best Days & Times to Pin

Is there really a ‘best time’ to pin? Continue Reading…

Social Media

How to Optimize Your Blog Posts for Pinterest

July 15, 2016
How to Optimize Your Blog Posts for Pinterest

Last week we focused on setting up and optimizing your Pinterest for Business account.

Quick recap for setting up & optimizing your account:

  • Make sure your Pinterest account is a business account. Create a new one or convert your current one.
  • Link and confirm your blog URL so your account and pins look more professional
  • Add a Save or Pin-It button to your blog posts (more options below for custom Pin-It buttons)
  • Write your bio for your audience. What’s the benefit to the visitor?
  • Create and organize your boards in order of relevance to your audience.

Once your account is set up and optimized, it’s time to make your blog posts Pinterest-ready.

Not only will these tips help you get more people pinning from each post, but they’ll help you stand out on Pinterest to get more repins and brand recognition.

5 Tips to Optimize Your Blog Posts for Pinterest

Continue Reading…

Social Media

How to Set Up + Optimize your Pinterest for Business Account

July 6, 2016
How to Set Up and Optimize Your Pinterest for Business Account

Let me be honest… I took a long break from Pinterest. Like over a year maybe.

At the end of 2014 I started getting more strategic with my business Pinterest account. I updated the photos of a few top blog posts and pinned the new versions.

Spending no more than a few hours ended up doubling my blog traffic and increasing my Pinterest referrals by 750%.

Instead of capitalizing on this and improving more, I settled and focused on other areas. (Oops.)

But after digging deep into my stats and testing out new tips, I’m loving the platform again.

Fast forward to today, Pinterest makes up 85% of my social referral traffic and about 36% of my total website traffic.

Join me over the next few weeks as I share everything I’ve learned.

It’s time to up your Pinterest for Business game, too!


Why use Pinterest for business?

  • 93% of Pinterest users say that Pinterest has influenced their purchase decisions 1
  • 84% of Pinterest users say they’re the primary decision makers in their households 1
  • Pinterest users are looking for advice and inspiration to plan projects (from personal to business) 1

5 Tips to Set Up + Optimize a Pinterest Business Account

What you’ll learn in this post:

  • Should you have separate personal and business Pinterest accounts?
  • How to create a new account or convert an existing account to Business
  • How to confirm your blog URL in your Pinterest Business account
  • How to add a Pinterest Save Button to your website
  • How to write a bio for your Pinterest business account
  • How to decide what Pinterest boards to include
  • How to best organize your Pinterest boards

Continue Reading…

Resources

Sunday Link Love: People Pleasing, Psychology of Shapes + Productivity

July 3, 2016
Business Lifestyle Link Love

I’m totally guilty of people-pleasing and lacking boundaries. Crystal’s post on making happiness a priority was the perfect reminder to stay mindful.

When creating a routine for more productivity, don’t skip setting intentions and using self-awareness to develop a system that works for YOU, individually. That’s the true secret to sticking with it.

Freelancing comes with a lot of perks, but the unsteady income can be super stressful. Kotryna breaks down her journey to find peace with her financial situation and how we can too.

You might know that the psychology of color is one of my favorite topics, but now Hubspot has me intrigued by the psychology of shapes. Did you consider either or these when designing your brand? Continue Reading…

Business, Chasing Dreams Interview Series

Chasing Dreams Interview: Cristina’s Journey from PT Etsy Shop Owner to FT Graphic Designer

June 30, 2016
Part Time Etsy Shop Owner to Full Time Graphic Designer

This interview is part of the Chasing Dreams interview series. I’ve interviewed a variety of entrepreneurs and small business owners who have chosen a different path in life in order to go after his or her dream career. Have an entrepreneur in mind you’d like to learn more about? Let me know!

Today’s interview is with Cristina, founder and designer behind Sombras Blancas Art & Design. Cris started her business about four years ago as a part-time occupation and after a few years was able to make it her full-time job. She markets her services through her website and Etsy.

I know many of you have side hustles with the hopes of one day going full-time, so I was excited to share Cris’s journey of getting started by selling her services on Etsy.

[Read more about Etsy shops: Chasing Dreams Interview with Amanda Heslinga, Owner of the Popular Rocks With Sass Etsy Shop]

Continue Reading…

Resources

Sunday Link Love: 30 Day Challenges + a Proofreading Guide

June 12, 2016
Business Lifestyle Link Love
Health, Fitness + Lifestyle

While I’m pretty bad at following through with 30 day challenges, I still love the idea and inspiration I get from them. I’m not ready for #12 on that list, but #11 and #13 caught my eye.

If you don’t have time to meditate, you need it the most. Here’s why it’s the best gift you can give yourself (with some science-backed research for anyone not convinced!).

I’m currently obsessing over these abstract paintings. I wish I had this ability!

 

Continue Reading…

Business, Lifestyle

5 Easy Tips for Keeping Work-Life Balance

June 6, 2016
easy tips for work life balance

Lately I’ve been getting real and sharing how our imperfections and struggles can actually help people more.

With that, I’ve opened up about burning out and needing to take more time for self-care.

While I don’t believe a work-life balance exists in the way of a perfect 50/50, I DO believe in the ebbs and flows. I believe in pulling ourselves back to a home base and remaining self-aware.

Taking care of yourself is not selfish. In fact, this is one of my favorite quotes:

“Self-care is not selfish. You cannot serve from an empty vessel.” – Eleanor Brownn twitter icon

Empty Vessel Quote Eleanor Brownn

And of course, my own motto is:

When you feel your best, you’ll do your best. twitter icon

Today we have Per Wickstrom sharing his 5 favorite tips for work-life balance.

Per struggled with drug and alcohol addiction for decades. Thankfully he found help through a rehab program and began his path to recovery. He has a passion for helping others and went on to develop his own drug rehab program.

Per understands the power of helping one another. He’s learned a great deal about the importance of self-care in business and entrepreneurship.

I appreciate and respect his journey, so I couldn’t turn down the opportunity to have him share.

Please join the discussion and share your own self-care and balance tips in the comments!

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5 Tips for Keeping Work-Life Balance

Continue Reading…

Business

Getting REAL: 17 of My Not-So-Pretty Imperfect Boss Moments

June 1, 2016
Imperfect Boss Moments

A few weeks ago I received an email from a blogger friend. I was SO excited by the content of the email, but had no idea how huge and inspiring it was going to become.

Ashley Beaudin from Fire & Wind Co. asked me, along with a group of amazing online entrepreneurs, to participate in a three day event called #TheImperfectBoss Campaign.

She said, “I want to ask you (with my big wild heart) if you would join me in this project in an effort to revolt against this pressure of perfection and rise as women owning our unique calling. Because perfection is a myth we must break through.”

Transparency and imperfection as a business owner are among my favorite topics.

As much as I love my career, it’s not easy and it’s nowhere near perfect. And you know what?
We’re ALL just figuring it out as we go. twitter icon
Continue Reading…

Resources

Sunday Link Love: Labeling Habits, Healthy Desserts + Virtual Events

May 15, 2016
Sunday Link Love
Health, Fitness + Lifestyle

Labeling a habit as good or bad can add unnecessary pressure and guilt. Here’s a plea to stop the labeling.

I’m sooo guilty of keeping 10,000 tabs open in my browser windows, so I love this post on how to be more intentional with technology.

 

Food + Nutrition

Mmmm.. if you’re looking for healthy desserts to try this week, these sweet potato brownies and baklava bars sound delicious.

Confession: I’ve never made a recipe with rhubarb. I’m not sure I’ve ever even tasted it, actually. But this Strawberry Bluebarb Chia Seed Jam looks amazing.

Continue Reading…