I'm a huge supporter of authenticity in business, so naturally I love this image. The more easily people can relate to you, the more they will trust you. Your clients and customers want to know you're human.
You don't need to attract everyone as a client. You will attract a more solid, loyal following when you can connect to a smaller niche.
What about YOU attracts your tribe?
Image credit >> Female Entrepreneur Association
I’m an SEO + content marketing strategist with over a decade of experience in the industry.
I work with passionate, purpose-driven business owners and marketing directors who are tired of trying to do All The Things and spreading their efforts too thin. They want to know what's working, what's not working, and where they should really be spending their time and money.
But I'll be honest- I'm not here for the people chasing vanity metrics. My philosophy is grounded in people-first marketing and what I've dubbed #SEOwithSoul. I don't believe in hacks and "beating algorithms" as a long term strategy.
Read more about me here.
