The Necessity of Self-Care for Solopreneurs

When you start your own business, it's almost guaranteed that your self-care (and much else) will suffer. Running a business takes all the heart and soul you can give. 

While self-care is important for everyone, solopreneurs often need a reminder. We have to work both IN our business and ON our business. We spend long days on client projects then weekend mornings on admin + advertising our own business. Self-care gets pushed to the back-burner.

But have you considered what those moments of self-care are really buying you? That massage, 15 minute meditation, pedicure, yoga class, etc.?

Negative energy from stress uses up space in your brain (among other negative side-effects). But the increased circulation, endorphins, relaxation, etc. from your self-care act will free up creative energy. Think of everything you could accomplish if you had more space to breathe.

I say this all the time:

When you feel your best, you'll do your best.

I'm an advocate for:

One of the biggest struggles I've found so far as a solopreneur (meaning I'm mostly a one-woman shop) is the difficulty of taking vacations. My goal for this year is to take at least 2 weeks worth of vacation. Complete time off away from work. It can be really hard to do in the beginning (I went two years without a vacation) but they're restorative and vital.

"Rest and self-care are so important. When you take time to replenish your spirit, it allows you to serve others from the overflow. You cannot serve from an empty vessel." -Eleanor Brownn

In the Comments:

What's one self-care act you'll do today?

5 Comments

Danielle Zeigler

I’m an SEO specialist + digital marketing strategist with over 14 years experience in the industry. I’m here to tell you it IS possible to tackle your marketing with authenticity, grace and ease, and still get results.⁠

I work with passionate business owners and marketing directors who are 𝘁𝗶𝗿𝗲𝗱 𝗼𝗳 𝘁𝗿𝘆𝗶𝗻𝗴 𝘁𝗼 𝗱𝗼 𝗔𝗹𝗹 𝗧𝗵𝗲 𝗧𝗵𝗶𝗻𝗴𝘀 and spreading their efforts too thin. They want to know what's working, what's not working, and where they should really be spending their time and money.⁠

But I'll be honest- I'm not here for the people chasing vanity metrics. My philosophy is grounded in 𝗽𝗲𝗼𝗽𝗹𝗲-𝗳𝗶𝗿𝘀𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 and what I've dubbed #SEOwithSoul. I don't believe in hacks and "beating algorithms" as a long term strategy.⁠