Simple SEO to Boost Your Launch Traffic

Simple SEO to Boost Your Launch Traffic

Often SEO (search engine optimization) can fall through the cracks when launching or relaunching a website, event, product, or program. Read on for my tips for not only boosting your launch and site traffic with strategic SEO, but how that strategy can attract the right customers and clients who are already searching for you!

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One Simple Question for Overcoming Fear

I was listening to the Smart Passive Income Podcast the other week and this episode, The Art of Rejection with Jia Jiang, really caught my attention. Jia Jiang decided to face his fear of rejection head on by putting himself in 100 situations where the outcome was almost certain to be "no." He asked people ridiculous things, like to give him $100, to play soccer in a stranger's backyard and for a "burger refill." You'd be surprised at how many people actually said yes, though.

So it made me think about my own fear.

I handle fear in a similar fashion to how I handle anxiety. I try looking at the facts of the situation. Included in that is asking myself, "what's the worst that could happen?"

I'm afraid of heights, and that's not one I can easily work through. Worst case scenario? I fall to my death. Semi-bad scenario? I break a limb.

So there aren't a lot of points I can argue there. I'm clumsy and uncoordinated. I move quickly. The odds are stacked against me, so my fear is at least somewhat founded. Whether that justification makes sense to anyone but me, I'm not sure haha.

But what about the fear of launching my business? Worst case scenario? It fails. I have to start over or go back into the corporate world. Semi-bad scenario? It's not very successful or not fulfilling.

Both of those situations suck, sure. But both fall under "It sucks, but..." It sucks, but you'll learn what doesn't work. (The only true way for finding out what does). It sucks, but you'll grow as a person. I promise. It sucks, but how impressive would that look on a resume that you had the ambition to start a business?

A specific fear a lot of us face is the fear of rejection, like mentioned in the podcast above.

When you ask the question, you'll get a yes or no answer and can move on accordingly.

If you don't ask, you're automatically choosing "no" for yourself.

So, is the discomfort of rejection really worse than not knowing and choosing no for yourself?

There's that well known quote, "If you don't ask, the answer is always no."

I also like this quote from Jeff Bazos, founder and CEO of Amazon: "I knew that if I failed I wouldn't regret that, but I knew the one thing I might regret is not trying."

When I worked in the corporate world, I was lucky to learn this lesson from an understanding boss. My boyfriend at the time had been contracting 3 hours away for 6 months and had decided to take a full-time position at the company. So that left me with deciding to move where he was with no job, or take another job that was more flexible than what I currently had.

My ideal situation would have been to keep my current job, but work from Florida, where we'd be moving. I didn't think there was any chance of that happening, so I put in my notice and accepted a different position. I chose 'no' for myself without even trying.

Thankfully I had a boss who valued my work, so he pulled me into his office and asked what options we had. We were able to talk it out, and in the end, came up with a compromise that allowed us to keep working together.

Although I wasn't the one to face the fear of rejection, it taught me that I should have. I knew the outcome I wanted, so I should have at least tried. I got lucky in this situation, but how many other situations had I passed up?

And not only is there a chance for a "yes," but like in this situation, there's a big chance for a compromise.

In the Comments:

Have you been in a similar situation? Did you face your fear and ask for what you wanted, or choose no for yourself?

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Danielle Zeigler

I’m an SEO specialist + digital marketing strategist with over 14 years experience in the industry. I’m here to tell you it IS possible to tackle your marketing with authenticity, grace and ease, and still get results.⁠

I work with passionate business owners and marketing directors who are 𝘁𝗶𝗿𝗲𝗱 𝗼𝗳 𝘁𝗿𝘆𝗶𝗻𝗴 𝘁𝗼 𝗱𝗼 𝗔𝗹𝗹 𝗧𝗵𝗲 𝗧𝗵𝗶𝗻𝗴𝘀 and spreading their efforts too thin. They want to know what's working, what's not working, and where they should really be spending their time and money.⁠

But I'll be honest- I'm not here for the people chasing vanity metrics. My philosophy is grounded in 𝗽𝗲𝗼𝗽𝗹𝗲-𝗳𝗶𝗿𝘀𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 and what I've dubbed #SEOwithSoul. I don't believe in hacks and "beating algorithms" as a long term strategy.⁠