18 No-Nonsense Ways to Skyrocket Business Growth
/The solopreneurial life is often a roller coaster. Learn why it’s hard to succeed as a solopreneur & 18 ways to help skyrocket business growth easier.
Read MoreThe solopreneurial life is often a roller coaster. Learn why it’s hard to succeed as a solopreneur & 18 ways to help skyrocket business growth easier.
Read MoreNow that you're convinced you need a newsletter and have chosen a provider, it's time to write! You may be thinking,"I already write blog posts. I don't have time to write a newsletter!" Don't worry, this will be painless.
What to write about + newsletter tips:
An example from Marie Forleo:
What do you write in your newsletters?
I hear questions like this all the time, "I already have a blog. Do I really need a newsletter?" The answer is YES you need a newsletter. Here are some reasons why:
+Everyone has email, but not everyone uses social media. It may be hard to believe, but it's true. My fiance refuses to join any social network.
+Social media channels are over-saturated. You have a better chance of reaching people through email. People are more selective about the emails they opt-in to receive, but they're more engaged with the ones they do. "It’s much easier to ignore a status update than a new inbox item."
+People won't check your website for new updates as often as they check their email (24/7 these days).
+"According to Experian, $1 spent on email marketing typically provides a return of $45 to $50."
+Your email list is your best tool. These people took the time to sign-up for your newsletter, so you know they're interested in your product or service. Plus, it's already targeted to your market. -OR- maybe you'll discover your market is different than you thought. The statistics from your email newsletter will tell you a lot.
+Offer an incentive. Make it a valuable piece of your work. Use an e-book, bundle of recipes, training videos, etc. This is a great way to demonstrate that you really are an expert in your field.
+Add opt-in forms to the following places: top of your side menu bar (so it's above the fold), in your header and/or on your "About Page." --Tried and true locations from socialtriggers.com.
+Social Triggers also warns that clutter on a website is the number one conversion killer. I couldn't agree more. Embrace the white space!
Aweber - Highly recommended by others, but have no personal experience Mailchimp - My personal favorite. Free up to 2000 subscribers, professional looking templates and connects easily to your website, social networks, etc.
Action step: Dedicate an hour this week to choosing your provider and getting your newsletter set up on your website. Schedule it in!
I’m an SEO + content marketing strategist with over a decade of experience in the industry.
I work with passionate, purpose-driven business owners and marketing directors who are tired of trying to do All The Things and spreading their efforts too thin. They want to know what's working, what's not working, and where they should really be spending their time and money.
But I'll be honest- I'm not here for the people chasing vanity metrics. My philosophy is grounded in people-first marketing and what I've dubbed #SEOwithSoul. I don't believe in hacks and "beating algorithms" as a long term strategy.
Read more about me here.