Sunday Link Love: Email Sequences Blueprint, Build an Engaged Online Community & Get Inspired

Sunday Link Love is a recurring series of hand-picked digital marketing and entrepreneur lifestyle links from around the web.  The links are very, very rarely affiliate links, but if any are, you'll see an * beside the link. Along with sharing my recent favorites, it's also a way for me to keep an extra-personal touch to my blog. Social media is great, but my blog is still my home base!

 
Email Sequences Blueprint, Build an Engaged Community & Get Inspired
 

Anticipating... Another round of The Imperfect Boss campaign is starting on Tuesday September 12th! 

"We have set out to liberate tens of thousands of creative women from perfect and empower one another to be real and confident in life and business. We are a rebel-hearted crew of women who are willing to create a ruckus for the sake of one another."

I LOVE this movement so much that I decided to sponsor it this round. 

Anyone else planning to join? Let me know your Instagram handle in the comments, and I'll be sure to follow!

Loving... Mixing things up for fall.

 

178 Likes, 18 Comments - Danielle Zeigler (@danielleadairz) on Instagram: "I'm a restless soul. I crave change often. This time I channeled it into my hair. Thanks..."

 

Now on to this week's round up!


Marketing + Entrepreneur Lifestyle Round-up:

» Not sure what should be on your homepage to keep 'em on your site? Bluchic is sharing 3 key questions you should ask yourself so you can create a homepage that will attract your ideal client.

» I've personally used MailChimp to send out my newsletters for years. If you've never used email automation before, or aren't sure how to set it up within Mailchimp, then you're in luck. This MailChimp 101 post is your step by step guide to setting up your first automation and to getting more engaged followers.

» Speaking of newsletters. Now that you know how to set-up automation, what do you send your readers? Not to worry! I've got you covered. This amazing 7-step blueprint on how to write an email sequence not only shares what emails to send but the 3 major mistakes you should avoid!

» Do any of you use Gmail plugins to help organize and automate your emails? I recently learned about the Gmail follow-up tool called Gmass*. It sounds like a handy tool for anyone who does a lot of emailing with clients and/or pitches partnerships for podcasts, guest blogging or the like. Think automatic follow-ups for pending client approvals, automatic lead follow-ups, automatic emails based on clicks and opens, plus analytics to track everything.

»Instagram is one of my all-time favorite social media outlets but did you know it can also be a great resource for gaining new clients? Don't miss these expert tips on how you can use Instagram to attract potential clients and what mistakes to avoid.

» The legal side of your business or side-hustle can seem overwhelming or even boring, but that doesn't change the fact that knowing which contracts to use in your business needs to be a priority. This great post from Higgins Creative shares not only what contracts your business needs but a story of what the consequences are of not having this part of your business set-up.

» It's wonderful to have followers and subscribers but what if all you hear when you send out amazing content is crickets? This post shares the reality of how to grow an engaged online community that will want to keep coming back for more.

» Running an online biz or side-hustle will without a doubt have its ups and downs, despite all the many benefits. Keeping your momentum going can be tough. Here is how you can get inspired even when you're not really feeling it.

» We're all looking for ways to be more efficient in business, right? Get inspiration from Market Beautifully's post which explains 17 ways to work smarter and save time as an entrepreneur.

Follow along on my personal Instagram for behind-the-scenes and entrepreneur lifestyle posts or my business Instagram for SEO + digital marketing tips.

This week I'll be sharing a lot on mental health, ending stigmas, vulnerability, and much more, so stay tuned!

1 Comment

Danielle Zeigler

I’m an SEO specialist + digital marketing strategist with over 14 years experience in the industry. I’m here to tell you it IS possible to tackle your marketing with authenticity, grace and ease, and still get results.⁠

I work with passionate business owners and marketing directors who are 𝘁𝗶𝗿𝗲𝗱 𝗼𝗳 𝘁𝗿𝘆𝗶𝗻𝗴 𝘁𝗼 𝗱𝗼 𝗔𝗹𝗹 𝗧𝗵𝗲 𝗧𝗵𝗶𝗻𝗴𝘀 and spreading their efforts too thin. They want to know what's working, what's not working, and where they should really be spending their time and money.⁠

But I'll be honest- I'm not here for the people chasing vanity metrics. My philosophy is grounded in 𝗽𝗲𝗼𝗽𝗹𝗲-𝗳𝗶𝗿𝘀𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 and what I've dubbed #SEOwithSoul. I don't believe in hacks and "beating algorithms" as a long term strategy.⁠