Chasing Dreams Interview with Kristl Yuen, Founder of Kwai Fah Acupuncture Clinic

This interview is part of the Chasing Dreams interview series. I’ve interviewed a variety of entrepreneurs and small business owners who have chosen a different path in life in order to go after his or her dream career. Have an entrepreneur in mind you’d like to learn more about? Let me know! Today’s interview is with Kristl Yuen, a fellow member of the Female Entrepreneur Association. Not only does Kristl run a successful acupuncture clinic, but she also works with other business owners to reduce debt and reach their financial goals.

At what point did you know you wanted to follow this career path? How did you know this was the right direction?

Believe it or not, I've wanted to be an acupuncturist since I was 7, after I received treatment for the first time. I'd struggled with respiratory issues and frequent colds as a child and acupuncture and herbal medicine were the only things that helped. I wanted to help people feel better the way that it had helped me feel better.

What are the biggest struggles you've faced while trying to achieve your dreams?

Practically, the biggest struggle is that we didn't get great business training in school, so there's been a huge learning curve there. Emotionally, I've had to learn not to compare myself to others and not to worry about their opinion of me, of what I'm doing, or of how I'm running my business.

Owning your own business can be tough on the body and mind, between long days, instability and really putting yourself out there to reach your goals. How do you stay healthy? Do you have any rituals that help you stay centered?

I am a huge proponent of self care! My partner and I cook all of our own meals and do our best to eat only whole, non-processed foods, and very little sugar. I also receive acupuncture, Chinese herbs, massage therapy, and chiropractic care on a monthly basis. As far as rituals, I make sure to meditate, read, and walk to the lake every day and my partner and I write down the things for which we are grateful every day before bed. I'm excited to go through our gratitude jar at the end of the year!

Speaking of putting yourself out there, overcoming rejection is a big part of chasing dreams. How do you bounce back?

I see rejection and failure as educational opportunities, as well as signs that there's probably something better down the road that I may not be quite ready for. When you stop living in a place of victimhood and start to see the universe as acting in your favor, even rejections and failures can be positive, as you have the power to change things.

What do you do when you're having an off day- maybe feeling down, struggling with self-doubt, or just unmotivated?

I usually retreat for a bit and take some time to myself. I'm also a huge fan of getting out and getting moving. I find that when I connect with nature and connect with my body that my mind gets a lot clearer. Often, this is just taking a walk around the block, but it could also be going to yoga, going for a bike ride, hugging a tree, etc.

What is one misconception people have about you and/or your profession?

That it's woo woo and requires very little education. To become a Chinese medicine practitioner you need to go to school for four years and get training in both eastern and western medical theory, nutrition, Chinese herbs, and acupuncture points, to name a few. It's incredibly intense.

What is one of the biggest lessons you’ve learned along the way?

It's cliche, but you have to be true to yourself. Act in honor and integrity and don't do things just because other people are doing them. Do what feels best in your heart.

What advice would you give to someone who wants to follow a path similar to what you have?

Just start. You can research and try to find the "best" program for you, but really you just need to start. Pick something. Do something. When Gloria Steinem turned 80 she was asked if she had any regrets and she responded, "Actually, it's not so much what I would have done differently; it's that I would have done it much faster." This hits so close to home, as I've had countless times in my life in which I researched and waffled and asked advice and when I finally took action I felt a huge relief and wished I'd done it sooner. So, just start. Don't be afraid to ask for help. You'll figure it out.

When do you feel the most inspired, alive and the most like YOU?

When I'm taking care of myself and standing my power. I find that this is easiest when I'm really taking care of myself - meditating, walking, eating clean food, making time for me.

What people, books, music, etc. inspire you?

I love everything Tiffany Han does. I also recently read The Big Leap by Gay Hendricks and really enjoyed it. Anything about the Law of Attraction and the power of a positive mindset, really. I do my best to foster positivity and intentionality as much as possible.

Describe your favorite moment or accomplishment in your career so far.

My favorite accomplishment was moving into my very own storefront clinic last summer. Up until that point I had rented from other acupuncturists and it felt like such a huge step forward to have my very own clinic. There are some days I look around and can hardly believe that it's mine!

What’s the most exciting thing going on in your life right now?

Well, I recently decided to focus all my energy on paying off my student loans. Most people don't know that acupuncturists frequently graduate with over $100,000 of student loan debt. In February I decided I'd had enough and started a blog at www.debtfreeacupuncturist.com, documenting my journey with paying off my debt. It has struck a chord! I've gotten so much positive feedback, from non-acupuncturists and acupuncturists alike. People don't like to talk about their debt, so the fact that I've started the conversation and am being open, honest, and transparent has been really well-received. I am really excited to see where this leads!

++++++++++++++++++++++++++++++++++++++++

BIOkristl yuen

Kristl Yuen, L.Ac., MSTOM, Dipl. O.M. owns a successful acupuncture clinic in Chicago, IL. In her practice, she focuses on partnering with her patients on their wellness paths using acupuncture, Chinese herbal medicine, Reiki, nutritional counseling and supplements, cupping, and other accessory techniques. She also has recently started to work with other acupuncturists on cultivating wealth consciousness and a positive money mindset. She enjoys cooking, singing, dancing, and spending evenings at home reading with her partner, Rachel, and their dog, Bradley, and cat, Delilah.

Website // Twitter // Twitter // Facebook // Facebook

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Danielle Zeigler

I’m an SEO specialist + digital marketing strategist with over 14 years experience in the industry. I’m here to tell you it IS possible to tackle your marketing with authenticity, grace and ease, and still get results.⁠

I work with passionate business owners and marketing directors who are 𝘁𝗶𝗿𝗲𝗱 𝗼𝗳 𝘁𝗿𝘆𝗶𝗻𝗴 𝘁𝗼 𝗱𝗼 𝗔𝗹𝗹 𝗧𝗵𝗲 𝗧𝗵𝗶𝗻𝗴𝘀 and spreading their efforts too thin. They want to know what's working, what's not working, and where they should really be spending their time and money.⁠

But I'll be honest- I'm not here for the people chasing vanity metrics. My philosophy is grounded in 𝗽𝗲𝗼𝗽𝗹𝗲-𝗳𝗶𝗿𝘀𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 and what I've dubbed #SEOwithSoul. I don't believe in hacks and "beating algorithms" as a long term strategy.⁠

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A photo posted by Danielle (@danielleadairz) on

 

Baby selfie from this weekend! So happy to see this little buggie. ♡♡

A photo posted by Danielle (@danielleadairz) on

Tell me one thing you're grateful for from this week!

2 Comments

Danielle Zeigler

I’m an SEO specialist + digital marketing strategist with over 14 years experience in the industry. I’m here to tell you it IS possible to tackle your marketing with authenticity, grace and ease, and still get results.⁠

I work with passionate business owners and marketing directors who are 𝘁𝗶𝗿𝗲𝗱 𝗼𝗳 𝘁𝗿𝘆𝗶𝗻𝗴 𝘁𝗼 𝗱𝗼 𝗔𝗹𝗹 𝗧𝗵𝗲 𝗧𝗵𝗶𝗻𝗴𝘀 and spreading their efforts too thin. They want to know what's working, what's not working, and where they should really be spending their time and money.⁠

But I'll be honest- I'm not here for the people chasing vanity metrics. My philosophy is grounded in 𝗽𝗲𝗼𝗽𝗹𝗲-𝗳𝗶𝗿𝘀𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 and what I've dubbed #SEOwithSoul. I don't believe in hacks and "beating algorithms" as a long term strategy.⁠

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+It's been a busy two weeks!

Playing photographer a little bit this week! #SmithSales15 #photography #lace #rainyday #Montgomery #alabama

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On the field at the Auburn game!

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Keep up with me on Twitter and Instagram.

Tell me one thing you're grateful for from this week!

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Danielle Zeigler

I’m an SEO specialist + digital marketing strategist with over 14 years experience in the industry. I’m here to tell you it IS possible to tackle your marketing with authenticity, grace and ease, and still get results.⁠

I work with passionate business owners and marketing directors who are 𝘁𝗶𝗿𝗲𝗱 𝗼𝗳 𝘁𝗿𝘆𝗶𝗻𝗴 𝘁𝗼 𝗱𝗼 𝗔𝗹𝗹 𝗧𝗵𝗲 𝗧𝗵𝗶𝗻𝗴𝘀 and spreading their efforts too thin. They want to know what's working, what's not working, and where they should really be spending their time and money.⁠

But I'll be honest- I'm not here for the people chasing vanity metrics. My philosophy is grounded in 𝗽𝗲𝗼𝗽𝗹𝗲-𝗳𝗶𝗿𝘀𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 and what I've dubbed #SEOwithSoul. I don't believe in hacks and "beating algorithms" as a long term strategy.⁠

Friday Inspiration: Have the courage to follow your heart and intuition

"Have the courage to follow your heart and intuition." - Steve Jobs This is the absolute biggest lesson I've learned over the past few years. Trust your gut. That's a cliche for a reason.

 

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Danielle Zeigler

I’m an SEO specialist + digital marketing strategist with over 14 years experience in the industry. I’m here to tell you it IS possible to tackle your marketing with authenticity, grace and ease, and still get results.⁠

I work with passionate business owners and marketing directors who are 𝘁𝗶𝗿𝗲𝗱 𝗼𝗳 𝘁𝗿𝘆𝗶𝗻𝗴 𝘁𝗼 𝗱𝗼 𝗔𝗹𝗹 𝗧𝗵𝗲 𝗧𝗵𝗶𝗻𝗴𝘀 and spreading their efforts too thin. They want to know what's working, what's not working, and where they should really be spending their time and money.⁠

But I'll be honest- I'm not here for the people chasing vanity metrics. My philosophy is grounded in 𝗽𝗲𝗼𝗽𝗹𝗲-𝗳𝗶𝗿𝘀𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 and what I've dubbed #SEOwithSoul. I don't believe in hacks and "beating algorithms" as a long term strategy.⁠

3 Quick Tips to Keep Readers Engaged With Your Brand

Once you've gotten readers to your blog, you want to keep them engaged. You want them to start clicking around and interacting with you and your content, getting to know you, and getting as much value as possible in each visit. This list is short and sweet so you can start employing these right away without getting overwhelmed.

1 | Link to your other posts in your blog post.

3 Ways to Successfully Use Internal Linking:

  1. Use keywords within your post to link to related blog posts. Make sure the links are natural and valuable to your audience, and only include three or four.
  2. Manually add your own in a list at the end of your blog post.
  3. Install a plug-in to do the work for you. I've used Yet Another Related Post Plugin, but there are many options out there.

2 | Make blog posts super easy to share.

List your social icons toward the top of your page, and have easily accessible icons for each post. Toward the bottom or by the title is ideal.

Don't make readers search for your icons. They don't have time for that. I've heard the argument for keeping them tiny in the footer so that readers focus on signing up for your newsletter. I get it. But I don't agree.

3 | Customize your social plug-ins.

Too many times I share a post on Twitter from someone's blog and it still has "via @shareable" or "via @sharaholic." Please, PLEASE, go into the settings and change it to your Twitter handle. This way, you'll see the tweet and be able to interact with everyone who shares your content.

How do you keep readers engaged?

3 Comments

Danielle Zeigler

I’m an SEO specialist + digital marketing strategist with over 14 years experience in the industry. I’m here to tell you it IS possible to tackle your marketing with authenticity, grace and ease, and still get results.⁠

I work with passionate business owners and marketing directors who are 𝘁𝗶𝗿𝗲𝗱 𝗼𝗳 𝘁𝗿𝘆𝗶𝗻𝗴 𝘁𝗼 𝗱𝗼 𝗔𝗹𝗹 𝗧𝗵𝗲 𝗧𝗵𝗶𝗻𝗴𝘀 and spreading their efforts too thin. They want to know what's working, what's not working, and where they should really be spending their time and money.⁠

But I'll be honest- I'm not here for the people chasing vanity metrics. My philosophy is grounded in 𝗽𝗲𝗼𝗽𝗹𝗲-𝗳𝗶𝗿𝘀𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 and what I've dubbed #SEOwithSoul. I don't believe in hacks and "beating algorithms" as a long term strategy.⁠

Sunday Link Love: Seasonal Eating + Mindfulness {April v2}

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‘Tis the Season for too Much Food: 14 Yoga Poses to Ease Digestion - See more at: http://yoganonymous.com/tis-the-season-for-too-much-food-14-yoga-poses-to-ease-digestion/#sthash.yn8QUDXF.dpuf
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My Life Lately According to Instagram...

+Back in Montgomery for some huge client events this week!

 

A photo posted by Danielle (@danielleadairz) on

Keep up with me on Twitter and Instagram.

Tell me one thing you're grateful for from this week!

1 Comment

Danielle Zeigler

I’m an SEO specialist + digital marketing strategist with over 14 years experience in the industry. I’m here to tell you it IS possible to tackle your marketing with authenticity, grace and ease, and still get results.⁠

I work with passionate business owners and marketing directors who are 𝘁𝗶𝗿𝗲𝗱 𝗼𝗳 𝘁𝗿𝘆𝗶𝗻𝗴 𝘁𝗼 𝗱𝗼 𝗔𝗹𝗹 𝗧𝗵𝗲 𝗧𝗵𝗶𝗻𝗴𝘀 and spreading their efforts too thin. They want to know what's working, what's not working, and where they should really be spending their time and money.⁠

But I'll be honest- I'm not here for the people chasing vanity metrics. My philosophy is grounded in 𝗽𝗲𝗼𝗽𝗹𝗲-𝗳𝗶𝗿𝘀𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 and what I've dubbed #SEOwithSoul. I don't believe in hacks and "beating algorithms" as a long term strategy.⁠

Sunday Link Love: Blog + Business-Heavy Resources {April v1}

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‘Tis the Season for too Much Food: 14 Yoga Poses to Ease Digestion - See more at: http://yoganonymous.com/tis-the-season-for-too-much-food-14-yoga-poses-to-ease-digestion/#sthash.yn8QUDXF.dpuf
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My Life Lately According to Instagram...

Keep up with me on Twitter and Instagram.

Tell me one thing you're grateful for from this week!

2 Comments

Danielle Zeigler

I’m an SEO specialist + digital marketing strategist with over 14 years experience in the industry. I’m here to tell you it IS possible to tackle your marketing with authenticity, grace and ease, and still get results.⁠

I work with passionate business owners and marketing directors who are 𝘁𝗶𝗿𝗲𝗱 𝗼𝗳 𝘁𝗿𝘆𝗶𝗻𝗴 𝘁𝗼 𝗱𝗼 𝗔𝗹𝗹 𝗧𝗵𝗲 𝗧𝗵𝗶𝗻𝗴𝘀 and spreading their efforts too thin. They want to know what's working, what's not working, and where they should really be spending their time and money.⁠

But I'll be honest- I'm not here for the people chasing vanity metrics. My philosophy is grounded in 𝗽𝗲𝗼𝗽𝗹𝗲-𝗳𝗶𝗿𝘀𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 and what I've dubbed #SEOwithSoul. I don't believe in hacks and "beating algorithms" as a long term strategy.⁠

It's Not Perfect. Launch Anyway.

I've been haunted by perfectionism my whole life. I tend to be very hard on myself for making mistakes or not getting the results I've envisioned. Starting my own business brought this to light even more, but also helped me overcome it (to some degree). I've made so many mistakes since starting my blog, alone.

A Few Mistakes I've Made Since Launching My Blog:

  • Just last week I forgot to change the subject line in my email newsletter, so it ended up going out with the same subject as the week before. (Sorry, guys, I'm sure that was confusing! My open rate was still 34%...this is why I love my readers.)
  • In fact, I'm not that great with emails in general. That little description at the top of the email in MailChimp? My enemy. (Sorry, Danielle!)
  • I almost always edit a blog post after it's already gone live.
  • I had image examples for this blog post that I've been saving for awhile...but now I can't find them.
  • I constantly forget to share things to my Facebook business page.
  • I've shared things to the wrong Facebook business page! (ugh!)
  • I've spent money on WP themes I've never used.
  • I had two websites when I launched. I've been doing this long enough to know better. Oh well.
  • My SEO plugin was messed up for an ENTIRE YEAR. I specialize in SEO.

But you know what? Nothing bad happened. I survived. If anything, I've learned from all these little mistakes and have learned to move on quickly. I don't have time to worry about it because I'm already moving on to the next thing (client work, blog post, ebook, redesign, etc, etc.)

One of the hardest parts of starting a blog was the fear of putting myself out there. Creating each blog post and planning each social media post can be a laborious process, even without the nagging feeling of making them perfect. So I get it.

I've gotten that same response from clients time and time again. For some, it's so paralyzing that they don't launch at all.

Yes, you want a decent looking blog or website. Yes, you should write quality content. And yes, you should interact with your followers with care and authenticity.

But does ANY of it need to be perfect? No!

Other common complaints:

  • My tagline doesn't feel right yet. Let me think about it some more..
    • This is something I've dealt with personally, but honestly, it has not made one bit of difference this past year.
    • I'm waiting to get better head shots.
    • My website doesn't look as nice as X, Y, Z (usually being compared to people who have been doing this a loooong time).
    • I want to complete this course before launching so I have more to offer.

My advice is to just get your stuff out there. You will evolve and figure it out as you go. 

You have to start somewhere, and you can't learn what your audience wants if you aren't building one. 

A cool trick that I read about a few weeks ago was to look at your favorite blog in the Wayback Machine. See where they started. This particular example was of Marie Forleo (click there to see a very early version of her website). We all know she's a blogging and business genius now, but she built that over years of hard work. She's evolved over the years, changed her tagline, changed her look, etc. You will too. I promise.

Start with what you have and build from there. The experience is more valuable than how your website looks, or how many courses you've completed, or your tag line.


In the comments:

What mistakes have you made since starting your business? Or what fears are keeping you from starting?

16 Comments

Danielle Zeigler

I’m an SEO specialist + digital marketing strategist with over 14 years experience in the industry. I’m here to tell you it IS possible to tackle your marketing with authenticity, grace and ease, and still get results.⁠

I work with passionate business owners and marketing directors who are 𝘁𝗶𝗿𝗲𝗱 𝗼𝗳 𝘁𝗿𝘆𝗶𝗻𝗴 𝘁𝗼 𝗱𝗼 𝗔𝗹𝗹 𝗧𝗵𝗲 𝗧𝗵𝗶𝗻𝗴𝘀 and spreading their efforts too thin. They want to know what's working, what's not working, and where they should really be spending their time and money.⁠

But I'll be honest- I'm not here for the people chasing vanity metrics. My philosophy is grounded in 𝗽𝗲𝗼𝗽𝗹𝗲-𝗳𝗶𝗿𝘀𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 and what I've dubbed #SEOwithSoul. I don't believe in hacks and "beating algorithms" as a long term strategy.⁠

Stitch Fix Review 4: Clothing for an Event

I didn't have the best of luck in my last two Stitch Fix boxes*, but I have an event coming up for a client, so I gave it another shot. I loved this fix! I didn't keep everything, but it was still much better than the last two. In the note to my stylist I mentioned that I have a big event coming up in April, so I'd like a few nice pieces to wear. The dress she chose was amazing, and even the more casual pieces can be dressed up for dinners and evening activities. I generally don't like to buy new clothes just for an event, but I'm working on building my intentional wardrobe and needed at least one more dress. I have to dress up for eight days, and this event happens every year, so I know I'll get use out of anything I buy.

I love the styling card they include. Not only does it help me with the pieces they send, but it gives me ideas for other outfits with things I may already own. Again, I received navy blue and an orange-ish/dark salmon colored piece, so I guess Stitch Fix is telling me those are my colors!

Here's what I got in my recent Stitch Fix:

 1. Zad - Azaria Circle Bib and Stone Necklace: It's pretty, and it looked good with the navy blue dress, but it's just not my style. Sent back.

2. 41Hawthorn- Dita Sleeveless Ponte Dress in Navy Blue: I love this dress! Not only does it fit perfectly, but it's super soft and comfortable. Definitely a keeper.! I will probably pair it with nude heels for my event in April.

3. 41Hawthorn- 3/4 Sleeve Popover Blouse in Orange-ish/Dark Salmon: I asked for another shirt shaped like this white one, and this is very close. I love how it can be dressed up or down. It'll be perfect for evening activities during my event, and I know I'll be wearing it all the time in general.

4. Colourworks- Mallory Ruffle Back Open Cardigan: This was really cute and super soft, but I couldn't pay $68 for it. Plus, I already have a similar sweater. I did consider it though! If it were cheaper I probably would have gone for it.

5. Pixley- Torin French Terry Stripe Blazer: I liked the idea of this, but it just didn't work. It was too short or something. It's nice that it could be dressed up or down and is different than anything I own, but I didn't end up keeping it because it didn't look flattering.

Interested in having your very own personal stylist send clothes to your doorstep? Try Stitch Fix here. It's been a lot of fun so far, even if I haven't loved every piece.

In the Comments:

If you use Stitch Fix, do you ever request pieces for a specific event? If you haven't used Stitch Fix, do you buy new clothes for an event?

3 Comments

Danielle Zeigler

I’m an SEO specialist + digital marketing strategist with over 14 years experience in the industry. I’m here to tell you it IS possible to tackle your marketing with authenticity, grace and ease, and still get results.⁠

I work with passionate business owners and marketing directors who are 𝘁𝗶𝗿𝗲𝗱 𝗼𝗳 𝘁𝗿𝘆𝗶𝗻𝗴 𝘁𝗼 𝗱𝗼 𝗔𝗹𝗹 𝗧𝗵𝗲 𝗧𝗵𝗶𝗻𝗴𝘀 and spreading their efforts too thin. They want to know what's working, what's not working, and where they should really be spending their time and money.⁠

But I'll be honest- I'm not here for the people chasing vanity metrics. My philosophy is grounded in 𝗽𝗲𝗼𝗽𝗹𝗲-𝗳𝗶𝗿𝘀𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 and what I've dubbed #SEOwithSoul. I don't believe in hacks and "beating algorithms" as a long term strategy.⁠

Chasing Dreams Interview with Kyle Weiger, Founder of Reflexion Yoga

This interview is part of the Chasing Dreams interview series. I’ve interviewed a variety of entrepreneurs and small business owners who have chosen a different path in life in order to go after his or her dream career. Have an entrepreneur in mind you’d like to learn more about? Let me know! Today’s interview is with Kyle Weiger, founder of reflexionyoga.com. I came across this website from another healthy living blogger a few years ago and decided to sign up around Christmastime 2013. I've been hooked ever since! I contacted Kyle about an issue logging in and he was super helpful. We got to talking about digital marketing, and I just had to ask him to participate in this series. Find out what it's been like for him and his partner to start an online yoga studio/subscription site.

At what point did you know you wanted to follow this career path? How did you know this was the right direction?

After practicing yoga for a couple of years, and watching all the dramatic changes it brought to my own personal awareness, I wanted to share it with as many people as possible. So when the opportunity to go through Teacher Training came along, I jumped right on it. Best. Decision. Ever.

What are the biggest struggles you've faced while trying to achieve your dreams?

Right now, I'm in the midst or running a couple of different yoga sites, so time management is the biggest struggle I face right now. What I've realized is that the work is always going to be there, so stressing out about how much work you have to do is pointless. Whenever I feel overwhelmed, I simply take a few deep breaths, and ask myself "What's the most important thing I can focus my energy on right now?". This usually helps me to set aside the laundry list of items and get truly present to a single task at hand.

Owning your own business can be tough on the body and mind, between long days, instability and really putting yourself out there to reach your goals. How do you stay healthy? Do you have any rituals that help you stay centered?

No surprise here....yoga! A regular yoga practice keeps my mind clear, and ensures that I get up from my computer so I can devote time to my mind and body. Also, it always re-energizes me and gives me that 2nd, 3rd, or 4th wind I need to keep going!

Kyle Weiger Reflexion Yoga

Speaking of putting yourself out there, overcoming rejection is a big part of chasing dreams. How do you bounce back?

Emotional ups and downs are part of the job when you run your own business, there's no way around it. My favorite remedy for any kind of emotional roller coaster is a good night's sleep. Waking up to a new day mean a fresh start and a new opportunity to handle anything. Yesterday is already gone and when I first get out of bed in the morning, the choice is mine on how I want to fill my day and what kind of energy I want to give it.

What do you do when you're having an off day- maybe feeling down, struggling with self-doubt, or just unmotivated?

Aside from yoga, my other favorite form of relaxation is conversation with good friends. My best friend is also a business owner, and always willing to lend an ear, so it's great to have a sounding board for the hurdles I run into. Most of the time, it turns out he's experienced something similar, and it's refreshing to know that I'm not the only one stumbling on the path to running a successful business.

What is one misconception people have about you and/or your profession?

"Yoga is not a workout." - I hear it way to often. They think yoga is just stretching. There is nothing tame about holding a handstand or trying to quiet the mind while standing on one leg for a minute. Although it's gaining in popularity, many people still don't realize that yoga is a mind/body connection, and not just sitting on a meditation pillow.

What is one of the biggest lessons you’ve learned along the way?

I'll rely on one of my favorite quotes here - "If you want to get something you've never had, then you have to be willing to do something you've never done." - There were plenty of times where throwing in the towel would have been really easy when building my yoga sites, but that's not how great stories are made.

kyle weiger handstand

What advice would you give to someone who wants to follow a path similar to what you have?

Be curious. Be very curious. Go out and find other people that have done it before you, and ask them for coaching. If I had only went off of what I knew, I'd still be sitting in front of a blank monitor wondering how to get my logo on my homepage. No matter what, there is always someone out there that has the experience that can help you, and they too were probably once at a point of being lost and confused. Learning from others' successes/mistakes is the best thing you can do when embarking on a new adventure.

When do you feel the most inspired, alive and the most like YOU?

Although my sites teach yoga online, I'm most inspired when I'm a room with live students. I love connecting with people and seeing them get into new poses, or discover something about their body that they didn't think they could do. The look on my students' faces when that happens is worth more than any paycheck.

What people, books, music, etc. inspire you?

People: Ido Portal, Jake and Amir (comedy), Jamie Smart.

Books: The Science of Yoga, Rework, Hooked.

Music: Banks, The Weeknd, Blackmill, Bonobo, Chromeo, edIT

Describe your favorite moment or accomplishment in your career so far.

In December of 2012,  the first version https://reflexionyoga.com went live. I had building it for almost a year prior to that, and finally seeing all my work actually come to fruition was such an amazing feeling. The moment where I could actually visit the site (and it actually worked) made all the blood, sweat, and tears totally worth it!

What’s the most exciting thing going on in your life right now?

We are currently test-marketing the Yoga For Belly Fat system. It's a 14-week yoga-based workout system that will be available for full purchase in April/May of 2015. It was written by me and my teaching partner, Matt. It is designed to be a fun and effective way to not only burn the extra inches around the belly, but to bring more confidence and power to women around the world.

++++++++++++++++++++++++++++++++++++++++

BIO

Kyle Weiger HeadshotKyle Weiger is a student of yoga and gymnastics, with a passion for showing people that they are far stronger than they think. Not just a little stronger, but like a “Holy crap, I can’t believe I just did that!” kind of stronger. Getting people to experience transformation through the use of their physical body is something that Kyle strives for every time he teaches. The shift happens when students move from the world of “I can’t” into the possibility of “I’m learning how to.”  For Kyle, yoga isn’t about getting your foot behind your head or balancing on one arm. It’s about being willing to try something new, being vulnerable and open, and being ok with doing just for the sake of doing, with no attachment to outcome. There is no finish line, there is only progress

Website // Facebook // Twitter // YouTube

 

 

 

 

2 Comments

Danielle Zeigler

I’m an SEO specialist + digital marketing strategist with over 14 years experience in the industry. I’m here to tell you it IS possible to tackle your marketing with authenticity, grace and ease, and still get results.⁠

I work with passionate business owners and marketing directors who are 𝘁𝗶𝗿𝗲𝗱 𝗼𝗳 𝘁𝗿𝘆𝗶𝗻𝗴 𝘁𝗼 𝗱𝗼 𝗔𝗹𝗹 𝗧𝗵𝗲 𝗧𝗵𝗶𝗻𝗴𝘀 and spreading their efforts too thin. They want to know what's working, what's not working, and where they should really be spending their time and money.⁠

But I'll be honest- I'm not here for the people chasing vanity metrics. My philosophy is grounded in 𝗽𝗲𝗼𝗽𝗹𝗲-𝗳𝗶𝗿𝘀𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 and what I've dubbed #SEOwithSoul. I don't believe in hacks and "beating algorithms" as a long term strategy.⁠

Sunday Link Love: The Busy Trap + Why Happiness is Embarrassing {March v3}

Health, Fitness + Lifestyle

The inevitable panic that sets in when you let go of expectations. (And why it’s good.)

Manage energy, not time + 3 other tools for greater happiness now

Questions of Priority

‘Tis the Season for too Much Food: 14 Yoga Poses to Ease Digestion - See more at: http://yoganonymous.com/tis-the-season-for-too-much-food-14-yoga-poses-to-ease-digestion/#sthash.yn8QUDXF.dpuf
Healthy Holiday Articles - Helpful or Negative?
Food + Nutrition

15 Effective Meal Planning Tips

10 Ways To Use Chia Seeds That Aren’t Pudding

50 Green Recipes

Cumin Roasted Cauliflower

10 Tips for Successful Meal Planning
Intuitive Eating - Learning to Love Food Again
Blogging + Entrepreneurship

Want to write more? Try this.

How many posts does it take?

The best advice to creatives ever: you have to go through a volume of work

40 Ways to Use Adobe Illustrator to Improve Your Blog and Business

20 Actions You Can Take to Look Like a Pro Blogger

How to Tell If Google Sees Your Website as Mobile Friendly This post has an awesome tool that I highly recommend using. It will tell you whether your website is mobile friendly.

5 Classes for Design + Blogging

 

My Life Lately According to Instagram...

+I had a great time "glamping" in Daytona. I am SO thankful for mobile hotspots so that I can work from anywhere, including literally while sitting in the back of the car while we traveled to Orlando!

 

Camping with palm trees...this is a new one for me!

A photo posted by Danielle (@danielleadairz) on

 

A photo posted by Danielle (@danielleadairz) on

Had an awesome time at The Kennedy Space Center!

A photo posted by Danielle (@danielleadairz) on

Keep up with me on Twitter and Instagram.

Tell me one thing you're grateful for from this week!

3 Comments

Danielle Zeigler

I’m an SEO specialist + digital marketing strategist with over 14 years experience in the industry. I’m here to tell you it IS possible to tackle your marketing with authenticity, grace and ease, and still get results.⁠

I work with passionate business owners and marketing directors who are 𝘁𝗶𝗿𝗲𝗱 𝗼𝗳 𝘁𝗿𝘆𝗶𝗻𝗴 𝘁𝗼 𝗱𝗼 𝗔𝗹𝗹 𝗧𝗵𝗲 𝗧𝗵𝗶𝗻𝗴𝘀 and spreading their efforts too thin. They want to know what's working, what's not working, and where they should really be spending their time and money.⁠

But I'll be honest- I'm not here for the people chasing vanity metrics. My philosophy is grounded in 𝗽𝗲𝗼𝗽𝗹𝗲-𝗳𝗶𝗿𝘀𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 and what I've dubbed #SEOwithSoul. I don't believe in hacks and "beating algorithms" as a long term strategy.⁠

Friday Inspiration: Be Stubborn About Your Goals + Flexible About Your Methods

I like this quote, but I might expand on this a little by defining goals as how you want to feel in life (channeling The Desire Map here). Keeping mindfulness in mind, you can't get too attached to the outcome. Be driven and aspirational, but don't close yourself to opportunities that might come along the way by focusing too hard on how you envision it working out.  

1 Comment

Danielle Zeigler

I’m an SEO specialist + digital marketing strategist with over 14 years experience in the industry. I’m here to tell you it IS possible to tackle your marketing with authenticity, grace and ease, and still get results.⁠

I work with passionate business owners and marketing directors who are 𝘁𝗶𝗿𝗲𝗱 𝗼𝗳 𝘁𝗿𝘆𝗶𝗻𝗴 𝘁𝗼 𝗱𝗼 𝗔𝗹𝗹 𝗧𝗵𝗲 𝗧𝗵𝗶𝗻𝗴𝘀 and spreading their efforts too thin. They want to know what's working, what's not working, and where they should really be spending their time and money.⁠

But I'll be honest- I'm not here for the people chasing vanity metrics. My philosophy is grounded in 𝗽𝗲𝗼𝗽𝗹𝗲-𝗳𝗶𝗿𝘀𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 and what I've dubbed #SEOwithSoul. I don't believe in hacks and "beating algorithms" as a long term strategy.⁠

Chasing Dreams Interview with Lisa Jemus, Owner of Tarot Solutions

This interview is part of the Chasing Dreams interview series. I’ve interviewed a variety of entrepreneurs and small business owners who have chosen a different path in life in order to go after his or her dream career. Have an entrepreneur in mind you’d like to learn more about? Let me know! Today’s interview is with Lisa Jemus, a fellow member of the Female Entrepreneur Association. Lisa runs an online business called Tarot Solutions, where she does tarot readings for entrepreneurs. I was immediately interested in such a unique business idea, so I wanted to share her story with you all!

At what point did you know you wanted to follow this career path? How did you know this was the right direction?

I have known for a few years now that I wanted an online business of some kind, and have known for my entire adult life that I wanted to be an entrepreneur.  I have spent the last decade or so searching for just the “right” business, and really thinking my way through it, which was kind of a disaster!  I attended a retreat in 2013 to try to figure out exactly what I wanted to do… from a deep soul level… and the leader pulled out her tarot cards.  I had been doing tarot for over 20 years, but had packed them away for a couple of years because I was “in the closet” about me using them.  It peaked my interest in the cards again, so when I got home I started to do readings for myself again.  Once summer rolled around, I was bored of doing them for myself and on a whim posted on my FB page, “Hey, bored of doing readings for myself, would anybody out there like one?  For free?”  And within 12 hours 25 people had commented that they would love one!  And most of them were friends and colleagues I never in a million years would have thought would want one!  And thus, the seed was planted for my tarot business.  And since then it has unfolded so naturally it’s almost scary.

What are the biggest struggles you've faced while trying to achieve your dreams?

Feeling kind of alone as I hit my highs and lows.  My husband and family and friends are not online entrepreneurs, so they really don’t understand why I get so excited about another person joining my tribe by joining my list, or how much work it is to do day after day to produce content and keep my community engaged. This is why my network of business BFF’s is so important, and I am about to have our very first ever Google Hangout with my Biz Soul Sisters this weekend.  We are all in the same stage of development and understand the ups and downs.

Owning your own business can be tough on the body and mind, between long days, instability and really putting yourself out there to reach your goals. How do you stay healthy? Do you have any rituals that help you stay centered?

It is super important for me personally to completely unplug from my biz on a regular basis.  Sundays are becoming a sacred day for me. I make sure I schedule content for my FB page, so that I don’t really have to look at it, other than to check in and respond to folks that comment on Sundays. Which is really fun, so I don’t think of that as work. But for me, the main thing is the borage of overload in gurus and pages that I follow, and my never ending to-do list in my office.  When I am not working, I tidy up my office and close the door. I work hard to not work when my kids are home from school, and that my evening are for my family. I am just now starting to bring exercise back into my schedule, which is a huge part of handling stress and the hours and hours sitting and hunched over a computer. My rituals when I am working are really important. Every single time I enter my office to either do a reading or do work of any kind, I create a sacred space by saying a shamanic prayer for this purpose, I smudge my space and turn on my Christmas lights, my salt crystal light, and light my protection candle (for readings).  I do this every single time. This helps to focus my mind and spirit and grounds me in my body to stay focused. It also adds the soulful part of my business because my ultimate desire is to help people uncover the best of themselves using the tarot as a tool.

Speaking of putting yourself out there, overcoming rejection is a big part of chasing dreams. How do you bounce back?

I learned a long time ago that you cannot please everyone. But for me, it has been key to identify my Ideal Client, and to recognize that some of my offerings will not land with people for whatever reason, and that’s okay.  People will be drawn to my energy and my message, and hopefully there will be some alignment and connection that happens. When I get rejected, I just keep moving forward and literally let it go. This has been a process I have learned over decades though, I have worked on this aspect of myself in my personal life for years, so I also think that being older has helped in my case.

The other thing I do is to read about or revisit other successful women in the online world and hear their stories of rejection and how they overcame this difficultly. This always makes me feel 100% better!

What do you do when you're having an off day- maybe feeling down, struggling with self-doubt, or just unmotivated?
It varies.  Sometimes I feel this way because I am just plain tired and burnt out.  If this is the reason, I take the day off from all business activities and watch DVD’s, knit, or play video games with my kids.  I stay away from social media, because my feed is so full of business stuff, just scrolling through it can give me palpitations when I am in this from of mind!

If I feel this way and it is NOT burn out, it is usually because I have been too hyper focused on a task or piece of my business and have lost the Big Picture view.  When this is the case, the cure for me is to revisit my 2015 plan and look at my big picture goals for the entire year, and then to reflect on all that I have accomplished thus far.

If I am totally unmotivated to anything, which happens at least once per week, and if I am not able to focus on anything, I pick ONE THING to work on for 20 minutes and I set my timer.  This is MAGICAL and something I learned from Racheal Baxter Cook in her Conscious Business Design course.  This is the #1 way for me to get motivated very quickly and get a task done with 100% focus on it.  I tell myself, “I can do 20 minutes!”  And usually after the first 20 I am suddenly on a great roll and do another one, with a 5 minute walk-away break in-between.  These are called Pomodoros and you can get an app on your phone for it.  A life changer!

One last thing I do when it all goes to pot is I read inspiration books by people that I respect.  I love The Big Leap by Gay Hendricks.  So great for this!

What is one misconception people have about you and/or your profession?

They think that I am a fortune teller. Which I am not. At all. The first thing I tell clients, literally the first thing I say in our session is, “Let me tell you how I work, tarot is not a fortune telling tool for me, it is a powerful way to cut through all of the mind chatter that we have to access our intuitive self.” And that’s it. If you want to come to me and ask a question like, “Will I have a baby this year?” I have no idea. But we can do a reading about “What is truly blocking me from getting pregnant”  or “what do I really need to know about having a baby this year?” I had a client ask me this once after she had been really trying to get pregnant for one year, and it turned out that she had all of these blocking beliefs and fears about having kids, and she obviously subconsciously knew they were there, but she had no real awareness that this was a huge underlying stress and block to her having a baby. Once she brought those feelings out to the light, she felt much better, and took steps to address these fears. Amazingly I checked in with her 3 months later and she was pregnant!  HUZZAH!

What is one of the biggest lessons you’ve learned along the way?

That I don’t have to do this all alone and that even the MOST successful people in life have self doubt and fear!  This is why I make it regular practice to follow and read articles or books about successful women.  They all have these same feelings sometimes!

What advice would you give to someone who wants to follow a path similar to what you have?

For a prior business I tried, I worked with a developer and designer. It was more work than I had thought, because there are so many decisions that the business owner must make!  He was great, though, and was always sending me examples of what he thought my vision was. This is what I would say, is that if you can create based on someone else’s vision, you would be a great designer.

When do you feel the most inspired, alive and the most like YOU?

During a reading! When I am interacting with my clients, and we are connecting and having fun, and going deep into their lives, and then when there is that moment where we both can feel that “ah-ha” happen for them. It is so amazingly powerful, and not only am I most ME, but I feel deeply honored to be doing this work.  My clients inspire me everyday. They face their issues bravely and are so moved to make their lives better. They are just incredible!

What people, books, music, etc. inspire you?

I love Racheal Baxter Cook, she inspires me as an online entrepreneur in every way, and how to balance that with being a wife and mom too. I also admire and am inspired by Carrie Green of Female Entrepreneur Association.  She has created something so powerful and has connected an amazing group of women. I am continually inspired by everything Carrie puts out for us in that group! I am inspired by entrepreneurs and those that beat the odds and create something beautiful out of their lives, despite any obstacles in their way.

One of my most favourite songs that totally lights my inspiration fire is Brave by Sarah Barielles!

I am a book person, so I read all the time, mostly books on business and personal development.  Here are my top 5 go-to books for inspiration:  The Big Leap by Gay Henderix;  The Energy of Money by Maria Nemeth;  The Desire Map by Danielle LaPorte;  Get Rich Lucky Bitch by Denise Duffield.

Describe your favorite moment or accomplishment in your career so far.

Well, launching it! I consider this my biz’s birthday! I launched on Halloween, which seemed super appropriate and kinda cool for a tarot business. It was a proud day for me because not only did I have a real business to put out there, I actually LOVED IT, and couldn’t wait to dive in to it with all of my heart and soul. After that day, I get excited about pretty much everything! But an exciting day after that was the first time I had two bookings in one day. This was HUGE for me, and I celebrated that day! Since then I have had several double day bookings, and each time it happens I am just so grateful for my business. I love it almost like a person. :0)

What’s the most exciting thing going on in your life right now?

I am super excited about my very first ever online 5 week course that I am launching next month. There is quite a bit of interest, and I have had so much fun creating the content for it. I have that delicious fear that you get when you do your first skydive, or jump off a really high diving board.  It is scary as heck, but thrilling at the same time! It is my Dabbler to Diva Level 1 (beta) course that will teach you to read tarot cards in fun and quick ways. It will be 5 weeks of webinars and worksheets, and a private FB group to play in! It is my newest baby and if you want to learn more about it, you can visit my page right here! Registration is open until March 21st, 10pm MDT.

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BIO

oracleLisa Jemus is a Tarot Reader who believes that this ancient tool can help transform your life and business in ways that are unbelievably powerful.  She has been reading tarot for over twenty years, and is a Certified Professional Tarot reader through Tarot Foundations and Biddy Tarot, and is a member of The Tarot Association.  She resides in Calgary, Alberta, Canada, and is able to do readings in person and via Skype.  She reads for personal and business type inquiries.  Whatever your tarot needs are, you can be rest assured that she will conduct your reading with enthusiasm, warmth, empathy and lots of humour!

Website // Facebook // Twitter

 

 

 

Comment

Danielle Zeigler

I’m an SEO specialist + digital marketing strategist with over 14 years experience in the industry. I’m here to tell you it IS possible to tackle your marketing with authenticity, grace and ease, and still get results.⁠

I work with passionate business owners and marketing directors who are 𝘁𝗶𝗿𝗲𝗱 𝗼𝗳 𝘁𝗿𝘆𝗶𝗻𝗴 𝘁𝗼 𝗱𝗼 𝗔𝗹𝗹 𝗧𝗵𝗲 𝗧𝗵𝗶𝗻𝗴𝘀 and spreading their efforts too thin. They want to know what's working, what's not working, and where they should really be spending their time and money.⁠

But I'll be honest- I'm not here for the people chasing vanity metrics. My philosophy is grounded in 𝗽𝗲𝗼𝗽𝗹𝗲-𝗳𝗶𝗿𝘀𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 and what I've dubbed #SEOwithSoul. I don't believe in hacks and "beating algorithms" as a long term strategy.⁠

Friday Inspiration: Don't Get Strung Out on Perfectionism

I love this and just had to share. I'm all for living a healthy lifestyle, but don't let perfectionism take control of your dreams.

 

>>photo credit: I don't remember where I found this, and I can't find anything through reverse image search. If you know the source, please let me know!

1 Comment

Danielle Zeigler

I’m an SEO specialist + digital marketing strategist with over 14 years experience in the industry. I’m here to tell you it IS possible to tackle your marketing with authenticity, grace and ease, and still get results.⁠

I work with passionate business owners and marketing directors who are 𝘁𝗶𝗿𝗲𝗱 𝗼𝗳 𝘁𝗿𝘆𝗶𝗻𝗴 𝘁𝗼 𝗱𝗼 𝗔𝗹𝗹 𝗧𝗵𝗲 𝗧𝗵𝗶𝗻𝗴𝘀 and spreading their efforts too thin. They want to know what's working, what's not working, and where they should really be spending their time and money.⁠

But I'll be honest- I'm not here for the people chasing vanity metrics. My philosophy is grounded in 𝗽𝗲𝗼𝗽𝗹𝗲-𝗳𝗶𝗿𝘀𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 and what I've dubbed #SEOwithSoul. I don't believe in hacks and "beating algorithms" as a long term strategy.⁠

Chasing Dreams Interview with Tess Henley, co-founder of the Non-Profit Little Black Book

This interview is part of the Chasing Dreams interview series. I’ve interviewed a variety of entrepreneurs and small business owners who have chosen a different path in life in order to go after his or her dream career. Have an entrepreneur in mind you’d like to learn more about? Let me know! Today's interview is with Tess Henley, co-founder of the non-profit organization Little Black Book. We connected through The Female Entrepreneur Association and I really liked what she was doing! Little Black Book educates women business owners in areas of business growth and development. I know I can relate to working longer hours than ever before, having my mind always "on" and knowing it's the right fit because I am willing to dedicate so much to my business. I have a feeling many of you can relate, too.

At what point did you know you wanted to follow this career path? How did you know this was the right direction?

Growing up my teachers labeled me a “bossy” child.  I lead class discussions, I was the first to speak out against things that didn’t seem fair and I argued my point ad nauseam.  My parents, however, never made that seem like a bad thing.  I guess they realized there was more meaning behind that label and I was given the encouragement and opportunity to be whomever I wanted to be. Along the way I developed a sense of empowerment and aimed to always lift up, encourage and support other women as they attain their goals.

Longing to develop a sense of empowerment in our future leaders, I graduated from college with an English Education degree.  Hoping to teach the importance of education and self- embetterment, I was instead faced with bureaucracy and government restrictions limiting the actual education of my students.  Fed up with the failure of our school system, it was an easy decision to stay home with my children rather than work.

Studying, learning, sharing…it’s in my blood and a part of me.  When I saw a need in my community for a women’s only networking organization, I took action.  I was looking for a place to connect and meet other women who were now past the PTA and were starting to develop and grow their own businesses on their own terms.  It couldn’t feel clinical or be too demanding on their time as busy women often wear many hats and play many different roles.  My organization also needed to be educational as well as a comfortable, non-competitive space to build friendships, not clients.  I didn’t so much know this was the career path I wanted, I more or less filled a void in my life that happened to also fill a void in the lives of other women.

My “aha” moment of knowing I made the right decision is when our membership grew from 6 people to 62 in less than one year and women became eager and excited to join.  Also, I’m willing to dedicate my days to this organization with little to no pay because of the good I feel I’m providing others.

What are the biggest struggles you've faced while trying to achieve your dreams?

One of my biggest struggles is trying to wrap my brain around what it truly means to be an entrepreneur. I don’t have an IT department, HR department, finance department, marketing department…you get where I’m going. It’s all on me and my partner. Every action, decision, financial struggle starts and ends with us. I truly know what it means to not have enough hours in the day.

It’s also very difficult to turn it all off. My dreams are filled with social media posts, phone calls to make, connections to follow up on. If I have some down time on a weekend, I’m in my office creating those dreamed up social media posts, trying to empty my inbox, etc. Having your own business where you work from home sounds great, in theory. However, I work longer, harder hours now than I ever did before. Because I’m trying to run my business from home and around my family’s schedule, I work odd hours. For the first time in my life my children are starting to complain, “You’re always working!” What they don’t realize is that I have always been working. It’s just that now, I’m working on so much more. For once, it’s not all about them. I finally have dreams and goals that need a bit of my attention, too.

I’m also learning that I need to ask for help. I have a very supportive husband who stands by me 100% but he has become very used to the status quo. Just like he has had me to handle the children and the household while he focused on his career, I can’t expect to do it all now, either. I need to ask him to make dinner or pick up the kids or just do the dishes instead of getting frustrated because he hasn’t read my mind or picked up on what needs to be done. He’s happy to help but needs some direction. None of this has been his domain or habit so he’s not used to reading what needs to get accomplished. Like a good business leader, I need to be able to direct on the home front, as well.

Owning your own business can be tough on the body and mind, between long days, instability and really putting yourself out there to reach your goals. How do you stay healthy? Do you have any rituals that help you stay centered?

Absolutely! I schedule (pick-up on that…schedule) yoga into my morning routine 3 days a week. I treat it as I would a doctor’s appointment. If networking needs to take place, I do it on one of the other mornings that I don’t have yoga. If a meeting pops up, I ask to reschedule it because I already have a meeting at that time. I don’t need to tell others why I can’t meet, I don’t owe anyone an explanation. It is the one appointment I keep with myself each week.

And wine…lots of wine!  I drink water all day long so that at night I can sip on wine.

My husband and I schedule a date night every other weekend or we get lunch together if we know our weekend will be busy.  That’s how I try to keep my marriage strong and connected.

My nightly ritual is to wash and moisturize my face.  I feel no matter how tired I am when I wake up, I look refreshed and less puffy.  Put your best face forward.

Speaking of putting yourself out there, overcoming rejection is a big part of chasing dreams. How do you bounce back?

I try to put it into perspective. Part of being a business owner is learning the art of saying no. twitter icon I’m learning that if something is not going to help you or your business in some form or fashion (and it can simply be that it makes good), you should probably say no. When someone tells me no, I try to remember that they are just looking out for their time and business. If I really want to work with them, it is my responsibility to demonstrate why saying yes will benefit their own company. If that doesn’t work, there’s always an expert out there willing to help. There’s more than one fish in the sea.

What do you do when you're having an off day- maybe feeling down, struggling with self-doubt, or just unmotivated?

I feel these days constantly!  So constantly, in fact, I’ve learned to work them into my schedule. There’s always busy work to be done, webinars to watch, books and articles to read. When I’m in a defeatist mood, I give myself permission to have these feelings, stay in my pj’s, ignore my phone and email, as long as I tackle a “time suck” activity. I love to read so curling up on the couch all day reading articles, blogs I follow, books I’m studying, is a no brainer. Instead of having a completely wasted day, I have a low-key catch-up day.

I also schedule a “totally me” day into each month.  This day I can do anything I’ve been dying to do as long as I’m not working on my business.  Pedicure, lunch with friends, reading for FUN, watching a movie; you name it, I give myself permission to do it.  By scheduling it on my calendar it gives me something to look forward to each month.

What is one misconception people have about you and/or your profession?

That I have my shit together! Half the time I’m faking it. Usually I’m teaching others something I have literally just mastered. And while I may post pictures of a clean and organized office, don’t look behind the curtain. It’s a total mess. It’s me; It’s real!

What is one of the biggest lessons you’ve learned along the way?

Good enough IS good enough. twitter icon I’m a perfectionist, type A and a researcher.  I tend to get so bogged down by the details that I stress myself out and never put my thoughts out there.  My partner, however, is a fly by the seat of your pants kind of person and it totally works for her.  She has taught me that balance is more important than perfection. If it’s perfect right out of the gate then there’s no room for improvement. Now that would be boring.

What advice would you give to someone who wants to follow a path similar to what you have?

I think it’s a noble cause but really be sure you know what you’re getting into. There’s usually an organization you can join that is already doing what you want to do. It’s a lot easier to follow someone else’s plan (as long as you agree with it) than to reinvent the wheel. If you still feel you want to run an organization, get organized and have a plan. People will have expectations and questions for you all the time. Make sure you’re ready with an answer.

Oh, and whatever amount of time you think you’ll spend on developing an organization, double or triple that amount. twitter icon It’s a ton of long, hard hours without a ton of help.

When do you feel the most inspired, alive and the most like YOU?

Wow! Now you’re really digging deep.

There’s a moment in our Little Black Book meetings when our group is being taught something new and all of a sudden, lightbulbs go off in our member’s heads. They look up from taking notes and I can actually see it on their faces. Literally, their faces glow and big smiles spread across their lips. These lightbulbs begin to produce an energy in the room that grows so rapidly that I actually feel the excitement. And then, everyone starts playing off of each other’s ideas like magic. It’s an amazing moment we all share together. That’s when I know we’ve stumbled onto greatness. That is what inspires me most.

What people, books, music, etc. inspire you?

When I was younger, I tended to only talk to and hang out with people like me. Since starting LBB, I’ve had the opportunity to meet so many amazing women. Now I try to surround myself with an eclectic group of people who will share their life and work experiences so I can learn from their lives.

Melanie Duncan – Her beautiful and strong photos Carrie Green – She is doing exactly what I would like to be doing. She seems sweet and down to earth. Audrey Hepburn – eternal class Kimra of Freedom Hackers – Amazing, down to earth and owning it! Jenny Fenig – Amazing accomplishments, rolodex, style Hilary Clinton – what a kick ass woman

My list is absolutely ongoing!

Describe your favorite moment or accomplishment in your career so far.

Being asked to be the guest speaker at the MBAA International Conference. It will be my first speaking engagement and I couldn’t be more nervous and excited at the same time.

What’s the most exciting thing going on in your life right now?

I’m currently in the process of starting a new LBB chapter in Cleveland as well as developing a cohesive handbook for our future chapters. I am also excited that LBB has its first collegiate chapter starting at Southeast Missouri State University. Good things are happening and quickly!

 

++++++++++++++++++++++++++++++++++++++++

BIO

little black bookTess Henley is the co-founder of Little Black Book, a nonprofit organization dedicated to the advancement of female owned businesses through referral marketing. Understanding that women are more than just business owners, they are also the directors of their home and family management, Little Black Book offers programs specifically designed to help women focus on business development and growth, fitness, wellness, time management, fashion and more.

Little Black Book began in the summer of 2012 when it's co-founders , Angel Magasano and Tess Henley were relaxing and enjoying a bottle of wine.  They were discussing the challenges they faced trying to run a business from home and their inability to commit to existing networking groups due to their production heavy work schedules, often hectic family schedules, and the costs and commitment required by existing groups.  They realized they were unknowingly, yet actively, marketing one another...to friends, other parents at the gym, their medical professionals, everyone… except they couldn’t market THEMSELVES. That's when it hit them; they would form an organization for women business owners so they could become active referral partners.

Today, Little  Black Book boasts over 60 certified members in Western St Charles County, Missouri and a Collegiate Chapter at Southeast Missouri State University under the direction of Founding Faculty Dr. Erin Fleugge-Woolf.  By the end of 2015 LBB will host chapters in Western St Charles County, MO, Eastern St Charles County, MO, Cape Girardeau, MO and Cleveland, OH.

Website // Facebook // Twitter

 

 

 

 

Comment

Danielle Zeigler

I’m an SEO specialist + digital marketing strategist with over 14 years experience in the industry. I’m here to tell you it IS possible to tackle your marketing with authenticity, grace and ease, and still get results.⁠

I work with passionate business owners and marketing directors who are 𝘁𝗶𝗿𝗲𝗱 𝗼𝗳 𝘁𝗿𝘆𝗶𝗻𝗴 𝘁𝗼 𝗱𝗼 𝗔𝗹𝗹 𝗧𝗵𝗲 𝗧𝗵𝗶𝗻𝗴𝘀 and spreading their efforts too thin. They want to know what's working, what's not working, and where they should really be spending their time and money.⁠

But I'll be honest- I'm not here for the people chasing vanity metrics. My philosophy is grounded in 𝗽𝗲𝗼𝗽𝗹𝗲-𝗳𝗶𝗿𝘀𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 and what I've dubbed #SEOwithSoul. I don't believe in hacks and "beating algorithms" as a long term strategy.⁠

Friday Inspiration: You Know the Truth by the Way it Feels

"You know the truth by the way it feels" Just a little reminder to listen to your gut.  

>>photo credit: hearthomehappy.com

Comment

Danielle Zeigler

I’m an SEO specialist + digital marketing strategist with over 14 years experience in the industry. I’m here to tell you it IS possible to tackle your marketing with authenticity, grace and ease, and still get results.⁠

I work with passionate business owners and marketing directors who are 𝘁𝗶𝗿𝗲𝗱 𝗼𝗳 𝘁𝗿𝘆𝗶𝗻𝗴 𝘁𝗼 𝗱𝗼 𝗔𝗹𝗹 𝗧𝗵𝗲 𝗧𝗵𝗶𝗻𝗴𝘀 and spreading their efforts too thin. They want to know what's working, what's not working, and where they should really be spending their time and money.⁠

But I'll be honest- I'm not here for the people chasing vanity metrics. My philosophy is grounded in 𝗽𝗲𝗼𝗽𝗹𝗲-𝗳𝗶𝗿𝘀𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 and what I've dubbed #SEOwithSoul. I don't believe in hacks and "beating algorithms" as a long term strategy.⁠

How I Tripled My Monthly Email List Sign-Ups (+ 4 ways you can too)

First, you know you need an email list, right? And you know what to write about? Now it's time to work on increasing the size of that list. I was listening to a podcast about how a popular food blog grew their traffic, and they just happened to mention HelloBar.  I had noticed it on other blogs I follow, too, like Quick Sprout. I was working on some changes like improving my images, so I figured I'd give it a try. I spent about 15 minutes setting it up, and didn't think too much of it.

I thought of it as just an experiment and figured I'd take it down after a month. However, after only a week, I noticed a huge difference. This one small change tripled my monthly email sign-ups. (Oh, and did I mention it was free?!)

Hellobar features I love:

  • There's a free option. Enough said.
  • Very customizable. Everything from colors and styling to targeting and goals.
  • A/B split testing! This means you can test out multiple versions and see which one works best. This is a great way to choose the call-to-action wording for any other email opt-ins on your site.
  • Analytics that tell you where your top converting traffic is coming from and how to improve your sign-ups.
  • User-friendly interface that makes creating the opt-in super easy (+ fun!)
hellobar dashboard
hellobar dashboard

4 Other Ways to Increase Your Email Sign-ups

  1. Opt-in Pop Up Box - I don't love the idea of these, but when done well, they can be effective without hurting your traffic.
  2. Add a sign-up box in your header or sidebar, preferably above the fold (what people see before scrolling down)
  3. Add a sign-up at the bottom of your About page
  4. Promote your newsletter on social media

Do you already use an opt-in bar? If not, I'd love to know how this works out for you!

3 Comments

Danielle Zeigler

I’m an SEO specialist + digital marketing strategist with over 14 years experience in the industry. I’m here to tell you it IS possible to tackle your marketing with authenticity, grace and ease, and still get results.⁠

I work with passionate business owners and marketing directors who are 𝘁𝗶𝗿𝗲𝗱 𝗼𝗳 𝘁𝗿𝘆𝗶𝗻𝗴 𝘁𝗼 𝗱𝗼 𝗔𝗹𝗹 𝗧𝗵𝗲 𝗧𝗵𝗶𝗻𝗴𝘀 and spreading their efforts too thin. They want to know what's working, what's not working, and where they should really be spending their time and money.⁠

But I'll be honest- I'm not here for the people chasing vanity metrics. My philosophy is grounded in 𝗽𝗲𝗼𝗽𝗹𝗲-𝗳𝗶𝗿𝘀𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 and what I've dubbed #SEOwithSoul. I don't believe in hacks and "beating algorithms" as a long term strategy.⁠

Review of 10% Happier by Dan Harris

I'm already telling everyone to read this book and thinking of people I can send it to because it's the perfect introduction to meditation. I was able to get my ebook copy from the library, so keep that in mind too.

I devoured this book in about 3 days. First, Dan Harris is hilarious. He's self-deprecating, honest and extremely curious, which makes for a great story. To get an idea of how he writes, here's an example of a chapter title: "Chapter 10: The Self-Interested Case for Not Being a Dick."

I've been getting more and more interested in meditation, mindfulness, and Buddhism over the past few years, but there's still a part of me that resists the stereotypical Buddhist, hippie type vision people have. Dan Harris summarized exactly how I felt about it when I couldn't put it into words. He explains that Buddhism started more as a philosophy than a religion, and although he has embraced parts of it, he approaches it all in a modern way. His whole experience really hit home with me and made a lot of sense.

The numerous scientific studies included in 10% Happier also add a level of evidence that I think will help more people get behind the benefits of mindfulness and meditation. He mentions MRI scans showing that meditators develop more gray matter in their brains. 

I also liked that he researched and interviewed a variety of mindfulness "experts," including Ekhart Tolle and Deepak Chopra. It made me rethink my admiration for Chopra a little bit, but I guess I never really knew that much about him anyway.

Amazon description:

"Nightline anchor Dan Harris embarks on an unexpected, hilarious, and deeply skeptical odyssey through the strange worlds of spirituality and self-help, and discovers a way to get happier that is truly achievable.

After having a nationally televised panic attack on Good Morning America, Dan Harris knew he had to make some changes. A lifelong nonbeliever, he found himself on a bizarre adventure, involving a disgraced pastor, a mysterious self-help guru, and a gaggle of brain scientists. Eventually, Harris realized that the source of his problems was the very thing he always thought was his greatest asset: the incessant, insatiable voice in his head, which had both propelled him through the ranks of a hyper-competitive business and also led him to make the profoundly stupid decisions that provoked his on-air freak-out.

We all have a voice in our head. It’s what has us losing our temper unnecessarily, checking our email compulsively, eating when we’re not hungry, and fixating on the past and the future at the expense of the present. Most of us would assume we’re stuck with this voice – that there’s nothing we can do to rein it in – but Harris stumbled upon an effective way to do just that. It’s a far cry from the miracle cures peddled by the self-help swamis he met; instead, it’s something he always assumed to be either impossible or useless: meditation. After learning about research that suggests meditation can do everything from lower your blood pressure to essentially rewire your brain, Harris took a deep dive into the underreported world of CEOs, scientists, and even marines who are now using it for increased calm, focus, and happiness.

10% Happier takes readers on a ride from the outer reaches of neuroscience to the inner sanctum of network news to the bizarre fringes of America’s spiritual scene, and leaves them with a takeaway that could actually change their lives."

Good quotes from 10% happier book:

➡️ "The ego is constantly comparing itself to others. It has us measuring our self-worth against the looks, wealth, and social status of everyone else. ... The ego thrives on drama. It keeps our old resentments and grievances alive through compulsive thought. ... Perhaps the most powerful Tollean insight into the ego was that is it obsessed with the past and the future, at the expense of the present. We 'live almost exclusively through memory and anticipation.;"

➡️ "Buddhism's secret sauce went by a hopelessly anodyne name: 'mindfulness.' In a nutshell, mindfulness is the ability to recognize what is happening in your mind right now- anger, jealousy, sadness, the pain of a stubbed toe, whatever- without getting carried away by it."

➡️ "The final step- "non-identification"- meant seeing that just because I was feeling angry or jealous or fearful, that did not render me a permanently angry or jealous person. These were just passing states of mind."

➡️ "It's so obvious to me now: the slipping away is the whole point. Once you've achieved choiceless awareness, you see so clearly how fleeting everything is."

➡️"Even if we were handed everything we wanted, would it really make us sustainably happy? ... There's actually a term for this- "hedonic adaptation." When good things happen, we bake them very quickly into our baseline expectations, and yet the primordial void goes unfulfilled."


I highlighted a lot from the book, but I won't include them all. Read it for yourself!

You might also be interested in my review of Happy: A Documentary.

If you've read this book, I'd love to hear your thoughts! I'd also love to know what you're reading right now.

2 Comments

Danielle Zeigler

I’m an SEO specialist + digital marketing strategist with over 14 years experience in the industry. I’m here to tell you it IS possible to tackle your marketing with authenticity, grace and ease, and still get results.⁠

I work with passionate business owners and marketing directors who are 𝘁𝗶𝗿𝗲𝗱 𝗼𝗳 𝘁𝗿𝘆𝗶𝗻𝗴 𝘁𝗼 𝗱𝗼 𝗔𝗹𝗹 𝗧𝗵𝗲 𝗧𝗵𝗶𝗻𝗴𝘀 and spreading their efforts too thin. They want to know what's working, what's not working, and where they should really be spending their time and money.⁠

But I'll be honest- I'm not here for the people chasing vanity metrics. My philosophy is grounded in 𝗽𝗲𝗼𝗽𝗹𝗲-𝗳𝗶𝗿𝘀𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 and what I've dubbed #SEOwithSoul. I don't believe in hacks and "beating algorithms" as a long term strategy.⁠