Blogging

How I Tripled My Monthly Email List Sign-Ups (+ 4 ways you can too)

February 25, 2015
tripled email list

First, you know you need an email list, right? And you know what to write about?

Now it’s time to work on increasing the size of that list. I was listening to a podcast about how a popular food blog grew their traffic, and they just happened to mention HelloBar.  I had noticed it on other blogs I follow, too, like Quick Sprout. I was working on some changes like improving my images, so I figured I’d give it a try. I spent about 15 minutes setting it up, and didn’t think too much of it.

I thought of it as just an experiment and figured I’d take it down after a month. However, after only a week, I noticed a huge difference. This one small change tripled my monthly email sign-ups. (Oh, and did I mention it was free?!)

mailchimp growth

Hellobar features I love:

  • There’s a free option. Enough said.
  • Very customizable. Everything from colors and styling to targeting and goals.
  • A/B split testing! This means you can test out multiple versions and see which one works best. This is a great way to choose the call-to-action wording for any other email opt-ins on your site.
  • Analytics that tell you where your top converting traffic is coming from and how to improve your sign-ups.
  • User-friendly interface that makes creating the opt-in super easy (+ fun!)

hellobar dashboard

4 Other Ways to Increase Your Email Sign-ups

  1. Opt-in Pop Up Box – I don’t love the idea of these, but when done well, they can be effective without hurting your traffic.
  2. Add a sign-up box in your header or sidebar, preferably above the fold (what people see before scrolling down)
  3. Add a sign-up at the bottom of your About page
  4. Promote your newsletter on social media

 

Do you already use an opt-in bar? If not, I’d love to know how this works out for you!

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  • Alisha February 26, 2015 at 12:49 pm

    I have an opt-in in my sidebar but now im considering putting one near the top as well! Great post! And your site looks amazing!

  • Dzeigler February 26, 2015 at 8:46 pm

    Thank you! You could try moving your current opt-in “above the fold” and see if that helps. Above the search bar would be good. If it messes with your ad space too much you could try a small version of the Hellobar or SumoOne bar. I’d be interested to hear how it goes for you!

  • jess March 18, 2016 at 10:38 pm

    Thanks for this! I just signed up to Hellobar so will see how it goes. It certainly was easy and it looks great.