Social Media

7 Super-Simple Social Media Contest Ideas to Gain More Followers

April 29, 2015
Simple Social Media Contest Ideas

I find myself recommending social media contests to clients more and more lately, so I wanted to share some quick ideas.

Social media contests are a great way to gain followers, connect with your audience in a fun way, increase interaction, and promote a new product or service you’re launching. There are apps and websites out there that can help you set up separate Facebook tabs or whatever, but there’s beauty in simplicity too.

Let’s look at some super-simple ideas that can jump start your interaction and following:


  • Ask readers to post picture of them reading your content/listening to podcast/etc. and hashtag your customer contest tag or tag your company
  • Like and tag friends for a chance to win
  • Repost photo and tag company

Social Media Examiner has a great round-up of ideas and how-tos for Instagram contests here.


  • Caption contest for a photo
  • Likes vs. Shares and choose a random winner

Take a look at this list of 30 Facebook timeline contest ideas, plus how to structure your post for the highest conversion.


  • Creative tweet using your hashtag
  • # of retweets, then choose random retweeter

Here’s a list of 6 contest ideas for Twitter that are worth checking out.

Prize Ideas

  • Access to your ebook/ecourse/a coaching session/etc.
  • Popular product in your industry


  • Create quality, compelling graphics for your contest
  • Create a custom hashtag
  • Have clear, simple rules for how to enter and how the winner will be chosen
  • Create a content strategy before you start. When will you promote? How long? What can you do each day to promote?

These are just very simple ideas to get you started!

Have you run a social media contest before? Tell us about it in the comments!

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  • Erica { } April 29, 2015 at 7:59 am

    I’ve been meaning to host a giveaway on FB to increase followers so this is perfect!

  • Emily @ Zen & Spice April 29, 2015 at 9:34 am

    Thanks so much for these ideas! I have been thinking about doing a giveaway/SM contest but didn’t really know where to start.

  • Emily @ Zen & Spice April 29, 2015 at 9:40 am

    oh I think the instagram link isn’t working! 🙂

    • Dzeigler April 29, 2015 at 11:44 am

      Oh good catch, Emily! Thanks! It’s fixed now.

  • Emma AKA Size15Stylist April 29, 2015 at 9:54 am

    This could be just the motivation I need to host my first giveaway – thank you!

  • Nora (A Clean Bake) April 30, 2015 at 12:44 pm

    These are fantastic ideas!! I’m always wondering what the secret is to gaining more followers. Maybe I should stop being so passive about it (ya think? ha).

  • Kay @ May 3, 2015 at 7:00 am

    I love hosting giveaways! I am partnered with Balance Bar and will be hosting another giveaway with them soon! For any other healthy lifestyle bloggers out there — they are such a great company to work with!

  • Aniqa May 13, 2015 at 9:39 am

    I love these ideas! So simple, but so true and I can imagine they are effective too. I am saving this post 🙂