Blogging

Why You Should Do Link Round-ups on Your Blog

March 4, 2015
Why You Should Do Link Round-Ups on Your Blog

You may have noticed some of your favorite blogs doing weekly link round-ups of their favorite links they came across that week. I do my own Sunday Link Love series with health, fitness, food, business and blogging links.

Some bloggers even choose to add a link-up, like Running With Spoons. I share my Sunday Link Love post on her link-up each Sunday, then spend some time checking out the other blogs. It’s been a great traffic source and a nice way to find new blogs.

Reasons to do a weekly link round-up:
  1. Introduce readers to new blogs
  2. Get the attention of other bloggers while giving them some attention (networking!).
    • If you tag them on Twitter they might retweet to their followers and then possibly follow you
    • You’re more likely to get the attention of low-to-middle sized blogs
  3. Potential to insert affiliate links and promote things you have going on without writing a whole post about it
    • This does not mean sneaking it into links. Be transparent about your promotions!
  4. Encourage conversation about interesting or thought provoking topics
  5. People can get to know you a little more through what you like to share
The Basics of How to do a Link Round-up:
  1. Choose a handful of interesting blog posts you think your readers will like, or from bloggers you’d like to connect with.
  2. You can list them out like I do (the lazy way) or write your own intros to the links like we do on Danielle Dowling’s Blogs I Heart.
A Few of My Favorite Link Round-ups:

You’ll notice numerous “Blogs I Heart” round-ups above. A few of my clients have started a themed round-up. I recently recommended they start using #blogsiheart in tweets as a way to let readers discover even more inspiring blogs. If you don’t already have a round-up and are looking to start one, that would be a good place to start!

Do you have a favorite link round-up you look forward to? Or do you have your own? Share it in the comments!

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  • Marisa Hendrickson March 4, 2015 at 7:57 am

    I’ve noticed a lot of blogs doing this lately, and thanks to your post now I understand why it’s important. Thank you! I may actually have to start considering my own Link Love post. Sounds like a lot of fun.

    -Marisa

    • Dzeigler March 4, 2015 at 1:36 pm

      So glad you decided to try it out! Let me know how it goes 🙂

  • Emily @ Zen & Spice March 4, 2015 at 12:02 pm

    I’ve been thinking about starting one for my blog, I can’t decide. Do you have any advice for making them unique and stand out from other blogger’s link loves? Is there any day of the week in particular that seems to be good for posting them? Great post!

    • Dzeigler March 4, 2015 at 1:36 pm

      Hey Emily! Friday and Sunday are popular days to do link roundups, but choosing a different day might help it stand out. One of my clients posts on Thursdays for this reason. Some other quick ideas: have a theme for it (maybe a different one each week) and/or add your own comments to each post or examples of why it was helpful to you. I’ll let you know when I think up some more ideas 🙂

  • Alex March 20, 2015 at 4:27 pm

    I’ve definitely been seeing these a lot lately and was wondering if they affect SEO in a negative manner? Is this considered trading links and will Google penalize you for it? TIA

    • Dzeigler March 21, 2015 at 10:08 am

      Very good question and it’s very possible. However, social sharing and gaining a wider audience is very important to the overall content marketing picture, so I guess you have to weigh the pros and cons. You can also code these pages as “no-follow” so that search engines won’t read them, or you can do each individual link as a no-follow. I like to do the post in general just in case!

      • Alex March 21, 2015 at 6:24 pm

        Great tip, thanks so much!

  • Janice Wald August 15, 2015 at 12:53 am

    Hi Danielle,
    Nice to meet you. I loved your article and plan on using the #blogsiheart hashtag.
    I do have a Link Roundup and you said it would be okay to put it in your comment section. It is held every Thursday at http://mostlyblogging.com. I call it Weekly Link Roundup.
    Thank you for your support of my Link Roundup. Pleased to meet you.
    Janice

    • Dzeigler August 19, 2015 at 6:48 am

      That’s great! I’ll definitely take a look 🙂

  • Leesa November 11, 2015 at 4:24 pm

    Wow – I did one link roundup of over 100 recipes. That was my first blog post – I wonder if I should do them more often?

    http://nutritioninteractions.com/foods-vs-supps/foods-vs-supplements-the-turmeric-edition/

  • Heather Boudreaux March 7, 2016 at 12:13 pm

    Hi, newbie food blogger here and I was curious if you have to ask permission to use others blog posts and their photos? It would seem to me that a link back to their blog would be sufficient, but not sure nowadays with copyright laws?

    • Dzeigler March 7, 2016 at 7:50 pm

      When I do link roundups I don’t copy any of the blogger’s content. I just simply link to a post that I found helpful. It definitely gets more complicated if you use images from another blogger or content that they have written. You could use a small quote from an article and link back to the blogger/post, but anything more you would need to get permission. I hope that helps!