This is a question I receive all the time: “I started a blog, but how do I get people to read it?”
Driving traffic to a new blog has two parts: community building + promotion.
How to Build a Community:
Comment on similar blogs to build relationships.
Make sure the comment is thoughtful, and include your website in the suggested field. Start thinking about bloggers in your industry as friends rather than competition. You’ll all learn from each other, provide opportunities for each other and you may even find some of your closest friends this way.
Interact with your followers (however few!) + reach out to other bloggers.
Reach out to other bloggers on Twitter and Instagram. This is a great way to give short feedback if you like a post, ask a quick question or simply introduce yourself.
Find groups and forums in your niche.
Look on LinkedIn, Facebook, Yahoo Answers, Quora, etc. Interact and answer questions. This will demonstrate that you’re an expert in your field and will lead interested people to your blog.
Each of the communities listed below serves a unique purpose. HerFuture is a community of women bloggers. BlogHer is a community and ad network. Bloglovin is an RSS feed reader that is great for recommending similar blogs. And lastly, Female Entrepreneur Association is a paid membership community.
My point is to look outside what you might typically consider a community.
Look for guest posting opportunities.
Do you know anyone who already has a blog? Ask them if you can do a guest post. If you don’t know any bloggers, start building relationships!
This is best if you have complementary audiences. I recently suggested a wedding planner client reach out to a blogger who creates DIY wedding decorations or a wedding planner in a different geographic location. When I was first getting started, I guest posted on The Lean Green Bean and FANNEtastic Food. They’re both RDs who have many wellness-minded entrepreneur readers.
How to Promote Your Blog:
Add links to your blog (and social channels) in your email signature.
This is the simple email signature I use in my Gmail:
Tell everyone you know.
Don’t be afraid to put yourself out there. Tell your friends and family, share it on your personal social channels and add it to your business cards.
Promote each post on social media.
Post your blog post on all of your social channels. There are a variety of WordPress plugins that will do this automatically when the post goes live. There are also tools like CoSchedule and Buffer that will help you schedule multiple promotions for each post.
Make sure your blog posts are easy to share on a variety of social channels.
Most website platforms offer sharing buttons or easy ways to add them. For example, you can install a plugin for WordPress like “Share This” or “Shareaholic.”
Or there’s a good chance your WordPress theme has sharing buttons built in, like mine seen below:
Keep your content alive.
Pull interesting lines and ideas from your posts and re-post them on Twitter and Facebook later.
You can plan these posts on a social media management platform like Buffer or install a plugin like “Tweet Old Post.” You’ll have new visitors all the time who haven’t discovered your older content yet.
Experiment with article sharing sites like StumbleUpon and Reddit.
Share your post in a relevant category, follow others and share their content as well.
StumbleUpon has worked really well for me and my clients. Below is an example of “My Likes” dashboard within StumbleUpon. You’ll see that some posts have 50+ likes while others have 0. You’ll just need to play around and see which posts work best for your channel.
Try advertising on social networks.
While Facebook’s organic reach is WAY down, their advertising platform is pretty powerful and worth the time learning how to use it. You can create highly targeted ads cheaply.
This is an example from over a year ago, but my cost per action (page like, website conversion, etc.) is still around 6o cents.
This should be enough to get you started!
Want MORE ideas? Download the ‘31 Ideas to Grow Your Traffic‘ eBook!
In the Comments:
Try one or two ways this week and let me know how they worked in the comments!
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