Blogging

10 Ways to Drive Traffic to a New Blog

December 30, 2015
Ways to drive traffic to a new blog IG (1)

This is a question I receive all the time: “I started a blog, but how do I get people to read it?”

Driving traffic to a new blog has two parts: community building + promotion.

How to Build a Community:

Comment on similar blogs to build relationships. 

Make sure the comment is thoughtful, and include your website in the suggested field. Start thinking about bloggers in your industry as friends rather than competition. You’ll all learn from each other, provide opportunities for each other and you may even find some of your closest friends this way.

Interact with your followers (however few!) + reach out to other bloggers.

Reach out to other bloggers on Twitter and Instagram. This is a great way to give short feedback if you like a post, ask a quick question or simply introduce yourself.

Find groups and forums in your niche.

Look on LinkedIn, Facebook, Yahoo Answers, Quora, etc. Interact and answer questions. This will demonstrate that you’re an expert in your field and will lead interested people to your blog.

Each of the communities listed below serves a unique purpose. HerFuture is a community of women bloggers. BlogHer is a community and ad network. Bloglovin is an RSS feed reader that is great for recommending similar blogs. And lastly, Female Entrepreneur Association is a paid membership community.

My point is to look outside what you might typically consider a community.

Her Future

Blog Her

Blog Lovin

FEA Logo

Look for guest posting opportunities.

Do you know anyone who already has a blog? Ask them if you can do a guest post. If you don’t know any bloggers, start building relationships!

This is best if you have complementary audiences. I recently suggested a wedding planner client reach out to a blogger who creates DIY wedding decorations or a wedding planner in a different geographic location. When I was first getting started, I guest posted on The Lean Green Bean and FANNEtastic Food. They’re both RDs who have many wellness-minded entrepreneur readers.

 

How to Promote Your Blog:

Add links to your blog (and social channels) in your email signature.

This is the simple email signature I use in my Gmail:

Simple Email Signature Example

Tell everyone you know.

Don’t be afraid to put yourself out there. Tell your friends and family, share it on your personal social channels and add it to your business cards.

Promote each post on social media.

Post your blog post on all of your social channels. There are a variety of WordPress plugins that will do this automatically when the post goes live. There are also tools like CoSchedule and Buffer that will help you schedule multiple promotions for each post.

Make sure your blog posts are easy to share on a variety of social channels.

Most website platforms offer sharing buttons or easy ways to add them. For example, you can install a plugin for WordPress like “Share This” or “Shareaholic.”

 

Social Sharing Buttons

Or there’s a good chance your WordPress theme has sharing buttons built in, like mine seen below:

Social Sharing Bar in WordPress Theme

Keep your content alive.

Pull interesting lines and ideas from your posts and re-post them on Twitter and Facebook later.

You can plan these posts on a social media management platform like Buffer or install a plugin like “Tweet Old Post.” You’ll have new visitors all the time who haven’t discovered your older content yet.

Experiment with article sharing sites like StumbleUpon and Reddit.

Share your post in a relevant category, follow others and share their content as well.

StumbleUpon has worked really well for me and my clients. Below is an example of “My Likes” dashboard within StumbleUpon. You’ll see that some posts have 50+ likes while others have 0. You’ll just need to play around and see which posts work best for your channel.

StumbleUpon Example

Try advertising on social networks.

While Facebook’s organic reach is WAY down, their advertising platform is pretty powerful and worth the time learning how to use it. You can create highly targeted ads cheaply.

This is an example from over a year ago, but my cost per action (page like, website conversion, etc.) is still around 6o cents.

Facebook Advertising Example

This should be enough to get you started!

 


Want MORE ideas? Download the ‘31 Ideas to Grow Your Traffic‘ eBook!

In the Comments:

Try one or two ways this week and let me know how they worked in the comments!

Not following me on BlogLovin’? Let’s connect!
Follow my blog with Bloglovin

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  • Katherine October 15, 2014 at 10:17 pm

    Thanks for the tips! Hoping they will help my new blog thesouthernnutritionist.com.

    • Dzeigler October 17, 2014 at 7:09 pm

      I’m glad I could help! Let me know if you have any questions. Where in the south are you located?

  • Stephanie February 23, 2015 at 12:11 am

    Thanks for the tips! Already updated my email signature 😉 Have a great week!

  • Amaryllis @ thetastyother.com October 13, 2015 at 5:03 pm

    Thanks so much for taking the time to write these, Danielle! Very helpful, lots to think about, lots more to do, still!

  • Kelly October 16, 2015 at 9:19 am

    Loved these tips! Even though I’ve been blogging for awhile, these were really great. I always have a problem with keeping my old posts alive. It’s one of those things where I’m afraid people will think I’m being repetitive, but I’ll try it out and see how it goes!

  • Katelyn Wamsley October 16, 2015 at 1:01 pm

    Such great advice! Thanks for sharing. I hope they will help with my own blog http://katelynnicole.co/!

  • Priyanka October 16, 2015 at 2:26 pm

    Hi Danielle,

    Loved your tips! My blog is just a year old but these tips are definitely very useful. I am going to pin this in my “Blogging Resources” board right away. Would love it if you stopped by blog; http://socialmediawithpb.com.

  • Megan Gonzalez @ The Busy Life October 18, 2015 at 4:32 pm

    Thanks! These were really helpful! I’m a few months into blogging, but I’m always looking for ways to boost my traffic. I followed you on Bloglovin’, I’d love if you checked mine out too! https://www.bloglovin.com/blogs/busy-life-14276829

  • Mervi Emilia October 23, 2015 at 9:05 am

    Nice tips! By the way, I think lots of bloggers are scared about using paid advertisement, even though it can be accomplished by very low monetary spent.

    • Dzeigler October 23, 2015 at 9:13 am

      That’s a good point! Once you’ve built up your audience and email list a bit, using Facebook ads can be really powerful.

  • Emma October 27, 2015 at 11:17 pm

    Greats tips! I just started and hadn’t thought about advertisement, but once I have more content I will definetly look more into it. Thanks!

  • Henrique November 5, 2015 at 5:38 am

    I really hope this helps my blog (www.towardsdesign.com) getting traffic…

  • Suladys November 10, 2015 at 8:18 pm

    Thank you so much, this helps a lot! At first, I was like, you know I really don’t care if people go to my site or not. But then I realized, if I write something, I want people to read it! You know? So thanks! kissingtheshorelines.com

  • Michelle November 12, 2015 at 9:43 pm

    I just recently started a blog ( http://www.oncelostwives.com ) then accidentally a few minutes later while trying to figure the system out created 2 more blogs.
    http://www.luckymishy.WordPress.com
    http://www.sweetfavorssc.WordPress.com
    I also recently started a shop on Etsy. If you have any more insight please contact me. I am grateful for finding your blog and information.

  • mustLOLO November 16, 2015 at 10:26 am

    Nice tips especially the wp plugin when you have new visitors all the time who haven’t discovered your older content yet. I think when you build an audience you can use paid advertisement.

  • Zarif Khan December 21, 2015 at 6:34 am

    Great info on blog traffic growth!

  • Shannon December 26, 2015 at 1:01 pm

    I didn’t realize bloglovin recommended similar blogs, that’s cool! I use it to follow blogs not on wordpress but didn’t know it had that purpose too. These tips are great, thanks! I have been hearing a lot about stumble upon, too. I think I will have to give it a try…

  • Rachel December 31, 2015 at 7:36 am

    Great tips, thank you! Just about to download the ebook now too. I’ve been blogging for two years and growing my reach is my focus right now so this was perfect timing 🙂

    • Dzeigler December 31, 2015 at 7:43 am

      So glad you found them helpful! I’d love to know which tips work best for your audience after you’ve started implementing them 🙂

  • Jill @ RunEatSnap January 3, 2016 at 7:22 pm

    I just copied your email signature idea! Thanks! And I have recently tried StumbleUpon and it brought me some new traffic but I need to do more research to figure out how to use it effectively. Thanks for another great post!

  • Sam @ Startup Housewife January 6, 2016 at 9:41 pm

    These are great tips! I am just starting out with my blog and was wondering how to go about finding readers and building relationships with other bloggers. Thank you!

  • Heidi Kokborg January 10, 2016 at 7:34 am

    Hi Daniella, I aboslutely loved this tips and I found them very helpful. I have been having some trouble growing my blog views and getting more readers. I hope these tips will help me 🙂

  • Sophie Bianchi January 13, 2016 at 10:17 am

    Thanks for the tips! I do Facebook ads at work but never really thought of using them for my own blog – I’ll look into that 🙂

  • Stephanie January 14, 2016 at 9:09 pm

    Just discovered your blog/ this post! I’m starting a new website and bookmarked this post as a resource. Thanks for the tips!

  • Erin January 16, 2016 at 2:57 pm

    Great article for a newbie like me. I am going to try StumbleUponIt first! Thanks again 🙂

  • Lisa January 24, 2016 at 9:09 pm

    Thank you so much for this post!!!!!!!! I went bat shit crazy writing and posting to Facebook, Twitter and Pinterest but then sat and waited…. Nothing happened (insert sad face here). I started a blog geared to helping families with special needs http://www.loudparent.com and I feel like it’s just sitting there in space… I’m offering services as well so I was hoping it would catch someone’s eye. But after reading your post… I need to step up my game and now I know how!!! Thanks a million!

  • GiGi Eats February 11, 2016 at 10:39 pm

    Commenting on other people’s blogs is the biggesttip I could give to anyone! Not only does it build traffic but it also builds FRIENDSHIPS and PARTNERSHIPS… It’s 1000000% beneficial!

  • Mel March 12, 2016 at 6:32 am

    Thanks so much for the tips!! This is my 2nd blog and I now realize that I made a huge mistake with my first blog by not reaching out to others. At least I learned from all those mistakes so I can do better with my new blog 🙂

    Mel | http://www.thegossipdarling.com

  • Heidi ~ morethan3wishes.com March 29, 2016 at 6:08 pm

    Thank you so much for the advice! After reading your post I feel that, however slow to start, I am on the right track. I have been wondering about boosting a post or two on Facebook and now I think I will give it a try! 🙂
    Heidi ~ http://morethan3wishes.com/

  • Toni Glaspy August 7, 2016 at 11:06 pm

    Nice Post. I just started my blog and I am working very hard on it. Your post was helpful. I may try a little advertising on Facebook. We shall see how it goes. Best Of luck to all!

  • Italianbelly August 12, 2016 at 9:50 am

    There are so many things I have started to grow traffic but haven’t been consistent. My biggest concern is the trouble I’ve been having building my email list. Any suggestions? Glad I found your post!

    • Dzeigler August 13, 2016 at 12:49 pm

      Hi! Building your email list is very important, so I’m glad you’re focusing on that. Are you offering any kind of incentive for people to join? If you do a lot of blogging, content upgrades are a great option. You can create one main opt-in to place in your sidebar (maybe a 7-day meal plan, 10 Ways to make friends as an ex-pat, etc. — just quick ideas based on a peek at your site!). Then you can create additional opt-ins for blog posts once you get the hang of it. I started using Leadpages to deliver my opt-ins and doubled my list within a few weeks. If you’re not ready for all of that, brainstorm some kind of exclusive tips or info you can include in your newsletters that will make people want to sign up. I hope those ideas help! Let me know what you decide 🙂

  • Nefeli August 28, 2016 at 10:30 am

    I definitely have to try all those tips.
    I started a blog few months ago, and I always felt shy to promote it through personal social media… But I have to ! 🙂 It’s nothing to be ashamed of. 🙂
    Thanks a lot,
    Nefeli

  • Karin Peters August 30, 2016 at 6:11 pm

    Thanks so much! I love the idea about tweeting older posts.

  • Merilin September 16, 2016 at 2:13 am

    Found your blog via Pinterest! Thanks for the tips! Helpful post! 🙂 Just creating my blog in Shopify and needed a little boost.

    • Dzeigler September 16, 2016 at 7:38 am

      Oh good! I’d love to know which tips work best for you.

  • Morgan November 16, 2016 at 4:46 pm

    Thank you for this post! I am new to blogging and need all the help I can get. Do you have any tips on growing your Pinterest following? I know a lot of bloggers get traffic through Pinterest, but I do not have many followers. I recently “cleaned up” my Pinterest to make it more appealing. It was pretty much a mess lol. Any tips would be greatly appreciated!

    • Dzeigler November 18, 2016 at 2:51 pm

      Hi Morgan! I actually have a whole series on Pinterest that might be helpful! A bunch of the latest posts in the social media category are all about Pinterest for Business, but they’ll help even if your blog isn’t necessarily for business!

      But I’ll give you some tips here, too. 1) Good images are key! Make sure you have consistent branding for your own posts. 2) Take advantage of your pin descriptions. Pinterest is almost more like a search engine than a social media platform, so include keywords and write longer descriptions. 3) Boardbooster looping has been an awesome way for me to grow my followers without having to do much at all. I talk about it more in this post. Let me know if those help 🙂

  • Cath January 19, 2017 at 3:35 pm

    These are some really great tips! As a new blogger it can be hard to understand that traffic will not happen immediately. One of the main things I have been trying to do is interact with other bloggers on social media and on their sites!

    There is no competition in the blogging world, just bloggers helping bloggers achieve their dreams! Great work!

    xoxo, Cath. –> thecontentbug.com