Blogging

14 Easy Ways to Drive Traffic to Your (New) Blog

July 19, 2017

I get this question all the time: “How do I get people to read my blog?”

Whether you’ve just started a blog or you’ve been blogging for a while, you can’t just expect people to find you without any effort on your part!

Once you’ve got (at least) a handful of value-packed posts, driving traffic to a new blog, or boosting traffic to an existing one, involves three main activities: community building, SEO, and promotion.

Part 1 | How to build a thriving community of peers and readers

1. Comment on similar blogs to build relationships

Start thinking about bloggers in your industry as friends rather than competition.

You’ll all learn from each other, provide opportunities for one another, and you may even find some of your closest friends this way.

Make sure your comments:

  • Are thoughtful and considered
  • Are conversational & informal
  • Add value or opinion to the thread &/or post
  • Are not a shameless or veiled self-promotion
  • Include your website in the suggested field

You can sign up to Gravatar to have your portrait photo appear next to your name across all the blogs you comment on.

2. Interact with your followers (however few!) + reach out to other bloggers

Make sure you’ve got email notifications switched on, so you can reply to comments you receive on your blog.

As well as replying to any comments, interact with your followers and reach out on Twitter and Instagram. This is a great way to give short feedback if you like a post, ask a quick question or simply introduce yourself.

3. Give readers an incentive to join your mailing list

Are you collecting email addresses on your website? This is something that many bloggers, even established ones, miss!

Rather than saying “Subscribe for updates”, offer a tempting freebie to encourage people to subscribe to your email list.

Think about what would really help your ideal client or what they’d need before they buy from/hire you?

There are lots of different formats – you could provide a:

  • Checklist
  • Cheat sheet
  • How-to Guide
  • 20-minute consult
  • Email series
  • Insider tips…

Keep it easy to use + addressing a major pain point. I invite my new subscribers to a 6-day Challenge which gets them started with optimizing their website:

SEO Made Simple Free 6 Day SEO Challenge

4. Find groups and forums in your niche

Search on LinkedIn, Yahoo Answers, Quora, etc, as well as joining Facebook groups with like-minded bloggers and solopreneurs.

Network and answer questions. This will demonstrate that you’re an expert in your field and will lead interested people to your blog.

I want you to look outside what you might typically consider a community.

For example, each of the platforms listed below serves a unique purpose:

 

 

5. Look for guest posting opportunities

Do you know anyone who already has a blog? Ask them if you can write a guest post.

If you don’t know any bloggers, start building relationships!

Producing regular content is vital to building your own community, but as you’ll know, finding the time to post more than once a week, or even once a month can be challenging if you’re also handling client work. Many blogs accept guest posts these days and are grateful to have help with producing content – it’s a win-win for everyone involved.

Guest posting works best if you have complementary audiences. When I was first getting started, I guest posted on The Lean Green Bean and FANNEtastic Food. They’re both RDs who have many wellness-minded entrepreneur readers.

More recently I suggested a wedding planner client reach out to a blogger who creates DIY wedding decorations or a wedding planner in a different geographic location.

Also, check out your favorite blogs – they may accept guest posts, and the fact you’re a big fan will stand in your favor.


 

Psst… Download your free ebook: 37 Ways to Grow Your Blog Traffic (at any level)

 


Part 2 | Easy ways promote your blog without spending all your time on marketing

1. Add links to your blog (and social channels) in your email signature

Use every (reasonable) opportunity to make your website and social media links available!

This is the simple email signature I use in my Gmail:


Danielle Zeigler
Business Coach for Entrepreneurs
www.daniellezeigler.com
Facebook // Twitter // Instagram

And this is the footer I use on all my email Newsletters:

2. Tell everyone you know!

Don’t be afraid to put yourself out there. Tell your friends and family, share your blog on your personal social channels and add it to your business cards.

Figure out your one-liner introduction for when people ask what you do, for example, I might say:

I help women solopreneurs and bloggers stand out online through business coaching, digital marketing, and SEO.

Here’s a quick script:

I help/teach/train [type of client] [desired result] using/through [your practice/services].

3. Get social in just a few minutes a day

Promote every single post on social media. There are a variety of WordPress plugins that do this automatically when the post goes live, but (if your post isn’t time-sensitive) you can promote it over and over again.

Keep your content alive.

Pull interesting lines and ideas from your posts and re-post them on social media later to keep your content alive. twitter icon

There are super-helpful tools like CoScheduleHootsuite, and Buffer that help you schedule multiple promotions for each blog post, as well as any other content you want to share and interactions, likes, comments, etc. They have free options and affordable pricing for users who want to add more social media profiles &/or team members.

4. Make sure your blog posts are easy to share

Use Click To Tweet to create tweetables which are text links your readers can share on Twitter in one click – I include two to three tweetables in every post.

Most website platforms offer sharing buttons or easy ways to add them. For example, you can install a plugin for WordPress like Share ThisSumo or Shareaholic.

Or there’s a good chance your WordPress theme has sharing buttons built in, like mine below:

Create gorgeous, stylish brand images in Canva or PicMonkey and use them in your posts and as your featured image + enable sharing via Pinterest.

5. Up your game (and increase your traffic) with Pinterest

Investing time in developing a strategy for Pinterest has been a game-changer for me. In fact, 85% of my social referral traffic and 50% of my total traffic now comes from Pinterest!  

I’ve got a whole series on using Pinterest to grow your audience and traffic – here are the steps:

  1. First, set up and optimize your Pinterest business account
  2. Next, you need to optimize your blog posts for Pinterest
  3. Then you can start figuring out your audience and the best times to Pin
  4. Plus understand and make use of your Pinterest analytics
  5. Finally, you can plan, schedule and start automating your Pins.

6. Experiment with article-sharing sites like StumbleUpon and Reddit

Share your post in a relevant category, follow others and share their content as well.

During the first two years of my business, StumbleUpon worked really well for me and my clients. Below is an example of “My Likes” dashboard within StumbleUpon from 2015. You’ll see that some posts have 50+ likes while others have 0. You’ll just need to play around and see which posts work best for your channel.

7. Try advertising on social networks

While Facebook’s organic reach is WAY down, their advertising platform is pretty powerful and worth the time learning how to use it. You can create highly targeted ads cheaply.

Below is an example of boosted Facebook posts with a conversion rate that’s only a few cents.

8. Use hashtags to connect and bloom

I love what Natalie Franke and team, over on Rising Tide Society, are doing – not just on their blog, but on social media too with their #communityovercompetition Instagram hashtag.

Hashtags on Twitter and Instagram can help you:

  • Connect and bond with more bloggers, peers, customers and potential ideal clients
  • Build deeper relationships with your target audience
  • Grow your own community and followers, while helping others grow theirs
  • Discover new opportunities you’d otherwise miss out on
  • Build your authority and position as an expert in your niche

Here’s an example of one of my recent Instagram posts:

 

Part 3 | Simple SEO to get your ideal readers (& clients) to your website

SEO is often the last missing piece of your marketing puzzle and I’m determined to help as many bloggers and solopreneurs as possible find out what SEO can do for your business and how to harness its power.

When you implement a strategic approach to your SEO, you’ll experience big traffic gains within 3 to 6 months, meaning more subscribers, more inquiries and, ultimately more cash.

But there are so many myths surrounding SEO, and it can often seem intimidating and complicated – not on my watch!

With SEO Made Simple, you can DIY-jump-start the optimization of your website with ease.

If your blog isn’t ranking, you can take simple steps towards higher search engine rankings:

  1. Tackle the elementary issues with your branding & content which are easy-to-fix
  2. Stay ahead of the game when search is evolving
  3. And, most importantly, learn the core SEO fundamentals you shouldn’t neglect

 


Don’t forget your free ebook download with even more ideas to increase your blog traffic, no matter what level of experience you have.
Free Grow Blog Traffic eBook

Which tip stood out the most for you?

What one are you going to try first to start growing your blog traffic?

Let’s chat in the comments below.

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  • Katherine October 15, 2014 at 10:17 pm

    Thanks for the tips! Hoping they will help my new blog thesouthernnutritionist.com.

    • Dzeigler October 17, 2014 at 7:09 pm

      I’m glad I could help! Let me know if you have any questions. Where in the south are you located?

  • Stephanie February 23, 2015 at 12:11 am

    Thanks for the tips! Already updated my email signature 😉 Have a great week!

  • Amaryllis @ thetastyother.com October 13, 2015 at 5:03 pm

    Thanks so much for taking the time to write these, Danielle! Very helpful, lots to think about, lots more to do, still!

  • Kelly October 16, 2015 at 9:19 am

    Loved these tips! Even though I’ve been blogging for awhile, these were really great. I always have a problem with keeping my old posts alive. It’s one of those things where I’m afraid people will think I’m being repetitive, but I’ll try it out and see how it goes!

  • Katelyn Wamsley October 16, 2015 at 1:01 pm

    Such great advice! Thanks for sharing. I hope they will help with my own blog http://katelynnicole.co/!

  • Priyanka October 16, 2015 at 2:26 pm

    Hi Danielle,

    Loved your tips! My blog is just a year old but these tips are definitely very useful. I am going to pin this in my “Blogging Resources” board right away. Would love it if you stopped by blog; http://socialmediawithpb.com.

  • Megan Gonzalez @ The Busy Life October 18, 2015 at 4:32 pm

    Thanks! These were really helpful! I’m a few months into blogging, but I’m always looking for ways to boost my traffic. I followed you on Bloglovin’, I’d love if you checked mine out too! https://www.bloglovin.com/blogs/busy-life-14276829

  • Mervi Emilia October 23, 2015 at 9:05 am

    Nice tips! By the way, I think lots of bloggers are scared about using paid advertisement, even though it can be accomplished by very low monetary spent.

    • Dzeigler October 23, 2015 at 9:13 am

      That’s a good point! Once you’ve built up your audience and email list a bit, using Facebook ads can be really powerful.

  • Emma October 27, 2015 at 11:17 pm

    Greats tips! I just started and hadn’t thought about advertisement, but once I have more content I will definetly look more into it. Thanks!

  • Henrique November 5, 2015 at 5:38 am

    I really hope this helps my blog (www.towardsdesign.com) getting traffic…

  • Suladys November 10, 2015 at 8:18 pm

    Thank you so much, this helps a lot! At first, I was like, you know I really don’t care if people go to my site or not. But then I realized, if I write something, I want people to read it! You know? So thanks! kissingtheshorelines.com

  • Michelle November 12, 2015 at 9:43 pm

    I just recently started a blog ( http://www.oncelostwives.com ) then accidentally a few minutes later while trying to figure the system out created 2 more blogs.
    http://www.luckymishy.WordPress.com
    http://www.sweetfavorssc.WordPress.com
    I also recently started a shop on Etsy. If you have any more insight please contact me. I am grateful for finding your blog and information.

  • mustLOLO November 16, 2015 at 10:26 am

    Nice tips especially the wp plugin when you have new visitors all the time who haven’t discovered your older content yet. I think when you build an audience you can use paid advertisement.

  • Zarif Khan December 21, 2015 at 6:34 am

    Great info on blog traffic growth!

  • Shannon December 26, 2015 at 1:01 pm

    I didn’t realize bloglovin recommended similar blogs, that’s cool! I use it to follow blogs not on wordpress but didn’t know it had that purpose too. These tips are great, thanks! I have been hearing a lot about stumble upon, too. I think I will have to give it a try…

  • Rachel December 31, 2015 at 7:36 am

    Great tips, thank you! Just about to download the ebook now too. I’ve been blogging for two years and growing my reach is my focus right now so this was perfect timing 🙂

    • Dzeigler December 31, 2015 at 7:43 am

      So glad you found them helpful! I’d love to know which tips work best for your audience after you’ve started implementing them 🙂

  • Jill @ RunEatSnap January 3, 2016 at 7:22 pm

    I just copied your email signature idea! Thanks! And I have recently tried StumbleUpon and it brought me some new traffic but I need to do more research to figure out how to use it effectively. Thanks for another great post!

  • Sam @ Startup Housewife January 6, 2016 at 9:41 pm

    These are great tips! I am just starting out with my blog and was wondering how to go about finding readers and building relationships with other bloggers. Thank you!

  • Heidi Kokborg January 10, 2016 at 7:34 am

    Hi Daniella, I aboslutely loved this tips and I found them very helpful. I have been having some trouble growing my blog views and getting more readers. I hope these tips will help me 🙂

  • Sophie Bianchi January 13, 2016 at 10:17 am

    Thanks for the tips! I do Facebook ads at work but never really thought of using them for my own blog – I’ll look into that 🙂

  • Stephanie January 14, 2016 at 9:09 pm

    Just discovered your blog/ this post! I’m starting a new website and bookmarked this post as a resource. Thanks for the tips!

  • Erin January 16, 2016 at 2:57 pm

    Great article for a newbie like me. I am going to try StumbleUponIt first! Thanks again 🙂

  • Lisa January 24, 2016 at 9:09 pm

    Thank you so much for this post!!!!!!!! I went bat shit crazy writing and posting to Facebook, Twitter and Pinterest but then sat and waited…. Nothing happened (insert sad face here). I started a blog geared to helping families with special needs http://www.loudparent.com and I feel like it’s just sitting there in space… I’m offering services as well so I was hoping it would catch someone’s eye. But after reading your post… I need to step up my game and now I know how!!! Thanks a million!

  • GiGi Eats February 11, 2016 at 10:39 pm

    Commenting on other people’s blogs is the biggesttip I could give to anyone! Not only does it build traffic but it also builds FRIENDSHIPS and PARTNERSHIPS… It’s 1000000% beneficial!

  • Mel March 12, 2016 at 6:32 am

    Thanks so much for the tips!! This is my 2nd blog and I now realize that I made a huge mistake with my first blog by not reaching out to others. At least I learned from all those mistakes so I can do better with my new blog 🙂

    Mel | http://www.thegossipdarling.com

  • Heidi ~ morethan3wishes.com March 29, 2016 at 6:08 pm

    Thank you so much for the advice! After reading your post I feel that, however slow to start, I am on the right track. I have been wondering about boosting a post or two on Facebook and now I think I will give it a try! 🙂
    Heidi ~ http://morethan3wishes.com/

  • Toni Glaspy August 7, 2016 at 11:06 pm

    Nice Post. I just started my blog and I am working very hard on it. Your post was helpful. I may try a little advertising on Facebook. We shall see how it goes. Best Of luck to all!

  • Italianbelly August 12, 2016 at 9:50 am

    There are so many things I have started to grow traffic but haven’t been consistent. My biggest concern is the trouble I’ve been having building my email list. Any suggestions? Glad I found your post!

    • Dzeigler August 13, 2016 at 12:49 pm

      Hi! Building your email list is very important, so I’m glad you’re focusing on that. Are you offering any kind of incentive for people to join? If you do a lot of blogging, content upgrades are a great option. You can create one main opt-in to place in your sidebar (maybe a 7-day meal plan, 10 Ways to make friends as an ex-pat, etc. — just quick ideas based on a peek at your site!). Then you can create additional opt-ins for blog posts once you get the hang of it. I started using Leadpages to deliver my opt-ins and doubled my list within a few weeks. If you’re not ready for all of that, brainstorm some kind of exclusive tips or info you can include in your newsletters that will make people want to sign up. I hope those ideas help! Let me know what you decide 🙂

  • Nefeli August 28, 2016 at 10:30 am

    I definitely have to try all those tips.
    I started a blog few months ago, and I always felt shy to promote it through personal social media… But I have to ! 🙂 It’s nothing to be ashamed of. 🙂
    Thanks a lot,
    Nefeli

  • Karin Peters August 30, 2016 at 6:11 pm

    Thanks so much! I love the idea about tweeting older posts.

  • Merilin September 16, 2016 at 2:13 am

    Found your blog via Pinterest! Thanks for the tips! Helpful post! 🙂 Just creating my blog in Shopify and needed a little boost.

    • Dzeigler September 16, 2016 at 7:38 am

      Oh good! I’d love to know which tips work best for you.

  • Morgan November 16, 2016 at 4:46 pm

    Thank you for this post! I am new to blogging and need all the help I can get. Do you have any tips on growing your Pinterest following? I know a lot of bloggers get traffic through Pinterest, but I do not have many followers. I recently “cleaned up” my Pinterest to make it more appealing. It was pretty much a mess lol. Any tips would be greatly appreciated!

    • Dzeigler November 18, 2016 at 2:51 pm

      Hi Morgan! I actually have a whole series on Pinterest that might be helpful! A bunch of the latest posts in the social media category are all about Pinterest for Business, but they’ll help even if your blog isn’t necessarily for business!

      But I’ll give you some tips here, too. 1) Good images are key! Make sure you have consistent branding for your own posts. 2) Take advantage of your pin descriptions. Pinterest is almost more like a search engine than a social media platform, so include keywords and write longer descriptions. 3) Boardbooster looping has been an awesome way for me to grow my followers without having to do much at all. I talk about it more in this post. Let me know if those help 🙂

  • Cath January 19, 2017 at 3:35 pm

    These are some really great tips! As a new blogger it can be hard to understand that traffic will not happen immediately. One of the main things I have been trying to do is interact with other bloggers on social media and on their sites!

    There is no competition in the blogging world, just bloggers helping bloggers achieve their dreams! Great work!

    xoxo, Cath. –> thecontentbug.com

  • Gina July 26, 2017 at 6:32 pm

    Gold mine of info!!!! Thank you thank you!!!!

  • Miranda Nahmias July 26, 2017 at 10:12 pm

    This is some awesome advice that will help any newbie blogger grow a following quickly!

  • Damjan Markovič | TryToBlog August 11, 2017 at 6:38 am

    This is a fantastic and well thought out post, thanks! I love that you are specific with your advice – for example, stumbleupon is a channel that not many people mention, but has really helped me grow! Thank you for this!

  • Tara August 11, 2017 at 11:24 am

    This is a great post with so many ideas! I am a brand new blogger and hoping to get more traffic going to my blog. My focus right now is getting Pinterest traffic back to my blog so I REALLY liked your #5. Thanks so much for the tips 🙂

    • Dzeigler August 12, 2017 at 12:18 pm

      I’m so glad you found it helpful! Please keep me updated on what works best for you 🙂