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7 Authentic Ways to Get Free Backlinks for SEO (+ Free Cheat Sheet)

August 17, 2017
7 authentic ways to get free backlinks + how backlinks affect SEO

First up, let’s jump right into making sure you know what they are. Backlinks are simply links from other websites to your own website, and there are lots of straightforward ways to get free backlinks.

While you should never buy backlinks, you will need to earn them. I say “earn” because there is some effort involved, but the rewards are plentiful!

Why bother earning backlinks?

There are hundreds of algorithm elements which affect your ranking and how people search continues to evolve, but one factor that doesn’t change is: the presence of web links.

For Google, Bing and other search engines, backlinks are one of the more important ranking factors. They crawl the web 24/7 to understand how pages are connected, through web links on your website and beyond. They also determine the quality of those links.

Inbound links, where you link to other pages on your website, and outbound links, where you link to other people’s content, are both important SEO strategies; but earning backlinks tells Google YOU have authority – that your content is relevant and interesting enough for other sites to link to.

There are other benefits too.

Backlinks help you develop relationships, as well as growing your authority and traffic.

Quality backlinks nurture relationships + improve your rankings, meaning more traffic and more ideal clients. twitter icon

The word “backlinks” might sound dodgy, like a back-alley transaction at midnight! But there are several legitimate ways you can have other people, including influencers, linking to your blog.

Think of it as link-building.

Easy Ways to Get Free Backlinks

Whether you’re a service provider, product creator, local business or completely online, below you’ll find an array of opportunities to have backlinks to your website.

7 non-sketchy ways to get listed on someone else’s site {AKA link-building / earning backlinks}

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Blogging, Business

5 Simple Steps for a More Secure WordPress Website

August 9, 2017
5 simple steps for a more secure wordpress website & blog

Your website is your hub and home base. You dedicate hours worth of work for blog posts, respond genuinely to each comment you receive, and carefully crafted your About page to reflect your personality.

So what’s the absolute worst thing you can imagine happening?

Losing all of that work, right? What if one day your site was just …gone?

Unfortunately we live in a world where people (and bots) hack into websites, gather personal information, and leave our lives a total mess.

Thankfully, there are ways to protect yourself from cyber attacks. Today’s post is from Mia VanValkenburg, a fellow digital marketing strategist, and she’s breaking down 5 simple steps for a more secure WordPress website.

P.S. Haven’t started your blog yet, but are doing your research to prepare? Don’t miss my post on how to start your WordPress blog in just 5 minutes!

If you’re running a blog or business online, there’s a good chance you’re using WordPress to power your site.

WordPress is the most popular content management system, powering 27% of all websites on the internet. And although WordPress employs a team specifically devoted to finding, identifying, and fixing security issues, it is not immune to vulnerabilities.

Take basic security precautions by following these 5 simple steps for a secure WordPress website. twitter icon

5 Steps for a More Secure WordPress Site & Blog

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5 Ways You Can Stop Interrupting Your Ideal Clients (& Why You Should)

August 2, 2017
5 ways to use inbound marketing effectively to stop interrupting your ideal clients

There is a myriad of opportunities to connect with your potential ideal clients and customers, but the WAY in which you do so can mean the difference between enchanting them into brand ambassadors or annoying them so much that they’re put off for life.

While it’s important to take a holistic view of your marketing methods, I believe many business owners simply don’t realize the full power of inbound marketing and end up sticking with only interrupting their audience instead.

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Skip the Sales Pitch: 5 Steps to Authentically Connect & Grow Your Audience

July 26, 2017
Skip the Sales Pitch: 5 Steps to Authenically Connect & Grow Your Audience

Today’s post is from Deborah Fingerlow who’s explaining why it’s more important than ever to authentically connect with people, and she’s sharing five vital steps for doing so.

What if you start with the intention of connecting rather than selling, when it came to growing your audience?

Chances are, people will open up and provide more useful information if they don’t immediately feel like they’ve stepped into a sales pitch. (I’m willing to bet you know that feeling yourself).

Imagine what you could do with the information of your dream client’s ultimate goals, biggest business struggles or fears… What would you create? What struggles would you eliminate in your business?

The good news is that the steps to authentically connect don’t just apply to business. Use these in your personal life, too, and watch the magic happen.


If you’re anything like me, your email is flooded with messages that urge you to do something. Earn a six-figure salary. Get more emails opened. Increase your conversion rate. Just do it now.  

It can be overwhelming.  

Connecting en masse is not an easy task.

I understand the need to promote your business; we all have to do it. A good friend of mine has a physical therapy practice, and I’ve been uncoordinated enough in my life to benefit from his expertise. Surprisingly, much of what I’ve learned applies to my business life as well.

Sometimes you have to swim against the tide. twitter icon

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14 Easy Ways to Drive Traffic to Your (New) Blog

July 19, 2017

I get this question all the time: “How do I get people to read my blog?”

Whether you’ve just started a blog or you’ve been blogging for a while, you can’t just expect people to find you without any effort on your part!

Once you’ve got (at least) a handful of value-packed posts, driving traffic to a new blog, or boosting traffic to an existing one, involves three main activities: community building, SEO, and promotion.

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How to Be More Productive by Improving Your Morning Routine

July 12, 2017
how to be more productive by changing your morning routine

As I always say, when you feel your best, you’ll do your best.

Morning routines are a key part of that.

Today’s post is from Julie Bourbeau who’s sharing how, as a single mom and entrepreneur, she was able to change her morning routine and learn to live and work smarter (not harder) after landing in the hospital.

I think we can all learn important lessons from this post! And who isn’t trying to be more productive?


Up until 15 months ago, here’s what my weekday mornings would look like:

I would get up at 7:20 am, grab a coffee, get the kids ready for school, fix breakfast, get the kids on the school bus, and then get to work.

As a single mom and entrepreneur, I had become all about getting as much done as possible, in as little time as possible, running myself into the ground and to the point where, in December of 2015, I landed in the hospital with muscle spasms due to stress.

I vowed right there and then to slow down and to find a way to live and work smarter, not harder. I even went so far as to not set any goals for 2016… That’s how much I wanted to slow down!

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7 Unusual & Common SEO Myths You Can Safely Ignore

July 5, 2017
7 SEO Myths You Can Safely Ignore

There are SO many free tips and tricks online for anything you could possibly want.

And while having access to any answer you want is awesome, it can also be tricky to sort out what’s true.

Especially when it comes to something like SEO, which is often seen as intimidating and is evolving all the time, it can be hard to keep up.

So let me save you the time! I’m tired of these SEO myths and want to debunk them once and for all!

7 SEO Myths You can Stop Believing

Myth #1 | If you can’t get into top result on page 1 of Google, there’s no point in bothering with SEO

Let’s just get the biggest myth out the way first.

Actually, there’s a lot more happening on the first page of the search results than you may realize.

And there’s a big difference between pay per click (PPC) AKA paying for keyword adverts and organic SEO, which is a free and long-term marketing strategy.

Advertisers who pay for keywords are given the “premium” top locations {as long as they keep paying their AdWords fees}.

This fluctuates – some days a keyword might have a couple of adverts and other days, none. Plus, some keywords are more competitive than others – as you can see below, the day I searched “design agency Los Angeles” had very high competition for that phrase, with four adverts being shown.

Thereafter comes the “Local Pack” – the closest businesses to your current location. As you zoom into the map, the businesses listed changes. The Local Pack isn’t always present and depends on what you happen to be searching for.

Under the Local Pack comes directory listings and, sometimes, influencer websites. Again, depending on what you’re searching for, these may or may not be present.

Then the free organic listings start.

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Boost Your Traffic With These 5 Essential SEO Strategies

June 28, 2017
Boost your traffic with these 5 essential SEO strategies

The reality is search IS evolving, but many of the core SEO strategies continue to stand the test of time.

This post is part of a three-part series to help you improve your search rankings:

Part 1 | Simple issues with your branding & content which are easy-to-fix
Part 2 | Search is evolving, don’t get left behind!
Part 3 | Core SEO fundamentals you shouldn’t neglect

In Part 1, I shared the 1st reason your blog isn’t ranking and my top 8 (simple) tips to avoid rookie mistakes, develop your content strategy, improve brand awareness and increase your engagement – catch up here.

In Part 2, I helped you understand how search is evolving with four major new search trends and how you can use them to your advantage – catch up here.

Today I’ll guide you through the most important SEO fundamentals you need to be aware of and the actions you must take to improve your search engine rankings.

From qualifying traffic for more quality leads, to user experience and persuasive Calls-To-Action (CTAs), having a user-centric approach to SEO is just as important as it is to your other business operations.

I’ll also share 3 client stories with their real-life experiences of how using SEO impacted their businesses.

Part 3 | Core SEO fundamentals you shouldn’t neglect

Neglecting core SEO is the 3rd reason your blog isn’t ranking. Find out below the vital SEO strategies which are standing the test of time and how you can use them to improve your ranking.

Neglect these SEO foundations at your peril!


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Why A Successful Business Needs Soul Just As Much As It Does SEO

June 26, 2017
Why a Successful Business Needs Soul Just as Much as it Needs SEO

Today’s post is from Ashley Looker, an Eating Psychology + Empowerment Coach who shares the same values that I do. We’re both on a mission to help busy women stay sane and create a lifestyle that’s authentic to who they are.

When she pitched the outline for this post, I was beyond excited! You won’t be disappointed with the wisdom Ashley’s sharing about creating a business with soul. Don’t miss her quiz at the end!


Let’s face it, SEO is a major driving force in your business – it’s a ‘must’ when it comes to driving traffic to your site, getting your blog posts read and getting your business found on Google. But here’s the thing – SEO doesn’t mean squat if your business doesn’t have Soul.

Allow me to explain – just as SEO drives traffic to your website, Soul drives connection. The Soul of your business (YOU!) helps create a relationship with your customers, it draws your visitors in on a deeper level – and will get them coming back again and again.

SEO gets your customers to your site/store/business. Soul keeps them there.

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4 Ways to Keep up with Evolving Search & Improve Your SEO

June 21, 2017

Google, Bing and other search engines are constantly analyzing what terms people are using, how relevant online content is and how people are using search.

Each year significant updates are issued which make some marketers declare “SEO is dead!”

Which is silly…and missing the entire point of search engines.

The reality is search IS evolving, but many of the core SEO strategies continue to stand the test of time – I’ll share more of those in Part 3.

This post is part of a three-part series to help you improve your search rankings:

Part 1 | Simple issues with your branding & content which are easy-to-fix
Part 2 | Search is evolving, don’t get left behind!
Part 3 | Core SEO fundamentals you shouldn’t neglect

In Part 1, I shared the 1st reason your blog isn’t ranking and my top 8 (simple) tips to avoid rookie mistakes, develop your content strategy, improve brand awareness and increase your engagement – catch up here.

Today I want to help you understand the new search trends and how you can use them to help improve SEO.

It’s time to consider semantics and the future of how people search online.

Continue Reading…