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Blogging

7 Best Locations to Find + Convert More Subscribers on Your Blog

November 8, 2017
Frustrated with growing your email list? Try these top places and tips for finding & converting more subscribers on your blog.

Your blog is ripe for building connections and growing an eager audience interested in hearing from YOU.

Whether you get floods of traffic, receive only a trickle, or you haven’t even started a mailing list yet, it’s never too late to find new subscribers.

As I run through the areas of your website where you can connect with people directly (and invite them to subscribe), I’m sharing lots of great examples by other inspirational businesswomen.

By the end of this post, your head will be buzzing with freebie ideas!

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Blogging

5 Reasons Why You Need a Lead Magnet Immediately

October 25, 2017
5 reasons why you need a lead magnet immediately

Offering lead magnets has had a game-changing effect on my business.

Back in the day (February 2014), when I launched the first iteration of this blog, I just had a “Sign up for my newsletter” sidebar form. Like most bloggers (and plenty of retailers) I thought that was enough. I even got some sign-ups. But, within a few months, I upped my game with my very first lead magnet and the results were transformational!

Check out my old blog below – which form are you most likely to sign-up with?

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Business

The Ultimate Do-It-Every-Day List to Feel More Productive AND Relaxed

October 18, 2017
The Ultimate Do-It-Everyday List to Feel More Productive & Relaxed

No matter what kind of business you’re running, from copywriting to owning a yoga studio, productivity is important.

In today’s post, Alexis Truitt from The Lexicon Writing Blog is breaking down the building blocks of creating a successful daily to-do list in order to feel more productive and relaxed.

Can those two things really go together? Apparently, yes! I can’t wait to implement her tips for my own daily list.

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Do you wish there could be a magic bullet to make you productive, accomplished, and relaxed all in one go?

I know I do. But unfortunately, there’s no such thing as a magic bullet for productivity.

However, I’ve found a simple practice to help me feel more productive and relaxed, with just a bit of effort and planning.

I call it my Do-It-Every-Day List.

And while it won’t solve all your problems and make every day glittering with massive amounts of productivity, it will help you feel successful rather than overwhelmed or burdened. This list will help you stay on track and inspired, even if you spend the majority of your day watching Netflix.

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Social Media

7+ Super-Simple Social Media Contest Ideas to Gain More Followers

October 12, 2017
simple social media contest ideas to gain followers

Running a social media contest is a fantastic way to gain followers, connect with your audience in a fun way, increase interaction, &/or promote a new product or service you’re launching.

You’ll want to bookmark this post as I’ve included:

  • Guidelines to keep your contests legal
  • 7+ easy-to-implement ideas {27 actually!!}
  • My top tips for hosting a successful social media contest
  • Selecting your winners
  • Giveaway prize ideas

I find myself recommending social media contests to clients more and more, so I wanted to share some quick ideas to jump-start your interactions and following.

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Business

18 No-Nonsense Ways to Skyrocket Business Growth (+ Limited Time Offer)

September 18, 2017
18 no-nonsense ways to skyrocket business growth

The solopreneurial life can get lonely and tough. In fact, it’s often a roller coaster, but with great rewards & lessons along the way.

That’s why it’s important to forget the fantasy, like private jets and buying your own island and decide what success really means for you.

I want you to take a moment to stop the hamster wheel and imagine how your next level of success would feel. Think about what would be easier, simpler, smoother. How would a typical day, week, or month look?

Which tools, people, processes or knowledge do you need to start putting in place to get there?

Because it IS possible to achieve with realistic goals which still stretch you and grow your business.

In this post, I’m going to talk about why it’s hard to succeed as a solopreneur, what can make it easier, and give you the lowdown on an exciting offer…

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Business

Get Smart: 5 Worth-it Business Tools to Make Your Life Easier

September 13, 2017

You’ll know as well as I do that life as a solopreneur is a constant, fiery juggling act.

From over-delivering for our beloved clients to sounding savvy on social media to filing our receipts to overseeing every inch of our businesses – it’s complex, exciting, nerve-racking, joyful, frustrating… but we wouldn’t change it for the world.

What can make the difference between sink or swim are productivity-boosting tools which help us streamline and manage our day-to-day lives.

Here are the top 5 essential business tools I use, and highly recommend, to help run my online business as smoothly as possible.

The reason I recommend them so much is that they’re straightforward to use, have massively reduced overwhelm, and they’ve made a significant difference to my success.

Although I’m biased in cheering for these resources, I’ve included any downsides to keep my reviews balanced because, let’s be honest, nothing is perfect 100% of the time!

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SEO

7 Authentic Ways to Get Free Backlinks for SEO (+ Free Cheat Sheet)

August 17, 2017
7 authentic ways to get free backlinks + how backlinks affect SEO

First up, let’s jump right into making sure you know what they are. Backlinks are simply links from other websites to your own website, and there are lots of straightforward ways to get free backlinks.

While you should never buy backlinks, you will need to earn them. I say “earn” because there is some effort involved, but the rewards are plentiful!

Why bother earning backlinks?

There are hundreds of algorithm elements which affect your ranking and how people search continues to evolve, but one factor that doesn’t change is: the presence of web links.

For Google, Bing and other search engines, backlinks are one of the more important ranking factors. They crawl the web 24/7 to understand how pages are connected, through web links on your website and beyond. They also determine the quality of those links.

Inbound links, where you link to other pages on your website, and outbound links, where you link to other people’s content, are both important SEO strategies; but earning backlinks tells Google YOU have authority – that your content is relevant and interesting enough for other sites to link to.

There are other benefits too.

Backlinks help you develop relationships, as well as growing your authority and traffic.

Quality backlinks nurture relationships + improve your rankings, meaning more traffic and more ideal clients. twitter icon

The word “backlinks” might sound dodgy, like a back-alley transaction at midnight! But there are several legitimate ways you can have other people, including influencers, linking to your blog.

Think of it as link-building.

Easy Ways to Get Free Backlinks

Whether you’re a service provider, product creator, local business or completely online, below you’ll find an array of opportunities to have backlinks to your website.

7 non-sketchy ways to get listed on someone else’s site {AKA link-building / earning backlinks}

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Blogging, Business

5 Simple Steps for a More Secure WordPress Website

August 9, 2017
5 simple steps for a more secure wordpress website & blog

Your website is your hub and home base. You dedicate hours worth of work for blog posts, respond genuinely to each comment you receive, and carefully crafted your About page to reflect your personality.

So what’s the absolute worst thing you can imagine happening?

Losing all of that work, right? What if one day your site was just …gone?

Unfortunately, we live in a world where people (and bots) hack into websites, gather personal information, and leave our lives a total mess.

Thankfully, there are ways to protect yourself from cyber attacks. Today’s post is from Mia VanValkenburg, a fellow digital marketing strategist, and she’s breaking down 5 simple steps for a more secure WordPress website.


P.S. Haven’t started your blog yet, but are doing your research to prepare? Don’t miss my post on how to start your WordPress blog in just 5 minutes!

If you’re running a blog or business online, there’s a good chance you’re using WordPress to power your site.

WordPress is the most popular content management system, powering 27% of all websites on the internet. And although WordPress employs a team specifically devoted to finding, identifying, and fixing security issues, it is not immune to vulnerabilities.

Take basic security precautions by following these 5 simple steps for a secure WordPress website. twitter icon

5 Steps for a More Secure WordPress Site & Blog

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Blogging

5 Ways You Can Stop Interrupting Your Ideal Clients (& Why You Should)

August 2, 2017
5 ways to use inbound marketing effectively to stop interrupting your ideal clients

There is a myriad of opportunities to connect with your potential ideal clients and customers, but the WAY in which you do so can mean the difference between enchanting them into brand ambassadors or annoying them so much that they’re put off for life.

While it’s important to take a holistic view of your marketing methods, I believe many business owners simply don’t realize the full power of inbound marketing and end up sticking with only interrupting their audience instead.

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Business

Skip the Sales Pitch: 5 Steps to Authentically Connect & Grow Your Audience

July 26, 2017
Skip the Sales Pitch: 5 Steps to Authenically Connect & Grow Your Audience

Today’s post is from Deborah Fingerlow who’s explaining why it’s more important than ever to authentically connect with people, and she’s sharing five vital steps for doing so.

What if you start with the intention of connecting rather than selling when it came to growing your audience?

Chances are, people will open up and provide more useful information if they don’t immediately feel like they’ve stepped into a sales pitch. (I’m willing to bet you know that feeling yourself).

Imagine what you could do with the information of your dream client’s ultimate goals, biggest business struggles or fears… What would you create? What struggles would you eliminate in your business?

The good news is that the steps to authentically connect don’t just apply to business. Use these in your personal life, too, and watch the magic happen.

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If you’re anything like me, your email is flooded with messages that urge you to do something. Earn a six-figure salary. Get more emails opened. Increase your conversion rate. Just do it now.  

It can be overwhelming.  

Connecting en masse is not an easy task.

I understand the need to promote your business; we all have to do it. A good friend of mine has a physical therapy practice, and I’ve been uncoordinated enough in my life to benefit from his expertise. Surprisingly, much of what I’ve learned applies to my business life as well.

Sometimes you have to swim against the tide. twitter icon

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