Browsing Category

Business

Business

Why A Successful Business Needs Soul Just As Much As It Does SEO

June 26, 2017
Why a Successful Business Needs Soul Just as Much as it Needs SEO

Today’s post is from Ashley Looker, an Eating Psychology + Empowerment Coach who shares the same values that I do. We’re both on a mission to help busy women stay sane and create a lifestyle that’s authentic to who they are.

When she pitched the outline for this post, I was beyond excited! You won’t be disappointed with the wisdom Ashley’s sharing about creating a business with soul. Don’t miss her quiz at the end!

+++++++++++++++++++++++++++++++++++

Let’s face it, SEO is a major driving force in your business – it’s a ‘must’ when it comes to driving traffic to your site, getting your blog posts read and getting your business found on Google. But here’s the thing – SEO doesn’t mean squat if your business doesn’t have Soul.

Allow me to explain – just as SEO drives traffic to your website, Soul drives connection. The Soul of your business (YOU!) helps create a relationship with your customers, it draws your visitors in on a deeper level – and will get them coming back again and again.

SEO gets your customers to your site/store/business. Soul keeps them there.

Continue Reading…

SEO

4 Ways to Keep up with Evolving Search & Improve Your SEO

June 21, 2017

Google, Bing and other search engines are constantly analyzing what terms people are using, how relevant online content is and how people are using search.

Each year significant updates are issued which make some marketers declare “SEO is dead!”

Which is silly…and missing the entire point of search engines.

The reality is search IS evolving, but many of the core SEO strategies continue to stand the test of time – I’ll share more of those in Part 3.

This post is part of a three-part series to help you improve your search rankings:

Part 1 | Simple issues with your branding & content which are easy-to-fix
Part 2 | Search is evolving, don’t get left behind!
Part 3 | Core SEO fundamentals you shouldn’t neglect

In Part 1, I shared the 1st reason your blog isn’t ranking and my top 8 (simple) tips to avoid rookie mistakes, develop your content strategy, improve brand awareness and increase your engagement – catch up here.

Today I want to help you understand the new search trends and how you can use them to help improve SEO.

It’s time to consider semantics and the future of how people search online.

Continue Reading…

SEO

3 (Surprising) Reasons Your Blog Isn’t Ranking + What To Do About It [Part 1]

June 14, 2017
3 reasons why your blog isn't ranking in search + what to do about it

If you’re trying to figure out how to get more traffic to your website or you’re wanting better quality traffic, as in, more highly qualified leads and more ideal clients, then don’t fear!

With a little know how it’s possible to vastly improve your search engine ranking.
You may be surprised to learn there are way more than three reasons why your blog isn’t ranking, but they can actually be grouped into three main topics:

Part 1 | Simple issues with your branding & content which are easy-to-fix
Part 2 | Search is evolving, don’t get left behind!
Part 3 | Core SEO fundamentals you shouldn’t neglect

I’m passionate about what SEO it can do for your business, but I don’t want to overwhelm you, so I’m breaking each topic down into a series of three parts.
I want to help you soar through the rankings, so let’s make it happen…

First up: Part 1 of why your blog isn’t ranking in search

Your content and blog is a vital part of improving your SEO.
But it’s easy to make newbie mistakes or just not get around to developing a more strategic approach.

If you’d like to see your site rank higher, let’s figure out where you can improve your SEO and overall content strategy…
Ready to up your content game?

Here are my top 8 tips for developing a content strategy, improving brand awareness and increasing engagement.

Continue Reading…

Blogging

What 6 Ingredients Do You Need to Write Superior Headlines?

June 7, 2017
What 6 Ingredients Do You Need to Write Great Headlines?

When you create content, which part is used the most often?

The headline, right? It’s the first touch point a reader has with your content whether it’s in an RSS feed, on social media, or anywhere else.

If you want to grab the ever-dwindling attention of readers online, you need to have great headlines.

Today’s post is from Jeda Pearl, who’s my very own trusted partner in editing and writing. She’s one of the best I’ve worked with, so I’m thrilled to have her sharing her tips on my blog.

+++++++++++++++++++++++++++++++++++

Headlines can make or break your content. And they’re vital for SEO.

Writers can spend hours agonizing over perfecting headlines, but you don’t have time for that – you’ve got a business to run!

Unless you’ve got a copywriter on call, you’ll have to come up with great content headlines fast.

So if you’re wondering what makes a headline great, and how you can write your own click-worthy headlines which convert, you’re in the right place. In fact, you should probably bookmark this post to refer to the next time you’re editing content, or trying to come up with an irresistible headline.

I’ve analyzed thousands of words worth of research and statistics from leading copywriters, bloggers and content marketing industry specialists and discovered there are just 6 key ingredients which go into producing great headlines.

Continue Reading…

SEO

17 powerful benefits of SEO you might be missing out on

May 24, 2017
17 Powerful Benefits of SEO

Even though you know SEO’s important, does it feel like a drawn-out, painful and disorienting headache that you just can’t face?

If you realized the game-changing difference that SEO can make for your business, your life could look very different six months from now.

If you’ve ever wondered exactly what results you can expect from investing in SEO, this post is for you.

How will optimizing your website transform your business?

17 Benefits of SEO to Boost Traffic + Business

1 | Within 3-6 months organic SEO can bring in more money

SEO is NOT:

  • a quick fix
  • superficial hack
  • trickster bait & switch
  • an overnight ride to the #1 spot in search results.

To see real results, you need to allocate time on your calendar – just an hour or so a week – to take the action steps required, and a little patience.

Anyone who promises results in a lightning flash could be turning to black-hat SEO. Avoid this at all costs because Google will penalize you for it later – it’s just not worth the risk.

If you want a safe fast-track to the top, you’ll need to pay a premium for PPC (pay per click) advert space, in addition to any consulting fees (those are the search results with “AD” beside them at the top of the page).

Organic SEO builds your reputation and authority with Google over time and is a fantastic long-term marketing strategytwitter icon

But how does that translate into more money?

The short answer is: increased traffic, targeted to your exact offerings = more ideal clients.

The increased, better quality traffic brings more conversions, social shares, subscribers and, most importantly, sales.

The next 16 business-boosting results explain how SEO brings a huge return on both time and cash investment, plus I also share the wellbeing benefits to you, your business and your clients.

Continue Reading…

Business, Health + Wellness

How Getting More Sleep Will Improve Productivity + Happiness

May 3, 2017
How Getting More Sleep Will Improve Productivity & Happiness

How many of us wear our sleep-deprived achievements as a badge of honor? Or reason with ourselves that getting just a few more tasks done is worth pushing our bedtime back just a little further

Even if you know how important sleep is, there’s still a chance you’re not prioritizing it highly… (I know I’m not!)

But what if you could achieve more in less time? What if you could feel happier while doing it?

Not only is this possible, but there are tons of scientific studies to back up the claims.

Today’s post is from Karen Broda, who blogs over at Strong and Smart. She helps strong, smart busy professional women get past the emotional and mental barriers that prevent us from reaching our wellness goals, which is a topic very close to my heart. Karen contacted me a few months ago and we knew we had to connect.

I also recently mentioned my love for the book The Sleep Revolution, so the timing of this post is perfect!

Karen breaks down how getting more sleep will improve productivity and happiness… and maybe even lead to that big promotion at work like it did for her! Or what about that creative breakthrough you’ve been waiting for?


We’ve Been Approaching Sleep Entirely the Wrong Way

Sleep is important. We know that 7-8 hours per night is supposedly the magic number, but who really gets that much each night? Between running your own business, seeing family and friends, and managing other life priorities, I’m sure you’ve managed on less sleep.

But what if I told you getting “enough sleep” isn’t just important, it’s crucial for your immediate and long term health? And what if you could actually get more done in a day if you slept longer? Preposterous? Maybe not….

My new found relationship with sleep

A few years ago I was always exhausted in the evenings, no energy to do much of anything after working all day. I figured this was just due to tough 6 am workouts followed by a day of work. But then the exhaustion every night led to a short temper, a consistently foggy mind, and frustration with being tired all the time (even on weekends)!

I decided to start ignoring my alarm to wake “naturally”… waking up when my body was ready to get up, not by blaring alarm. My new wake-up time started to become 7 am (over an hour later!) yet I still managed to fit in my workout, work a full day, plus have the time and energy to enjoy my evenings (and weekends!).

I was more enjoyable to be around, could easily smile all day long, and my brain became sharp again which led to a job promotion (yippee!). Was this emotional and career success really the result of a little extra sleep each day?

Continue Reading…

Business

5 Expert Tips to Manage + Maximize Your Freelance Income as a New Coach

April 19, 2017
5 Expert Tips to Manage Your Freelance Income as a New Coach

I’ve been through many stages of starting a business… doing freelance projects while working a day job, gaining experience as a new coach, up-leveling after those initial trying years…

One thing I wish I’d had more guidance on was how to manage and maximize the income I was making at each of the different stages.

Today’s post on managing income is from Salma El-Shurafa, founder of The Pathway Project. She helps empower executives and professionals to lead effectively, grow businesses, achieve ambitious results and leverage limitless potential through her coaching practice.

Salma’s sharing five expert tips on managing and maximizing freelance income, but don’t be too sure you’ve got it under control even if you’re a seasoned business owner!


Coaching is an admirable profession for its main goal is to assist someone toward her optimally better self and life.  

But you know what? Coaching is a great source of income too.

Over the years, the demand for life and business coaches has grown as people became more stressed with work, family, relationships and other concerns.

Many people have realized that they can’t always work through their issues alone because of their myopic view of their situation. In order to get a full understanding of what they’re dealing with, they require somebody who can assess them from the outside, without judgment, and teach them what needs to be done and basically, that’s what a coach does.

Despite being an in-demand career, freelance coaching is not as steady as other more conventional jobs. Freelance income may be particularly unstable for new coaches who are still getting things off the ground.

Therefore, if you’re a new coach and demand for your services are still just trickling in, properly managing your coaching freelance income is a must.

Continue Reading…

SEO

SEO Basics: How Much Do URLs Matter for SEO? (+ 5 Quick Tips)

March 9, 2017
SEO Basics: Quick Tips for SEO Friendly URLs

Interestingly, how much effect a URL has on search rankings has been a hotly debated topic among SEO experts over the past few years.

Okay, I know that’s not really interesting…

What you DO want to know are which aspects to worry about when creating new pages and blog posts on your website.

What’s a URL, again?

Basically, the URL directs the browser where to go on the internet.

What does URL stand for? Does it really matter? Not unless you’re playing trivia tonight…

There are 4 main parts to a URL structure:

4 Main Parts of a URL for SEO Optimization

Image Credit: Quicksprout.com

Today we’re solely focusing on the page-name portion at the end.

But you should know that a permalink or slub are alternative names for the “page name” part of a URL in some platforms like WordPress and Squarespace.

The URL is considered one of the on-page factors you can optimize for search engines, so let’s look at how it might affect your rankings.

How does the URL impact search results?

Continue Reading…

Blogging

50 Ways to Give an Old Blog Post New Life: How to Update & Repromote to Reach More People (Free Guide)

January 18, 2017
50 Ideas to Repromote & Update Old Blog Posts to Reach More People

We all get writer’s block sometimes. Or creator’s block. Or whatever you want to call that evil gremlin stopping your flow of inspiration.

Or if you’re a solopreneur, writing a brand new blog post might be the last thing you want to do after another 60 hour week of client work.

So what can you do to boost your blog’s reach when you don’t have the time, energy or inspiration to create new content from scratch?

If you’ve had a blog for more than a few months, chances are you already have a ton of content. Instead of letting your blog go silent, it’s time to make it work for you.

A fast and easy way to deliver great content to your readers is to update an old blog post. It’s a great opportunity to improve your SEO and increase traffic to your website.

You’ve heard “quality over quantity,” right?

Why Consider Updating an Old Post?

Google bots and other search engines crawl the internet every day ranking content and measuring its value to their users. Value is measured in a variety of ways, but “relevant content” is a prime asset. So updating old posts to keep them fresh, accurate and with maximized SEO will help more of the right people find you online.

In addition, any one of your blog posts could be the very first interaction someone has with your website. twitter icon

Trust me – at some point, it will be. So treat it that way!

11 Examples of When & How to Update Old Blog Posts:

Continue Reading…

SEO

SEO Basics: The Truth About Writing Meta Descriptions (Should you bother?)

November 18, 2016
SEO Basics: The Truth About Writing Meta Descriptions for Blog Posts. Should You Bother?

I’m going to be honest with you guys… meta descriptions are my least favorite part of SEO.

If you do a lot of blogging, you might be able to relate.

They’re so short and should be pretty easy to write, but yet when I get to that part of the post, I get annoyed. Anyone else?

BUT it’s still an important part of blogging, and I’ll tell you why.

Plus, I’ll give you 7 tips to easily write killer meta descriptions and make it all a little less painful!

What’s a Meta Description?

A meta description tells the reader of a search engine results page (SERP) what a particular page/link is about. It’s the short block of text you see under a link in search results.

The search engine either pulls a string of text from the page that closely matches the user’s search terms, or will display what’s been provided in the code of the page.

However, the meta-description is NOT used in ranking.

Why You Still Need Meta Descriptions

If it isn’t used directly in ranking, why bother? Continue Reading…