7 Lessons for the Blogging Entrepreneur

January 5, 2015
blogging entrepreneur

Have you ever felt like time is simultaneously flying by, but also going in slow motion? I have no idea where the time went this year. But the year also felt very full. It was full of some of the hardest struggles I’ve faced, but also full of travel, time with family and friends, growing my business and learning so much.

When it comes to blogging and content marketing, this was nothing new. I’ve been doing this since before the term “content marketing” was really a thing. When it comes to writing your own blog and finding your own voice, however, it’s much trickier. I still struggle with how much to share on a personal level, but I know that’s basically a universal blogging struggle.

I launched my blog at the very beginning of last year, so I wanted to do a little roundup! Who doesn’t love a good list? This year also marks year 2 of running my own business.

4 Lessons from my year with this blog:

  • Focus on building community.
    Guest blog for as many (relevant) blogs as possible. I had some wonderful opportunities and met many great blogging friends this way, but I should have spent more time working on these connections. In 2015 I’ll work on more guest blogging opportunities with other bloggers and MindBodyGreen. (So if you want to work with me, let me know!)
  • Focus on consistency.
    Stick to 2-3 fonts and 2-3 colors. I knew this going in, but didn’t listen to my own advice. I like playing around with details too much.
  • High quality images are worth the time or expense.
    At first I didn’t pay much attention to photos. Now I’m working on using stock or original photography, plus making sure they’re sized as wide as my post text when possible. Small details like that can make a big difference. Improving my photography skills is a goal of mine for 2015.
  • Give up the urge for perfection.
    Perfection really is an illusion. You should use good grammar, spelling, and a digestible writing format, but don’t stress yourself over having everything perfect. You will make mistakes, and you’ll learn from them.

3 Lessons from running a business (year 2):

  • Track expenses monthly + know what you can claim.
    I found this list a few months ago and realized that I missed A LOT of things I could have claimed in 2013. Track everything, even if it seems little and insignificant. Little expenses add up and can make the difference between one tax bracket and another. I use but am also going to start tracking with a spreadsheet because that’s just how I am.
  • Automate + simplify as much as possible.
    I resisted this all through the first year. I wanted to feel in control of everything. At one point I was so overwhelmed I had to give in. And it WAS WONDERFUL. I automated every bill I could, streamlined my invoice template and hired help during my busiest months.
  • Write down your goals yearly, monthly + daily.
    For the past two years I’ve written down my financial goals and general goals for my blog and business, but I didn’t plan out stepping-stone-goals along the way. When I started breaking my financial goals down by quarter and even month, I noticed I was exceeding my goal. It helped me stay focused.

Exciting plans for 2015:

  • An ebook (in the works)
  • Blog redesign (in the works)
  • Video tutorials
  • New services
  • Exciting giveaways


Thank you all so much for supporting me this year! If you have topics you’d like me to focus on in the coming months, let me know in the comments.

Share one lesson you learned this year in business or blogging in the comments!




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  • Fiona @ Get Fit Fiona January 5, 2015 at 3:11 pm

    I found making goals for my blog incredibly helpful too. I now know where I’m headed and what steps I need to take to get there.

  • Vanessa @ 26 Years and Counting January 5, 2015 at 11:46 pm

    Photos/graphics are my 2015 area to focus on. I make do for now but I know there’s a lot more that I could do.

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  • rhiannon {paperclips and peonies} January 9, 2015 at 2:26 pm

    Love these blogging goals! Images are one of my main focuses this year too. Hope 2015 has amazing things in store for you!

  • Tawnya Faust January 9, 2015 at 2:43 pm

    Great tips!! 🙂 I love the part about building community… I think that totally makes a difference! Stopping by from the fireworkpeople blog 🙂

  • Emily @ Zen & Spice January 12, 2015 at 9:58 am

    Great tips! Building a community is another goal for this year for my blog 🙂 I’d love to work with you!

    • Dzeigler January 14, 2015 at 10:57 am

      Thanks! I’d love to help however I can, and I’m always open to bouncing ideas off each other. 🙂 You might find my response to Christina’s comment helpful, too.

  • Christina @ The Beautiful Balance January 13, 2015 at 8:26 am

    So many great tips. Do you have any advice or tips for building community or joining an existing community?

    • Dzeigler January 14, 2015 at 10:55 am

      Such an important part of blogging! I would suggest reaching out to a few of your favorite bloggers to see if they have any communities they love. I recently joined the Female Entrepreneur Association and it has been amazing! The Facebook group alone is wonderful for bouncing ideas off other entrepreneurs and getting quick answers on software recommendations, etc. As for building your own community, it will happen over time. Interact with your readers and clients on social media, ask questions at the end of your posts, respond to comments on your blog, and comment on other blogs. Hope this all helped 🙂 Thanks for stopping by!