Blogging

7 Questions for Your Year-End Blog Clean Up

December 22, 2014
Year End Blog Clean Up

While this list is in no way all-inclusive, it will give you a great starting point to figure out what’s working, what needs updating and what can be simplified.

Blog Stats

  1. What were your top 5-10 blog posts this year?
    • These topics resonated the most with your readers, so keep them in mind for future posts.
    • Take note of the questions from readers in the comments.
    • Can you expand on any of the questions in new posts or expand on the topic itself? Write an update post?
  2. Where is most of your traffic coming from?
    • If you spend a lot of time on Facebook but are seeing an increase in traffic from Pinterest, it’s time to switch up your strategy. Focus on more Pinterest-friendly images (long images with big text) and make sure your profile is filled in with your blog information. (Most of my clients are experiencing this exact scenario).
    • If you’re advertising, has it been worth it?

Technical Clean Up

  1. Are there any plug-ins you’re not using that you can remove? Are your plugins up to date?
    • You don’t want to waste page load time on plug ins you aren’t using.
    • You should keep everything up to date for security reasons.
  2. Do you have any broken links?
    • You can check this easily by adding Google Webmaster Tools to your blog (if you don’t already have it).

Post Clean Up

  1. How do your top 5 posts look?
    • Can you update the images for social media or update the meta data for search engines? (title tag, meta description, alt tags on images)
  2. How can you re-purpose your best content?
    • Post a roundup of most popular posts that year.
    • Schedule them to be re-promoted on your social channels – pull quotes, use a different title, use a different image for Pinterest, etc.

Visual Clean Up

  1. Is there anything in your sidebar that isn’t vital?
    • Do you have ads that are only earning you a few cents every month? Having your blog look clean and simple is probably worth more than that ad is earning you.
    • Are you cluttering up your site with badges, “awards” and things that don’t really add value to your readers?
    • Is everything in your sidebar aligned and similar in size? This simple change can make a huge impact on the professional-look of your blog.

Do you audit your blog at the end of the year (or any time)? What do you check and update?

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  • Ashley @ A Lady Goes West December 30, 2014 at 2:50 pm

    Hi Danielle! This is my first time coming to your blog, and I’m so glad that I did. This is an excellent check-list and one that I will follow. I’ve never once thought to update my top posts, but will definitely do that. Thanks for the tips! Here’s to a great 2015 of blogging for us all! 🙂

    • Dzeigler December 31, 2014 at 9:49 pm

      Thank you! I’m glad you found it helpful!