Chasing Dreams Interview with Tess Henley, co-founder of the Non-Profit Little Black Book

This interview is part of the Chasing Dreams interview series. I’ve interviewed a variety of entrepreneurs and small business owners who have chosen a different path in life in order to go after his or her dream career. Have an entrepreneur in mind you’d like to learn more about? Let me know! Today's interview is with Tess Henley, co-founder of the non-profit organization Little Black Book. We connected through The Female Entrepreneur Association and I really liked what she was doing! Little Black Book educates women business owners in areas of business growth and development. I know I can relate to working longer hours than ever before, having my mind always "on" and knowing it's the right fit because I am willing to dedicate so much to my business. I have a feeling many of you can relate, too.

At what point did you know you wanted to follow this career path? How did you know this was the right direction?

Growing up my teachers labeled me a “bossy” child.  I lead class discussions, I was the first to speak out against things that didn’t seem fair and I argued my point ad nauseam.  My parents, however, never made that seem like a bad thing.  I guess they realized there was more meaning behind that label and I was given the encouragement and opportunity to be whomever I wanted to be. Along the way I developed a sense of empowerment and aimed to always lift up, encourage and support other women as they attain their goals.

Longing to develop a sense of empowerment in our future leaders, I graduated from college with an English Education degree.  Hoping to teach the importance of education and self- embetterment, I was instead faced with bureaucracy and government restrictions limiting the actual education of my students.  Fed up with the failure of our school system, it was an easy decision to stay home with my children rather than work.

Studying, learning, sharing…it’s in my blood and a part of me.  When I saw a need in my community for a women’s only networking organization, I took action.  I was looking for a place to connect and meet other women who were now past the PTA and were starting to develop and grow their own businesses on their own terms.  It couldn’t feel clinical or be too demanding on their time as busy women often wear many hats and play many different roles.  My organization also needed to be educational as well as a comfortable, non-competitive space to build friendships, not clients.  I didn’t so much know this was the career path I wanted, I more or less filled a void in my life that happened to also fill a void in the lives of other women.

My “aha” moment of knowing I made the right decision is when our membership grew from 6 people to 62 in less than one year and women became eager and excited to join.  Also, I’m willing to dedicate my days to this organization with little to no pay because of the good I feel I’m providing others.

What are the biggest struggles you've faced while trying to achieve your dreams?

One of my biggest struggles is trying to wrap my brain around what it truly means to be an entrepreneur. I don’t have an IT department, HR department, finance department, marketing department…you get where I’m going. It’s all on me and my partner. Every action, decision, financial struggle starts and ends with us. I truly know what it means to not have enough hours in the day.

It’s also very difficult to turn it all off. My dreams are filled with social media posts, phone calls to make, connections to follow up on. If I have some down time on a weekend, I’m in my office creating those dreamed up social media posts, trying to empty my inbox, etc. Having your own business where you work from home sounds great, in theory. However, I work longer, harder hours now than I ever did before. Because I’m trying to run my business from home and around my family’s schedule, I work odd hours. For the first time in my life my children are starting to complain, “You’re always working!” What they don’t realize is that I have always been working. It’s just that now, I’m working on so much more. For once, it’s not all about them. I finally have dreams and goals that need a bit of my attention, too.

I’m also learning that I need to ask for help. I have a very supportive husband who stands by me 100% but he has become very used to the status quo. Just like he has had me to handle the children and the household while he focused on his career, I can’t expect to do it all now, either. I need to ask him to make dinner or pick up the kids or just do the dishes instead of getting frustrated because he hasn’t read my mind or picked up on what needs to be done. He’s happy to help but needs some direction. None of this has been his domain or habit so he’s not used to reading what needs to get accomplished. Like a good business leader, I need to be able to direct on the home front, as well.

Owning your own business can be tough on the body and mind, between long days, instability and really putting yourself out there to reach your goals. How do you stay healthy? Do you have any rituals that help you stay centered?

Absolutely! I schedule (pick-up on that…schedule) yoga into my morning routine 3 days a week. I treat it as I would a doctor’s appointment. If networking needs to take place, I do it on one of the other mornings that I don’t have yoga. If a meeting pops up, I ask to reschedule it because I already have a meeting at that time. I don’t need to tell others why I can’t meet, I don’t owe anyone an explanation. It is the one appointment I keep with myself each week.

And wine…lots of wine!  I drink water all day long so that at night I can sip on wine.

My husband and I schedule a date night every other weekend or we get lunch together if we know our weekend will be busy.  That’s how I try to keep my marriage strong and connected.

My nightly ritual is to wash and moisturize my face.  I feel no matter how tired I am when I wake up, I look refreshed and less puffy.  Put your best face forward.

Speaking of putting yourself out there, overcoming rejection is a big part of chasing dreams. How do you bounce back?

I try to put it into perspective. Part of being a business owner is learning the art of saying no. twitter icon I’m learning that if something is not going to help you or your business in some form or fashion (and it can simply be that it makes good), you should probably say no. When someone tells me no, I try to remember that they are just looking out for their time and business. If I really want to work with them, it is my responsibility to demonstrate why saying yes will benefit their own company. If that doesn’t work, there’s always an expert out there willing to help. There’s more than one fish in the sea.

What do you do when you're having an off day- maybe feeling down, struggling with self-doubt, or just unmotivated?

I feel these days constantly!  So constantly, in fact, I’ve learned to work them into my schedule. There’s always busy work to be done, webinars to watch, books and articles to read. When I’m in a defeatist mood, I give myself permission to have these feelings, stay in my pj’s, ignore my phone and email, as long as I tackle a “time suck” activity. I love to read so curling up on the couch all day reading articles, blogs I follow, books I’m studying, is a no brainer. Instead of having a completely wasted day, I have a low-key catch-up day.

I also schedule a “totally me” day into each month.  This day I can do anything I’ve been dying to do as long as I’m not working on my business.  Pedicure, lunch with friends, reading for FUN, watching a movie; you name it, I give myself permission to do it.  By scheduling it on my calendar it gives me something to look forward to each month.

What is one misconception people have about you and/or your profession?

That I have my shit together! Half the time I’m faking it. Usually I’m teaching others something I have literally just mastered. And while I may post pictures of a clean and organized office, don’t look behind the curtain. It’s a total mess. It’s me; It’s real!

What is one of the biggest lessons you’ve learned along the way?

Good enough IS good enough. twitter icon I’m a perfectionist, type A and a researcher.  I tend to get so bogged down by the details that I stress myself out and never put my thoughts out there.  My partner, however, is a fly by the seat of your pants kind of person and it totally works for her.  She has taught me that balance is more important than perfection. If it’s perfect right out of the gate then there’s no room for improvement. Now that would be boring.

What advice would you give to someone who wants to follow a path similar to what you have?

I think it’s a noble cause but really be sure you know what you’re getting into. There’s usually an organization you can join that is already doing what you want to do. It’s a lot easier to follow someone else’s plan (as long as you agree with it) than to reinvent the wheel. If you still feel you want to run an organization, get organized and have a plan. People will have expectations and questions for you all the time. Make sure you’re ready with an answer.

Oh, and whatever amount of time you think you’ll spend on developing an organization, double or triple that amount. twitter icon It’s a ton of long, hard hours without a ton of help.

When do you feel the most inspired, alive and the most like YOU?

Wow! Now you’re really digging deep.

There’s a moment in our Little Black Book meetings when our group is being taught something new and all of a sudden, lightbulbs go off in our member’s heads. They look up from taking notes and I can actually see it on their faces. Literally, their faces glow and big smiles spread across their lips. These lightbulbs begin to produce an energy in the room that grows so rapidly that I actually feel the excitement. And then, everyone starts playing off of each other’s ideas like magic. It’s an amazing moment we all share together. That’s when I know we’ve stumbled onto greatness. That is what inspires me most.

What people, books, music, etc. inspire you?

When I was younger, I tended to only talk to and hang out with people like me. Since starting LBB, I’ve had the opportunity to meet so many amazing women. Now I try to surround myself with an eclectic group of people who will share their life and work experiences so I can learn from their lives.

Melanie Duncan – Her beautiful and strong photos Carrie Green – She is doing exactly what I would like to be doing. She seems sweet and down to earth. Audrey Hepburn – eternal class Kimra of Freedom Hackers – Amazing, down to earth and owning it! Jenny Fenig – Amazing accomplishments, rolodex, style Hilary Clinton – what a kick ass woman

My list is absolutely ongoing!

Describe your favorite moment or accomplishment in your career so far.

Being asked to be the guest speaker at the MBAA International Conference. It will be my first speaking engagement and I couldn’t be more nervous and excited at the same time.

What’s the most exciting thing going on in your life right now?

I’m currently in the process of starting a new LBB chapter in Cleveland as well as developing a cohesive handbook for our future chapters. I am also excited that LBB has its first collegiate chapter starting at Southeast Missouri State University. Good things are happening and quickly!

 

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BIO

little black bookTess Henley is the co-founder of Little Black Book, a nonprofit organization dedicated to the advancement of female owned businesses through referral marketing. Understanding that women are more than just business owners, they are also the directors of their home and family management, Little Black Book offers programs specifically designed to help women focus on business development and growth, fitness, wellness, time management, fashion and more.

Little Black Book began in the summer of 2012 when it's co-founders , Angel Magasano and Tess Henley were relaxing and enjoying a bottle of wine.  They were discussing the challenges they faced trying to run a business from home and their inability to commit to existing networking groups due to their production heavy work schedules, often hectic family schedules, and the costs and commitment required by existing groups.  They realized they were unknowingly, yet actively, marketing one another...to friends, other parents at the gym, their medical professionals, everyone… except they couldn’t market THEMSELVES. That's when it hit them; they would form an organization for women business owners so they could become active referral partners.

Today, Little  Black Book boasts over 60 certified members in Western St Charles County, Missouri and a Collegiate Chapter at Southeast Missouri State University under the direction of Founding Faculty Dr. Erin Fleugge-Woolf.  By the end of 2015 LBB will host chapters in Western St Charles County, MO, Eastern St Charles County, MO, Cape Girardeau, MO and Cleveland, OH.

Website // Facebook // Twitter

 

 

 

 

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Danielle Zeigler

I’m an SEO specialist + digital marketing strategist with over 14 years experience in the industry. I’m here to tell you it IS possible to tackle your marketing with authenticity, grace and ease, and still get results.⁠

I work with passionate business owners and marketing directors who are 𝘁𝗶𝗿𝗲𝗱 𝗼𝗳 𝘁𝗿𝘆𝗶𝗻𝗴 𝘁𝗼 𝗱𝗼 𝗔𝗹𝗹 𝗧𝗵𝗲 𝗧𝗵𝗶𝗻𝗴𝘀 and spreading their efforts too thin. They want to know what's working, what's not working, and where they should really be spending their time and money.⁠

But I'll be honest- I'm not here for the people chasing vanity metrics. My philosophy is grounded in 𝗽𝗲𝗼𝗽𝗹𝗲-𝗳𝗶𝗿𝘀𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 and what I've dubbed #SEOwithSoul. I don't believe in hacks and "beating algorithms" as a long term strategy.⁠

Chasing Dreams Interview with Sky Marcano, Clothing Designer at Mandala Sky

This interview is part of the Chasing Dreams interview series. I’ve interviewed a variety of entrepreneurs and small business owners who have chosen a different path in life in order to go after his or her dream career. Have an entrepreneur in mind you’d like to learn more about? Let me know! Today’s interview is with Sky Marcano, a fellow member of the Female Entrepreneur Association. Sky shared the video below, and I knew I had to interview her! What an inspiration.

At what point did you know you wanted to follow this career path? How did you know this was the right direction?

As a small child I started drawing clothing. I told my mother when I was 8 years old that I wanted to design clothing. I was obsessed! All through elementary school and high school I would draw and create new design ideas, I was determined.

What are the biggest struggles you've faced while trying to achieve your dreams?

My biggest struggle would be finding the right people and resources to go along with my vision. I am very independent and I have gone through business partnerships, incorporations and currently running my second business on my own. I do outsource and have employees but hope to get a good team going this year. Mixing my independent strong mind with structure, rules and regulations can be hard on my creative spirit.

Owning your own business can be tough on the body and mind, between long days, instability and really putting yourself out there to reach your goals. How do you stay healthy? Do you have any rituals that help you stay centered?

This year I am trying to write more because I feel it to be a meditative exercise. I have promised myself I will write at least 6 days a week, short blog posts, so my intentions are clear. I try to eat really healthy most of the time because eating healthy helps my mind stay clear and I sleep better if I am eating well. I try to do strength training 3-4 times a week. Plus a huge priority is getting a solid 8 hour sleep; I literally cannot function as well if I don’t sleep.

Speaking of putting yourself out there, overcoming rejection is a big part of chasing dreams. How do you bounce back?

I have faced many obstacles throughout my 11 years running clothing businesses. My hardship of being a single mother earlier in my life really put things into perspective for me. Having some rejection is nothing compared to how I felt back then. I suppose hardship from the past is the source of my inspiration and not taking anything too seriously. I sent an email out today to someone who hasn’t responded to my emails in over a year. I throw things into the universe and think of it as a numbers game; I am bound to win if I keep trying. It is amazing what can happen if you put yourself out there! I have had amazing connections and successes through pounding on doors and being open to receiving. Let the sunshine in.

What do you do when you're having an off day- maybe feeling down, struggling with self-doubt, or just unmotivated?

I really struggle when I have an off day. I like to be clear, inspired and happy. If I wake up off or I let stress or worry get the better of me I go straight to things like mindless movie watching, or my favorite activity, cooking. Lately when I am feeling off, I take my father’s advice, it is just a passing thought, and it doesn’t stick around, onto the next!!

What is one misconception people have about you and/or your profession?

I think people may think fashion is glamorous, or exciting. Most of the time I am waiting for production to be complete, visiting factories, working on strategy, marketing and working really hard. Of course some parts are amazing and special but its hard work to stay in this industry.

What is one of the biggest lessons you’ve learned along the way?

The biggest lesson is finding out that it probably isn’t a good idea to mix family or friendship with business. Personal differences and business differences can get in the way of relationships. I lost a very close friendship because of our differences and it was very hard for me to recover.

What advice would you give to someone who wants to follow a path similar to what you have?

I would suggest finding someone in the industry and following them around for a few weeks. I would also research copyrights in fashion, it is a tricky industry because it is so easy to get ripped off.

When do you feel the most inspired, alive and the most like YOU?

When I am writing or illustrating my designs, or painting. My true love is sitting peacefully in the sunshine, writing poetry and drawing clothing, being at peace with myself, calm serenity.

What people, books, music, etc. inspire you?

All of the women in the world, who have the courage to inspire other women, inspires me deeply. My favorite book right now is “The Success Principles” by Jack Canfield. The two people I am most inspired by right now are Olivia Keane from Oliviakeane.com and Alice Bracegirdle from Bellyfit.com They both represent empowerment, ambition, strength and love! I also love talking to them because I feel they understand what it is like to be a female entrepreneur!

Describe your favorite moment or accomplishment in your career so far.

To be completely honest my favorite moment so far was reaching sales records selling my first clothing brand on the Canadian Shopping Channel. We used to fly out to Ontario a few times a year and sell the collection; we had fun and sold great designs to other women. It was really quite amazing and empowering.

What’s the most exciting thing going on in your life right now?

I launched a new Rain Jacket contest last week and it is getting spread all over the internet right now. I have decided to go back into wholesale, selling to stores and I am really looking forward to having some of my classic designs across the country and other parts of the world soon! I am very happy I have been able to run a successful online retail clothing company too! I challenged myself through studying online marketing and I still find it exciting that it’s thriving and growing! You can find out more about my business here: http://mandalasky.com On a personal note, I am excited and proud to see my 20 year old daughter living on her own and my son in high school.

 

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BIO

sky mandala marcano headshotSky Marcano, author of "My Accidental Education" and professional clothing designer and fashion illustrator, has been working in the industry for over eleven years. Her collection, Mandala Sky is manufactured in Vancouver BC, Canada. Mandala Sky Clothing is inspired by other women wanting comfortable, stylish clothing, so they can feel incredible all day! Some may call the line bohemian chic mixed with stylish limited edition prints crossing into fitness and lounge apparel. If you would like Sky’s free eBook about her business experience you can find it at http://skymarcano.com

Website // Facebook

 

 

 

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Danielle Zeigler

I’m an SEO specialist + digital marketing strategist with over 14 years experience in the industry. I’m here to tell you it IS possible to tackle your marketing with authenticity, grace and ease, and still get results.⁠

I work with passionate business owners and marketing directors who are 𝘁𝗶𝗿𝗲𝗱 𝗼𝗳 𝘁𝗿𝘆𝗶𝗻𝗴 𝘁𝗼 𝗱𝗼 𝗔𝗹𝗹 𝗧𝗵𝗲 𝗧𝗵𝗶𝗻𝗴𝘀 and spreading their efforts too thin. They want to know what's working, what's not working, and where they should really be spending their time and money.⁠

But I'll be honest- I'm not here for the people chasing vanity metrics. My philosophy is grounded in 𝗽𝗲𝗼𝗽𝗹𝗲-𝗳𝗶𝗿𝘀𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 and what I've dubbed #SEOwithSoul. I don't believe in hacks and "beating algorithms" as a long term strategy.⁠

Chasing Dreams Interview with Lindsay Cotter: Nutritionist, Blogger + Owner of Healthy Bites

This interview is part of the Chasing Dreams interview series. I’ve interviewed a variety of entrepreneurs and small business owners who have chosen a different path in life in order to go after his or her dream career. Have an entrepreneur in mind you’d like to learn more about? Let me know! Today’s interview is with my friend Lindsay from the popular food blog, Cotter Crunch. Lindsay has a lot of great things going on. She's a nutrition specialist, fitness professional, blogger, gluten free recipe developer, owner of Healthy Bites + helps her Triathlete husband train! She's also super nice and great at inspiring balance in life and work.

Owning your own business can be tough on the body and mind, between long days, instability and really putting yourself out there to reach your goals. How do you stay healthy? Do you have any rituals that help you stay centered?

I take breaks. And not just daily breaks, but monthly. I learned the hard way that rest is needed when you are working towards big goals. In order to refocus, I take a 2 week break, sometimes more.

Speaking of putting yourself out there, overcoming rejection is a big part of chasing dreams. How do you bounce back?

Oh, that's hard. But I just think about it as a door closed and another one is going to open, at the right time.

What do you do when you're having an off day- maybe feeling down, struggling with self-doubt, or just unmotivated?

I usually go for a hike with my dog and husband. Just get away in nature with no distractions.

What is one misconception people have about you and/or your profession?

That it's easy and we lived a comfortable life. No, not at all. It is HARD and life is a struggle at times, but I chose this life and wouldn't have it any other way! Very thankful.

What advice would you give to someone who wants to run their own business?

That success doesn't happen overnight, and God might have other plans for you. But know it's ALL the right plans, just might look different than you imagined.

What is one of the biggest lessons you’ve learned along the way?

To put your energy where your heart is. I tend to spread myself way thin, trying to do everything which leads to being unfocused and energy drained. I learned (again) the hard way. FOCUS On what ONE thing that brings you JOY.

When do you feel the most inspired, alive and the most like YOU?

When i am rested. haha. Really!

What people, books, music, etc. inspire you?

I read a devotional from proverbs31 ministries every day.The women on there are so encouraging!

Describe your favorite moment or accomplishment in your career so far.

When Healthy Bites was featured in Triathlete magazine!

What’s the most exciting thing going on in your life right now?

Well, it's good and bad. My husband will most likely have to retire after this last Ironman in March, but that just means more time to focus on our future. For me, it means I can back off other distractions and just be a wife. I also can't wait to create more Healthy Bite ebooks and hopefully a few other cookbooks!

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BIO

linsday cotterLindsay Cotter is a 30 something year old Nutrition Specialist and Fitness Professional married to a professional Triathlete from New Zealand (aka the Kiwi). As a nutrition specialist, she focuses on making nourishing GLUTEN FREE recipes (and Healthy Bites) for athletes and all! That's why she's called the SHERPA wife; to nurture, support, and FUEL other's for their passion! Stay balanced, be real, and Dream BIG!

Website // Facebook // Twitter // Pinterest

 

 

1 Comment

Danielle Zeigler

I’m an SEO specialist + digital marketing strategist with over 14 years experience in the industry. I’m here to tell you it IS possible to tackle your marketing with authenticity, grace and ease, and still get results.⁠

I work with passionate business owners and marketing directors who are 𝘁𝗶𝗿𝗲𝗱 𝗼𝗳 𝘁𝗿𝘆𝗶𝗻𝗴 𝘁𝗼 𝗱𝗼 𝗔𝗹𝗹 𝗧𝗵𝗲 𝗧𝗵𝗶𝗻𝗴𝘀 and spreading their efforts too thin. They want to know what's working, what's not working, and where they should really be spending their time and money.⁠

But I'll be honest- I'm not here for the people chasing vanity metrics. My philosophy is grounded in 𝗽𝗲𝗼𝗽𝗹𝗲-𝗳𝗶𝗿𝘀𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 and what I've dubbed #SEOwithSoul. I don't believe in hacks and "beating algorithms" as a long term strategy.⁠

Chasing Dreams: An Interview with Andy Hayes, Founder of Plum Deluxe

This interview is part of the Chasing Dreams interview series. I’ve interviewed a variety of entrepreneurs and small business owners who have chosen a different path in life in order to go after his or her dream career. Have an entrepreneur in mind you’d like to learn more about? Let me know! Today’s interview is with Andy Hayes, from the website Plum Deluxe, whose goal is to help people create moments that matter. He contacted me after reading the blog and we found we have similar messages. I knew he'd be a great addition to the interview series. Here are some of the guiding principals of the website:

At what point did you know you wanted to follow this career path? How did you know this was the right direction?

When I was young, I used to cut up paper and staple it together to make little books and magazines – so I’ve always known that being in the publishing space is really in my DNA.

In 2007, after finally making the decision to leave my long-term, well-paid corporate career, I asked myself: what will I do?  I told a friend I wanted to start a magazine, and she said “maybe you could do that online first.  Test the waters.”  And so I did.

You asked about the right direction… I didn’t know if it was the right direction, and honestly, almost 8 years later, I’m not always sure about directions.  All I do is focus on the next right step, and make sure I’m having fun and spending my time with great people.

What are the biggest struggles you’ve faced while trying to achieve your dreams?

For awhile when I started, I listened to (and asked for) a lot of advice.  And I took a lot of it.  Unfortunately, that ended up with me creating a job for myself, and being a terrible boss for myself, doing a lot of work I didn’t want to do.  Sometimes, you have to be brave and make decisions that go against conventional advice.  Now, some advice is good.  But there are many times when you have to forge your own path – and that’s scary.  You have to push hard.  You’ll spend a lot of time in the weeds, unsure how far you’ve come or how close you are to your goals.  It’s important to always have a good sense for where you are and taking a moment from time to time to check-in and look at the big picture.  I am also very grateful for the support and sounding boards I have to ensure I stay on track.

Owning your own business can be tough on the body and mind, between long days, instability and really putting yourself out there to reach your goals. How do you stay healthy? Do you have any rituals that help you stay centered?

I think the worst part is just sitting all day!  My healthy rituals are in two parts.  Firstly, I start my day off on the right foot with at least a half hour of meditation.  This provides me with creative insights and clears any negative thoughts or worries out of the way, so I can do my best work with full focus and energy.

I also break midday for a minimum of an hour exercise – even if this is just a power walk around the neighborhood.  I find I get more done on days where I take the hour break than if I just sat here the entire day.

And drinking lots and lots of water!

Speaking of putting yourself out there, overcoming rejection is a big part of chasing dreams. How do you bounce back?

News flash: we’re all going to fail at some point.  No matter what is on your future plans, some things are not going to work out.  Accepting that failure is part of the learning process is key!  Remember, when you are rejected, get a NO, something works out terribly, the rejection is about your work, not about you.  You have to separate the two.  Big rejections can still sting, but when this happens I just remind myself that I reject people all the time and I don’t feel bad about it – for example, when I turn down the dessert offer at the restaurant, I’m not rejecting the server personally, nor am I rejecting the chef who made it or the restaurant owner who decided to offer it on the menu.  It’s just not what I want right now.

What do you do when you’re having an off day- maybe feeling down, struggling with self-doubt, or just unmotivated?

I try to have fun.  If it were me, I’d check out for a couple of hours (or take a mental health day if necessary) and treat myself to rejuvenating experiences – maybe a hot bath, baking a cake, going to one of my favorite local antiques store, watch a movie.  Getting away from the screen and turning your brain towards something else, in my experiences, tends to unlock blocks and gives your brain a chance to surprise you with some new ideas when you’re ready to head back to the office.

What is one misconception people have about you and/or your profession?

That’s hard to say.  As the owner of an online magazine/blog/website, I tend to get the full spectrum.  Some people think I’m a bit like Miranda Priestly in the Devil Wears Prada, barking around orders all day in Skype meetings full of editors.  Others think I just sit around all day with no pants on writing and writing and writing.  The truth is right in the middle: every day is different.  Some days I am meeting with my team and coming up with the latest and greatest to share with our readers.  Other days I’m working on our next tea blends to feature.  Or maybe I’m helping with a site tech issue, or making sponsor calls.  It’s exciting and fun, but it’s not always glamorous.

What is one of the biggest lessons you’ve learned along the way?

That everyone’s definition of success is different, and you have to know yours.  For me, it’s all about having fun, making an impact on the world, and of course paying the bills.  I think people should really have a good hard look at what how they want to feel every day and what they want.  Then match that vision up with your dreams.  My dream was a business where I could work from home most of the day, have full control over my daily schedule, and work with a small team to support me.

When do you feel the most inspired, alive and the most like YOU?

Every Sunday.  Our email newsletter goes out Sunday morning, and by afternoon, my Inbox is filled with emails from readers who thank me for what I do, tell me how I have changed their lives and inspired them to live a better life.  It doesn’t get better than that.

What people, books, music, etc. inspire you?

For books, I love The Artist’s Way by Julia Cameron and Creative Visualization by Shakti Gawain.

People who inspire me include Oprah and Pharrell Williams.

What’s the most exciting thing going on in your life right now?

In business, I’m most excited that we are expanding our organic loose leaf tea line to include some new products.  We’re working with other small batch artisans to create custom products for our website – tea-infused soaps, salts, and more.

Personally, we are buying a house, which excites me because I’ll have a larger studio space for my home office.  I spend the majority of my days either asleep or in my office, so I am excited to create the perfect space!

 

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BIO

Andy Hayes Plum DeluxeAndy Hayes is the founder and creator of Plum Deluxe, the website that helps you create moments that matter.  A published author, prolific writer, and public speaker, he is based in sunny Portland, Oregon.

Website // Facebook // Twitter // Instagram //Pinterest

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Danielle Zeigler

I’m an SEO specialist + digital marketing strategist with over 14 years experience in the industry. I’m here to tell you it IS possible to tackle your marketing with authenticity, grace and ease, and still get results.⁠

I work with passionate business owners and marketing directors who are 𝘁𝗶𝗿𝗲𝗱 𝗼𝗳 𝘁𝗿𝘆𝗶𝗻𝗴 𝘁𝗼 𝗱𝗼 𝗔𝗹𝗹 𝗧𝗵𝗲 𝗧𝗵𝗶𝗻𝗴𝘀 and spreading their efforts too thin. They want to know what's working, what's not working, and where they should really be spending their time and money.⁠

But I'll be honest- I'm not here for the people chasing vanity metrics. My philosophy is grounded in 𝗽𝗲𝗼𝗽𝗹𝗲-𝗳𝗶𝗿𝘀𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 and what I've dubbed #SEOwithSoul. I don't believe in hacks and "beating algorithms" as a long term strategy.⁠

Chasing Dreams: Opening a Yoga Studio {An Interview with Tricia Murray}

This interview is part of the Chasing Dreams interview series. I’ve interviewed a variety of entrepreneurs and small business owners who have chosen a different path in life in order to go after his or her dream career. Have an entrepreneur in mind you’d like to learn more about? Let me know! Today’s interview is with Tricia Murray, owner of Balance Yoga & Wellness Studio in Greencastle, PA. This was the first yoga studio I had ever tried classes in, and I fell in love with it instantly. It's cozy and affordably priced with a lot of classes to choose from. I try to stop in every time I'm visiting my mom. After chatting with Tricia a few times I knew she'd be a great addition to the series.

At what point did you know you wanted to follow this career path? How did you know this was the right direction?

I once heard or read that your dream should be so big that it can be the answer to other peoples problems. When I first started teaching I was bouncing from location to location and after a few years it was becoming obvious that I needed a single space to teach out of, so I could be most effective--helping even more people.  My family had started to feel the strain of my irregular schedule (I was a stay at home mom and teaching yoga in the evenings or weekends), it took a lot of prayer and meditation but I knew it was the right decision when my students encouraged me to open the studio.

What are the biggest struggles you've faced while trying to achieve your dreams?

There have been many struggles: time, money, health, and just learning how to operate a studio.  Figuring out how to balance my time between my family and the studio is the biggest struggle; do I use my daytime hours to market the studio or be home and present with my children? What about time for my husband?  At one point I didn't have any other teachers so I taught every class!

Owning your own business can be tough on the body and mind, between long days, instability and really putting yourself out there to reach your foals. How do you stay healthy? Do you have any rituals that help you stay centered?

When I first opened the studio, it was tough. I came home exhausted and sore, I made really poor diet choices, and really didn't do much of anything. It was a slow progression back to choosing to be healthy, but now I'm recommitted to my personal yoga practice, walking and being more mindful of what I eat and drink.  It has to be a conscious choice partnered with commitment.  Yoga, walking, and now during the summer I'm out on the paddleboards as often as I can be.  I don't know that I would call it a ritual but I look forward to going to worship on Sunday mornings.  For some people, yoga can be a method of connecting ourselves to God, it is for me, and church just deepens that connection and helps me to stay grounded.

Speaking of putting yourself out there, overcoming rejection is a big part of chasing dreams. How do you bounce back?

I think this is a multifaceted answer for me. First, my parents have always taught me to just ask, the worst that can happen is someone will say "no".  Really, what's wrong with hearing no some times? No is not a bad word. Plus, my plan is not really my plan, I have surrendered my plan to God.  I'm here to serve him and I trust He will open opportunities as I am ready. Yoga teaches that suffering happens when we attach ourselves to an expected outcome, so if we have no expectations and let go or don't create any attachments then we don't suffer. These practices help overcome any feelings of rejection and just confirm that I'm on the right path.

What do you do when you're having an off day- maybe feeling down, struggling with self-doubt, or just unmotivated?

I have to remember that my business is not like most others. I'm not in business for myself. I teach for the service of others. If I might struggle with these things I have to remind myself about who I am there to serve. We live in a culture that likes to serve ourselves first. It takes practice to suppress the ego, but when I think of my students and their needs first, I'm able to find more than enough motivation to continue.

What is one misconception people have about you and/or your profession?

"Yoga" can create a wide variety of misconceptions. To limit them to one, I would say most people think they have to be flexible to come to yoga class. That's almost opposite thinking. You come to yoga class to get flexible. I would offer the example of an orthodontist doesn't put braces on teeth that are already straight, right? He would use the braces as a tool to straighten the teeth over time. The same is true for yoga. Yoga is a tool to create flexibility over time. While some people are naturally more flexible then others, it generally takes time, practice, and patience to create flexibility for most folks.

What is one of the biggest lessons you’ve learned along the way?

You have to offer yourself the same love, kindness, and forgiveness that you would your friends, family, or anyone else. We tend to be hardest on ourselves but positive thinking and positive affirmations to ourselves make a tremendous difference!

What advice would you give someone who wants to open their own yoga studio?

You have to do a lot of research and soul searching for sure; don't just jump in. Greencastle was ready and a prime market for a yoga studio because there were no other yoga opportunities around. Lots of yoga studios fail within the first year for a variety of reasons. The environment of where the studio will be is so important to the success and life of the studio; you have to know as much as you can before you decide. Once you decide to open, become as vital a part of the community as you can so that people know you, talk about you, and would be sad without you. That's the best marketing you can ever have!

When do you feel the most inspired, alive and the most like YOU?

I love when my husband, Chad, and I can take our girls out on little adventures: hiking, biking, canoeing.  Nature is very inspiring for me.

What people, books, music, etc. inspire you?

I'm all over the map when it comes to music, I listen to a variety of genres. Honestly, the people who come into the studio are my latest inspirations right now. I'm learning from them--kindness, generosity, thoughtfulness- these people are amazing!

Describe your favorite moment or accomplishment in your career so far.

Aside from the studio's opening, I think a very meaningful opportunity for me was teaching yoga for the high school students during their Phys. Ed. classes.  It's always great to get to work with students, most of these kids have never been exposed to yoga and had lots of misconceptions about what it was. I think I got to change a lot of minds during those classes, and hopefully introduced a different and accessible way to stay physically active that wasn't a 'sport'.

What’s the most exciting thing going on in your life right now?

The paddleboard classes are definitely exciting. Being out on the water is really fun for me, then add in the challenge of balancing on the board- it's just a really great combination! People get to feel a new dynamic to the way they are moving! Plus I helped plan the Greencastle Mother Earth Festival in September.  We offered free classes through the weekend and had a blast getting out into the community.

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BIO

Tricia Balance Yoga StudioTricia Murray is the owner of Balance Yoga and Wellness Studio in Greencastle, PA. She has degrees in recreation and respiratory therapy, has trained through YogaFit workshops and received trainings from Master Trainers Rachel Wilson and Sandy Call. She is currently pursuing a 500 level training through Charm City Yoga in Baltimore, MD. Tricia enjoys spending quality time outdoors with her husband and 2 children.

Website // Facebook // Twitter // Instagram

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Danielle Zeigler

I’m an SEO specialist + digital marketing strategist with over 14 years experience in the industry. I’m here to tell you it IS possible to tackle your marketing with authenticity, grace and ease, and still get results.⁠

I work with passionate business owners and marketing directors who are 𝘁𝗶𝗿𝗲𝗱 𝗼𝗳 𝘁𝗿𝘆𝗶𝗻𝗴 𝘁𝗼 𝗱𝗼 𝗔𝗹𝗹 𝗧𝗵𝗲 𝗧𝗵𝗶𝗻𝗴𝘀 and spreading their efforts too thin. They want to know what's working, what's not working, and where they should really be spending their time and money.⁠

But I'll be honest- I'm not here for the people chasing vanity metrics. My philosophy is grounded in 𝗽𝗲𝗼𝗽𝗹𝗲-𝗳𝗶𝗿𝘀𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 and what I've dubbed #SEOwithSoul. I don't believe in hacks and "beating algorithms" as a long term strategy.⁠

Chasing Dreams: An Interview with Lindsay, RD + Blogger at The Lean Green Bean

This interview is part of the Chasing Dreams interview series. I’ve interviewed a variety of entrepreneurs and small business owners who have chosen a different path in life in order to go after his or her dream career. Have an entrepreneur in mind you’d like to learn more about? Let me know! Today’s interview is with my friend Lindsay from the popular food blog, The Lean Green Bean. I've been following Lindsey for awhile now, and she was one of the first bloggers I started working with. Not only does she develop easy and delicious recipes, but she's also an inspiring entrepreneur, athlete, wife and soon to be mama.

At what point did you know you wanted to follow this career path? How did you know this was the right direction?

I started getting the idea while I was completing my dietetic internship. The blog was growing but I wasn't really sure I could make it part of my career. After I passed my test, the opportunity to work part time in nutrition communications kind of fell into my lap and I decided to bust my butt to make the blog work for the other "part-time".

What are the biggest struggles you've faced while trying to achieve your dreams?

Blogging is a fickle beast. It's not a set salary and very much ebbs and flows with the seasons. I'm lucky to have the other part-time job that I can consistently depend on and then I focus my energy on making my blog the best it can be, securing sponsored posts and monetizing other ways.

Owning your own business can be tough on the body and mind, between long days, instability and really putting yourself out there to reach your goals. How do you stay healthy? Do you have any rituals that help you stay centered?

I make working out a priority, even when I'm tired, even when I'm pregnant. Going to the gym for a crossfit class 4 days a week gets me out of the house and up and moving. I also have 2 dogs that rely on me for a daily walk and they hold me accountable. I do my best to get enough sleep and eat healthy as well.

Speaking of putting yourself out there, overcoming rejection is a big part of chasing dreams. How do you bounce back?

You can't take it personally. You have to take chances and you can't win them all. But you never know until you try, so I try to make each rejection a learning opportunity and use it to figure out what I can do better the next time.

What do you do when you're having an off day- maybe feeling down, struggling with self-doubt, or just unmotivated?

Yep. It's on those days you have to take a break, give yourself the day off and do something that inspires you. Reach out to a friend in a similar field. Brainstorm some changes you want to see. Listen to an inspiring speech... anything you can do to reignite the passion.

What is one misconception people have about you and/or your profession?

That all I care about is green smoothies, coconut oil and counting calories. All RDs are different and each has their own philosophy that they promote and encourage. Take the time to talk to them and figure out if you can apply some of their principles to your own life. But also remember that everyone is different and what works for some people may not work for you.

What is one of the biggest lessons you’ve learned along the way?

Know your worth. Do not undervalue yourself or your time.

When do you feel the most inspired, alive and the most like YOU?

Positive feedback, whether it's from the blog, from a boss or from a brand. When I hear that the things I'm doing are accepted, understood and being used by someone to better their own life... it's awesome.

What people, books, music, etc. inspire you?

Other RDs that I know, both in person and online. I love seeing all the different ways we're working to change the world!

What’s the most exciting thing going on in your life right now?

I have a baby coming sometime in the next few days!!

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BIO

Lindsay from The Lean Green Bean BlogLindsay is a Registered Dietitian and blogger. She has a BA in Psychology and a BS in Dietetics, which she received from Ohio State University. She has been writing on her blog, sharing healthy recipes, nutrition and fitness tips for 4 years. She also has an online nutrition coaching business where her goal is to help you reach your nutritional needs. Lindsay currently lives with her husband in Columbus, Ohio, where they are joyfully awaiting the arrival of their baby.

Website // Facebook // Twitter // Pinterest

 

Comment

Danielle Zeigler

I’m an SEO specialist + digital marketing strategist with over 14 years experience in the industry. I’m here to tell you it IS possible to tackle your marketing with authenticity, grace and ease, and still get results.⁠

I work with passionate business owners and marketing directors who are 𝘁𝗶𝗿𝗲𝗱 𝗼𝗳 𝘁𝗿𝘆𝗶𝗻𝗴 𝘁𝗼 𝗱𝗼 𝗔𝗹𝗹 𝗧𝗵𝗲 𝗧𝗵𝗶𝗻𝗴𝘀 and spreading their efforts too thin. They want to know what's working, what's not working, and where they should really be spending their time and money.⁠

But I'll be honest- I'm not here for the people chasing vanity metrics. My philosophy is grounded in 𝗽𝗲𝗼𝗽𝗹𝗲-𝗳𝗶𝗿𝘀𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 and what I've dubbed #SEOwithSoul. I don't believe in hacks and "beating algorithms" as a long term strategy.⁠

Chasing Dreams: Starting a Product Line {An Interview with Jo at Things By Bean} + A GIVEAWAY!

This interview is part of the Chasing Dreams interview series. I've interviewed a variety of entrepreneurs and small business owners who have chosen a different path in life in order to go after his or her dream career. Have an entrepreneur in mind you'd like to learn more about? Let me know! Today’s interview is with my friend Jo, creative mastermind and owner of the fun greeting card company, Things by Bean. Jo is one of my favorite people EVER, and will be one of yours too. She may be an Aussie now, but you can still find her cards stocked in the US at Urban Outfitters and now Whole Foods Market!  {OR buy them online, of course!}

Read on to learn about her journey in starting a business and how she stays inspired. Also, don't miss the giveaway instructions at the end! Enter for a chance to win 5 popular greeting cards from Things by Bean.

Fun Greeting Card Collage

 

At what point did you know you wanted to follow this career path? How did you know this was the right direction?

It came on really gradually. I made birthday cards by hand when I was a kid and all through high school. Eventually, I got more card ideas than I could make, so I started filling a notebook with the one-liners. And when that notebook got full, I decided to launch a greeting card line! I know it was right purely from the creative satisfaction I got from a completed design. Nothing feels better than getting your idea out of your brain and into the world!

What are the biggest struggles you've faced while trying to achieve your dreams?

Definitely the sales aspect of running your own business. I’m a pretty social person but I get super weird about approaching someone for the sole purpose of selling to them. But I’ve finally (sorta, mostly, I think) gotten over that by constantly reminding myself that shop owners want to stock cool stuff and make cool money from them.

Owning your own business can be tough on the body and mind, between long days, instability and really putting yourself out there to reach your goals. How do you stay healthy? Do you have any rituals that help you stay centered?

Anyone who goes from a stable 9-5 job to working for yourself will go through an adjustment period. It took me about six months to get used to the benefits as well as the struggles. The benefits for me are having time to exercise every day and cook healthy lunches and dinners; those two things have made a huge difference to my health, physically and mentally. The struggles mostly revolve around the sporadic nature of self-employment. The first time I had a slow week, I panicked and thought it was all going to fall apart and I’d be destitute by morning. But the next week, it picked up! Now when I have a slow week, I work on hobbies, try to garner new business or do some professional development with online tutorials.

Speaking of putting yourself out there, overcoming rejection is a big part of chasing dreams. How do you bounce back?

Yeah, it’s a major part of chasing dreams! When I got my first ten greeting card designs printed, I approached a big stationery shop to see if they’d be interested in stocking them. The owner said ‘they were of no interest’ to him… and I started bawling right after I left. For a horrible second, I thought maybe my cards were stupid and no one liked them but me! In retrospect, that shop was all wrong for Things by Bean, anyway. It’s the fancy, Italian-imported, elegant breed of stationery shop and Things by Bean is a bright, cheeky range bursting with personality! So analyzing your target audience carefully is important. Even then, you’ll still get rejected by someone you thought was a PERFECT fit, but there’s plenty more where they came from!

What do you do when you're having an off day- maybe feeling down, struggling with self-doubt, or just unmotivated?

They’re the worst. It doesn’t happen to me too often, but when it does, I usually go to the gym or start working on something completely different. If you force yourself to do an hour of boring admin, the challenging creative tasks suddenly seem really appealing.

What is one misconception people have about you and/or your profession?

I can’t think of any misconceptions about my profession, but I think there are all kinds of misconceptions about working from home. I don’t think most people realize how much motivation you have to create for yourself and how honed your work ethic has to be.

What is one of the biggest lessons you’ve learned along the way?

I think the rejection thing above is the biggest one. But the second biggest is discovering how possible entrepreneurialism is! If you have an awesome idea and you’re willing to work hard for it, you really will be successful.

What advice would you give to someone who wants to run their own creative business?

Be consistent with your ‘brand’, be really easy to work with (answer emails promptly, get orders out quickly, be friendly) and don’t be afraid to tell people how awesome you are. I went into one shop and said ‘Hey, want to stock my cards? They’ll sell better than any cards you’ve ever stocked, I guarantee it!’ And they totally did, which is great because I don’t have a lawyer and shouldn’t be going around making guarantees…

When do you feel the most inspired, alive and the most like YOU?

Definitely when a great card idea explodes into my brain and I lunge for my computer and bang it out on Illustrator. I’m also a writer, so I get the same rush when I finish a piece of writing that I’m really happy with.

What people, books, music, etc. inspire you?

Neil Gaiman is my favorite author because everything he writes is magical, weird and unique. When I need to break from work, I get up and have dance parties to get the blood flowing again – today, I think I’ll have a boogie to Mac Demarco, Steal My Sunshine, anything by Grouplove, King Tuff and some Ignition Remix by R. Kelly for good measure. I’m also inspired by interactions with friends – you’re always at your brightest and funniest around your best buds, so great ideas come out of our interactions!

Describe your favorite moment or accomplishment in your career so far.

Definitely when I got an email from Urban Outfitters saying they were interested in stocking Things by Bean. UO was my favorite store throughout high school and college and I still flippin’ love it, so it was huge for me. After I read the email, I rolled around on the kitchen floor and squealed for a few minutes.

What’s the most exciting thing going on in your life right now?

Things by Bean will be stocked in Wholefoods soon, starting with the store in Charlottesville, VA. And if they go well there, hopefully they’ll be available in other parts of the region before long! Non-professionally, my man and I are hoping to buy our own place soon. Finally I’ll have a proper office! Right now I work in various locations, including but not limited to the living room, the kitchen, my bedroom and once, the bathtub.

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GIVEAWAY

You have two options to enter the giveaway:

1. Check out the Things by Bean website and tell us in the comments on this post which card is your favorite.

2. Leave a comment and tell us what your dream job would be, if you could do anything in the world.

Two random winners will be chosen on Wednesday, October 8th (one week from today) to receive 5 cards each. I will contact the winners by email to get mailing addresses. 

things by bean giveaway

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The winners have been chosen using this random number generator. I've emailed the two winners (#1 and #5!). Thank you all for entering!

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Jo is the creative director, owner and designer for Things by Bean. Things by Bean is a range of cool cards for occasions, non-occasions, and made-up occasions. They're always cheeky, sometimes creepy and often downright cute! And if they make someone chuckle, they've done their little job well. You can find them stocked in various card shops around Melbourne, Australia, as well as Urban Outfitters and Whole Foods Market in the U.S.

Website // Facebook  // Instagram

Have questions for Jo about starting your own product line? Ask her in the comments!

6 Comments

Danielle Zeigler

I’m an SEO specialist + digital marketing strategist with over 14 years experience in the industry. I’m here to tell you it IS possible to tackle your marketing with authenticity, grace and ease, and still get results.⁠

I work with passionate business owners and marketing directors who are 𝘁𝗶𝗿𝗲𝗱 𝗼𝗳 𝘁𝗿𝘆𝗶𝗻𝗴 𝘁𝗼 𝗱𝗼 𝗔𝗹𝗹 𝗧𝗵𝗲 𝗧𝗵𝗶𝗻𝗴𝘀 and spreading their efforts too thin. They want to know what's working, what's not working, and where they should really be spending their time and money.⁠

But I'll be honest- I'm not here for the people chasing vanity metrics. My philosophy is grounded in 𝗽𝗲𝗼𝗽𝗹𝗲-𝗳𝗶𝗿𝘀𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 and what I've dubbed #SEOwithSoul. I don't believe in hacks and "beating algorithms" as a long term strategy.⁠

Chasing Dreams: Becoming a Professional Ballroom Dancer {An Interview with Crystal Chin}

This interview is part of the Chasing Dreams interview series. I've interviewed a variety of entrepreneurs and small business owners who have chosen a different path in life in order to go after his or her dream career. Have an entrepreneur in mind you'd like to learn more about? Let me know! Today’s interview is with Crystal Chin, a beautiful ballroom dancer who has worked with some big names in the music industry. I came to know Crystal through her husband, Cobi, who I first discovered after his band opened for Third Eye Blind. After following their Instagram accounts, I knew I needed to connect with them! They're an inspiring young couple both following their dreams and living healthy lifestyles.

Read on to learn about her journey and the struggles she’s faced becoming a professional dancer. This interview is a great example of the common struggles people face when chasing their dreams, whether it's opening a business or becoming a performer.


At what point did you know you wanted to follow this career path? How did you know this was the right direction?

I knew I wanted to become a professional Latin ballroom dancer when I was in college. I was attending USC School of Fine Arts and focusing on photography and drawing but wondering what I was going to do with my life after I graduated. I loved my major but it wasn’t exciting me to think of making a career out of it. I had been dancing on the side, always keeping up with my Ballet and Jazz training. One summer I took a Latin Ballroom dance class and that’s when my life changed. I fell madly in love with the dance form and became so passionate about it that I had to do it every chance I got. I became obsessed with becoming the best at it and couldn’t wait to graduate so that I could devote 100% of my time and energy into becoming a professional competitive dancer.

I was able to make a living from teaching and getting a dance agent that would book me for commercial dance work. I knew this was it for me when I couldn’t imagine doing anything else. The obsession overcame me and I had never felt this way before about anything else I did.  Dancing made me feel alive and I didn’t want to live a life without passion and art.

What are the biggest struggles you've faced while trying to achieve your dreams?

As with many art forms, dance is underpaid and under-appreciated. It isn’t until you are at the top of the field that you can really make a decent living off of it. My dance agents say that there’s only about 7% of professional dancers in the commercial dance world that don’t have to supplement their income with another job. It takes a lot of work to get to the top and I consider all of those unpaid hours in the studio and free gigs I did for experience, sweat equity. It’s hard to get respect for what you do when people don’t see all the work that gets put into it. They see the final product and assume that you aren’t working unless you’re performing, but the performance is only the tip of the iceberg.

Emotionally, the biggest struggles have definitely been learning how to handle extreme criticism and judgment on how I look and move. Being a performer requires a thick skin and if you don’t already have one, you’ll definitely grow one as long as you’re in the business.

Owning your own business can be tough on the body and mind, between long days, instability and really putting yourself out there to reach your goals. How do you stay healthy? Do you have any rituals that help you stay centered?

I try to eat really well. I stay away from red meat, dairy and processed foods. I have always cross- trained by doing Pilates, Yoga and weight training. I start each day with a few glasses of warm lemon water and meditation. Meditating also helps me a lot with pre-performance anxiety. I focus on my breathing and remind myself to stay present in the moment.

Speaking of putting yourself out there, overcoming rejection is a big part of chasing dreams. How do you bounce back?

I have created a nice home for myself that I know I can always come back to- a safe place where I won’t be judged, surrounded by people I love and trust. These are the things that make me feel whole again after being rejected and ripped apart. Then I put myself back out there as soon as I can because I know that it’s the only way to really overcome it.

What do you do when you're having an off day- maybe feeling down, struggling with self-doubt, or just unmotivated?

I stick with what is familiar and easy to me. I do my routine and take care of myself. It can be as simple as cooking, taking my dog for a walk or finishing a book. It’s in these everyday things that I find comfort. I call and talk to my loved ones and mentors who listen to me vent and encourage me to continue. Some times I just need a break and I try not to be too hard on myself if today just isn’t the day. I know that when things are down, they always come back up eventually.

What is one misconception people have about you and/or your profession?

That being a professional dancer is so glamorous. Yes, my job has its perks but people only see the performance. They see the final product and it has been shaped and shined for the public. They don’t see what has gone on behind the scenes and what it took to get up to that point. If they did, they would see, literally, the blood, sweat and tears. The physical pain, the frustration, the discomfort, the failed attempts, and the humiliation endured to get to that point is all hidden. People see me in a fancy costume, or on a commercial all done up but little do they know, I have survived a hundred rejections before I got that job, I have endured hundreds of grueling hours of rehearsal before that show or competition, I have been shooting on set for 14 hours a day in heels on a concrete floor in an un-air conditioned warehouse in the middle of summer. I have to get my foot injected with cortisone to keep dancing and as soon and this job is done, I’m wondering how I will make enough money until I get my next job. None of that sounds glamorous to me, but it’s all done in the name of love and passion.

What is one of the biggest lessons you’ve learned along the way?

I learned to really listen to my body. I know it sounds obvious but so many of us don’t truly listen to what our bodies are telling us. A headache, a muscle cramp, an injury, or a cold… they’re all signals our body is giving us telling us to back off or do something different. Whether it’s to rest more, eat better, drink more water, or relax, we only have one body and we need to take care of it.

I’ve also learned how connected the mind is to the body. Whatever is going on with me emotionally, always translates into a physical symptom. It may be immediate such as a stomachache when I’m nervous before a show, or it could be cumulative, like chronic neck pain from the tension created by my ongoing anxiety. The body never lies and whenever I feel something physically wrong, I know I need to check in with myself and re-evaluate my situation. Am I doing too much? Is this person someone I want to be around? Am I being true to myself? My body will tell me if I really listen.

What advice would you give to someone who wants to become a professional dancer?

I would tell them to always remember why they are dancing. Why did they fall in love with it to begin with? Write it down if need be or have a friend to call that will remind you when things get hard. I have this poem I wrote in the beginning stages of falling in love with Latin Ballroom and it’s filled with raw emotion describing how dance has given me gifts that no person or object in this world could give. How it has carried me through my life into my adulthood making me the woman I am. Reading that poem ten years later when I am feeling down, reminds me of why I do what I do and puts me back into that mindset of a hungry, un-jaded, inspired female dancer.

Never forget the reasons why, because throughout your career, there will be many challenges that will knock you down and if you lose sight of your original intention and passion, it will be very hard to get back up. Never dance for anyone else but yourself because you can never satisfy everyone. Keep a network of supporters nearby and make a routine. Live by that routine because in a career that’s success is built on self- motivation, that routine will save you on days when you aren’t that motivated.

When do you feel the most inspired, alive and the most like YOU?

I feel the most inspired and alive when I’m working on a project that is all my own. So much of the time, I am helping to create someone else’s artistic vision and it’s always invigorating to see your own vision come to life. It could be anything from decorating a room to choreographing my own show piece. I love the rehearsal process most of the time as well. Being in a room full of dancers and artists working together to make something unique and beautiful is always inspiring. Besides that, being home or with close friends and family is when I feel most free to be me. Despite my career choice, I am an introvert at heart.

What people, books, music, etc. inspire you?

I admire people who have the courage to listen and follow their hearts, because I believe as a result of being true to themselves, success follows. Artists like Misty Copeland, the famous African American female soloist of American Ballet Theatre inspire me. She grew up with one road block after another in life that could have easily deterred her from her true path to becoming a dancer, but she listened to the little voice inside her telling her to keep on dancing and soon enough that little voice became a huge one for all the world to hear. She now has a platform to reach out to the public and make a positive change in the world. Her autobiography “Life in Motion: The Story of an Unlikely Ballerina” is a great book. Sera Beak’s book, “Red Hot and Holy” also really inspired me to trust my intuition and listen to my gut even if it’s telling me to do something that goes against what everyone else wants and thinks.

Describe your favorite moment or accomplishment in your career so far.

One of my favorite moments in my career was when when I was chosen to be a featured “China girl” in the Bailey's commercial choreographed by Michael Rooney, one of the most influential and well- known choreographers in our time. I was flown to London where the commercial was being shot and I was the only foreigner they had in the commercial. Every other girl booked was local to London but this was going to be a world wide commercial and they needed featured girls to represent every country.

I was chosen amongst all the Asian girls that were auditioned worldwide, including Hong Kong and the U.S. to dance in this commercial. Apparently, they had a hard time finding another Asian girl with long legs that had the necessary dance ability. The look they were going for was tall, long legged, “Busby Berkeley” style dancers. I felt honored and flattered that they would go to such lengths to book me on this job. I was flown to London in business class for 2 weeks, with a personal car to take me to and from rehearsals. A per diem every day on top of the great rate for the commercial I was going to get paid and a few days off to do whatever I wanted in London. It was a dream job and because I was protected under the Sag union in America, I never got worked over time and I was given special privileges to ensure my comfort.

Most importantly, I was featured in a commercial that my family in Asia would actually be able to see on T.V. It was a proud moment.

What’s the most exciting thing going on in your life right now?

Right now I’m really excited about this book I am writing. It’s a memoir about my career as an Asian American female in the dance industry and how I came to make the choices that I did and how I arrived at the place I am now in my life. You’ll get an inside look on various dance jobs that are so called “glamorous”. You’ll see how much of the dance world is affected by this idea of a fake feminine ideal and how I came to the point in my life where I learned to maintain my integrity and stand up for myself. I give a very personal account of how Asian culture has affected my career choices and how I maintained balance between both worlds in the end. Writing about dancing at this time in my life is what I’m most passionate about. It’s the project that is calling to me most strongly right now, and I’m looking forward to having the final product to share with the world sometime next year.


CRYSTAL CHIN BIO

Crystal is a professional Latin Ballroom dancer born and raised in Los Angeles.  She started her dance training as a young child with ballet and jazz.  While ballet gave her a strong technical foundation, it wasn't until she discovered Latin Ballroom did she feel her true passion for dance could be expressed. Having trained extensively with World Champion Latin Ballroom Dancers, she has competed professionally all over the United States. Crystal has been teaching art and dance to children and adults for over ten years in the L.A. area. Graduating from USC with a degree in Fine Arts, she continues to perform in shows that include Burlesque and Contemporary mixed in with her Latin Ballroom style.

Crystal is signed with BLOC talent Agency and has been fortunate enough to have danced and worked with great talents such as JLo, Katy Perry, Dancing with the Stars, Hugh Laurie, Natasha Bedingfield, Michael Rooney and Travis Payne to name a few. Crystal not only teaches steps and technique but how to combine the sport of dance with the art of dance. She is currently working on her memoir due out in 2015.

Website // Twitter // Instagram // Facebook

Have questions for Crystal about becoming a professional dancer? Ask her in the comments!

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Danielle Zeigler

I’m an SEO specialist + digital marketing strategist with over 14 years experience in the industry. I’m here to tell you it IS possible to tackle your marketing with authenticity, grace and ease, and still get results.⁠

I work with passionate business owners and marketing directors who are 𝘁𝗶𝗿𝗲𝗱 𝗼𝗳 𝘁𝗿𝘆𝗶𝗻𝗴 𝘁𝗼 𝗱𝗼 𝗔𝗹𝗹 𝗧𝗵𝗲 𝗧𝗵𝗶𝗻𝗴𝘀 and spreading their efforts too thin. They want to know what's working, what's not working, and where they should really be spending their time and money.⁠

But I'll be honest- I'm not here for the people chasing vanity metrics. My philosophy is grounded in 𝗽𝗲𝗼𝗽𝗹𝗲-𝗳𝗶𝗿𝘀𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 and what I've dubbed #SEOwithSoul. I don't believe in hacks and "beating algorithms" as a long term strategy.⁠

Chasing Dreams: Buying a Subway Franchise at 24 {An Interview with Amy Hunter}

This interview is part of the Chasing Dreams interview series. I've interviewed a variety of entrepreneurs and small business owners who have chosen a different path in life in order to go after his or her dream career. Have an entrepreneur in mind you'd like to learn more about? Let me know! Today's interview is with Amy Hunter, a friend of mine from college. We both graduated from Shippensburg University in 2010 with degrees in marketing. I worked at Subway for 4 years, and we both have a passion for health, wellness and entrepreneurship, so naturally, I had to have her on the blog! Read on to learn about her journey buying a Subway franchise with her boyfriend while in their early twenties.

At what point did you know you wanted to follow this career path? How did you know this was the right direction?

I explored the idea of owing my own business my senior year in college. My partner, Alex and I looked around at all of our options and because of our lack of previous business ownership experience we decided franchising was best for us because of their strong brand recognition, proven methods, and relatively low start-up costs.

What are the biggest struggles you've faced while trying to achieve your dreams?

A lack of capital. There were very strict requirements regarding obtaining financing. After several interviews and meetings with different financial institutions everything eventually sorted itself.

Owning your own business can be tough on the body and mind, between long days, instability and really putting yourself out there to reach your goals. How do you stay healthy? Do you have any rituals that help you stay centered?

Early on l made a commitment to eat healthy. I enjoy making my own smoothies using fresh fruits and vegetables. I also enjoy indulging in a SUBWAY veggie delight with avocado. I try to exercise as much as I can by practicing yoga and squeezing in mini workouts before I go to bed. I end my day by reading a good book or one of my favorite blogs.

Speaking of putting yourself out there, overcoming rejection is a big part of chasing dreams. How do you bounce back?

No. It was actually the opposite with the Subway franchise.  They are always excited to have young, enthusiastic people on board.

What do you do when you're having an off day- maybe feeling down, struggling with self-doubt, or just unmotivated?

I shift my thoughts from focusing on the negative by reminding myself of everything I am grateful for.  I also talk it out with Alex which quickly reminds me that I'm not alone on this journey and that we are in this together. Sharing my doubts with him always makes me feel better. Sneaking a SUBWAY cookie doesn't hurt either!

What is one misconception people have about you and/or your profession?

The most common misconception is that we are rich and have a lot of free time. Starting out, it is the exact opposite. You have no free time and are financially restricted.

What is one of the biggest lessons you’ve learned along the way?

How to prioritize my time. There are only 24 hours in a day and you have to learn how to utilize them. Each and every second is precious.

What advice would you give to someone who wants to become a life coach?

Make sure you do your research. Know the ins and outs of the business you want to get into. You have to understand that when you own a business it's more than just a job. It is part of what defines you. Franchising is a unique business because you have to have the entrepreneurial spirit to be motivated to be successful but at the same time you have to have the discipline to work within a set plan.

When do you feel the most inspired, alive and the most like YOU?

At my restaurant working with Alex and our dedicated staff which are extremely hard working. We are grateful to have such an exceptional group of individuals working with us.

What people, books, music, etc. inspire you?

I am inspired and motivated by anyone that works hard and has a passion for what they do. I now realize how much effort goes into becoming successful.

Describe your favorite moment or accomplishment in your career so far.

I am proud to have been in business for almost two years. With our anniversary coming up in November, and after reflecting on the ordeals we had to endure, I have come to realize that they really were learning experiences and amazing accomplishments.

What’s the most exciting thing going on in your life right now?

I enjoy each day as it comes. I'm excited about my future and planning my next business adventure!

 

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BIO

amy Subway ownerAmy Hunter is the owner/operator of a Subway franchise which has been in operation since November of 2012. She graduated from Shippensburg University in PA with a BSBA in Marketing in 2010. She is passionate about yoga, bike riding, and living a healthy lifestyle. Amy currently resides in Harrisburg, PA.

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Have questions for Amy about owning a franchise? Ask her in the comments!

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Danielle Zeigler

I’m an SEO specialist + digital marketing strategist with over 14 years experience in the industry. I’m here to tell you it IS possible to tackle your marketing with authenticity, grace and ease, and still get results.⁠

I work with passionate business owners and marketing directors who are 𝘁𝗶𝗿𝗲𝗱 𝗼𝗳 𝘁𝗿𝘆𝗶𝗻𝗴 𝘁𝗼 𝗱𝗼 𝗔𝗹𝗹 𝗧𝗵𝗲 𝗧𝗵𝗶𝗻𝗴𝘀 and spreading their efforts too thin. They want to know what's working, what's not working, and where they should really be spending their time and money.⁠

But I'll be honest- I'm not here for the people chasing vanity metrics. My philosophy is grounded in 𝗽𝗲𝗼𝗽𝗹𝗲-𝗳𝗶𝗿𝘀𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 and what I've dubbed #SEOwithSoul. I don't believe in hacks and "beating algorithms" as a long term strategy.⁠

Chasing Dreams: Becoming a Life Coach {An Interview with Dr. Danielle Dowling}

This interview is part of the Chasing Dreams interview series. I've interviewed a variety of entrepreneurs and small business owners who have chosen a different path in life in order to go after his or her dream career. Have an entrepreneur in mind you'd like to learn more about? Let me know! Today's interview is with Dr. Danielle Dowling, my mentor and an all-around inspiration. She motivates and inspires women all over the world in matters of life, love + business. Read on to learn about her journey to where she is today and the struggles she's faced becoming a life coach. She also shares invaluable tips for anyone dreaming of following the same path (or any entrepreneurial path).

At what point did you know you wanted to follow this career path? How did you know this was the right direction?

When I turned 30 I began considering legacy and contribution. When I was 80 years old I wanted to be able to look back on my life and feel like I made a significant difference, for the good, in peoples lives.  I deeply desire for others to feel good in their skin; empowered and hopeful.

And when I can help another feel this way I experience true aliveness.

What are the biggest struggles you've faced while trying to achieve your dreams?

Not getting caught up in comparison has been THE biggest struggle. There are a plethora of talented, bright women out there doing exactly what I do and it can be not only daunting by intimidating if I let it.  I really call on my spiritual practice to keep my head clear and my heart open when it comes to competition and comparison. I try to celebrate everyone's success and trust that if it exists for them then it exists for me as well.  There is enough business and innovation to go around!

Owning your own business can be tough on the body and mind, between long days, instability and really putting yourself out there to reach your goals. How do you stay healthy? Do you have any rituals that help you stay centered?

I have a “feel good formula,” that I try to live by more often than not. The formula consists a few things that I have discovered if I do on a regular basis allows me to stay mostly well centered, calm and joyful.  It includes: 15 minutes of silence in the morning to sit at my window with a cup of coffee and breathe into the day; a green juice or cold pressed juice 4x a week, a 1 hour workout comprised of cardio and weights 4x a week, restorative yoga on Sundays and most nights in bed with lights off by 10 pm.  And of course tons of hugs from my honey!  ;-)

Speaking of putting yourself out there, overcoming rejection is a big part of chasing dreams. How do you bounce back?

I have a huge faith that Universe is always working on my (and all of our) behalfs and so fundamentally I believe that everything that happens in my life happens for my benefit. If I don’t get the client, the article feature, the call back, the acknowledgement etc….even though I might be disappointed I assume that for whatever reason it is simply not the right timing or match.  I am usually “shown” later on why it was not and are grateful things have worked out they way they have.

Rejection can be a good thing. It clears your plate for all sorts of groovy, better fitting opportunities to show up.

Whenever I get rejected I say, “Ok, well...good.  Now there is more room for the right thing to show up.”

What do you do when you're having an off day- maybe feeling down, struggling with self-doubt, or just unmotivated?

I begin by just noticing that I am “off” and that it’s OK.  Sometimes we have “off” and unmotivated days….such is life. I don’t think we need, nor is it healthy, to force ourselves to be ‘on top of the world’ so-to-speak at all times.  Not every day will be charged with high energy confidence and productivity nor should it be.

If I am feeling down I will first consult my “feel good formula” list for help.  For me a 30 minute workout can often times make  all the difference in my mood….I will head into a workout feeling sluggish, unmotivated or just blue and as I gently ease my way into a jog I can begin to feel my mood lift a bit.  Even if I don’t feel 100% better, I go to bed that night knowing that I was kind to myself by engaging in a healthy activity.

What is one misconception people have about you and/or your profession?

That it’s been easy, and I just arrived here overnight.

What is one of the biggest lessons you’ve learned along the way?

Small daily actions add up to huge accomplishments.  Success rests on your daily routine.

What advice would you give to someone who wants to become a life coach?

I highly recommend keeping a full time day job or a solid part time job while building your business. I kept a full time job up until one year ago. I earned both my masters and my doctorate by attending graduate school at night and working during the day.  In my free moments and during lunch hours I would work on my blog and social media presence. It was truly my day job that provided the seed money for my growing business and the money to pay my grad school bills!  It was not easy but I am thanking myself over and over again when I look at my bank account for keeping the job as long as I did.  I could easily be $100K in debt, and I am not.

Pay attention to your intuition.  When you start to get a lot of competing advice ask yourself:  'What is true for me?"

Never underestimate the importance of social media and diversification with social media.  You don't want to have your entire audience belong to one platform. It doesn't matter if you have 250K fans on Twitter they don't really belong to you.  They belong to Twitter and if twitter changes their engagement platform and you can't reach that audience with out paying for it (kind of like Facebook...) then you're screwed.  The only audience you own is your email sign up list---have one.

When do you feel the most inspired, alive and the most like YOU?

When I am out in nature, doing yoga or coaching.

What people, books, music, etc. inspire you?

Marianne Williamson, Caroline Myss, Brene Brown,  A Course in Miracles, The New Earth, Jazz, pop music, classical music, meditation music. I love to color! I know that sounds so crazy, but I love to grab a box of crayons and a coloring book and just zone out. Oh, and 1000x over my clients!  They are amazing, brave, inspiring souls and I learn just as much from them as they hopefully do from me.  They seriously bring tears to my eyes.

Describe your favorite moment or accomplishment in your career so far.

The day my first client hired me and the fact that I tripled my revenue last year.

What’s the most exciting thing going on in your life right now?

I am launching a 1 Day Intensive for my coaching clients, a book called Soul Sessions this fall and a group class early spring 2015.

Oh!  And how can I forget----I'm getting married on November 7th of this year.  Yay!

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BIO

Dr. Danielle Dowling MojoDr. Danielle Dowling is a life coach and psychologist. She's an intuitive strategist working with women leaders who are ready to stop compromising on the things that matter most — self-realization, soulful companionship and accessing innate power. Her goal is to motivate women to live inspiring lives; to help them experience a life better lived and to help women achieve their dreams whatever they may be. Connect with Danielle on Twitter and Pinterest. Ready to step up your game? Hire her. You won't regret it.

Website // Facebook // Twitter // Pinterest

 

Have questions for Danielle about becoming a life coach? Ask her in the comments!

1 Comment

Danielle Zeigler

I’m an SEO specialist + digital marketing strategist with over 14 years experience in the industry. I’m here to tell you it IS possible to tackle your marketing with authenticity, grace and ease, and still get results.⁠

I work with passionate business owners and marketing directors who are 𝘁𝗶𝗿𝗲𝗱 𝗼𝗳 𝘁𝗿𝘆𝗶𝗻𝗴 𝘁𝗼 𝗱𝗼 𝗔𝗹𝗹 𝗧𝗵𝗲 𝗧𝗵𝗶𝗻𝗴𝘀 and spreading their efforts too thin. They want to know what's working, what's not working, and where they should really be spending their time and money.⁠

But I'll be honest- I'm not here for the people chasing vanity metrics. My philosophy is grounded in 𝗽𝗲𝗼𝗽𝗹𝗲-𝗳𝗶𝗿𝘀𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 and what I've dubbed #SEOwithSoul. I don't believe in hacks and "beating algorithms" as a long term strategy.⁠