You can follow every rule, how-to and template. You can take the courses, read the books and get the credentials.

But the thing that really matters is what you do differently.

How can you get your audience's attention when it's already pulled in a million directions?

Four signs you're missing the point:

1. Your website looks like every other website in your industry.
2. You go to networking events that are filled with competitors and colleagues rather than your target audience.
3. You're following every tip but can't seem to find your tribe.
4. You're holding back in your writing and communication.

Why should anyone listen to your message? What do you have to offer that's unique? That's where you need to focus your energy.

The market place is saturated. But customization is on the rise, and no two people are exactly alike. Figure out what you can do differently, while still being authentically YOU, to stand out.

What really matters for your business is what you do DIFFERENTLY.

What helps you stick out? What do you offer that's unique in your industry?