Resources

Sunday Link Love: Single-Tasking, Profitable Sales Funnels + Compelling Brand Stories

July 30, 2017
SLL 730 Single-Tasking, Sales Funnels, Brand Stories

Sunday Link Love is a recurring series of hand-picked digital marketing and entrepreneur lifestyle links from around the web.  The links are very, very rarely affiliate links, but if any are, you’ll see an * beside the link. Along with sharing my recent favorites, it’s also a way for me to keep an extra-personal touch to my blog. Social media is great, but my blog is still my home base!


Anticipating… My new headshots and branding shots from Porter Loves Photography! The duo behind the Porter Loves companies are amazing. If you’re around Pittsburgh and need family/event photography OR need help marketing your artwork, check out Porter Loves Photography and Porter Loves Creative.

Loving… I’ve been feeling an increase in creative energy lately, so I have a few art projects lined up. It’s been awhile since I’ve done anything non-digital, so I’m excited for the return of inspiration.

Reading… Truly Madly Guilty, Liane Moriarty’s latest book, for a nice fiction summer read.

Listening… 30 Seconds to Mars in anticipation of seeing them with Muse this week! See you Tuesday, Jared Leto.

Watching… Game of Thrones (of course), and Gypsy is my new Netflix love.

What are you watching this week?

Now on to this week’s round up!


Marketing + Entrepreneur Lifestyle Round-up:

» Growth hacking is one of those terms that seems to have popped up everywhere and gets easily thrown around, but what does it really mean? As you may know, I’m a big fan of organically growing your brand and business. Chelsea explains what growth hacking is plus 20 simple ways you can start growing your email list today.

» For the past little while, I’ve been making some changes to my brand. One key part of improving your brand is figuring out the compelling brand stories you should be sharing. This will help you to build strong connections with your followers and potential clients, which are vital to building a business with the capacity for continual growth.

»  I’m definitely guilty of “multitasking” – a.k.a getting distracted – whether it be in my business or my personal life.  I’m also a believer in taking care of yourself so that your business can grow. Jo is sharing 13 reminders for single tasking and being more intentional with your time, which can actually help you be more productive.

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Business

Skip the Sales Pitch: 5 Steps to Authentically Connect & Grow Your Audience

July 26, 2017
Skip the Sales Pitch: 5 Steps to Authenically Connect & Grow Your Audience

Today’s post is from Deborah Fingerlow who’s explaining why it’s more important than ever to authentically connect with people, and she’s sharing five vital steps for doing so.

What if you start with the intention of connecting rather than selling when it came to growing your audience?

Chances are, people will open up and provide more useful information if they don’t immediately feel like they’ve stepped into a sales pitch. (I’m willing to bet you know that feeling yourself).

Imagine what you could do with the information of your dream client’s ultimate goals, biggest business struggles or fears… What would you create? What struggles would you eliminate in your business?

The good news is that the steps to authentically connect don’t just apply to business. Use these in your personal life, too, and watch the magic happen.

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If you’re anything like me, your email is flooded with messages that urge you to do something. Earn a six-figure salary. Get more emails opened. Increase your conversion rate. Just do it now.  

It can be overwhelming.  

Connecting en masse is not an easy task.

I understand the need to promote your business; we all have to do it. A good friend of mine has a physical therapy practice, and I’ve been uncoordinated enough in my life to benefit from his expertise. Surprisingly, much of what I’ve learned applies to my business life as well.

Sometimes you have to swim against the tide. twitter icon

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Blogging

14 Easy Ways to Drive Traffic to Your (New) Blog

July 19, 2017

I get this question all the time: “How do I get people to read my blog?”

Whether you’ve just started a blog or you’ve been blogging for a while, you can’t just expect people to find you without any effort on your part!

Once you’ve got (at least) a handful of value-packed posts, driving traffic to a new blog, or boosting traffic to an existing one, involves three main activities: community building, SEO, and promotion.

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Resources

Sunday Link Love: Killer Landing Pages, Summer Business Tips + Instagram Myths

July 16, 2017
SLL 716 Community Blogging

Sunday Link Love is a recurring series of hand-picked digital marketing and entrepreneur lifestyle links from around the web.  The links are very, very rarely affiliate links, but if any are, you’ll see an * beside the link. Along with sharing my recent favorites, it’s also a way for me to keep an extra-personal touch to my blog. Social media is great, but my blog is still my home base!


Listening… Is anyone else pumped about the new Emo Project station from SiriusXM? I have no shame in wanting to relive my high school music days.

Exploring… Last weekend I went to a Third Eye Blind concert (my favorite band) in Cleveland and we did a little exploring. This weekend we’re seeing James Taylor in Pittsburgh and likely showing my boyfriend’s family around.


Loving… The entrepreneurs and business ladies I’ve been meeting in Pittsburgh. On Thursday I had a coffee date to talk analytics, and on Monday I posted an interview with two ladies who started a local female entrepreneur group. Take a peek if you missed it!


Reading… Stealing Fire: How Silicon Valley, the Navy SEALs, and Maverick Scientists Are Revolutionizing the Way We Live and Work (wordy title, I know). A coworker sent this book to me after a long conversation we had about flow states. I’m about 25% of the way through and find it fascinating so far.

For fiction, I recently finished The Serpent King, which is a young adult novel right in line with the others I love (underdog boy, quirky girl, etc.).

What are you listening to and reading this week?

Now on to this week’s round up!


Marketing + Entrepreneur Lifestyle Round-up:

» As much as I love my business being an entrepreneur unquestionably has its ups and downs! As many of you know, I think finding the time for self-care is critical to running a successful business. Hailey shares 5 ways you can reboot your mindset and get back on track when you hit a slump!

» If you’ve been following along on Instagram lately you know I’ve been in total launch mode! One of the key tools of any launch is creating a landing page for your product or service. But finding inspiration and knowing what to include isn’t always easy, even if you’re using a great tool like Leadpages*. This impressive Top 10 Landing Page Roundup can definitely get you started! Plus you may recognize one of the pages 😉

» In the summer months, when things slow down and the sun is shining, many of your clients and followers are busy taking vacations.  Here are 4 great tips that you can do to keep your own business moving forward.

Continue Reading…

Business

How to Be More Productive by Improving Your Morning Routine

July 12, 2017
how to be more productive by changing your morning routine

As I always say, when you feel your best, you’ll do your best.

Morning routines are a key part of that.

Today’s post is from Julie Bourbeau who’s sharing how, as a single mom and entrepreneur, she was able to change her morning routine and learn to live and work smarter (not harder) after landing in the hospital.

I think we can all learn important lessons from this post! And who isn’t trying to be more productive?

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Up until 15 months ago, here’s what my weekday mornings would look like:

I would get up at 7:20 am, grab a coffee, get the kids ready for school, fix breakfast, get the kids on the school bus, and then get to work.

As a single mom and entrepreneur, I had become all about getting as much done as possible, in as little time as possible, running myself into the ground and to the point where, in December of 2015, I landed in the hospital with muscle spasms due to stress.

I vowed right there and then to slow down and to find a way to live and work smarter, not harder. I even went so far as to not set any goals for 2016… That’s how much I wanted to slow down!

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Chasing Dreams Interview Series

Chasing Dreams Interview with Emily Levenson & Kate Stoltzfus: Empowering Female Entrepreneurs in Pittsburgh

July 10, 2017
empowering female entrepreneurs pittsburgh

As a digital entrepreneur, finding a support system was so much harder than I thought it would be.

Don’t get me wrong- I’ve met tons of amazing people online since I’ve started, and I’ve loved watching them all evolve and grow their businesses.

But finding a local support system has been another story.

I took my SEO & digital marketing business full time in 2012. I had just moved to the panhandle of Florida and didn’t know a soul there. I tried researching local entrepreneur groups, contacted a few local bloggers, went to a Meetup event… but nothing really panned out.

So a few years later when I moved to Pittsburgh, I was excited to try again.  During a late night Google session, I came across Emily Leveson. I saw she was co-founder of a local female entrepreneur group and had also attended The Institute for Integrative Nutrition, so I contacted her immediately. I eventually signed up for the Propelle Rock It! Group and am so thankful I did.

Pittsburgh Propelle Female Entrepreneur Group

First Propelle event I attended in the winter.


I love having a local support system. As much as I love the “digital nomad” lifestyle and have strong introvert tendencies, it can still get lonely!

I’m so excited to share today’s interview with you. Emily and Kate are the founders of Propelle and are both doing amazing things (but I’ll let them fill you in!). They touch on so many of the same ups and downs we all go through as entrepreneurs, from losing clients and dealing with rejection to staying inspired and juggling a variety of exciting projects.

Let’s dig in!

P.S. Speaking of entrepreneurs, I have a special announcement at the end of this post!

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SEO

7 Unusual & Common SEO Myths You Can Safely Ignore

July 5, 2017
7 SEO Myths You Can Safely Ignore

There are SO many free tips and tricks online for anything you could possibly want.

And while having access to any answer you want is awesome, it can also be tricky to sort out what’s true.

Especially when it comes to something like SEO, which is often seen as intimidating and is evolving all the time, it can be hard to keep up.

So let me save you the time! I’m tired of these SEO myths and want to debunk them once and for all!

7 SEO Myths You can Stop Believing

Myth #1 | If you can’t get into top result on page 1 of Google, there’s no point in bothering with SEO

Let’s just get the biggest myth out the way first.

Actually, there’s a lot more happening on the first page of the search results than you may realize.

And there’s a big difference between pay per click (PPC) AKA paying for keyword adverts and organic SEO, which is a free and long-term marketing strategy.

Advertisers who pay for keywords are given the “premium” top locations {as long as they keep paying their AdWords fees}.

This fluctuates – some days a keyword might have a couple of adverts and other days, none. Plus, some keywords are more competitive than others – as you can see below, the day I searched “design agency Los Angeles” had very high competition for that phrase, with four adverts being shown.

Thereafter comes the “Local Pack” – the closest businesses to your current location. As you zoom into the map, the businesses listed changes. The Local Pack isn’t always present and depends on what you happen to be searching for.

Under the Local Pack comes directory listings and, sometimes, influencer websites. Again, depending on what you’re searching for, these may or may not be present.

Then the free organic listings start.

Continue Reading…

SEO

Boost Your Traffic With These 5 Essential SEO Strategies

June 28, 2017
Boost your traffic with these 5 essential SEO strategies

The reality is search IS evolving, but many of the core SEO strategies continue to stand the test of time.

This post is part of a three-part series to help you improve your search rankings:

Part 1 | Simple issues with your branding & content which are easy-to-fix
Part 2 | Search is evolving, don’t get left behind!
Part 3 | Core SEO fundamentals you shouldn’t neglect

In Part 1, I shared the 1st reason your blog isn’t ranking and my top 8 (simple) tips to avoid rookie mistakes, develop your content strategy, improve brand awareness and increase your engagement – catch up here.

In Part 2, I helped you understand how search is evolving with four major new search trends and how you can use them to your advantage – catch up here.

Today I’ll guide you through the most important SEO fundamentals you need to be aware of and the actions you must take to improve your search engine rankings.

From qualifying traffic for more quality leads, to user experience and persuasive Calls-To-Action (CTAs), having a user-centric approach to SEO is just as important as it is to your other business operations.

I’ll also share 3 client stories with their real-life experiences of how using SEO impacted their businesses.

Part 3 | Core SEO fundamentals you shouldn’t neglect

Neglecting core SEO is the 3rd reason your blog isn’t ranking. Find out below the vital SEO strategies which are standing the test of time and how you can use them to improve your ranking.

Neglect these SEO foundations at your peril!

 

Continue Reading…

Business

Why A Successful Business Needs Soul Just As Much As It Does SEO

June 26, 2017
Why a Successful Business Needs Soul Just as Much as it Needs SEO

Today’s post is from Ashley Looker, an Eating Psychology + Empowerment Coach who shares the same values that I do. We’re both on a mission to help busy women stay sane and create a lifestyle that’s authentic to who they are.

When she pitched the outline for this post, I was beyond excited! You won’t be disappointed with the wisdom Ashley’s sharing about creating a business with soul. Don’t miss her quiz at the end!

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Let’s face it, SEO is a major driving force in your business – it’s a ‘must’ when it comes to driving traffic to your site, getting your blog posts read and getting your business found on Google. But here’s the thing – SEO doesn’t mean squat if your business doesn’t have Soul.

Allow me to explain – just as SEO drives traffic to your website, Soul drives connection. The Soul of your business (YOU!) helps create a relationship with your customers, it draws your visitors in on a deeper level – and will get them coming back again and again.

SEO gets your customers to your site/store/business. Soul keeps them there.

Continue Reading…

Resources

Sunday Link Love: Selling Digital Products, Self-Promoting for Introverts + Being Unlikeable

June 25, 2017
SLL 625 digital products promoting introverts

Sunday Link Love is a recurring series of hand-picked digital marketing and entrepreneur lifestyle links from around the web.  The links are very, very rarely affiliate links, but if any are, I’ll say so. Along with sharing my recent favorites, it’s also a way for me to keep an extra-personal touch to my blog. Social media is great, but my blog is still my home base!


Seeking… your favorite online/streaming yoga classes. Drop some links in the comments! I’m ready to get back to a regular practice.

Exploring… This week I’m adventuring in Wildwood Crest and Cape May NJ.

Loving… I’ve recently split my Instagram account into 2: @danielleadairz for travel and entrepreneur lifestyle + @danielle.zeigler for business tips. Join me!

It’s been refreshing so far. I’ve had an ongoing love/hate relationship with Instagram because I don’t want to be limited to only posting photos in a certain color palette. I have so many great travel shots I haven’t posted! It’s so silly. So I finally gave in and split my accounts.

Has anyone else dealt with this love/hate IG feeling?

Reading… A List of Cages by Robin Roe. I can’t resist a good troubled-coming-of-age novel!

Now on to this week’s round up!


Marketing + Entrepreneur Lifestyle Round-up:

» As an introvert self-promoting my work online is definitely a challenge since I never want to feel salesy.  Veronika’s post on how to self-promote without feeling arrogant is filled with amazing advice and tips.

» Speaking of sales, freelancing comes with great perks but an inconsistent income can be stressful. Affiliate marketing is a great way to boost your income and here’s how to get started.

» So what makes a good newsletter anyway? This post compiled a great list of ALL the elements that make up an amazing newsletter for your subscribers.

Continue Reading…