Conference Survival Guide: How to Kill it as an Introvert

September 1, 2016
Conference Survival Guide: How to Kill it as an Introvert

I’m gearing up to attend my second year of Content Marketing World in Cleveland next week.

I love the energy and creative buzz at in-person conferences, but the endless sessions and socializing can feel overwhelming.

I took pages of notes last year (I have this strange love of physically writing notes), learned from my SEO idol Rand Fishkin, and felt inspired for weeks afterward.

I also handled my energy better than I have in similar situations. I’ve come to terms with being an introvert and am always learning how to better use and protect my energy reserves.

So I’ve organized my lessons from last year, plus a few new tips I’m excited to try, into a type of Conference Survival Guide for Introverts.

5 Tips to Survive a Conference as an Introvert

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Social Media

Pinterest for Business: My Secret Weapon for Growth (+ Free Checklist)

August 17, 2016
Pinterest for Business: My Secret Weapon for Growth & Free Pinterest Checklist

Just like any other social media platform, you have to stay visible (connected) to see growth.

Once you have a strong foundation set up, optimize your blog posts, think like your audience and check out your analytics, you’re ready to take the final step: automation.

Automation, in terms of pinning, comes in the form of scheduling tools. But the tools available go SO much further than just scheduling a post for the future…

What you’ll learn in this post:

  • Two tools to schedule your pins and repins
  • My secret weapon for Pinterest growth
  • Why you should be looping your pins + how to set it up
  • How to check for broken links on your Pinterest boards
  • Quick stats to boost your Pinterest for Business game

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Social Media

How to Use Pinterest Analytics to Increase Blog Traffic

August 5, 2016
How to Use Pinterest Analytics to Increase Your Blog Traffic

Just joining the Pinterest for Business series or need a refresher? Here’s what we’ve covered so far:

I realized recently that I wasn’t taking full advantage of my potential reach on Pinterest. I doubled my traffic with a few simple image updates in the past, so I kind of settled and divided my attention on improving other social media channels.

This was a huge mistake. What is it about working on and promoting your own business that makes opportunities so hard to see?

Seriously. This is why I hire coaches, and why I coach others. It’s so much easier to see the big picture when it’s not your own.

Anyway! With a few simple changes, I’ve been able to start growing my Pinterest account and referral traffic steadily each month. Right now Pinterest makes up 85% of my social referral traffic and about 36% of my total website traffic each month.

For transparency’s sake, my monthly website traffic is around 6,000 visitors on average.

I’m all about finding the right audience through inbound methods. (aka non-salesy marketing that’s introvert-friendly!)

So after taking a look at the improvements I’ve made on Pinterest, I decided to share everything I’ve learned in a FREE blog series.

We’ve covered the basics of set-up, optimization and strategy so far, but now it’s time to dig deeper into the analytics.

Keeping regular tabs on stats is the #1 missing piece I experience with clients, so take notes!

What you’ll learn in this post:

  • Glossary of terms for Pinterest Analytics
  • How to get the most out of your Pinterest Analytics
  • Case Study: Examples of how I could improve from my own analytics

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Social Media

Pinterest for Business: How to Find the Best Days & Times to Pin

July 21, 2016
Pinterest for Business: How to Find the Best Days and Times to Pin

Over the past few weeks I’ve shared how to set up your Pinterest for Business account and how to optimize your blog posts.

But those steps are only the foundation.

I first increased my Pinterest referral traffic (doubled my traffic, actually!) by updating my blog post images, but the next step is to get strategic. How can I reach more of my audience on Pinterest? When is my tribe looking for information?

Whether you’re just getting started or already have an audience, a little strategic planning and analysis can go a long way.

What you’ll learn in this post:

  • What to consider for the best days and times to Pin to Pinterest
  • Types of content that do best on each day of the week
  • What is the Pinterest Smart Feed?

Find the Best Days & Times to Pin

Is there really a ‘best time’ to pin? Continue Reading…

Social Media

How to Optimize Your Blog Posts for Pinterest

July 15, 2016
How to Optimize Your Blog Posts for Pinterest

Last week we focused on setting up and optimizing your Pinterest for Business account.

Quick recap for setting up & optimizing your account:

  • Make sure your Pinterest account is a business account. Create a new one or convert your current one.
  • Link and confirm your blog URL so your account and pins look more professional
  • Add a Save or Pin-It button to your blog posts (more options below for custom Pin-It buttons)
  • Write your bio for your audience. What’s the benefit to the visitor?
  • Create and organize your boards in order of relevance to your audience.

Once your account is set up and optimized, it’s time to make your blog posts Pinterest-ready.

Not only will these tips help you get more people pinning from each post, but they’ll help you stand out on Pinterest to get more repins and brand recognition.

5 Tips to Optimize Your Blog Posts for Pinterest

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Social Media

How to Set Up + Optimize your Pinterest for Business Account

July 6, 2016
How to Set Up and Optimize Your Pinterest for Business Account

Let me be honest… I took a long break from Pinterest. Like over a year maybe.

At the end of 2014 I started getting more strategic with my business Pinterest account. I updated the photos of a few top blog posts and pinned the new versions.

Spending no more than a few hours ended up doubling my blog traffic and increasing my Pinterest referrals by 750%.

Instead of capitalizing on this and improving more, I settled and focused on other areas. (Oops.)

But after digging deep into my stats and testing out new tips, I’m loving the platform again.

Fast forward to today, Pinterest makes up 85% of my social referral traffic and about 36% of my total website traffic.

Join me over the next few weeks as I share everything I’ve learned.

It’s time to up your Pinterest for Business game, too!

Why use Pinterest for business?

  • 93% of Pinterest users say that Pinterest has influenced their purchase decisions 1
  • 84% of Pinterest users say they’re the primary decision makers in their households 1
  • Pinterest users are looking for advice and inspiration to plan projects (from personal to business) 1

5 Tips to Set Up + Optimize a Pinterest Business Account

What you’ll learn in this post:

  • Should you have separate personal and business Pinterest accounts?
  • How to create a new account or convert an existing account to Business
  • How to confirm your blog URL in your Pinterest Business account
  • How to add a Pinterest Save Button to your website
  • How to write a bio for your Pinterest business account
  • How to decide what Pinterest boards to include
  • How to best organize your Pinterest boards

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Sunday Link Love: People Pleasing, Psychology of Shapes + Productivity

July 3, 2016
Business Lifestyle Link Love

I’m totally guilty of people-pleasing and lacking boundaries. Crystal’s post on making happiness a priority was the perfect reminder to stay mindful.

When creating a routine for more productivity, don’t skip setting intentions and using self-awareness to develop a system that works for YOU, individually. That’s the true secret to sticking with it.

Freelancing comes with a lot of perks, but the unsteady income can be super stressful. Kotryna breaks down her journey to find peace with her financial situation and how we can too.

You might know that the psychology of color is one of my favorite topics, but now Hubspot has me intrigued by the psychology of shapes. Did you consider either or these when designing your brand? Continue Reading…

Business, Chasing Dreams Interview Series

Chasing Dreams Interview: Cristina’s Journey from PT Etsy Shop Owner to FT Graphic Designer

June 30, 2016

This interview is part of the Chasing Dreams interview series. I’ve interviewed a variety of entrepreneurs and small business owners who have chosen a different path in life in order to go after his or her dream career. Have an entrepreneur in mind you’d like to learn more about? Let me know!

Today’s interview is with Cristina, founder and designer behind Sombras Blancas Art & Design. Cris started her business about four years ago as a part-time occupation and after a few years was able to make it her full-time job. She markets her services through her website and Etsy.

I know many of you have side hustles with the hopes of one day going full-time, so I was excited to share Cris’s journey of getting started by selling her services on Etsy.

[Read more about Etsy shops: Chasing Dreams Interview with Amanda Heslinga, Owner of the Popular Rocks With Sass Etsy Shop]

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Sunday Link Love: 30 Day Challenges + a Proofreading Guide

June 12, 2016
Business Lifestyle Link Love
Health, Fitness + Lifestyle

While I’m pretty bad at following through with 30 day challenges, I still love the idea and inspiration I get from them. I’m not ready for #12 on that list, but #11 and #13 caught my eye.

If you don’t have time to meditate, you need it the most. Here’s why it’s the best gift you can give yourself (with some science-backed research for anyone not convinced!).

I’m currently obsessing over these abstract paintings. I wish I had this ability!


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