SEO Basics: How to Use Long Tail Keywords to Attract Your Ideal Clients

October 17, 2016
SEO Basics: How to Use Long Tail Keywords to Attract Your Ideal Clients

I know what you may be thinking, “First there are keywords, now long tail keywords?! There’s just too much to learn for SEO.”

At least, that’s an exact response I got from a client. So chances are, plenty of others feel the same!

But don’t be intimidated by all the different SEO phrases you hear. 

Once it’s broken down and you understand the purpose, it’ll all come much more naturally.

When you first get an idea for anything from a new business down to a new blog post, doing a bit of keyword research can go a long way.

Keyword research can help you learn how to better phrase your topic, questions your audience has around the topic, the general popularity of a keyword phrase, and much more.

Long tail keywords are researched in the same way, but help you dig deeper and reach a more specific audience (*ehm* more qualified leads).

People are already searching for your solutions, so why not meet them halfway and help them find you in the search results?

When doing your research, keep in mind that there’s a difference between targeting vague and specific terms. This is where “long term keywords” come in.

Let’s say you’re a wellness coach helping women. Researching “wellness” vs. “wellness coach” vs. “wellness coach for women” could show misleading results.

Sure, “wellness” will have more monthly average searches, but those people could be searching for millions of different reasons. It could be a man searching for a new doctor, a child doing research for health class, or any number of other searches that aren’t in your target audience.

However, someone searching “wellness coach for women” is much more likely to be a highly qualified lead.

It’ll be a smaller percentage of people who know that’s what they want and need, but those who DO are so much closer to the buying stage.

So let’s break down what long tail keywords mean and how you can optimize your website and blog posts for them.

What are long tail keywords?

Continue Reading…

Chasing Dreams Interview Series

Chasing Dreams Interview with Mia Bell: From Med School to Beauty Industry

October 14, 2016
Mia Bell From Med School to Beauty Industry

This interview is part of the Chasing Dreams interview series. I’ve interviewed a variety of entrepreneurs and small business owners who have chosen a different path in life in order to go after his or her dream career. Have an entrepreneur in mind you’d like to learn more about? Let me know!

Mia Bell is an entrepreneur who completely switched paths to pursue her dreams. She was studying to be an eye doctor when a professor unknowingly sparked the flame that would later become her passion and business helping natural, organic beauty and lifestyle brands get their spots on store shelves (and thrive when they get there).

So many of us are afraid to listen to our gut, thinking what we’d love to do is too hard, too late, or too different. But what’s the cost of not trying?

Mia’s story is proof that you can change directions, no matter where you are in the process.

Let’s dig in! Continue Reading…


SEO Basics: How to do Keyword Research & 3 Free Tools

October 5, 2016
SEO Basics Keyword Research Tools

If someone asked you what you know about SEO, what’s the first thing that comes to mind?

Most people say it has something to do with keywords.

But there’s a lot of confusion about what to target, how to target, how to research, and so on. It can quickly become overwhelming and causes many people to give up.

But here’s the thing. Keyword research doesn’t need to be that hard!

I’ll show you how. Let’s dig into the basics of how to effectively research and target keywords on your site and blog.

What’s a keyword or keyword phrase?
  • Keywords are the words or phrases that describe your site.
  • They are what people might type into a search engine to pull up your website or blog post.
  • A long-tail keyword is a keyword phrase that is really specific, detailed, long, etc.
    • A more detailed phrase such as “highly rated holistic health coach for women” rather than “holistic health coach”
    • A question such as “how can I find good keywords for my blog posts?”


Pssst… Would you rather get step-by-step video instructions & cheat sheets? Click here.


Where are keywords displayed? Continue Reading…

Sunday Link Love: Self-Audits + Introverted Social Butterflies

October 2, 2016
Business Lifestyle Link Love

I NEED to do this! >> The Self-Audit that Changed My Life

It IS possible to survive a socially-packed season while keeping your introvert sanity. >> How To Be an Introverted Social Butterfly

A smarter way to add value. >> How to Use Bonuses in Your Business to Turn More People Into Customers

You’ll want to save this. >> 30 Desirable Content Upgrade Ideas

Been there… >> Yes, There Is Such a Thing as an ‘Introvert’ Hangover

I’ve found myself sharing this a lot lately, as colleagues try to recommend buying Instagram followers… >> Instagram Insecurity

Continue Reading…


Conference Survival Guide: How to Kill it as an Introvert

September 1, 2016
Conference Survival Guide: How to Kill it as an Introvert

I’m gearing up to attend my second year of Content Marketing World in Cleveland next week.

I love the energy and creative buzz at in-person conferences, but the endless sessions and socializing can feel overwhelming.

I took pages of notes last year (I have this strange love of physically writing notes), learned from my SEO idol Rand Fishkin, and felt inspired for weeks afterward.

I also handled my energy better than I have in similar situations. I’ve come to terms with being an introvert and am always learning how to better use and protect my energy reserves.

So I’ve organized my lessons from last year, plus a few new tips I’m excited to try, into a type of Conference Survival Guide for Introverts.

5 Tips to Survive a Conference as an Introvert

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Social Media

Pinterest for Business: My Secret Weapon for Growth (+ Free Checklist)

August 17, 2016
Pinterest for Business: My Secret Weapon for Growth & Free Pinterest Checklist

Just like any other social media platform, you have to stay visible (connected) to see growth.

Once you have a strong foundation set up, optimize your blog posts, think like your audience and check out your analytics, you’re ready to take the final step: automation.

Automation, in terms of pinning, comes in the form of scheduling tools. But the tools available go SO much further than just scheduling a post for the future…

What you’ll learn in this post:

  • Two tools to schedule your pins and repins
  • My secret weapon for Pinterest growth
  • Why you should be looping your pins + how to set it up
  • How to check for broken links on your Pinterest boards
  • Quick stats to boost your Pinterest for Business game

Continue Reading…

Social Media

How to Use Pinterest Analytics to Increase Blog Traffic

August 5, 2016
How to Use Pinterest Analytics to Increase Your Blog Traffic

Just joining the Pinterest for Business series or need a refresher? Here’s what we’ve covered so far:

I realized recently that I wasn’t taking full advantage of my potential reach on Pinterest. I doubled my traffic with a few simple image updates in the past, so I kind of settled and divided my attention on improving other social media channels.

This was a huge mistake. What is it about working on and promoting your own business that makes opportunities so hard to see?

Seriously. This is why I hire coaches, and why I coach others. It’s so much easier to see the big picture when it’s not your own.

Anyway! With a few simple changes, I’ve been able to start growing my Pinterest account and referral traffic steadily each month. Right now Pinterest makes up 85% of my social referral traffic and about 36% of my total website traffic each month.

For transparency’s sake, my monthly website traffic is around 6,000 visitors on average.

I’m all about finding the right audience through inbound methods. (aka non-salesy marketing that’s introvert-friendly!)

So after taking a look at the improvements I’ve made on Pinterest, I decided to share everything I’ve learned in a FREE blog series.

We’ve covered the basics of set-up, optimization and strategy so far, but now it’s time to dig deeper into the analytics.

Keeping regular tabs on stats is the #1 missing piece I experience with clients, so take notes!

What you’ll learn in this post:

  • Glossary of terms for Pinterest Analytics
  • How to get the most out of your Pinterest Analytics
  • Case Study: Examples of how I could improve from my own analytics

Continue Reading…

Social Media

Pinterest for Business: How to Find the Best Days & Times to Pin

July 21, 2016
Pinterest for Business: How to Find the Best Days and Times to Pin

Over the past few weeks I’ve shared how to set up your Pinterest for Business account and how to optimize your blog posts.

But those steps are only the foundation.

I first increased my Pinterest referral traffic (doubled my traffic, actually!) by updating my blog post images, but the next step is to get strategic. How can I reach more of my audience on Pinterest? When is my tribe looking for information?

Whether you’re just getting started or already have an audience, a little strategic planning and analysis can go a long way.

What you’ll learn in this post:

  • What to consider for the best days and times to Pin to Pinterest
  • Types of content that do best on each day of the week
  • What is the Pinterest Smart Feed?

Find the Best Days & Times to Pin

Is there really a ‘best time’ to pin? Continue Reading…

Social Media

How to Optimize Your Blog Posts for Pinterest

July 15, 2016
How to Optimize Your Blog Posts for Pinterest

Last week we focused on setting up and optimizing your Pinterest for Business account.

Quick recap for setting up & optimizing your account:

  • Make sure your Pinterest account is a business account. Create a new one or convert your current one.
  • Link and confirm your blog URL so your account and pins look more professional
  • Add a Save or Pin-It button to your blog posts (more options below for custom Pin-It buttons)
  • Write your bio for your audience. What’s the benefit to the visitor?
  • Create and organize your boards in order of relevance to your audience.

Once your account is set up and optimized, it’s time to make your blog posts Pinterest-ready.

Not only will these tips help you get more people pinning from each post, but they’ll help you stand out on Pinterest to get more repins and brand recognition.

5 Tips to Optimize Your Blog Posts for Pinterest

Continue Reading…