Resources

Sunday Link Love: Create a Business Plan, Improve Your Sales Page + Take Care of Yourself

February 12, 2017

I’ve been compiling these Sunday Link Love posts for years now with varying styles, but only recently did I realize I’ve completely neglected an intro.

I probably had an intro on the very first post, but otherwise, nope. Nothing.

The intro is always the hardest part of writing for me (and probably most people). I would probably have way more blog posts published if it weren’t for the intro.

Honestly, I’ve been lazy with these round-up posts. But I’m working on updating and improving my content this year, so that includes improving the Sunday Link Love series!

In the comments, I’d love to hear:
  • Which type of content do you click on most? (business-starting tips, wellness & lifestyle tips, social media tips, etc.)
  • Are there any categories you’d like to see more of? (email newsletters, healthy recipes, introverts in business, etc.)

Now, on to this week’s round up!


Marketing + Entrepreneur Lifestyle Round-up:

» Business plans are important, but if you’re short on time (and/or patience!) Rosanna shows us how using a basic SWOT analysis can get you started in a short amount of time.

» Once you have your business plan in place, it’s time to get serious about your sales page. Try this simple three-step system to help make you the obvious choice for your clients.

» Pinterest is one of my top traffic referral sources, so harnessing all that potential for leads is key. Here’s how you can turn Pinterest traffic into leads, and the best part is you can automate it!

» Ever feel like someone is going to call you out for being a fraud…despite the fact that not only are you qualified, but your clients have told you how great you are? Break the imposter chain and start feeling like your amazing self again.

» Feeling tired? There’s been a lot of online buzz promoting the idea that in order for your business to succeed you have to work longer days and give up on sleep. Are you guilty of this? It’s been scientifically proven that lack of sleep compromises your health and productivity.

» Speaking of self-care, if your super busy schedule is preventing you from taking care of yourself giving up these 13 things will help you to gain the success you’re looking for.

 


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Blogging

50 Ways to Give an Old Blog Post New Life: How to Update & Repromote to Reach More People (Free Guide)

January 18, 2017
50 Ideas to Repromote & Update Old Blog Posts to Reach More People

We all get writer’s block sometimes. Or creator’s block. Or whatever you want to call that evil gremlin stopping your flow of inspiration.

Or if you’re a solopreneur, writing a brand new blog post might be the last thing you want to do after another 60 hour week of client work.

So what can you do to boost your blog’s reach when you don’t have the time, energy or inspiration to create new content from scratch?

If you’ve had a blog for more than a few months, chances are you already have a ton of content. Instead of letting your blog go silent, it’s time to make it work for you.

A fast and easy way to deliver great content to your readers is to update an old blog post. It’s a great opportunity to improve your SEO and increase traffic to your website.

You’ve heard “quality over quantity,” right?

Why Consider Updating an Old Post?

Google bots and other search engines crawl the internet every day ranking content and measuring its value to their users. Value is measured in a variety of ways, but “relevant content” is a prime asset. So updating old posts to keep them fresh, accurate and with maximized SEO will help more of the right people find you online.

In addition, any one of your blog posts could be the very first interaction someone has with your website. twitter icon

Trust me – at some point, it will be. So treat it that way!

11 Examples of When & How to Update Old Blog Posts:

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Resources

Sunday Link Love: Planning Downloads, Business Finances + Reaching Your Goals

January 8, 2017
Business Lifestyle Link Love

Launching something new in 2017? This free quick start guide will help tremendously!

As an entrepreneur managing 15-20 brands at any given time, it can be hard to stay focused. I can’t wait to dig into this free workbook to get a better handle on it!

I’m getting serious about planning and efficiency, and I think this blog boosting planning download will help tremendously.

While I’m talking about free printables, I have to mention these adorable (free) daily and weekly planner sheets I found on Pinterest!

I love the Click to Tweet graphics I’ve been seeing on blogs lately. Here’s a step-by-step tutorial to create them easily with Canva.

Want to get your social media strategy organized for 2017? Follow this easy, stress-free guide from Devan Danielle.

It’s that time of year again! Are you guilty of these business finance misconceptions?

Do your email campaigns match the rest of your branding? If not, here are 3 simple ways to fix it.

If a super busy schedule is preventing you from reaching your goals, these tips will help.


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Chasing Dreams Interview Series

Chasing Dreams Interview with Ashley Beaudin: Fighting Perfectionism with #TheImperfectBoss

January 4, 2017
Ashley Beaudin Chasing Dreams Interview: Fighting Perfectionism for Women Entrepreneurs with The Imperfect Boss Campaign

This interview is part of the Chasing Dreams interview series. I’ve interviewed a variety of entrepreneurs and small business owners who have chosen a different path in life in order to go after his or her dream career. Have an entrepreneur in mind you’d like to learn more about? Let me know!

If you’re reading this post, there’s a good chance you’ve heard of #TheImperfectBoss campaign that’s taken over Instagram more than once. Thousands of women from our community got real and raw in an effort to combat comparison and embrace authenticity.

Ashley Beaudin is the big-hearted visionary behind this movement to free women leaders from the fears and limitations of perfectionism.

See what it takes to lead and empower a tribe of women who want to make a difference.

Let’s dig in! Continue Reading…

Reviews

Stitch Fix Review 8: What to Wear to a Conference

December 8, 2016
What to Wear to a Conference (Stitch Fix Review 2016)

I’ve had an interesting relationship with Stitch Fix over the past two and a half years.

Since starting in early 2014, I’ve gotten ten fixes overall (two I didn’t get a chance to do a full review on). I first started Stitch Fix because I wanted to start purchasing clothing more intentionally, as well as get help dressing for my body shape.

These days I use it more often to prepare for special events, important client meetings, and conferences.

Stitch Fix has saved me SO much time trying to figure out what to wear to a conference or event. (Don’t miss my 6 tips for what to wear to a conference toward the bottom of this post!)

Business picked up this year and I’d rather spend my little downtime relaxing instead of shopping for clothes. (But don’t get me wrong, I love clothes!)

Having a high-quality, expertly styled outfit also helps me feel more confident at these special events.

Overall, using Stitch Fix has helped me figure out my best color (navy blue) and be more comfortable trying different styles.

Despite every comment I submit warning, “Shirts that are too loose make me look like a giant rectangle,” they insist on continuing to send them, and I’ve fallen in love with quite a few (including one in this review).

The most interesting part of Stitch Fix so far? Continue Reading…

Resources

Sunday Link Love: Growing Instagram Followers, Building a Client List + Avoiding Burnout

December 4, 2016
Business Lifestyle Link Love

Loving these email scripts to help build a client list!

If you work from home, you know it can get lonely…especially during winter. Kayla Hollatz has 3 ideas to beat these winter blues. (I’ve already started doing #2 more!)

My days have been non-stop busy lately, so I’ve been relying on quick nutrient-rich meals like smoothies. I haven’t been a fan of beets since an ill-advised juicing experience, but this “Beet the Dragon” smoothie has me intrigued!

Speaking of busy days, anyone else get stuck in the burn-out cycle? This blog post and free download will help you change your habits and reclaim your evenings.

Writing a good introduction is SO hard sometimes! This simplified guide from Hubspot makes it much easier.

Wonder how some bloggers get thousands of Instagram followers? Charlie from The Runner Beans is dishing on how she got 20k followers in one year.

Putting yourself out there online can be such a challenge. It makes us vulnerable and open to criticism from complete strangers. Here are 10 helpful ways to deal.

You CAN grow your coaching business using Instagram. Here are 10 ways.

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SEO

SEO Basics: The Truth About Writing Meta Descriptions (Should you bother?)

November 18, 2016
SEO Basics: The Truth About Writing Meta Descriptions for Blog Posts. Should You Bother?

I’m going to be honest with you guys… meta descriptions are my least favorite part of SEO.

If you do a lot of blogging, you might be able to relate.

They’re so short and should be pretty easy to write, but yet when I get to that part of the post, I get annoyed. Anyone else?

BUT it’s still an important part of blogging, and I’ll tell you why.

Plus, I’ll give you 7 tips to easily write killer meta descriptions and make it all a little less painful!

What’s a Meta Description?

A meta description tells the reader of a search engine results page (SERP) what a particular page/link is about. It’s the short block of text you see under a link in search results.

The search engine either pulls a string of text from the page that closely matches the user’s search terms, or will display what’s been provided in the code of the page.

However, the meta-description is NOT used in ranking.

Why You Still Need Meta Descriptions

If it isn’t used directly in ranking, why bother? Continue Reading…

SEO

SEO Basics: How to Write Powerful Title Tags for Traffic Growth

November 11, 2016
SEO Basics: How to Write Powerful Title Tags for Traffic Growth

So you’re saying title tags aren’t the same as blog post titles? I have MORE to worry about?!

Well, faithful blogger, yes and no… Let’s look at the benefits a few little tweaks can have on your traffic growth and rankings.

In most cases your page or post title will be automatically used for the title tag, but you could be missing a big SEO opportunity!

Writing a powerful title tag could mean the difference between being skimmed over versus getting those clicks on social media and search results.

Your target audience is already searching. Help them find your content!

By understanding the small updates you can make for on-page SEO, you can grow your blog traffic and reach more of the right people.

What you’ll learn in this post:

  • What’s a title tag?
  • How is it different from the title of a blog post?
  • Where title tags are displayed and where to edit them in WordPress and Squarespace
  • Why title tags are important
  • Tips for writing powerful title tags for click throughs
  • How to manually write title tags in WordPress
  • What to do if your Squarespace template doesn’t allow different title tags

Continue Reading…

Resources

Sunday Link Love: Healthy Fall Recipes + Instagram Content Tips

November 6, 2016
Business Lifestyle Link Love

Kaila from Healthy Helper is on a roll with delicious, healthy fall recipes! Check out her Pumpkin Power Cookies and round-up of fall drinks.

I love butternut squash, and I love quesadillas. But I never thought to put them together!

Did you know updating your old blog posts is a GREAT idea and something I do all the time? See what Pinch of Yum has to say (along with their September income report…always fascinating!)

Not sure what to post on Instagram? Hootsuite has the 6 types of content that work.

Know the content you want to use, but not how to style those perfect Instagram flatlays? This guide will help!

If you’re not getting the results you want from your content, read this post on why your content sucks and how to make it better.

Launching an ecourse (like I just did!)? Read this first: 38 Things Nobody Talks About When Launching An Online Course

Love love love this! It doesn’t feel great when people unsubscribe. That’s natural. But here’s why you shouldn’t care.

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SEO

SEO Basics: 6 Steps to Optimize Images on Your Blog

October 30, 2016
SEO Basics: 6 Ways to Optimize Images on Your Blog

You know it’s important to include images on your website, but did you know they can actually hurt your SEO if you don’t optimize images?

In fact, it’s said that each additional second it takes your website to load you lose 7% of conversions (aka downloads, sales, etc.) twitter icon

There are a few simple things you should do before you even upload your image, and a few things you can do after it’s uploaded to further optimize for search engines.

Not only will these actions help with SEO, but they also help you organize your images in your media library AND help with visitor retention.

Visitors will only stick around for about 3 seconds on a desktop and 5 seconds on mobile waiting for your page to load before they go elsewhere. Not only that, but the new page load goal is down to 2 seconds.

So you can see that page load speed is an important ranking factor for Google and important for user experience!

Word of caution: You don’t need to delete all of your old images and start over. If you do this, you risk ending up with a lot of broken links directing to your site. You can upload a new image and keep the old one in your media library, install a WordPress plugin to compress images, or work with a developer to minimize page load speed in other ways.

Let’s dig in to the main 6 ways you can optimize your images for SEO.

6 Steps to Optimize Images on Your Website

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