SEO

7 Unusual & Common SEO Myths You Can Safely Ignore

July 5, 2017
7 SEO Myths You Can Safely Ignore

There are SO many free tips and tricks online for anything you could possibly want.

And while having access to any answer you want is awesome, it can also be tricky to sort out what’s true.

Especially when it comes to something like SEO, which is often seen as intimidating and is evolving all the time, it can be hard to keep up.

So let me save you the time! I’m tired of these SEO myths and want to debunk them once and for all!

7 SEO Myths You can Stop Believing

Myth #1 | If you can’t get into top result on page 1 of Google, there’s no point in bothering with SEO

Let’s just get the biggest myth out the way first.

Actually, there’s a lot more happening on the first page of the search results than you may realize.

And there’s a big difference between pay per click (PPC) AKA paying for keyword adverts and organic SEO, which is a free and long-term marketing strategy.

Advertisers who pay for keywords are given the “premium” top locations {as long as they keep paying their AdWords fees}.

This fluctuates – some days a keyword might have a couple of adverts and other days, none. Plus, some keywords are more competitive than others – as you can see below, the day I searched “design agency Los Angeles” had very high competition for that phrase, with four adverts being shown.

Thereafter comes the “Local Pack” – the closest businesses to your current location. As you zoom into the map, the businesses listed changes. The Local Pack isn’t always present and depends on what you happen to be searching for.

Under the Local Pack comes directory listings and, sometimes, influencer websites. Again, depending on what you’re searching for, these may or may not be present.

Then the free organic listings start.

Continue Reading…

SEO

Boost Your Traffic With These 5 Essential SEO Strategies

June 28, 2017
Boost your traffic with these 5 essential SEO strategies

The reality is search IS evolving, but many of the core SEO strategies continue to stand the test of time.

This post is part of a three-part series to help you improve your search rankings:

Part 1 | Simple issues with your branding & content which are easy-to-fix
Part 2 | Search is evolving, don’t get left behind!
Part 3 | Core SEO fundamentals you shouldn’t neglect

In Part 1, I shared the 1st reason your blog isn’t ranking and my top 8 (simple) tips to avoid rookie mistakes, develop your content strategy, improve brand awareness and increase your engagement – catch up here.

In Part 2, I helped you understand how search is evolving with four major new search trends and how you can use them to your advantage – catch up here.

Today I’ll guide you through the most important SEO fundamentals you need to be aware of and the actions you must take to improve your search engine rankings.

From qualifying traffic for more quality leads, to user experience and persuasive Calls-To-Action (CTAs), having a user-centric approach to SEO is just as important as it is to your other business operations.

I’ll also share 3 client stories with their real-life experiences of how using SEO impacted their businesses.

Part 3 | Core SEO fundamentals you shouldn’t neglect

Neglecting core SEO is the 3rd reason your blog isn’t ranking. Find out below the vital SEO strategies which are standing the test of time and how you can use them to improve your ranking.

Neglect these SEO foundations at your peril!

 

Continue Reading…

Business

Why A Successful Business Needs Soul Just As Much As It Does SEO

June 26, 2017
Why a Successful Business Needs Soul Just as Much as it Needs SEO

Today’s post is from Ashley Looker, an Eating Psychology + Empowerment Coach who shares the same values that I do. We’re both on a mission to help busy women stay sane and create a lifestyle that’s authentic to who they are.

When she pitched the outline for this post, I was beyond excited! You won’t be disappointed with the wisdom Ashley’s sharing about creating a business with soul. Don’t miss her quiz at the end!

+++++++++++++++++++++++++++++++++++

Let’s face it, SEO is a major driving force in your business – it’s a ‘must’ when it comes to driving traffic to your site, getting your blog posts read and getting your business found on Google. But here’s the thing – SEO doesn’t mean squat if your business doesn’t have Soul.

Allow me to explain – just as SEO drives traffic to your website, Soul drives connection. The Soul of your business (YOU!) helps create a relationship with your customers, it draws your visitors in on a deeper level – and will get them coming back again and again.

SEO gets your customers to your site/store/business. Soul keeps them there.

Continue Reading…

Resources

Sunday Link Love: Selling Digital Products, Self-Promoting for Introverts + Being Unlikeable

June 25, 2017
SLL 625 digital products promoting introverts

Sunday Link Love is a recurring series of hand-picked digital marketing and entrepreneur lifestyle links from around the web.  The links are very, very rarely affiliate links, but if any are, I’ll say so. Along with sharing my recent favorites, it’s also a way for me to keep an extra-personal touch to my blog. Social media is great, but my blog is still my home base!


Seeking… your favorite online/streaming yoga classes. Drop some links in the comments! I’m ready to get back to a regular practice.

Exploring… This week I’m adventuring in Wildwood Crest and Cape May NJ.

Loving… I’ve recently split my Instagram account into 2: @danielleadairz for travel and entrepreneur lifestyle + @danielle.zeigler for business tips. Join me!

It’s been refreshing so far. I’ve had an ongoing love/hate relationship with Instagram because I don’t want to be limited to only posting photos in a certain color palette. I have so many great travel shots I haven’t posted! It’s so silly. So I finally gave in and split my accounts.

Has anyone else dealt with this love/hate IG feeling?

Reading… A List of Cages by Robin Roe. I can’t resist a good troubled-coming-of-age novel!

Now on to this week’s round up!


Marketing + Entrepreneur Lifestyle Round-up:

» As an introvert self-promoting my work online is definitely a challenge since I never want to feel salesy.  Veronika’s post on how to self-promote without feeling arrogant is filled with amazing advice and tips.

» Speaking of sales, freelancing comes with great perks but an inconsistent income can be stressful. Affiliate marketing is a great way to boost your income and here’s how to get started.

» So what makes a good newsletter anyway? This post compiled a great list of ALL the elements that make up an amazing newsletter for your subscribers.

Continue Reading…

SEO

4 Ways to Keep up with Evolving Search & Improve Your SEO

June 21, 2017

Google, Bing and other search engines are constantly analyzing what terms people are using, how relevant online content is and how people are using search.

Each year significant updates are issued which make some marketers declare “SEO is dead!”

Which is silly…and missing the entire point of search engines.

The reality is search IS evolving, but many of the core SEO strategies continue to stand the test of time – I’ll share more of those in Part 3.

This post is part of a three-part series to help you improve your search rankings:

Part 1 | Simple issues with your branding & content which are easy-to-fix
Part 2 | Search is evolving, don’t get left behind!
Part 3 | Core SEO fundamentals you shouldn’t neglect

In Part 1, I shared the 1st reason your blog isn’t ranking and my top 8 (simple) tips to avoid rookie mistakes, develop your content strategy, improve brand awareness and increase your engagement – catch up here.

Today I want to help you understand the new search trends and how you can use them to help improve SEO.

It’s time to consider semantics and the future of how people search online.

Continue Reading…

SEO

3 (Surprising) Reasons Your Blog Isn’t Ranking + What To Do About It [Part 1]

June 14, 2017
3 reasons why your blog isn't ranking in search + what to do about it

If you’re trying to figure out how to get more traffic to your website or you’re wanting better quality traffic, as in, more highly qualified leads and more ideal clients, then don’t fear!

With a little know how it’s possible to vastly improve your search engine ranking.
You may be surprised to learn there are way more than three reasons why your blog isn’t ranking, but they can actually be grouped into three main topics:

Part 1 | Simple issues with your branding & content which are easy-to-fix
Part 2 | Search is evolving, don’t get left behind!
Part 3 | Core SEO fundamentals you shouldn’t neglect

I’m passionate about what SEO it can do for your business, but I don’t want to overwhelm you, so I’m breaking each topic down into a series of three parts.
I want to help you soar through the rankings, so let’s make it happen…

First up: Part 1 of why your blog isn’t ranking in search

Your content and blog is a vital part of improving your SEO.
But it’s easy to make newbie mistakes or just not get around to developing a more strategic approach.

If you’d like to see your site rank higher, let’s figure out where you can improve your SEO and overall content strategy…
Ready to up your content game?

Here are my top 8 tips for developing a content strategy, improving brand awareness and increasing engagement.

Continue Reading…

Resources

Sunday Link Love: Cultivating Community, Legal Checklist for Your Blog + Pricing Tips

June 11, 2017

Sunday Link Love is a recurring series of hand-picked digital marketing and entrepreneur lifestyle links from around the web.  The links are very, very rarely affiliate links, but if any are, I’ll say so. Along with sharing my recent favorites, it’s also a way for me to keep an extra-personal touch to my blog. Social media is great, but my blog is still my home base!


On my mind… I just spent the past week in Montgomery Alabama for a client, so my head is swimming with ideas and to dos. It’s always fun getting to revisit where I lived for a few years and see what’s new.

What I’m loving… Summertime adventures are well underway! Not only traveling, but local Pittsburgh events are popping up more and more. I finally got to attend the Arts Fest last weekend and had a blast. 

What fun events are going on in your city this summer?
pittsburgh arts fest umbrellas

Umbrella Sky at Three Rivers Arts Festival in Pittsburgh

 

Reading… That Night by Chevy Stevens. After traveling and socializing all week, I buried myself under the covers and read for awhile this weekend. It’s a good mystery/thriller, so I was drawn in quickly.

Now on to this week’s round up!


Marketing + Entrepreneur Lifestyle Round-up:

» Ever heard of welcome email? Not sure what to include or why it’s key for you, your brand and your subscribers? Read this.

» As you probably know, my mission is to help you harness strengths, personality, and energy to easily + authentically market your work to exactly the people who need it. That includes building your community. Check out this free workbook from Ashley Beaudin and her post on how to cultivate more community in your brand.

» Coming up with blog post ideas is SO hard sometimes! This list of 32 blog posts ideas from the Blog Stylist can definitely give you some inspiration. Continue Reading…

Blogging

What 6 Ingredients Do You Need to Write Superior Headlines?

June 7, 2017
What 6 Ingredients Do You Need to Write Great Headlines?

When you create content, which part is used the most often?

The headline, right? It’s the first touch point a reader has with your content whether it’s in an RSS feed, on social media, or anywhere else.

If you want to grab the ever-dwindling attention of readers online, you need to have great headlines.

Today’s post is from Jeda Pearl, who’s my very own trusted partner in editing and writing. She’s one of the best I’ve worked with, so I’m thrilled to have her sharing her tips on my blog.

+++++++++++++++++++++++++++++++++++

Headlines can make or break your content. And they’re vital for SEO.

Writers can spend hours agonizing over perfecting headlines, but you don’t have time for that – you’ve got a business to run!

Unless you’ve got a copywriter on call, you’ll have to come up with great content headlines fast.

So if you’re wondering what makes a headline great, and how you can write your own click-worthy headlines which convert, you’re in the right place. In fact, you should probably bookmark this post to refer to the next time you’re editing content, or trying to come up with an irresistible headline.

I’ve analyzed thousands of words worth of research and statistics from leading copywriters, bloggers and content marketing industry specialists and discovered there are just 6 key ingredients which go into producing great headlines.

Continue Reading…

SEO

17 powerful benefits of SEO you might be missing out on

May 24, 2017
17 Powerful Benefits of SEO

Even though you know SEO’s important, does it feel like a drawn-out, painful and disorienting headache that you just can’t face?

If you realized the game-changing difference that SEO can make for your business, your life could look very different six months from now.

If you’ve ever wondered exactly what results you can expect from investing in SEO, this post is for you.

How will optimizing your website transform your business?

17 Benefits of SEO to Boost Traffic + Business

1 | Within 3-6 months organic SEO can bring in more money

SEO is NOT:

  • a quick fix
  • superficial hack
  • trickster bait & switch
  • an overnight ride to the #1 spot in search results.

To see real results, you need to allocate time on your calendar – just an hour or so a week – to take the action steps required, and a little patience.

Anyone who promises results in a lightning flash could be turning to black-hat SEO. Avoid this at all costs because Google will penalize you for it later – it’s just not worth the risk.

If you want a safe fast-track to the top, you’ll need to pay a premium for PPC (pay per click) advert space, in addition to any consulting fees (those are the search results with “AD” beside them at the top of the page).

Organic SEO builds your reputation and authority with Google over time and is a fantastic long-term marketing strategytwitter icon

But how does that translate into more money?

The short answer is: increased traffic, targeted to your exact offerings = more ideal clients.

The increased, better quality traffic brings more conversions, social shares, subscribers and, most importantly, sales.

The next 16 business-boosting results explain how SEO brings a huge return on both time and cash investment, plus I also share the wellbeing benefits to you, your business and your clients.

Continue Reading…

Resources

Sunday Link Love: Scheduling Your Work Week, Improving Squarespace SEO + Getting Testimonials

May 21, 2017
Sunday Link Love: Scheduling Your Work Week, Improving Squarespace SEO + Gathering Testimonials

Sunday Link Love is a recurring series of hand-picked digital marketing and entrepreneur lifestyle links from around the web.  The links are very, very rarely affiliate links, but if any are, I’ll say so. Along with sharing my recent favorites, it’s also a way for me to keep an extra-personal touch to my blog. Social media is great, but my blog is still my home base!


On my mind… It’s this beauty’s wedding weekend! By the time this goes live on Sunday, they’ll have been married, with Aaron and me by their sides as a bridesmaid and best man.

bohemian wedding bridal shower

What I’m loving… I upgraded my Fitbit to an Alta HR and am loving the sleep cycle tracking! Ever since reading The Sleep Revolution, I’ve been making sleep more of a priority. Some days this week that meant sleeping in until 9am, but I noticed I was more productive throughout the day. Does anyone else have guilt around sleeping in, even if you set your own hours?

Reading… I just finished listening to the audiobook You Are a Badass: How to Stop Doubting Your Greatness and Start Living an Awesome Life by Jen Sincero. It was nothing I haven’t already heard from Danielle LaPorte, Brene Brown, Jess Lively and all the other inspirational women, but it came at a time when I needed the reminders around the energy you bring to your life. I always need the reminders. 

A few observations from listening to the book:

  1. Despite having read books with the same overall message, I still listened to it and enjoyed it. So if you’re worried about there already being people doing what you want to do, this is an example that there’s room for everyone. You have a unique view, and if you’re spreading goodness and helping people, your message is needed over and over.
  2. The day I started listening to this book, I met someone at Starbucks who was carrying the book. We started talking about business before I noticed he had it, but after seeing it, I had to mention the coincidence. He later sent me another audio book to pay it forward. The Law of Attraction at work, possibly?

 So anyway, on to this week’s round up!


Marketing + Entrepreneur Lifestyle Round-up:

» Ever struggled with explaining your life as an entrepreneur? Especially with your loved ones? The next time someone asks you to make plans during your work hours ask them to read this insightful and caring post on loving someone who is self-employed.

» With springtime comes spring cleaning, and as an online entrepreneur that can include updating your website images. If you’re planning a photo shoot this season, before heading out with your photographer check out these great wardrobe do’s and don’ts for your personal branding photos.

» “Is Squarespace bad for SEO?” is one of the most common asked questions relating to SEO. Kaitlyn shares 5 specific ways that you can start improve your SEO on Squarespace (or any other platform for that matter) today!

» I love running my own business yet like most online entrepreneurs managing my time can sometimes definitely be a real struggle. Reading Lauren’s post on effectively scheduling your work week has helped me tremendously!

» If you follow me on Instagram, you know that in the last couple of months I’ve done quite a bit of traveling both for pleasure and business. And it doesn’t seem like it will be slowing down anytime soon. Now don’t get me wrong – it’s been amazing but these 10 tips on how to continue building my blog while traveling have been a life saver!

» Want to improve your strategy on LinkedIn and win new business? Follow these 9 easy steps from Conversion Minded.

»  The know-like-trust factor is one those online terms that get easily thrown around as the latest “must-have” in order to make your business a success. Megan from the Crafting Creative gives an amazing spin and explains that the “know” part of the know-like-trust-factor actually isn’t actually about your audience knowing you.

» Are you so excited to jump into the next project that you often forget to get constructive feedback and testimonials from your clients?  Here’s the wake-up call you need.

 


Continue Reading…