I know what you may be thinking, “First there are keywords, now long tail keywords?! There’s just too much to learn for SEO.”
At least, that’s an exact response I got from a client. So chances are, plenty of others feel the same!
But don’t be intimidated by all the different SEO phrases you hear.
Once it’s broken down and you understand the purpose, it’ll all come much more naturally.
When you first get an idea for anything from a new business down to a new blog post, doing a bit of keyword research can go a long way.
Keyword research can help you learn how to better phrase your topic, questions your audience has around the topic, the general popularity of a keyword phrase, and much more.
Long tail keywords are researched in the same way, but help you dig deeper and reach a more specific audience (*ehm* more qualified leads).
People are already searching for your solutions, so why not meet them halfway and help them find you in the search results?
When doing your research, keep in mind that there’s a difference between targeting vague and specific terms. This is where “long term keywords” come in.
Let’s say you’re a wellness coach helping women. Researching “wellness” vs. “wellness coach” vs. “wellness coach for women” could show misleading results.
Sure, “wellness” will have more monthly average searches, but those people could be searching for millions of different reasons. It could be a man searching for a new doctor, a child doing research for health class, or any number of other searches that aren’t in your target audience.
However, someone searching “wellness coach for women” is much more likely to be a highly qualified lead.
It’ll be a smaller percentage of people who know that’s what they want and need, but those who DO are so much closer to the buying stage.
So let’s break down what long tail keywords mean and how you can optimize your website and blog posts for them.