First up, let’s jump right into making sure you know what they are. Backlinks are simply links from other websites to your own website, and there are lots of straightforward ways to get free backlinks.
While you should never buy backlinks, you will need to earn them. I say “earn” because there is some effort involved, but the rewards are plentiful!
Why bother earning backlinks?
For Google, Bing and other search engines, backlinks are one of the more important ranking factors. They crawl the web 24/7 to understand how pages are connected, through web links on your website and beyond. They also determine the quality of those links.
Inbound links, where you link to other pages on your website, and outbound links, where you link to other people’s content, are both important SEO strategies; but earning backlinks tells Google YOU have authority – that your content is relevant and interesting enough for other sites to link to.
There are other benefits too.
Backlinks help you develop relationships, as well as growing your authority and traffic.
The word “backlinks” might sound dodgy, like a back-alley transaction at midnight! But there are several legitimate ways you can have other people, including influencers, linking to your blog.
Think of it as link-building.
Whether you’re a service provider, product creator, local business or completely online, below you’ll find an array of opportunities to have backlinks to your website.