I’m going to be honest with you guys… meta descriptions are my least favorite part of SEO.
If you do a lot of blogging, you might be able to relate.
They’re so short and should be pretty easy to write, but yet when I get to that part of the post, I get annoyed. Anyone else?
BUT it’s still an important part of blogging, and I’ll tell you why.
Plus, I’ll give you 7 tips to easily write killer meta descriptions and make it all a little less painful!
What’s a Meta Description?
A meta description tells the reader of a search engine results page (SERP) what a particular page/link is about. It’s the short block of text you see under a link in search results.
The search engine either pulls a string of text from the page that closely matches the user’s search terms, or will display what’s been provided in the code of the page.
However, the meta-description is NOT used in ranking.
Why You Still Need Meta Descriptions
If it isn’t used directly in ranking, why bother? Continue Reading…