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SEO

SEO Basics: The Truth About Writing Meta Descriptions (Should you bother?)

November 18, 2016
SEO Basics: The Truth About Writing Meta Descriptions for Blog Posts. Should You Bother?

I’m going to be honest with you guys… meta descriptions are my least favorite part of SEO.

If you do a lot of blogging, you might be able to relate.

They’re so short and should be pretty easy to write, but yet when I get to that part of the post, I get annoyed. Anyone else?

BUT it’s still an important part of blogging, and I’ll tell you why.

Plus, I’ll give you 7 tips to easily write killer meta descriptions and make it all a little less painful!

What’s a Meta Description?

A meta description tells the reader of a search engine results page (SERP) what a particular page/link is about. It’s the short block of text you see under a link in search results.

The search engine either pulls a string of text from the page that closely matches the user’s search terms, or will display what’s been provided in the code of the page.

However, the meta-description is NOT used in ranking.

Why You Still Need Meta Descriptions

If it isn’t used directly in ranking, why bother? Continue Reading…

SEO

SEO Basics: How to Write Powerful Title Tags for Traffic Growth

November 11, 2016
SEO Basics: How to Write Powerful Title Tags for Traffic Growth

So you’re saying title tags aren’t the same as blog post titles? I have MORE to worry about?!

Well, faithful blogger, yes and no… Let’s look at the benefits a few little tweaks can have on your traffic growth and rankings.

In most cases your page or post title will be automatically used for the title tag, but you could be missing a big SEO opportunity!

Writing a powerful title tag could mean the difference between being skimmed over versus getting those clicks on social media and search results.

Your target audience is already searching. Help them find your content!

By understanding the small updates you can make for on-page SEO, you can grow your blog traffic and reach more of the right people.

What you’ll learn in this post:

  • What’s a title tag?
  • How is it different from the title of a blog post?
  • Where title tags are displayed and where to edit them in WordPress and Squarespace
  • Why title tags are important
  • Tips for writing powerful title tags for click throughs
  • How to manually write title tags in WordPress
  • What to do if your Squarespace template doesn’t allow different title tags

Continue Reading…

SEO

SEO Basics: 6 Steps to Optimize Images on Your Blog

October 30, 2016
SEO Basics: 6 Ways to Optimize Images on Your Blog

You know it’s important to include images on your website, but did you know they can actually hurt your SEO if you don’t optimize images?

In fact, it’s said that each additional second it takes your website to load you lose 7% of conversions (aka downloads, sales, etc.) twitter icon

There are a few simple things you should do before you even upload your image, and a few things you can do after it’s uploaded to further optimize for search engines.

Not only will these actions help with SEO, but they also help you organize your images in your media library AND help with visitor retention.

Visitors will only stick around for about 3 seconds on a desktop and 5 seconds on mobile waiting for your page to load before they go elsewhere. Not only that, but the new page load goal is down to 2 seconds.

So you can see that page load speed is an important ranking factor for Google and important for user experience!

Word of caution: You don’t need to delete all of your old images and start over. If you do this, you risk ending up with a lot of broken links directing to your site. You can upload a new image and keep the old one in your media library, install a WordPress plugin to compress images, or work with a developer to minimize page load speed in other ways.

Let’s dig in to the main 6 ways you can optimize your images for SEO.

6 Steps to Optimize Images on Your Website

Continue Reading…

SEO

SEO Basics: How to Use Long Tail Keywords to Attract Your Ideal Clients

October 17, 2016
SEO Basics: How to Use Long Tail Keywords to Attract Your Ideal Clients

I know what you may be thinking, “First there are keywords, now long tail keywords?! There’s just too much to learn for SEO.”

At least, that’s an exact response I got from a client. So chances are, plenty of others feel the same!

But don’t be intimidated by all the different SEO phrases you hear. 

Once it’s broken down and you understand the purpose, it’ll all come much more naturally.

When you first get an idea for anything from a new business down to a new blog post, doing a bit of keyword research can go a long way.

Keyword research can help you learn how to better phrase your topic, questions your audience has around the topic, the general popularity of a keyword phrase, and much more.

Long tail keywords are researched in the same way, but help you dig deeper and reach a more specific audience (*ehm* more qualified leads).

People are already searching for your solutions, so why not meet them halfway and help them find you in the search results?

When doing your research, keep in mind that there’s a difference between targeting vague and specific terms. This is where “long term keywords” come in.

Let’s say you’re a wellness coach helping women. Researching “wellness” vs. “wellness coach” vs. “wellness coach for women” could show misleading results.

Sure, “wellness” will have more monthly average searches, but those people could be searching for millions of different reasons. It could be a man searching for a new doctor, a child doing research for health class, or any number of other searches that aren’t in your target audience.

However, someone searching “wellness coach for women” is much more likely to be a highly qualified lead.

It’ll be a smaller percentage of people who know that’s what they want and need, but those who DO are so much closer to the buying stage.

So let’s break down what long tail keywords mean and how you can optimize your website and blog posts for them.

What are long tail keywords?

Continue Reading…

SEO

SEO Basics: How to do Keyword Research & 3 Free Tools

October 5, 2016
SEO Basics Keyword Research Tools

If someone asked you what you know about SEO, what’s the first thing that comes to mind?

Most people say it has something to do with keywords.

But there’s a lot of confusion about what to target, how to target, how to research, and so on. It can quickly become overwhelming and causes many people to give up.

But here’s the thing. Keyword research doesn’t need to be that hard!

I’ll show you how. Let’s dig into the basics of how to effectively research and target keywords on your site and blog.

What’s a keyword or keyword phrase?
  • Keywords are the words or phrases that describe your site.
  • They are what people might type into a search engine to pull up your website or blog post.
  • A long-tail keyword is a keyword phrase that is really specific, detailed, long, etc.
    • A more detailed phrase such as “highly rated holistic health coach for women” rather than “holistic health coach”
    • A question such as “how can I find good keywords for my blog posts?”

 


Pssst… Would you rather get step-by-step video instructions & cheat sheets? Click here.

 

Where are keywords displayed? Continue Reading…
SEO

SEO Basics: How to Create SEO-Friendly URLs

April 22, 2015
How to Create SEO-friendly URLs

By popular demand, I’m breaking down the basics of search engine optimization in this series called SEO Basics. If you have any topics you’d like me to cover or any questions, let me know in the comments!

We’re going to start with the very basics to make sure we’re all on the same page. So bear with me.

What is a URL?
  • URL stands for Uniform Resource Locator (maybe you’ll need that for trivia one day?). Moz defines it as, “A URL is human-readable text that was designed to replace the numbers (IP addresses) that computers use to communicate with servers. They also identify the file structure on the given website.”
  • Basically, the URL directs the browser where to go on the internet.
Where is the URL displayed?
Continue Reading…