Browsing Category

SEO

SEO

4 Ways to Keep up with Evolving Search & Improve Your SEO

June 21, 2017

Google, Bing and other search engines are constantly analyzing what terms people are using, how relevant online content is and how people are using search.

Each year significant updates are issued which make some marketers declare “SEO is dead!”

Which is silly…and missing the entire point of search engines.

The reality is search IS evolving, but many of the core SEO strategies continue to stand the test of time – I’ll share more of those in Part 3.

This post is part of a three-part series to help you improve your search rankings:

Part 1 | Simple issues with your branding & content which are easy-to-fix
Part 2 | Search is evolving, don’t get left behind!
Part 3 | Core SEO fundamentals you shouldn’t neglect

In Part 1, I shared the 1st reason your blog isn’t ranking and my top 8 (simple) tips to avoid rookie mistakes, develop your content strategy, improve brand awareness and increase your engagement – catch up here.

Today I want to help you understand the new search trends and how you can use them to help improve SEO.

It’s time to consider semantics and the future of how people search online.

Continue Reading…

SEO

3 (Surprising) Reasons Your Blog Isn’t Ranking + What To Do About It [Part 1]

June 14, 2017
3 reasons why your blog isn't ranking in search + what to do about it

If you’re trying to figure out how to get more traffic to your website or you’re wanting better quality traffic, as in, more highly qualified leads and more ideal clients, then don’t fear!

With a little know how it’s possible to vastly improve your search engine ranking.
You may be surprised to learn there are way more than three reasons why your blog isn’t ranking, but they can actually be grouped into three main topics:

Part 1 | Simple issues with your branding & content which are easy-to-fix
Part 2 | Search is evolving, don’t get left behind!
Part 3 | Core SEO fundamentals you shouldn’t neglect

I’m passionate about what SEO it can do for your business, but I don’t want to overwhelm you, so I’m breaking each topic down into a series of three parts.
I want to help you soar through the rankings, so let’s make it happen…

First up: Part 1 of why your blog isn’t ranking in search

Your content and blog is a vital part of improving your SEO.
But it’s easy to make newbie mistakes or just not get around to developing a more strategic approach.

If you’d like to see your site rank higher, let’s figure out where you can improve your SEO and overall content strategy…
Ready to up your content game?

Here are my top 8 tips for developing a content strategy, improving brand awareness and increasing engagement.

Continue Reading…

SEO

17 powerful benefits of SEO you might be missing out on

May 24, 2017
17 Powerful Benefits of SEO

Even though you know SEO’s important, does it feel like a drawn-out, painful and disorienting headache that you just can’t face?

If you realized the game-changing difference that SEO can make for your business, your life could look very different six months from now.

If you’ve ever wondered exactly what results you can expect from investing in SEO, this post is for you.

How will optimizing your website transform your business?

17 Benefits of SEO to Boost Traffic + Business

1 | Within 3-6 months organic SEO can bring in more money

SEO is NOT:

  • a quick fix
  • superficial hack
  • trickster bait & switch
  • an overnight ride to the #1 spot in search results.

To see real results, you need to allocate time on your calendar – just an hour or so a week – to take the action steps required, and a little patience.

Anyone who promises results in a lightning flash could be turning to black-hat SEO. Avoid this at all costs because Google will penalize you for it later – it’s just not worth the risk.

If you want a safe fast-track to the top, you’ll need to pay a premium for PPC (pay per click) advert space, in addition to any consulting fees (those are the search results with “AD” beside them at the top of the page).

Organic SEO builds your reputation and authority with Google over time and is a fantastic long-term marketing strategytwitter icon

But how does that translate into more money?

The short answer is: increased traffic, targeted to your exact offerings = more ideal clients.

The increased, better quality traffic brings more conversions, social shares, subscribers and, most importantly, sales.

The next 16 business-boosting results explain how SEO brings a huge return on both time and cash investment, plus I also share the wellbeing benefits to you, your business and your clients.

Continue Reading…

SEO

SEO Basics: How Much Do URLs Matter for SEO? (+ 5 Quick Tips)

March 9, 2017
SEO Basics: Quick Tips for SEO Friendly URLs

Interestingly, how much effect a URL has on search rankings has been a hotly debated topic among SEO experts over the past few years.

Okay, I know that’s not really interesting…

What you DO want to know are which aspects to worry about when creating new pages and blog posts on your website.

What’s a URL, again?

Basically, the URL directs the browser where to go on the internet.

What does URL stand for? Does it really matter? Not unless you’re playing trivia tonight…

There are 4 main parts to a URL structure:

4 Main Parts of a URL for SEO Optimization

Image Credit: Quicksprout.com

Today we’re solely focusing on the page-name portion at the end.

But you should know that a permalink or slub are alternative names for the “page name” part of a URL in some platforms like WordPress and Squarespace.

The URL is considered one of the on-page factors you can optimize for search engines, so let’s look at how it might affect your rankings.

How does the URL impact search results?

Continue Reading…

SEO

SEO Basics: The Truth About Writing Meta Descriptions (Should you bother?)

November 18, 2016
SEO Basics: The Truth About Writing Meta Descriptions for Blog Posts. Should You Bother?

I’m going to be honest with you guys… meta descriptions are my least favorite part of SEO.

If you do a lot of blogging, you might be able to relate.

They’re so short and should be pretty easy to write, but yet when I get to that part of the post, I get annoyed. Anyone else?

BUT it’s still an important part of blogging, and I’ll tell you why.

Plus, I’ll give you 7 tips to easily write killer meta descriptions and make it all a little less painful!

What’s a Meta Description?

A meta description tells the reader of a search engine results page (SERP) what a particular page/link is about. It’s the short block of text you see under a link in search results.

The search engine either pulls a string of text from the page that closely matches the user’s search terms, or will display what’s been provided in the code of the page.

However, the meta-description is NOT used in ranking.

Why You Still Need Meta Descriptions

If it isn’t used directly in ranking, why bother? Continue Reading…

SEO

SEO Basics: How to Write Powerful Title Tags for Traffic Growth

November 11, 2016
SEO Basics: How to Write Powerful Title Tags for Traffic Growth

So you’re saying title tags aren’t the same as blog post titles? I have MORE to worry about?!

Well, faithful blogger, yes and no… Let’s look at the benefits a few little tweaks can have on your traffic growth and rankings.

In most cases your page or post title will be automatically used for the title tag, but you could be missing a big SEO opportunity!

Writing a powerful title tag could mean the difference between being skimmed over versus getting those clicks on social media and search results.

Your target audience is already searching. Help them find your content!

By understanding the small updates you can make for on-page SEO, you can grow your blog traffic and reach more of the right people.

What you’ll learn in this post:

  • What’s a title tag?
  • How is it different from the title of a blog post?
  • Where title tags are displayed and where to edit them in WordPress and Squarespace
  • Why title tags are important
  • Tips for writing powerful title tags for click throughs
  • How to manually write title tags in WordPress
  • What to do if your Squarespace template doesn’t allow different title tags

Continue Reading…

SEO

SEO Basics: 6 Steps to Optimize Images on Your Blog

October 30, 2016
SEO Basics: 6 Ways to Optimize Images on Your Blog

You know it’s important to include images on your website, but did you know they can actually hurt your SEO if you don’t optimize images?

In fact, it’s said that each additional second it takes your website to load you lose 7% of conversions (aka downloads, sales, etc.) twitter icon

There are a few simple things you should do before you even upload your image, and a few things you can do after it’s uploaded to further optimize for search engines.

Not only will these actions help with SEO, but they also help you organize your images in your media library AND help with visitor retention.

Visitors will only stick around for about 3 seconds on a desktop and 5 seconds on mobile waiting for your page to load before they go elsewhere. Not only that, but the new page load goal is down to 2 seconds.

So you can see that page load speed is an important ranking factor for Google and important for user experience!

Word of caution: You don’t need to delete all of your old images and start over. If you do this, you risk ending up with a lot of broken links directing to your site. You can upload a new image and keep the old one in your media library, install a WordPress plugin to compress images, or work with a developer to minimize page load speed in other ways.

Let’s dig in to the main 6 ways you can optimize your images for SEO.

6 Steps to Optimize Images on Your Website

Continue Reading…

SEO

SEO Basics: How to Use Long Tail Keywords to Attract Your Ideal Clients

October 17, 2016
SEO Basics: How to Use Long Tail Keywords to Attract Your Ideal Clients

I know what you may be thinking, “First there are keywords, now long tail keywords?! There’s just too much to learn for SEO.”

At least, that’s an exact response I got from a client. So chances are, plenty of others feel the same!

But don’t be intimidated by all the different SEO phrases you hear. 

Once it’s broken down and you understand the purpose, it’ll all come much more naturally.

When you first get an idea for anything from a new business down to a new blog post, doing a bit of keyword research can go a long way.

Keyword research can help you learn how to better phrase your topic, questions your audience has around the topic, the general popularity of a keyword phrase, and much more.

Long tail keywords are researched in the same way, but help you dig deeper and reach a more specific audience (*ehm* more qualified leads).

People are already searching for your solutions, so why not meet them halfway and help them find you in the search results?

When doing your research, keep in mind that there’s a difference between targeting vague and specific terms. This is where “long term keywords” come in.

Let’s say you’re a wellness coach helping women. Researching “wellness” vs. “wellness coach” vs. “wellness coach for women” could show misleading results.

Sure, “wellness” will have more monthly average searches, but those people could be searching for millions of different reasons. It could be a man searching for a new doctor, a child doing research for health class, or any number of other searches that aren’t in your target audience.

However, someone searching “wellness coach for women” is much more likely to be a highly qualified lead.

It’ll be a smaller percentage of people who know that’s what they want and need, but those who DO are so much closer to the buying stage.

So let’s break down what long tail keywords mean and how you can optimize your website and blog posts for them.

What are long tail keywords?

Continue Reading…

SEO

SEO Basics: How to do Keyword Research & 3 Free Tools

October 5, 2016
SEO Basics Keyword Research Tools

If someone asked you what you know about SEO, what’s the first thing that comes to mind?

Most people say it has something to do with keywords.

But there’s a lot of confusion about what to target, how to target, how to research, and so on. It can quickly become overwhelming and causes many people to give up.

But here’s the thing. Keyword research doesn’t need to be that hard!

I’ll show you how. Let’s dig into the basics of how to effectively research and target keywords on your site and blog.

What’s a keyword or keyword phrase?
  • Keywords are the words or phrases that describe your site.
  • They are what people might type into a search engine to pull up your website or blog post.
  • A long-tail keyword is a keyword phrase that is really specific, detailed, long, etc.
    • A more detailed phrase such as “highly rated holistic health coach for women” rather than “holistic health coach”
    • A question such as “how can I find good keywords for my blog posts?”

 


Pssst… Would you rather get step-by-step video instructions & cheat sheets? Click here.

 

Where are keywords displayed? Continue Reading…