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Social Media

Pinterest for Business: My Secret Weapon for Growth (+ Free Checklist)

August 17, 2016
Pinterest for Business: My Secret Weapon for Growth & Free Pinterest Checklist

Just like any other social media platform, you have to stay visible (connected) to see growth.

Once you have a strong foundation set up, optimize your blog posts, think like your audience and check out your analytics, you’re ready to take the final step: automation.

Automation, in terms of pinning, comes in the form of scheduling tools. But the tools available go SO much further than just scheduling a post for the future…

What you’ll learn in this post:

  • Two tools to schedule your pins and repins
  • My secret weapon for Pinterest growth
  • Why you should be looping your pins + how to set it up
  • How to check for broken links on your Pinterest boards
  • Quick stats to boost your Pinterest for Business game

Continue Reading…

Social Media

How to Use Pinterest Analytics to Increase Blog Traffic

August 5, 2016
How to Use Pinterest Analytics to Increase Your Blog Traffic

Just joining the Pinterest for Business series or need a refresher? Here’s what we’ve covered so far:

I realized recently that I wasn’t taking full advantage of my potential reach on Pinterest. I doubled my traffic with a few simple image updates in the past, so I kind of settled and divided my attention on improving other social media channels.

This was a huge mistake. What is it about working on and promoting your own business that makes opportunities so hard to see?

Seriously. This is why I hire coaches, and why I coach others. It’s so much easier to see the big picture when it’s not your own.

Anyway! With a few simple changes, I’ve been able to start growing my Pinterest account and referral traffic steadily each month. Right now Pinterest makes up 85% of my social referral traffic and about 36% of my total website traffic each month.

For transparency’s sake, my monthly website traffic is around 6,000 visitors on average.

I’m all about finding the right audience through inbound methods. (aka non-salesy marketing that’s introvert-friendly!)

So after taking a look at the improvements I’ve made on Pinterest, I decided to share everything I’ve learned in a FREE blog series.

We’ve covered the basics of set-up, optimization and strategy so far, but now it’s time to dig deeper into the analytics.

Keeping regular tabs on stats is the #1 missing piece I experience with clients, so take notes!

What you’ll learn in this post:

  • Glossary of terms for Pinterest Analytics
  • How to get the most out of your Pinterest Analytics
  • Case Study: Examples of how I could improve from my own analytics

Continue Reading…

Social Media

Pinterest for Business: How to Find the Best Days & Times to Pin

July 21, 2016
Pinterest for Business: How to Find the Best Days and Times to Pin

Over the past few weeks I’ve shared how to set up your Pinterest for Business account and how to optimize your blog posts.

But those steps are only the foundation.

I first increased my Pinterest referral traffic (doubled my traffic, actually!) by updating my blog post images, but the next step is to get strategic. How can I reach more of my audience on Pinterest? When is my tribe looking for information?

Whether you’re just getting started or already have an audience, a little strategic planning and analysis can go a long way.

What you’ll learn in this post:

  • What to consider for the best days and times to Pin to Pinterest
  • Types of content that do best on each day of the week
  • What is the Pinterest Smart Feed?

Find the Best Days & Times to Pin

Is there really a ‘best time’ to pin? Continue Reading…

Social Media

How to Optimize Your Blog Posts for Pinterest

July 15, 2016
How to Optimize Your Blog Posts for Pinterest

Last week we focused on setting up and optimizing your Pinterest for Business account.

Quick recap for setting up & optimizing your account:

  • Make sure your Pinterest account is a business account. Create a new one or convert your current one.
  • Link and confirm your blog URL so your account and pins look more professional
  • Add a Save or Pin-It button to your blog posts (more options below for custom Pin-It buttons)
  • Write your bio for your audience. What’s the benefit to the visitor?
  • Create and organize your boards in order of relevance to your audience.

Once your account is set up and optimized, it’s time to make your blog posts Pinterest-ready.

Not only will these tips help you get more people pinning from each post, but they’ll help you stand out on Pinterest to get more repins and brand recognition.

5 Tips to Optimize Your Blog Posts for Pinterest

Continue Reading…

Social Media

How to Set Up + Optimize your Pinterest for Business Account

July 6, 2016
How to Set Up and Optimize Your Pinterest for Business Account

Let me be honest… I took a long break from Pinterest. Like over a year maybe.

At the end of 2014 I started getting more strategic with my business Pinterest account. I updated the photos of a few top blog posts and pinned the new versions.

Spending no more than a few hours ended up doubling my blog traffic and increasing my Pinterest referrals by 750%.

Instead of capitalizing on this and improving more, I settled and focused on other areas. (Oops.)

But after digging deep into my stats and testing out new tips, I’m loving the platform again.

Fast forward to today, Pinterest makes up 85% of my social referral traffic and about 36% of my total website traffic.

Join me over the next few weeks as I share everything I’ve learned.

It’s time to up your Pinterest for Business game, too!


Why use Pinterest for business?

  • 93% of Pinterest users say that Pinterest has influenced their purchase decisions 1
  • 84% of Pinterest users say they’re the primary decision makers in their households 1
  • Pinterest users are looking for advice and inspiration to plan projects (from personal to business) 1

5 Tips to Set Up + Optimize a Pinterest Business Account

What you’ll learn in this post:

  • Should you have separate personal and business Pinterest accounts?
  • How to create a new account or convert an existing account to Business
  • How to confirm your blog URL in your Pinterest Business account
  • How to add a Pinterest Save Button to your website
  • How to write a bio for your Pinterest business account
  • How to decide what Pinterest boards to include
  • How to best organize your Pinterest boards

Continue Reading…

Business, Chasing Dreams Interview Series

Chasing Dreams Interview: Cristina’s Journey from PT Etsy Shop Owner to FT Graphic Designer

June 30, 2016

This interview is part of the Chasing Dreams interview series. I’ve interviewed a variety of entrepreneurs and small business owners who have chosen a different path in life in order to go after his or her dream career. Have an entrepreneur in mind you’d like to learn more about? Let me know!

Today’s interview is with Cristina, founder and designer behind Sombras Blancas Art & Design. Cris started her business about four years ago as a part-time occupation and after a few years was able to make it her full-time job. She markets her services through her website and Etsy.

I know many of you have side hustles with the hopes of one day going full-time, so I was excited to share Cris’s journey of getting started by selling her services on Etsy.

[Read more about Etsy shops: Chasing Dreams Interview with Amanda Heslinga, Owner of the Popular Rocks With Sass Etsy Shop]

Continue Reading…

Business, Lifestyle

5 Easy Tips for Keeping Work-Life Balance

June 6, 2016
easy tips for work life balance

Lately I’ve been getting real and sharing how our imperfections and struggles can actually help people more.

With that, I’ve opened up about burning out and needing to take more time for self-care.

While I don’t believe a work-life balance exists in the way of a perfect 50/50, I DO believe in the ebbs and flows. I believe in pulling ourselves back to a home base and remaining self-aware.

Taking care of yourself is not selfish. In fact, this is one of my favorite quotes:

“Self-care is not selfish. You cannot serve from an empty vessel.” – Eleanor Brownn twitter icon

Empty Vessel Quote Eleanor Brownn

And of course, my own motto is:

When you feel your best, you’ll do your best. twitter icon

Today we have Per Wickstrom sharing his 5 favorite tips for work-life balance.

Per struggled with drug and alcohol addiction for decades. Thankfully he found help through a rehab program and began his path to recovery. He has a passion for helping others and went on to develop his own drug rehab program.

Per understands the power of helping one another. He’s learned a great deal about the importance of self-care in business and entrepreneurship.

I appreciate and respect his journey, so I couldn’t turn down the opportunity to have him share.

Please join the discussion and share your own self-care and balance tips in the comments!

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5 Tips for Keeping Work-Life Balance

Continue Reading…

Business

Getting REAL: 17 of My Not-So-Pretty Imperfect Boss Moments

June 1, 2016
Imperfect Boss Moments

A few weeks ago I received an email from a blogger friend. I was SO excited by the content of the email, but had no idea how huge and inspiring it was going to become.

Ashley Beaudin from Fire & Wind Co. asked me, along with a group of amazing online entrepreneurs, to participate in a three day event called #TheImperfectBoss Campaign.

She said, “I want to ask you (with my big wild heart) if you would join me in this project in an effort to revolt against this pressure of perfection and rise as women owning our unique calling. Because perfection is a myth we must break through.”

Transparency and imperfection as a business owner are among my favorite topics.

As much as I love my career, it’s not easy and it’s nowhere near perfect. And you know what?
We’re ALL just figuring it out as we go. twitter icon
Continue Reading…

Blogging

6 Killer Free Tools that Make Blogging Easier

May 11, 2016
Free Tools to Make Your Blogging Life Easier

Over the past few years of running this blog, I’ve tried dozens of free tools to try to make the whole process easier.

Some were a waste of time (for me), like Live Writer, which I still don’t understand.

But one of my main goals in blogging and coaching is to make your job easier by learning from my mistakes.

So below you’ll find a collection of the most effective free tools I’ve found to date. I use all of these for every blog post I create.

 

Killer Free Tools that Make Blogging Easier

1 | SumoMe

I haven’t even brushed the surface of everything SumoMe can do, but the social sharing bar alone has increased my blog post shares.

It’s a bar you that floats on the side of your blog as viewers scroll down. You can customize it with your colors and select the buttons you’d like to display. Not only does it make it easier for people to share the post, but seeing the number of shares provides social proof. When someone sees that 3000+ people have shared your post, they can feel more confident that it’s quality content. Continue Reading…

Business, Chasing Dreams Interview Series

Chasing Dreams Interview with Dana + Bridget, Founders of Crop Tops & Kale

April 20, 2016
Minimalist Approach to Wellness

This interview is part of the Chasing Dreams interview series. I’ve interviewed a variety of entrepreneurs and small business owners who have chosen a different path in life in order to go after his or her dream career. Have an entrepreneur in mind you’d like to learn more about? Let me know!

Today’s interview is with Dana Barron and Bridget Shannon, founders of Crop Tops & Kale. CT&K helps women enhance their wellness, beauty and style in a simple, minimalist way. Their message and work are completely in-line with my values, and we hit it off right away during our first meeting.

Plus, both Bridget and Dana are graduates of The Institute for Integrative Nutrition, and Bridget was previously the social media director for IIN. I just love how they approach wellness and life in general from a minimalist, approachable perspective.

I had chills while reading this interview because you can feel the passion and dedication they have to their vision. They’re both so honest about the fear and excitement of starting a blog and business that I promise you’ll come away feeling inspired for your own path.

Let’s dig in! (and stay tuned, because you’ll be hearing from them again on my blog in the future.) Continue Reading…