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Social Media

How to Optimize Your Blog Posts for Pinterest

July 15, 2016
How to Optimize Your Blog Posts for Pinterest

Last week we focused on setting up and optimizing your Pinterest for Business account.

Quick recap for setting up & optimizing your account:

  • Make sure your Pinterest account is a business account. Create a new one or convert your current one.
  • Link and confirm your blog URL so your account and pins look more professional
  • Add a Save or Pin-It button to your blog posts (more options below for custom Pin-It buttons)
  • Write your bio for your audience. What’s the benefit to the visitor?
  • Create and organize your boards in order of relevance to your audience.

Once your account is set up and optimized, it’s time to make your blog posts Pinterest-ready.

Not only will these tips help you get more people pinning from each post, but they’ll help you stand out on Pinterest to get more repins and brand recognition.

5 Tips to Optimize Your Blog Posts for Pinterest

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Social Media

How to Set Up + Optimize your Pinterest for Business Account

July 6, 2016
How to Set Up and Optimize Your Pinterest for Business Account

Let me be honest… I took a long break from Pinterest. Like over a year maybe.

At the end of 2014 I started getting more strategic with my business Pinterest account. I updated the photos of a few top blog posts and pinned the new versions.

Spending no more than a few hours ended up doubling my blog traffic and increasing my Pinterest referrals by 750%.

Instead of capitalizing on this and improving more, I settled and focused on other areas. (Oops.)

But after digging deep into my stats and testing out new tips, I’m loving the platform again.

Fast forward to today, Pinterest makes up 85% of my social referral traffic and about 36% of my total website traffic.

Join me over the next few weeks as I share everything I’ve learned.

It’s time to up your Pinterest for Business game, too!


Why use Pinterest for business?

  • 93% of Pinterest users say that Pinterest has influenced their purchase decisions 1
  • 84% of Pinterest users say they’re the primary decision makers in their households 1
  • Pinterest users are looking for advice and inspiration to plan projects (from personal to business) 1

5 Tips to Set Up + Optimize a Pinterest Business Account

What you’ll learn in this post:

  • Should you have separate personal and business Pinterest accounts?
  • How to create a new account or convert an existing account to Business
  • How to confirm your blog URL in your Pinterest Business account
  • How to add a Pinterest Save Button to your website
  • How to write a bio for your Pinterest business account
  • How to decide what Pinterest boards to include
  • How to best organize your Pinterest boards

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Business, Chasing Dreams Interview Series

Chasing Dreams Interview: Cristina’s Journey from PT Etsy Shop Owner to FT Graphic Designer

June 30, 2016

This interview is part of the Chasing Dreams interview series. I’ve interviewed a variety of entrepreneurs and small business owners who have chosen a different path in life in order to go after his or her dream career. Have an entrepreneur in mind you’d like to learn more about? Let me know!

Today’s interview is with Cristina, founder and designer behind Sombras Blancas Art & Design. Cris started her business about four years ago as a part-time occupation and after a few years was able to make it her full-time job. She markets her services through her website and Etsy.

I know many of you have side hustles with the hopes of one day going full-time, so I was excited to share Cris’s journey of getting started by selling her services on Etsy.

[Read more about Etsy shops: Chasing Dreams Interview with Amanda Heslinga, Owner of the Popular Rocks With Sass Etsy Shop]

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Business, Lifestyle

5 Easy Tips for Keeping Work-Life Balance

June 6, 2016
easy tips for work life balance

Lately I’ve been getting real and sharing how our imperfections and struggles can actually help people more.

With that, I’ve opened up about burning out and needing to take more time for self-care.

While I don’t believe a work-life balance exists in the way of a perfect 50/50, I DO believe in the ebbs and flows. I believe in pulling ourselves back to a home base and remaining self-aware.

Taking care of yourself is not selfish. In fact, this is one of my favorite quotes:

“Self-care is not selfish. You cannot serve from an empty vessel.” – Eleanor Brownn twitter icon

Empty Vessel Quote Eleanor Brownn

And of course, my own motto is:

When you feel your best, you’ll do your best. twitter icon

Today we have Per Wickstrom sharing his 5 favorite tips for work-life balance.

Per struggled with drug and alcohol addiction for decades. Thankfully he found help through a rehab program and began his path to recovery. He has a passion for helping others and went on to develop his own drug rehab program.

Per understands the power of helping one another. He’s learned a great deal about the importance of self-care in business and entrepreneurship.

I appreciate and respect his journey, so I couldn’t turn down the opportunity to have him share.

Please join the discussion and share your own self-care and balance tips in the comments!

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5 Tips for Keeping Work-Life Balance

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Business

Getting REAL: 17 of My Not-So-Pretty Imperfect Boss Moments

June 1, 2016
Imperfect Boss Moments

A few weeks ago I received an email from a blogger friend. I was SO excited by the content of the email, but had no idea how huge and inspiring it was going to become.

Ashley Beaudin from Fire & Wind Co. asked me, along with a group of amazing online entrepreneurs, to participate in a three day event called #TheImperfectBoss Campaign.

She said, “I want to ask you (with my big wild heart) if you would join me in this project in an effort to revolt against this pressure of perfection and rise as women owning our unique calling. Because perfection is a myth we must break through.”

Transparency and imperfection as a business owner are among my favorite topics.

As much as I love my career, it’s not easy and it’s nowhere near perfect. And you know what?
We’re ALL just figuring it out as we go. twitter icon
Continue Reading…

Blogging

6 Killer Free Tools that Make Blogging Easier

May 11, 2016
Free Tools to Make Your Blogging Life Easier

Over the past few years of running this blog, I’ve tried dozens of free tools to try to make the whole process easier.

Some were a waste of time (for me), like Live Writer, which I still don’t understand.

But one of my main goals in blogging and coaching is to make your job easier by learning from my mistakes.

So below you’ll find a collection of the most effective free tools I’ve found to date. I use all of these for every blog post I create.

 

Killer Free Tools that Make Blogging Easier

1 | SumoMe

I haven’t even brushed the surface of everything SumoMe can do, but the social sharing bar alone has increased my blog post shares.

It’s a bar you that floats on the side of your blog as viewers scroll down. You can customize it with your colors and select the buttons you’d like to display. Not only does it make it easier for people to share the post, but seeing the number of shares provides social proof. When someone sees that 3000+ people have shared your post, they can feel more confident that it’s quality content. Continue Reading…

Business, Chasing Dreams Interview Series

Chasing Dreams Interview with Dana + Bridget, Founders of Crop Tops & Kale

April 20, 2016
Minimalist Approach to Wellness

This interview is part of the Chasing Dreams interview series. I’ve interviewed a variety of entrepreneurs and small business owners who have chosen a different path in life in order to go after his or her dream career. Have an entrepreneur in mind you’d like to learn more about? Let me know!

Today’s interview is with Dana Barron and Bridget Shannon, founders of Crop Tops & Kale. CT&K helps women enhance their wellness, beauty and style in a simple, minimalist way. Their message and work are completely in-line with my values, and we hit it off right away during our first meeting.

Plus, both Bridget and Dana are graduates of The Institute for Integrative Nutrition, and Bridget was previously the social media director for IIN. I just love how they approach wellness and life in general from a minimalist, approachable perspective.

I had chills while reading this interview because you can feel the passion and dedication they have to their vision. They’re both so honest about the fear and excitement of starting a blog and business that I promise you’ll come away feeling inspired for your own path.

Let’s dig in! (and stay tuned, because you’ll be hearing from them again on my blog in the future.) Continue Reading…

Business

8 Often Forgotten Small Business Tax Write-Offs

March 10, 2016
Often Forgotten Small Business Tax Write Offs

I’m not going to lie…dealing with taxes and the legal aspect of running a small business can be a nightmare.

Back in October I registered as an LLC, and elected to be classified as an S-Corp, and I’m still trying to figure it all out. Trying to deal with all of that while working with clients, blogging, redesigning my website and everything else that goes into running a business has my head spinning a little.

And now it’s tax time.

I feel like I’ve gotten a pretty good handle on tax write-offs over the past 4 years that I’ve run my business, but I learn new things every year.

As an entrepreneur or small business, you know that taxes can be pretty harsh. Make sure you’re taking advantage of everything you’re able to.

8 Often Forgotten Small Business or Entrepreneur Tax Write-Offs:

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Blogging, Social Media

14 Resources for High Quality, Low Cost Styled Stock Photos (+ Free Resource Download)

February 24, 2016
14 Resources for High Quality Low Cost Styled Stock Photos

If you’ve been following along with my blog for the past few months you may have noticed more of my images with a pretty desktop background (like below):

Weekly Steps to Improve Your Business

These beautiful desk-scapes are part of what’s referred to as styled stock photos. They’re generally an arrangement of themed objects in a photo that you can then add your own branding and wording on.

The images you use on your blog and for social media can have a huge impact on your social shares and the overall perception of your brand.

Images can increase customer engagement in general by about 40%, and customers who identify with your brand are twice as likely to buy. twitter icon

With all the work you put into your company, your brand deserves to stand out with high quality, consistently branded images.

Thankfully you don’t need to spend a fortune. The sites below are some of the best I’ve found for high quality, low cost styled stock photos.

14 Places to Find Great Styled Stock Photo

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Business, Social Media

Social Media Tracking Worksheet (Free!) + My Numbers for 2015

January 20, 2016
Free Social Media Tracking Worksheet Download

I’ve seen a lot of bloggers give a behind-the-scenes look at how they did during 2015, and I think it’s a great idea.

Last week I reviewed the Top 5 Ways I Grew My Blog Traffic in 2015 with a quick peek at my growth stats.

We all get certain ideas of what someone’s business must be like. We might see what looks like a huge, successful launch, but not realize the 18 hour days that went into producing it.

We might see coaches saying they’ve made 6-figures, but don’t see the $30k they invested to get there.

My point is, the story isn’t always clear, and everyone takes their own path to get there.

My social followings are pretty modest, but my business is consistently booked.

So this is just my word of caution to: Continue Reading…