Today’s post is from Ashley Looker, an Eating Psychology + Empowerment Coach who shares the same values that I do. We’re both on a mission to help busy women stay sane and create a lifestyle that’s authentic to who they are.
When she pitched the outline for this post, I was beyond excited! You won’t be disappointed with the wisdom Ashley’s sharing about creating a business with soul. Don’t miss her quiz at the end!
Let’s face it, SEO is a major driving force in your business – it’s a ‘must’ when it comes to driving traffic to your site, getting your blog posts read and getting your business found on Google. But here’s the thing – SEO doesn’t mean squat if your business doesn’t have Soul.
Allow me to explain – just as SEO drives traffic to your website, Soul drives connection. The Soul of your business (YOU!) helps create a relationship with your customers, it draws your visitors in on a deeper level – and will get them coming back again and again.
SEO gets your customers to your site/store/business. Soul keeps them there.