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It’s Not Perfect. Launch Anyway.

April 1, 2015
Launch Even if it's Not Perfect

I’ve been haunted by perfectionism my whole life. I tend to be very hard on myself for making mistakes or not getting the results I’ve envisioned. Starting my own business brought this to light even more, but also helped me overcome it (to some degree). I’ve made so many mistakes since starting my blog, alone.

A Few Mistakes I’ve Made Since Launching My Blog:

  • Just last week I forgot to change the subject line in my email newsletter, so it ended up going out with the same subject as the week before. (Sorry, guys, I’m sure that was confusing! My open rate was still 34%…this is why I love my readers.)
  • In fact, I’m not that great with emails in general. That little description at the top of the email in MailChimp? My enemy. (Sorry, Danielle!)
  • I almost always edit a blog post after it’s already gone live.
  • I had image examples for this blog post that I’ve been saving for awhile…but now I can’t find them.
  • I constantly forget to share things to my Facebook business page.
  • I’ve shared things to the wrong Facebook business page! (ugh!)
  • I’ve spent money on WP themes I’ve never used.
  • I had two websites when I launched. I’ve been doing this long enough to know better. Oh well.
  • My SEO plugin was messed up for an ENTIRE YEAR. I specialize in SEO.

But you know what? Nothing bad happened. I survived. If anything, I’ve learned from all these little mistakes and have learned to move on quickly. I don’t have time to worry about it because I’m already moving on to the next thing (client work, blog post, ebook, redesign, etc, etc.) Continue Reading…


Why You Should Do Link Round-ups on Your Blog

March 4, 2015
Why You Should Do Link Round-Ups on Your Blog

You may have noticed some of your favorite blogs doing weekly link round-ups of their favorite links they came across that week. I do my own Sunday Link Love series with health, fitness, food, business and blogging links.

Some bloggers even choose to add a link-up, like Running With Spoons. I share my Sunday Link Love post on her link-up each Sunday, then spend some time checking out the other blogs. It’s been a great traffic source and a nice way to find new blogs. Continue Reading…


How I Tripled My Monthly Email List Sign-Ups (+ 4 ways you can too)

February 25, 2015
tripled email list

First, you know you need an email list, right? And you know what to write about?

Now it’s time to work on increasing the size of that list. I was listening to a podcast about how a popular food blog grew their traffic, and they just happened to mention HelloBar.  I had noticed it on other blogs I follow, too, like Quick Sprout. I was working on some changes like improving my images, so I figured I’d give it a try. I spent about 15 minutes setting it up, and didn’t think too much of it.

I thought of it as just an experiment and figured I’d take it down after a month. However, after only a week, I noticed a huge difference. This one small change tripled my monthly email sign-ups. (Oh, and did I mention it was free?!)
Continue Reading…


One Change That Doubled My Blog Traffic

February 11, 2015
How to Double Blog Traffic

Let’s get right to it. The one change I made was improving my blog photos.

I’ve been thinking about this for months, but between clients and writing the blog posts themselves, it didn’t happen. Right before Christmas I decided to just dig in and try some out. I redid a handful of photos, shared them on Pinterest, and got an excellent response overnight. Continue Reading…


7 Lessons for the Blogging Entrepreneur

January 5, 2015
blogging entrepreneur

Have you ever felt like time is simultaneously flying by, but also going in slow motion? I have no idea where the time went this year. But the year also felt very full. It was full of some of the hardest struggles I’ve faced, but also full of travel, time with family and friends, growing my business and learning so much. Continue Reading…

Blogging, Business

Why Content Isn’t King During Year 1

November 12, 2014
How to Get Readers During Your First Year Blogging

I’ve been working in content marketing since 2008 (has it really been 6 years?!). Everywhere I turn, people are proclaiming, “Content is king!”

But if I’ve learned one thing from blogging, it’s that content isn’t really king. Good, high quality content is important, yes, but that may be misleading for people who are just starting out. Or for anyone, really. Continue Reading…


Pin It Party: Tips for Healthy Living + Blogging

October 3, 2014
Pin it Party

Lindsay over at The Lean Green Bean is hosting another Pin-it Party today! Here are 5 blog posts that I thought would be especially helpful to participating healthy living bloggers or readers! Make sure you head over to her original post to check out all of the great recipes, fitness tips and other blog posts.

You can check out the first Pin-It Party I participated in here: Pin-it Party: Top Tips for Bloggers. Continue Reading…