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Blogging

50 Ways to Give an Old Blog Post New Life: How to Update & Repromote to Reach More People (Free Guide)

January 18, 2017
50 Ideas to Repromote & Update Old Blog Posts to Reach More People

We all get writer’s block sometimes. Or creator’s block. Or whatever you want to call that evil gremlin stopping your flow of inspiration.

Or if you’re a solopreneur, writing a brand new blog post might be the last thing you want to do after another 60 hour week of client work.

So what can you do to boost your blog’s reach when you don’t have the time, energy or inspiration to create new content from scratch?

If you’ve had a blog for more than a few months, chances are you already have a ton of content. Instead of letting your blog go silent, it’s time to make it work for you.

A fast and easy way to deliver great content to your readers is to update an old blog post. It’s a great opportunity to improve your SEO and increase traffic to your website.

You’ve heard “quality over quantity,” right?

Why Consider Updating an Old Post?

Google bots and other search engines crawl the internet every day ranking content and measuring its value to their users. Value is measured in a variety of ways, but “relevant content” is a prime asset. So updating old posts to keep them fresh, accurate and with maximized SEO will help more of the right people find you online.

In addition, any one of your blog posts could be the very first interaction someone has with your website. twitter icon

Trust me – at some point, it will be. So treat it that way!

11 Examples of When & How to Update Old Blog Posts:

Continue Reading…

Blogging

6 Killer Free Tools that Make Blogging Easier

May 11, 2016
Free Tools to Make Your Blogging Life Easier

Over the past few years of running this blog, I’ve tried dozens of free tools to try to make the whole process easier.

Some were a waste of time (for me), like Live Writer, which I still don’t understand.

But one of my main goals in blogging and coaching is to make your job easier by learning from my mistakes.

So below you’ll find a collection of the most effective free tools I’ve found to date. I use all of these for every blog post I create.

 

Killer Free Tools that Make Blogging Easier

1 | SumoMe

I haven’t even brushed the surface of everything SumoMe can do, but the social sharing bar alone has increased my blog post shares.

It’s a bar you that floats on the side of your blog as viewers scroll down. You can customize it with your colors and select the buttons you’d like to display. Not only does it make it easier for people to share the post, but seeing the number of shares provides social proof. When someone sees that 3000+ people have shared your post, they can feel more confident that it’s quality content. Continue Reading…

Blogging, Social Media

14 Resources for High Quality, Low Cost Styled Stock Photos (+ Free Resource Download)

February 24, 2016
14 Resources for High Quality Low Cost Styled Stock Photos

If you’ve been following along with my blog for the past few months you may have noticed more of my images with a pretty desktop background (like below):

Weekly Steps to Improve Your Business

These beautiful desk-scapes are part of what’s referred to as styled stock photos. They’re generally an arrangement of themed objects in a photo that you can then add your own branding and wording on.

The images you use on your blog and for social media can have a huge impact on your social shares and the overall perception of your brand.

Images can increase customer engagement in general by about 40%, and customers who identify with your brand are twice as likely to buy. twitter icon

With all the work you put into your company, your brand deserves to stand out with high quality, consistently branded images.

Thankfully you don’t need to spend a fortune. The sites below are some of the best I’ve found for high quality, low cost styled stock photos.

14 Places to Find Great Styled Stock Photo

Continue Reading…

Blogging, Business

8 Powerful WordPress Security Tips

December 23, 2015
Powerful Wordpress Security Tips

When you’re running your own business and website, there are times when certain tasks get pushed further and further down the to-do list. I know one of those tasks for a lot of people is website security. You might find yourself saying things like, “I’ll get this taken care of next week,” or “I know I need to do this, but it can wait until tomorrow.” Tomorrow turns into the next day. The next day turns into next week, and pretty soon it’s months later, and you still haven’t taken care of it.

Our guest author today is Anna Bogushevskaya. She helps build and maintain websites, so part of her job is ensuring all of her clients understand and keep up with website security. Lucky for us, she’s sharing 8 powerful tips for WordPress security. These are simple and quick things we can do right now. And on top of tighter website security, we’ll have a greater peace of mind! Read on for her awesome tips.

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Several years ago, when I started building websites, I learned about WordPress security the hard way.

One morning, I switched my computer on, opened my site, and…Boom!

I saw a black screen
 with a brutal man carrying a couple of pistols, saying, “Your site has been hacked.”
 There was even some rock music playing in the background. Yes, the hackers went all out with background music and a graphic. Continue Reading…

Blogging

Don’t Build Your House on Rented Land (Why You Still Need a Website)

November 18, 2015
Why You Still Need Website

I’ve been spending a little more time on Instagram lately (join me!), and I’ve noticed something called the InstaBlog.

Essentially people are using Instagram as a micro-blogging platform. This is nothing new, but my concern lies with people who are trying to run an online business or have hopes of doing so in the future.

Five years ago I worked at an ad agency and my boss predicted that Facebook would completely replace websites because it was free and easy to use.

Even back then I cringed and said “No.” Let me explain why this is a bad idea… Continue Reading…

Blogging, Social Media

5 Easy Food Photography Tips Using Your Smart Phone

June 17, 2015
food photography tips

Hi there Danielle fans! My name is Lindsay Cotter and I blog over at Cotter Crunch. So happy Danielle is letting me share her space today!

Anyway, about me. I’m married to a former pro triathlete (now full time endurance coach). I’m also a Nutrition Specialist for Endurance Athletes and Gluten-Free eating. My blog is a gluten free guide (for all). Basically I like to FUEL others with EASY and DELICIOUS gluten free recipes. I also do my best to share proper nutrition tips and tricks as you work to keep your body and life in balance. Just consider me your gluten free house wife with food as fuel to support.

Now, about that food. We gotta make it look pretty right? I mean, that’s half the fun (in my opinion). So today I wanted to share my tidbits on food photography. Only this time it’s not with any fancy camera, nope, it’s with a SMART PHONE!

Easy Food Photography Tips Using Your Smart Phone. These tips have helped me become a better photographer in general. But regardless, having a great smart phone camera is KEY!

food photography for smart phones

Oh instagram, how we love thee! It’s definitely the most popular social media platform these days. And I would agree, it’s my favorite, probably because you don’t have to think much. You don’t need 140 characters or less, you don’t have to state your “status.” You don’t even have to say a thing. All you need is a picture. And for many, that picture is their creative outlet. It’s a glimpse of their passion. It’s a way to express their style. It’s a way to see the world’s most amazing places without even leaving your house.

Well, that’s my reasoning for liking instagram, or any other form of photography. I love to edit pictures or create a story. And I love to use my camera and/or smart phone to capture moments that are worth “savoring.”

smartphone photography moments to savor

I know I know, corny. But it’s the truth.

And you know what? Using a smartphone for food photography has made me a better photographer in general. It’s almost like you get to practice before the real deal, ya know?

So with that being said, let’s talk ways to improve your food photography with a smart phone. I may not be an expert, but practicing these tips sure have helped me find new creative ways to photograph food –>  simple and engaging.

FIRST –> Find good light!

Continue Reading…

Blogging, Social Media

3 Quick Tips to Keep Readers Engaged With Your Brand

April 15, 2015
Quick Tips to Keep Readers Engaged

Once you’ve gotten readers to your blog, you want to keep them engaged. You want them to start clicking around and interacting with you and your content, getting to know you, and getting as much value as possible in each visit.

This list is short and sweet so you can start employing these right away without getting overwhelmed.

1 | Link to your other posts in your blog post.

3 Ways to Successfully Use Internal Linking:

  1. Use keywords within your post to link to related blog posts. Make sure the links are natural and valuable to your audience, and only include three or four.
  2. Manually add your own in a list at the end of your blog post.
  3. Install a plug-in to do the work for you. I’ve used Yet Another Related Post Plugin, but there are many options out there.

Continue Reading…

Blogging

It’s Not Perfect. Launch Anyway.

April 1, 2015
Launch Even if it's Not Perfect

I’ve been haunted by perfectionism my whole life. I tend to be very hard on myself for making mistakes or not getting the results I’ve envisioned. Starting my own business brought this to light even more, but also helped me overcome it (to some degree). I’ve made so many mistakes since starting my blog, alone.

A Few Mistakes I’ve Made Since Launching My Blog:

  • Just last week I forgot to change the subject line in my email newsletter, so it ended up going out with the same subject as the week before. (Sorry, guys, I’m sure that was confusing! My open rate was still 34%…this is why I love my readers.)
  • In fact, I’m not that great with emails in general. That little description at the top of the email in MailChimp? My enemy. (Sorry, Danielle!)
  • I almost always edit a blog post after it’s already gone live.
  • I had image examples for this blog post that I’ve been saving for awhile…but now I can’t find them.
  • I constantly forget to share things to my Facebook business page.
  • I’ve shared things to the wrong Facebook business page! (ugh!)
  • I’ve spent money on WP themes I’ve never used.
  • I had two websites when I launched. I’ve been doing this long enough to know better. Oh well.
  • My SEO plugin was messed up for an ENTIRE YEAR. I specialize in SEO.

But you know what? Nothing bad happened. I survived. If anything, I’ve learned from all these little mistakes and have learned to move on quickly. I don’t have time to worry about it because I’m already moving on to the next thing (client work, blog post, ebook, redesign, etc, etc.) Continue Reading…