When you create content, which part is used the most often?
The headline, right? It’s the first touch point a reader has with your content whether it’s in an RSS feed, on social media, or anywhere else.
If you want to grab the ever-dwindling attention of readers online, you need to have great headlines.
Today’s post is from Jeda Pearl, who’s my very own trusted partner in editing and writing. She’s one of the best I’ve worked with, so I’m thrilled to have her sharing her tips on my blog.
Headlines can make or break your content. And they’re vital for SEO.
Writers can spend hours agonizing over perfecting headlines, but you don’t have time for that – you’ve got a business to run!
Unless you’ve got a copywriter on call, you’ll have to come up with great content headlines fast.
So if you’re wondering what makes a headline great, and how you can write your own click-worthy headlines which convert, you’re in the right place. In fact, you should probably bookmark this post to refer to the next time you’re editing content, or trying to come up with an irresistible headline.
I’ve analyzed thousands of words worth of research and statistics from leading copywriters, bloggers and content marketing industry specialists and discovered there are just 6 key ingredients which go into producing great headlines.