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Blogging, Business

5 Simple Steps for a More Secure WordPress Website

August 9, 2017
5 simple steps for a more secure wordpress website & blog

Your website is your hub and home base. You dedicate hours worth of work for blog posts, respond genuinely to each comment you receive, and carefully crafted your About page to reflect your personality.

So what’s the absolute worst thing you can imagine happening?

Losing all of that work, right? What if one day your site was just …gone?

Unfortunately we live in a world where people (and bots) hack into websites, gather personal information, and leave our lives a total mess.

Thankfully, there are ways to protect yourself from cyber attacks. Today’s post is from Mia VanValkenburg, a fellow digital marketing strategist, and she’s breaking down 5 simple steps for a more secure WordPress website.


P.S. Haven’t started your blog yet, but are doing your research to prepare? Don’t miss my post on how to start your WordPress blog in just 5 minutes!

If you’re running a blog or business online, there’s a good chance you’re using WordPress to power your site.

WordPress is the most popular content management system, powering 27% of all websites on the internet. And although WordPress employs a team specifically devoted to finding, identifying, and fixing security issues, it is not immune to vulnerabilities.

Take basic security precautions by following these 5 simple steps for a secure WordPress website. twitter icon

5 Steps for a More Secure WordPress Site & Blog

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Blogging

5 Ways You Can Stop Interrupting Your Ideal Clients (& Why You Should)

August 2, 2017
5 ways to use inbound marketing effectively to stop interrupting your ideal clients

There is a myriad of opportunities to connect with your potential ideal clients and customers, but the WAY in which you do so can mean the difference between enchanting them into brand ambassadors or annoying them so much that they’re put off for life.

While it’s important to take a holistic view of your marketing methods, I believe many business owners simply don’t realize the full power of inbound marketing and end up sticking with only interrupting their audience instead.

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Blogging

14 Easy Ways to Drive Traffic to Your (New) Blog

July 19, 2017

I get this question all the time: “How do I get people to read my blog?”

Whether you’ve just started a blog or you’ve been blogging for a while, you can’t just expect people to find you without any effort on your part!

Once you’ve got (at least) a handful of value-packed posts, driving traffic to a new blog, or boosting traffic to an existing one, involves three main activities: community building, SEO, and promotion.

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Blogging

What 6 Ingredients Do You Need to Write Superior Headlines?

June 7, 2017
What 6 Ingredients Do You Need to Write Great Headlines?

When you create content, which part is used the most often?

The headline, right? It’s the first touch point a reader has with your content whether it’s in an RSS feed, on social media, or anywhere else.

If you want to grab the ever-dwindling attention of readers online, you need to have great headlines.

Today’s post is from Jeda Pearl, who’s my very own trusted partner in editing and writing. She’s one of the best I’ve worked with, so I’m thrilled to have her sharing her tips on my blog.

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Headlines can make or break your content. And they’re vital for SEO.

Writers can spend hours agonizing over perfecting headlines, but you don’t have time for that – you’ve got a business to run!

Unless you’ve got a copywriter on call, you’ll have to come up with great content headlines fast.

So if you’re wondering what makes a headline great, and how you can write your own click-worthy headlines which convert, you’re in the right place. In fact, you should probably bookmark this post to refer to the next time you’re editing content, or trying to come up with an irresistible headline.

I’ve analyzed thousands of words worth of research and statistics from leading copywriters, bloggers and content marketing industry specialists and discovered there are just 6 key ingredients which go into producing great headlines.

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Blogging

50 Ways to Give an Old Blog Post New Life: How to Update & Repromote to Reach More People (Free Guide)

January 18, 2017
50 Ideas to Repromote & Update Old Blog Posts to Reach More People

We all get writer’s block sometimes. Or creator’s block. Or whatever you want to call that evil gremlin stopping your flow of inspiration.

Or if you’re a solopreneur, writing a brand new blog post might be the last thing you want to do after another 60 hour week of client work.

So what can you do to boost your blog’s reach when you don’t have the time, energy or inspiration to create new content from scratch?

If you’ve had a blog for more than a few months, chances are you already have a ton of content. Instead of letting your blog go silent, it’s time to make it work for you.

A fast and easy way to deliver great content to your readers is to update an old blog post. It’s a great opportunity to improve your SEO and increase traffic to your website.

You’ve heard “quality over quantity,” right?

Why Consider Updating an Old Post?

Google bots and other search engines crawl the internet every day ranking content and measuring its value to their users. Value is measured in a variety of ways, but “relevant content” is a prime asset. So updating old posts to keep them fresh, accurate and with maximized SEO will help more of the right people find you online.

In addition, any one of your blog posts could be the very first interaction someone has with your website. twitter icon

Trust me – at some point, it will be. So treat it that way!

11 Examples of When & How to Update Old Blog Posts:

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Blogging

6 Killer Free Tools that Make Blogging Easier

May 11, 2016
Free Tools to Make Your Blogging Life Easier

Over the past few years of running this blog, I’ve tried dozens of free tools to try to make the whole process easier.

Some were a waste of time (for me), like Live Writer, which I still don’t understand.

But one of my main goals in blogging and coaching is to make your job easier by learning from my mistakes.

So below you’ll find a collection of the most effective free tools I’ve found to date. I use all of these for every blog post I create.

 

Killer Free Tools that Make Blogging Easier

1 | SumoMe

I haven’t even brushed the surface of everything SumoMe can do, but the social sharing bar alone has increased my blog post shares.

It’s a bar you that floats on the side of your blog as viewers scroll down. You can customize it with your colors and select the buttons you’d like to display. Not only does it make it easier for people to share the post, but seeing the number of shares provides social proof. When someone sees that 3000+ people have shared your post, they can feel more confident that it’s quality content. Continue Reading…

Blogging, Social Media

Where to Find Feminine Styled Stock Photos for Free or Cheap (+ Free Resource Download)

February 24, 2016
Where to find feminine styled stock photos for free or cheap

If you’ve been following along with my blog for the past few months you may have noticed more of my images with a pretty desktop background (like below):

Weekly Steps to Improve Your Business

These beautiful desk-scapes are part of what’s referred to as styled stock photos. They’re generally an arrangement of themed objects in a photo that you can then add your own branding and wording on.

The images you use on your blog and for social media can have a huge impact on your social shares and the overall perception of your brand.

Images can increase customer engagement in general by about 40%, and customers who identify with your brand are twice as likely to buy. twitter icon

With all the work you put into your company, your brand deserves to stand out with high quality, consistently branded images.

Thankfully you don’t need to spend a fortune. The sites below are some of the best I’ve found for high quality, low cost styled stock photos.

14 Places to Find Great Styled Stock Photo

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Blogging, Business

8 Powerful WordPress Security Tips

December 23, 2015
Powerful Wordpress Security Tips

When you’re running your own business and website, there are times when certain tasks get pushed further and further down the to-do list. I know one of those tasks for a lot of people is website security. You might find yourself saying things like, “I’ll get this taken care of next week,” or “I know I need to do this, but it can wait until tomorrow.” Tomorrow turns into the next day. The next day turns into next week, and pretty soon it’s months later, and you still haven’t taken care of it.

Our guest author today is Anna Bogushevskaya. She helps build and maintain websites, so part of her job is ensuring all of her clients understand and keep up with website security. Lucky for us, she’s sharing 8 powerful tips for WordPress security. These are simple and quick things we can do right now. And on top of tighter website security, we’ll have a greater peace of mind! Read on for her awesome tips.

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Several years ago, when I started building websites, I learned about WordPress security the hard way.

One morning, I switched my computer on, opened my site, and…Boom!

I saw a black screen
 with a brutal man carrying a couple of pistols, saying, “Your site has been hacked.”
 There was even some rock music playing in the background. Yes, the hackers went all out with background music and a graphic. Continue Reading…

Blogging

Don’t Build Your House on Rented Land (Why You Still Need a Website)

November 18, 2015
Why You Still Need Website

I’ve been spending a little more time on Instagram lately (join me!), and I’ve noticed something called the InstaBlog.

Essentially people are using Instagram as a micro-blogging platform. This is nothing new, but my concern lies with people who are trying to run an online business or have hopes of doing so in the future.

Five years ago I worked at an ad agency and my boss predicted that Facebook would completely replace websites because it was free and easy to use.

Even back then I cringed and said “No.” Let me explain why this is a bad idea… Continue Reading…