We all get writer’s block sometimes. Or creator’s block. Or whatever you want to call that evil gremlin stopping your flow of inspiration.
Or if you’re a solopreneur, writing a brand new blog post might be the last thing you want to do after another 60 hour week of client work.
So what can you do to boost your blog’s reach when you don’t have the time, energy or inspiration to create new content from scratch?
If you’ve had a blog for more than a few months, chances are you already have a ton of content. Instead of letting your blog go silent, it’s time to make it work for you.
A fast and easy way to deliver great content to your readers is to update an old blog post. It’s a great opportunity to improve your SEO and increase traffic to your website.
You’ve heard “quality over quantity,” right?
Why Consider Updating an Old Post?
Google bots and other search engines crawl the internet every day ranking content and measuring its value to their users. Value is measured in a variety of ways, but “relevant content” is a prime asset. So updating old posts to keep them fresh, accurate and with maximized SEO will help more of the right people find you online.
Trust me – at some point, it will be. So treat it that way!