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Chasing Dreams Interview Series

Chasing Dreams Interview with Kayla Kleinman: Launching Holistic Happenings, a Wellness Events Company

March 15, 2017
Chasing Dreams Interview with Kayla Kleinman: Launching a Wellness Events Business

Kayla Kleinman is a woman of many talents. She’s an actress-turned-marketer, fitness blogger, yoga teacher, and grad student among so much else.

Kayla’s also the co-founder of a new wellness events company in NYC named Holistic Happenings.

She’s navigated her way through a variety of small jobs and exploring her interests in order to start creating a life on her terms, which I know so many of you desire to do.

Find out how chasing her dreams has gained big time attention from companies like Teen Vogue, Arianna Huffington’s new company Thrive Global and Modell‘s.

Let’s dig in! Continue Reading…

Resources

Sunday Link Love: Free Planning Calendars, 38 Webinar Ideas + How to Get Better Sleep

March 12, 2017

I’m trying something new this week and jumping in on The Blogger Tribe‘s Sunday Lately series, led by the lovely Angelica and Katy!

Each Sunday the group shares a sneak peek into their lives based on different prompts.

Smelling

I’ve been really into peppermint essential oil lately.

Wanting

Sunshine. The weather here in Pittsburgh has been insane the past few weeks. From days of sunny 60-degree amazingness to waking up with an inch of snow on Friday…I’m just not sure what to do with myself.

Reminiscing

Continue Reading…

SEO

SEO Basics: How Much Do URLs Matter for SEO? (+ 5 Quick Tips)

March 9, 2017
SEO Basics: Quick Tips for SEO Friendly URLs

Interestingly, how much effect a URL has on search rankings has been a hotly debated topic among SEO experts over the past few years.

Okay, I know that’s not really interesting…

What you DO want to know are which aspects to worry about when creating new pages and blog posts on your website.

What’s a URL, again?

Basically, the URL directs the browser where to go on the internet.

What does URL stand for? Does it really matter? Not unless you’re playing trivia tonight…

There are 4 main parts to a URL structure:

4 Main Parts of a URL for SEO Optimization

Image Credit: Quicksprout.com

Today we’re solely focusing on the page-name portion at the end.

But you should know that a permalink or slub are alternative names for the “page name” part of a URL in some platforms like WordPress and Squarespace.

The URL is considered one of the on-page factors you can optimize for search engines, so let’s look at how it might affect your rankings.

How does the URL impact search results?

URLs, like title tags, are used to some degree when Google ranks search results.

When you optimize these on-page aspects, they send a stronger signal to Google about what your page is about and what questions it will answer for searchers.

If you do a quick Google search, you’ll see that the top ranking pages contain some part of your search phrase in the URL.

SEO URL Structure Example

The above image is also a good example of Google understanding context and not basing results on exact matches of keyword phrases.

Optimizing your URLs may help in the technical side of rankings, but it also helps the user experience…which then affects your rankings. Think of SEO as an interconnected web, which is part of the larger web of digital marketing. Everything works together.

When your URL closely matches what someone is searching, they’re more likely to click through to your link. The more someone clicks through and reads the content, the more Google trusts that result and boosts it up in the rankings.

How URL Readability Impacts SEO and Users

Image Credit: Moz.com

Should you include your keywords in the URL?

The short answer: Yes.

Include your focus keyword phrase so that it’s bold within search results and clearly related to your topic. But don’t stuff keywords into the URL. Make it natural and short so that it’s easy for readers to remember.

It also helps a reader know what your page is about if someone pastes the URL directly instead of using anchor text and a link.


Pssst… Would you rather get step-by-step video instructions & checklists to optimize faster? Click here.

Will updating old URLs help search rankings?

Maybe.

Don’t keep URLs that come with WordPress (or other platforms) that don’t include relevant keywords. You don’t want a bunch of nonsense letters and numbers. As mentioned above, make them meaningful for the reader.

Example: http://example.com/p=8493dj8 vs. http://example.com/blog-post

But it’s usually not worth the time and effort to update URLs if you don’t have a good reason.

Creating valuable content that answers your ideal client’s questions is more important.

If you’re already getting good traffic to the post, I would recommend leaving the URL alone.

However, if an old URL is way too long, not actually relevant to the page, stuffed with keywords from an ill-advised attempt at SEO…. you may benefit from changing it.

If you do decide to update an old URL, remember to set up a 301 redirect. It will not automatically redirect to your new location. This ensures that any visitors to the old URL will be redirected to the new one.

You can easily create 301 redirects in WordPress using a plugin such as Redirection or in Squarespace using these directions.

Try to avoid having too many redirects on your site, however. It might slow down the user experience or even confuse visitors if they’re constantly redirected.

Cheat Sheet: 5 Quick Tips for Creating New SEO Friendly URLs

Most of these are tips that will solely impact the reader, but that’s half the battle.

These quick tips will ensure the URLs you set up for new pages and blog posts will be SEO and user-friendly.

1. Use dashes to separate words rather than spaces.
2. Keep URLs short. Don’t worry about articles such as a, and, the, to, etc.
3. Include your focus keyword phrase.
4. Make the URL readable and easy to remember for the user. 

5. If you decide to change a URL, use a 301 redirect to point the old to the new.

 


New! SEO for Solopreneurs: Get found, grow traffic + gain clients

Want more direction on how to optimize your site for search engines, without having to sift through all the junk on the internet? I’ve got just the thing.

I’m so thrilled to finally be offering a DIY ecourse version of the same SEO methods I perform for clients.

DIY SEO Basics Course SEO For Solopreneurs

From these same methods, my clients have tripled their website traffic (we’re talking thousands of new visitors per month), secured writing deals with major national companies and earned additional 5-figure incomes from clients who found them through Google.

How much would gaining a SINGLE new client be worth to you? What if you could build a whole foundation that organically attracts highly-qualified leads? You can. Easily. Let me show you!

Click here to learn more.

By investing in SEO, you’re investing in finding the people who need what you have to offer . . . making it all the more likely that they’ll invest in you.

Resources

Sunday Link Love: Mind Mapping, Affordable Stock Photos + Winter Self-Care

February 26, 2017

The past two weeks included a trip to California, another round of The Imperfect Boss campaign, and a busy week trying to catch up on emails.

On my mind… With all of that going on, the idea of the entrepreneurial “hustle” and finding the right flow in my business have been weighing heavily on my mind. You can read more of my personal feelings on hustling in the first Instagram post below. I’d love to know your thoughts in a blog comment or Instagram comment!

What I’m loving… I can’t get enough of The Lively Show podcast and the direction Jess is going with flow, intention, energy, quantum mechanics, etc. It’s so fascinating! What podcast are you loving lately?

Now, on to this week’s round up!


Marketing + Entrepreneur Lifestyle Round-up:

» I had never heard of Peek User Testing before but thanks to this great list of must-have business tools by Studio Krystal I will definitely be checking out.

» I’ve heard people mention mind mapping but haven’t had the opportunity to test it out yet. The visual organization aspect of it looks really helpful.

» Like I always say when you feel your best, you’ll do your best! These ideas will help you to fight the winter blues and prepare for spring.

» There’s a lot of confusion surrounding how to best use categories and tags on your blog. I haven’t found a post that explains it exactly how I view it, but this one comes really close.

» If you’re an introvert, you can still be an excellent entrepreneur and have a social media personality.

» I love lists, organization tips, and spreadsheets…so this post is PERFECT.

» Want to monetize your blog but not sure what to believe? This post breaks down popular myths about making money from blogging.

» #1 and #3 are the biggest business habits I’m trying to break this year. Which ones are you working on?

» Having great images is SO important for your online presence, but you don’t have to break the bank to create them. Also, check out this great guide on where to find free or inexpensive styled stock photography.


Continue Reading…

Chasing Dreams Interview Series

Chasing Dreams Interview with Katie Bressack: Becoming a Health + Wellness Coach

February 24, 2017
Katie Bressack Becoming a Successful Wellness Coach

This interview is part of the Chasing Dreams interview series. I’ve interviewed a variety of entrepreneurs and small business owners who have chosen a different path in life in order to go after his or her dream career. Have an entrepreneur in mind you’d like to learn more about? Let me know!

Katie Bressack is a women’s wellness expert based in Los Angeles. She’s been featured by companies like MSNBC, Fox Business, and American Express. Find out what inspired her to become a health coach, and what she’s done to find success in the wellness industry.

Let’s dig in! Continue Reading…

Resources

Sunday Link Love: Create a Business Plan, Improve Your Sales Page + Take Care of Yourself

February 12, 2017

I’ve been compiling these Sunday Link Love posts for years now with varying styles, but only recently did I realize I’ve completely neglected an intro.

I probably had an intro on the very first post, but otherwise, nope. Nothing.

The intro is always the hardest part of writing for me (and probably most people). I would probably have way more blog posts published if it weren’t for the intro.

Honestly, I’ve been lazy with these round-up posts. But I’m working on updating and improving my content this year, so that includes improving the Sunday Link Love series!

In the comments, I’d love to hear:
  • Which type of content do you click on most? (business-starting tips, wellness & lifestyle tips, social media tips, etc.)
  • Are there any categories you’d like to see more of? (email newsletters, healthy recipes, introverts in business, etc.)

Now, on to this week’s round up!


Marketing + Entrepreneur Lifestyle Round-up:

» Business plans are important, but if you’re short on time (and/or patience!) Rosanna shows us how using a basic SWOT analysis can get you started in a short amount of time.

» Once you have your business plan in place, it’s time to get serious about your sales page. Try this simple three-step system to help make you the obvious choice for your clients.

» Pinterest is one of my top traffic referral sources, so harnessing all that potential for leads is key. Here’s how you can turn Pinterest traffic into leads, and the best part is you can automate it!

» Ever feel like someone is going to call you out for being a fraud…despite the fact that not only are you qualified, but your clients have told you how great you are? Break the imposter chain and start feeling like your amazing self again.

» Feeling tired? There’s been a lot of online buzz promoting the idea that in order for your business to succeed you have to work longer days and give up on sleep. Are you guilty of this? It’s been scientifically proven that lack of sleep compromises your health and productivity.

» Speaking of self-care, if your super busy schedule is preventing you from taking care of yourself giving up these 13 things will help you to gain the success you’re looking for.

 


Continue Reading…

Blogging

50 Ways to Give an Old Blog Post New Life: How to Update & Repromote to Reach More People (Free Guide)

January 18, 2017
50 Ideas to Repromote & Update Old Blog Posts to Reach More People

We all get writer’s block sometimes. Or creator’s block. Or whatever you want to call that evil gremlin stopping your flow of inspiration.

Or if you’re a solopreneur, writing a brand new blog post might be the last thing you want to do after another 60 hour week of client work.

So what can you do to boost your blog’s reach when you don’t have the time, energy or inspiration to create new content from scratch?

If you’ve had a blog for more than a few months, chances are you already have a ton of content. Instead of letting your blog go silent, it’s time to make it work for you.

A fast and easy way to deliver great content to your readers is to update an old blog post. It’s a great opportunity to improve your SEO and increase traffic to your website.

You’ve heard “quality over quantity,” right?

Why Consider Updating an Old Post?

Google bots and other search engines crawl the internet every day ranking content and measuring its value to their users. Value is measured in a variety of ways, but “relevant content” is a prime asset. So updating old posts to keep them fresh, accurate and with maximized SEO will help more of the right people find you online.

In addition, any one of your blog posts could be the very first interaction someone has with your website. twitter icon

Trust me – at some point, it will be. So treat it that way!

11 Examples of When & How to Update Old Blog Posts:

Continue Reading…

Resources

Sunday Link Love: Planning Downloads, Business Finances + Reaching Your Goals

January 8, 2017
Business Lifestyle Link Love

Launching something new in 2017? This free quick start guide will help tremendously!

As an entrepreneur managing 15-20 brands at any given time, it can be hard to stay focused. I can’t wait to dig into this free workbook to get a better handle on it!

I’m getting serious about planning and efficiency, and I think this blog boosting planning download will help tremendously.

While I’m talking about free printables, I have to mention these adorable (free) daily and weekly planner sheets I found on Pinterest!

I love the Click to Tweet graphics I’ve been seeing on blogs lately. Here’s a step-by-step tutorial to create them easily with Canva.

Want to get your social media strategy organized for 2017? Follow this easy, stress-free guide from Devan Danielle.

It’s that time of year again! Are you guilty of these business finance misconceptions?

Do your email campaigns match the rest of your branding? If not, here are 3 simple ways to fix it.

If a super busy schedule is preventing you from reaching your goals, these tips will help.


Continue Reading…

Chasing Dreams Interview Series

Chasing Dreams Interview with Ashley Beaudin: Fighting Perfectionism with #TheImperfectBoss

January 4, 2017
Ashley Beaudin Chasing Dreams Interview: Fighting Perfectionism for Women Entrepreneurs with The Imperfect Boss Campaign

This interview is part of the Chasing Dreams interview series. I’ve interviewed a variety of entrepreneurs and small business owners who have chosen a different path in life in order to go after his or her dream career. Have an entrepreneur in mind you’d like to learn more about? Let me know!

If you’re reading this post, there’s a good chance you’ve heard of #TheImperfectBoss campaign that’s taken over Instagram more than once. Thousands of women from our community got real and raw in an effort to combat comparison and embrace authenticity.

Ashley Beaudin is the big-hearted visionary behind this movement to free women leaders from the fears and limitations of perfectionism.

See what it takes to lead and empower a tribe of women who want to make a difference.

Let’s dig in! Continue Reading…

Reviews

Stitch Fix Review 8: What to Wear to a Conference

December 8, 2016
What to Wear to a Conference (Stitch Fix Review 2016)

I’ve had an interesting relationship with Stitch Fix over the past two and a half years.

Since starting in early 2014, I’ve gotten ten fixes overall (two I didn’t get a chance to do a full review on). I first started Stitch Fix because I wanted to start purchasing clothing more intentionally, as well as get help dressing for my body shape.

These days I use it more often to prepare for special events, important client meetings, and conferences.

Stitch Fix has saved me SO much time trying to figure out what to wear to a conference or event. (Don’t miss my 6 tips for what to wear to a conference toward the bottom of this post!)

Business picked up this year and I’d rather spend my little downtime relaxing instead of shopping for clothes. (But don’t get me wrong, I love clothes!)

Having a high-quality, expertly styled outfit also helps me feel more confident at these special events.

Overall, using Stitch Fix has helped me figure out my best color (navy blue) and be more comfortable trying different styles.

Despite every comment I submit warning, “Shirts that are too loose make me look like a giant rectangle,” they insist on continuing to send them, and I’ve fallen in love with quite a few (including one in this review).

The most interesting part of Stitch Fix so far? Continue Reading…