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sunday link love

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Sunday Link Love: How to Grow Your Email List, Website Psychology & Pricing Strategy

August 13, 2017
SLL 813 Email List Psychology Pricing (1)

Sunday Link Love is a recurring series of hand-picked digital marketing and entrepreneur lifestyle links from around the web.  The links are very, very rarely affiliate links, but if any are, you’ll see an * beside the link. Along with sharing my recent favorites, it’s also a way for me to keep an extra-personal touch to my blog. Social media is great, but my blog is still my home base!


Anticipating… I’ve spent the past two days moving my SEO for Solopreneurs ecourse to the Teachable platform. I’m loving the features so far and excited to start offering an affiliate program for the course! More details coming soon.

Loving… Cooler weather and a few sunny days in Pittsburgh this week. Working outside and even having a client meeting outside were highlights of my week.


Reading… I’ve been listening to the audio book The 5 Second Rule by Mel Robbins while running the past few weeks. It’s a super simple idea but has already made an impact on motivating me to do things I don’t want to do (like running).

Watching… Since I’ve had a lot of late nights working on tedious projects (like moving my course to a new platform) I’ve zoomed through a bunch of Netflix series the past week.

Any recommendations for shows that are good to have on for some background entertainment while doing tasks like that?

Now on to this week’s round up!


Marketing + Entrepreneur Lifestyle Round-up:

» We’re constantly being told how important growing our email list is. But the question is: how? Allison from Wonderlass is sharing her excellent 7 strategies she uses to get over 3K subscribers each month.

» Speaking of subscribers, what happens once they sign up for your newsletter? How do you keep them coming back for more? How do you build that relationship with them? Don’t miss this post on 14 ways to take your newsletter from half-ass to bad-ass.

» Workflows. Love ’em or hate ’em they can make your business runner smoother — giving you more time to focus and work on the projects that will move your business forward. Creating work flows doesn’t have to be hard. A good place to start is creating a client workflow template.

Continue Reading…

Resources

Sunday Link Love: Single-Tasking, Profitable Sales Funnels + Compelling Brand Stories

July 30, 2017
SLL 730 Single-Tasking, Sales Funnels, Brand Stories

Sunday Link Love is a recurring series of hand-picked digital marketing and entrepreneur lifestyle links from around the web.  The links are very, very rarely affiliate links, but if any are, you’ll see an * beside the link. Along with sharing my recent favorites, it’s also a way for me to keep an extra-personal touch to my blog. Social media is great, but my blog is still my home base!


Anticipating… My new headshots and branding shots from Porter Loves Photography! The duo behind the Porter Loves companies are amazing. If you’re around Pittsburgh and need family/event photography OR need help marketing your artwork, check out Porter Loves Photography and Porter Loves Creative.

Loving… I’ve been feeling an increase in creative energy lately, so I have a few art projects lined up. It’s been awhile since I’ve done anything non-digital, so I’m excited for the return of inspiration.

Reading… Truly Madly Guilty, Liane Moriarty’s latest book, for a nice fiction summer read.

Listening… 30 Seconds to Mars in anticipation of seeing them with Muse this week! See you Tuesday, Jared Leto.

Watching… Game of Thrones (of course), and Gypsy is my new Netflix love.

What are you watching this week?

Now on to this week’s round up!


Marketing + Entrepreneur Lifestyle Round-up:

» Growth hacking is one of those terms that seems to have popped up everywhere and gets easily thrown around, but what does it really mean? As you may know, I’m a big fan of organically growing your brand and business. Chelsea explains what growth hacking is plus 20 simple ways you can start growing your email list today.

» For the past little while, I’ve been making some changes to my brand. One key part of improving your brand is figuring out the compelling brand stories you should be sharing. This will help you to build strong connections with your followers and potential clients, which are vital to building a business with the capacity for continual growth.

»  I’m definitely guilty of “multitasking” – a.k.a getting distracted – whether it be in my business or my personal life.  I’m also a believer in taking care of yourself so that your business can grow. Jo is sharing 13 reminders for single tasking and being more intentional with your time, which can actually help you be more productive.

Continue Reading…

Resources

Sunday Link Love: Killer Landing Pages, Summer Business Tips + Instagram Myths

July 16, 2017
SLL 716 Community Blogging

Sunday Link Love is a recurring series of hand-picked digital marketing and entrepreneur lifestyle links from around the web.  The links are very, very rarely affiliate links, but if any are, you’ll see an * beside the link. Along with sharing my recent favorites, it’s also a way for me to keep an extra-personal touch to my blog. Social media is great, but my blog is still my home base!


Listening… Is anyone else pumped about the new Emo Project station from SiriusXM? I have no shame in wanting to relive my high school music days.

Exploring… Last weekend I went to a Third Eye Blind concert (my favorite band) in Cleveland and we did a little exploring. This weekend we’re seeing James Taylor in Pittsburgh and likely showing my boyfriend’s family around.


Loving… The entrepreneurs and business ladies I’ve been meeting in Pittsburgh. On Thursday I had a coffee date to talk analytics, and on Monday I posted an interview with two ladies who started a local female entrepreneur group. Take a peek if you missed it!


Reading… Stealing Fire: How Silicon Valley, the Navy SEALs, and Maverick Scientists Are Revolutionizing the Way We Live and Work (wordy title, I know). A coworker sent this book to me after a long conversation we had about flow states. I’m about 25% of the way through and find it fascinating so far.

For fiction, I recently finished The Serpent King, which is a young adult novel right in line with the others I love (underdog boy, quirky girl, etc.).

What are you listening to and reading this week?

Now on to this week’s round up!


Marketing + Entrepreneur Lifestyle Round-up:

» As much as I love my business being an entrepreneur unquestionably has its ups and downs! As many of you know, I think finding the time for self-care is critical to running a successful business. Hailey shares 5 ways you can reboot your mindset and get back on track when you hit a slump!

» If you’ve been following along on Instagram lately you know I’ve been in total launch mode! One of the key tools of any launch is creating a landing page for your product or service. But finding inspiration and knowing what to include isn’t always easy, even if you’re using a great tool like Leadpages*. This impressive Top 10 Landing Page Roundup can definitely get you started! Plus you may recognize one of the pages 😉

» In the summer months, when things slow down and the sun is shining, many of your clients and followers are busy taking vacations.  Here are 4 great tips that you can do to keep your own business moving forward.

Continue Reading…

Resources

Sunday Link Love: Selling Digital Products, Self-Promoting for Introverts + Being Unlikeable

June 25, 2017
SLL 625 digital products promoting introverts

Sunday Link Love is a recurring series of hand-picked digital marketing and entrepreneur lifestyle links from around the web.  The links are very, very rarely affiliate links, but if any are, I’ll say so. Along with sharing my recent favorites, it’s also a way for me to keep an extra-personal touch to my blog. Social media is great, but my blog is still my home base!


Seeking… your favorite online/streaming yoga classes. Drop some links in the comments! I’m ready to get back to a regular practice.

Exploring… This week I’m adventuring in Wildwood Crest and Cape May NJ.

Loving… I’ve recently split my Instagram account into 2: @danielleadairz for travel and entrepreneur lifestyle + @danielle.zeigler for business tips. Join me!

It’s been refreshing so far. I’ve had an ongoing love/hate relationship with Instagram because I don’t want to be limited to only posting photos in a certain color palette. I have so many great travel shots I haven’t posted! It’s so silly. So I finally gave in and split my accounts.

Has anyone else dealt with this love/hate IG feeling?

Reading… A List of Cages by Robin Roe. I can’t resist a good troubled-coming-of-age novel!

Now on to this week’s round up!


Marketing + Entrepreneur Lifestyle Round-up:

» As an introvert self-promoting my work online is definitely a challenge since I never want to feel salesy.  Veronika’s post on how to self-promote without feeling arrogant is filled with amazing advice and tips.

» Speaking of sales, freelancing comes with great perks but an inconsistent income can be stressful. Affiliate marketing is a great way to boost your income and here’s how to get started.

» So what makes a good newsletter anyway? This post compiled a great list of ALL the elements that make up an amazing newsletter for your subscribers.

Continue Reading…

Resources

Sunday Link Love: Cultivating Community, Legal Checklist for Your Blog + Pricing Tips

June 11, 2017

Sunday Link Love is a recurring series of hand-picked digital marketing and entrepreneur lifestyle links from around the web.  The links are very, very rarely affiliate links, but if any are, I’ll say so. Along with sharing my recent favorites, it’s also a way for me to keep an extra-personal touch to my blog. Social media is great, but my blog is still my home base!


On my mind… I just spent the past week in Montgomery Alabama for a client, so my head is swimming with ideas and to dos. It’s always fun getting to revisit where I lived for a few years and see what’s new.

What I’m loving… Summertime adventures are well underway! Not only traveling, but local Pittsburgh events are popping up more and more. I finally got to attend the Arts Fest last weekend and had a blast. 

What fun events are going on in your city this summer?
pittsburgh arts fest umbrellas

Umbrella Sky at Three Rivers Arts Festival in Pittsburgh

 

Reading… That Night by Chevy Stevens. After traveling and socializing all week, I buried myself under the covers and read for awhile this weekend. It’s a good mystery/thriller, so I was drawn in quickly.

Now on to this week’s round up!


Marketing + Entrepreneur Lifestyle Round-up:

» Ever heard of welcome email? Not sure what to include or why it’s key for you, your brand and your subscribers? Read this.

» As you probably know, my mission is to help you harness strengths, personality, and energy to easily + authentically market your work to exactly the people who need it. That includes building your community. Check out this free workbook from Ashley Beaudin and her post on how to cultivate more community in your brand.

» Coming up with blog post ideas is SO hard sometimes! This list of 32 blog posts ideas from the Blog Stylist can definitely give you some inspiration. Continue Reading…

Resources

Sunday Link Love: Scheduling Your Work Week, Improving Squarespace SEO + Getting Testimonials

May 21, 2017
Sunday Link Love: Scheduling Your Work Week, Improving Squarespace SEO + Gathering Testimonials

Sunday Link Love is a recurring series of hand-picked digital marketing and entrepreneur lifestyle links from around the web.  The links are very, very rarely affiliate links, but if any are, I’ll say so. Along with sharing my recent favorites, it’s also a way for me to keep an extra-personal touch to my blog. Social media is great, but my blog is still my home base!


On my mind… It’s this beauty’s wedding weekend! By the time this goes live on Sunday, they’ll have been married, with Aaron and me by their sides as a bridesmaid and best man.

bohemian wedding bridal shower

What I’m loving… I upgraded my Fitbit to an Alta HR and am loving the sleep cycle tracking! Ever since reading The Sleep Revolution, I’ve been making sleep more of a priority. Some days this week that meant sleeping in until 9am, but I noticed I was more productive throughout the day. Does anyone else have guilt around sleeping in, even if you set your own hours?

Reading… I just finished listening to the audiobook You Are a Badass: How to Stop Doubting Your Greatness and Start Living an Awesome Life by Jen Sincero. It was nothing I haven’t already heard from Danielle LaPorte, Brene Brown, Jess Lively and all the other inspirational women, but it came at a time when I needed the reminders around the energy you bring to your life. I always need the reminders. 

A few observations from listening to the book:

  1. Despite having read books with the same overall message, I still listened to it and enjoyed it. So if you’re worried about there already being people doing what you want to do, this is an example that there’s room for everyone. You have a unique view, and if you’re spreading goodness and helping people, your message is needed over and over.
  2. The day I started listening to this book, I met someone at Starbucks who was carrying the book. We started talking about business before I noticed he had it, but after seeing it, I had to mention the coincidence. He later sent me another audio book to pay it forward. The Law of Attraction at work, possibly?

 So anyway, on to this week’s round up!


Marketing + Entrepreneur Lifestyle Round-up:

» Ever struggled with explaining your life as an entrepreneur? Especially with your loved ones? The next time someone asks you to make plans during your work hours ask them to read this insightful and caring post on loving someone who is self-employed.

» With springtime comes spring cleaning, and as an online entrepreneur that can include updating your website images. If you’re planning a photo shoot this season, before heading out with your photographer check out these great wardrobe do’s and don’ts for your personal branding photos.

» “Is Squarespace bad for SEO?” is one of the most common asked questions relating to SEO. Kaitlyn shares 5 specific ways that you can start improve your SEO on Squarespace (or any other platform for that matter) today!

» I love running my own business yet like most online entrepreneurs managing my time can sometimes definitely be a real struggle. Reading Lauren’s post on effectively scheduling your work week has helped me tremendously!

» If you follow me on Instagram, you know that in the last couple of months I’ve done quite a bit of traveling both for pleasure and business. And it doesn’t seem like it will be slowing down anytime soon. Now don’t get me wrong – it’s been amazing but these 10 tips on how to continue building my blog while traveling have been a life saver!

» Want to improve your strategy on LinkedIn and win new business? Follow these 9 easy steps from Conversion Minded.

»  The know-like-trust factor is one those online terms that get easily thrown around as the latest “must-have” in order to make your business a success. Megan from the Crafting Creative gives an amazing spin and explains that the “know” part of the know-like-trust-factor actually isn’t actually about your audience knowing you.

» Are you so excited to jump into the next project that you often forget to get constructive feedback and testimonials from your clients?  Here’s the wake-up call you need.

 


Continue Reading…

Resources

Sunday Link Love: Perfectionism, Instagram Following + Managing Your Inbox

May 7, 2017
Sunday Link Love: Perfectionism, Instagram Following + Managing Your Inbox

Sunday Link Love is a recurring series of hand-picked digital marketing and entrepreneur lifestyle links from around the web.  The links are very, very rarely affiliate links, but if any are, I’ll say so. Along with sharing my recent favorites, it’s also a way for me to keep an extra-personal touch to my blog. Social media is great, but my blog is still my home base!


On my mind… We had an amazing trip! For the first part of our adventure we flew into Orlando (where we had too much fun in the Harry Potter airport gift shop), then stayed with friends in Melbourne. Next we stayed in Key Largo and explored the Keys for 2 days, followed by a night in Ft. Lauderdale. Each location and beach had such a different feel; it was interesting.

In the comments I’d love hear about any adventures you have planned this summer!

marriott key largo

Our last night in Key Largo

What I’m loving… all of you who nominated me again this year for One Woman Shop’s 100 Best Sites for Solopreneurs! This year, they’re mixing it up with a voting period to determine the #1 site in each category. I would love your vote! Cast your vote here before 5/25.

Reading… A mix of not sleeping well lately and my vacation allowed me to finish three books over the past 2 weeks. I got partway through Whole: Rethinking the Science of Nutrition, and while it was really interesting, I ditched it to fulfill my fiction craving. I devoured The Death of Bees and You Know Me Well, along with another quick (but funny) non-fiction read called Magical Thinking: True Stories by Augusten Burroughs.

What’s on your reading list this summer?

Now, on to this week’s round up!


Marketing + Entrepreneur Lifestyle Round-up:

» Inbox zero is definitely one of the many challenges online entrepreneurs face on a daily basis (this includes me!). Holly breaks down her 3 step system that helps her stay on top of her inbox and stay more calm and productive.

» Have you ever spent hours writing a great blog post and then have no idea how to create a killer blog post title? Check out this great 85 fill-in-the-blank blog title template.

» The idea of perfectionism is something I’ve admittedly struggled with, and Allie’s post on progress not perfection was a great reminder to stay mindful.

» My goal has always been to help you stand out authentically in this crowded online space. A big part of that is choosing collaboration over competitiveness, and this post explains 5 reasons why collaborating is good for your business.

» Creating a cohesive branding strategy is definitely one of the biggest dilemmas that multi-passionate creatives can face. Caroline takes a great approach in this post on how to focus your brand when you have a ton of different interests.

» Ever wondered how much to charge for a sponsored blog post? This great guide explains how what to charge really has nothing to do with a number and everything to do understanding the different factors.

» Clearly I’m an Instagram fan – just scroll down a little more and you’ll see that it’s true. And it’s no wonder that with over 500 million active users, it is definitely one not to miss if you want to build your online business. Fiona shares 9 surefire ways to get started on building real followers on Instagram.

» If you’ve been following my blog for some time you know that I’m a firm believer in running an authentic business. But when it comes to affiliate marketing it may sometimes feel as if your selling out. Nesha does a great job of explaining how to boost your freelance income while still being true to your values.

 


Continue Reading…

Resources

Sunday Link Love: Handling Writer’s Block, Using Yoast in WordPress + Boosting Newsletter Subscribers

April 23, 2017

Sunday Link Love is a series of helpful marketing and entrepreneur lifestyle resources from around the web, plus a few insights into my behind-the-scenes life.

On my mind… The past few weeks have been all about the ebb and flow of energy for me.

What I’m loving… The warmer weather! Even while living in Florida I was somehow vitamin D deficient, so you bet I’ve been enjoying soaking up the sun lately.

Reading… On Monday I started Whole: Rethinking the Science of Nutrition, by T. Colin Campbell (co-author of The China Study published a few years ago). I haven’t read a book about nutrition in awhile, so I’m enjoying the reminders. Just like The Sleep Revolution that I finished last week, I’ve read similar books before but need a reminder every so often.

Anticipating… Heading to Florida on the 28th for the first non-work or family related vacation I’ve had in a long time!

Learning… I had another inspiring session with my business coach this week. The biggest lesson from my session was around value messaging for my services. My clients pay me for my experience and results, not for my hours.

Now, on to this week’s round up!


Marketing + Entrepreneur Lifestyle Round-up:

» Consistently writing great content for your blog and business definitely has its challenges! I know I’ve struggled with this in the past, and it can often lead to self-doubt and mental blocks.  These four great writing tricks will help you get out of your head and start writing.

» Struggling to get more clients? Read about how to use the fundamentals of online marketing to build a sales funnel. You’ll be bringing in clients on autopilot!

» Choosing a name for your blog can be hard! Here are great tips on how to choose the perfect blog name (plus a free editable style guide template).

» Speaking of starting a blog, read this first: 13 myths you believe about launching your blog & online business (but never should) – trust me you won’t regret it!

» In the online business world, your subscribers are key to your success. Maya shares amazing tips on authentically boosting your newsletter subscribers into a healthy and thriving email list filled with people who love your message.

» Looking to better use Yoast settings on with your WordPress site? Check out this guide on how to use Yoast SEO in WordPress Pages and Posts.

» Being an introvert in an extrovert-favored world can be exhausting, and you know I’m all about promoting self-care! Kayla shares how she’s managing her energy levels as an introvert.

» Ever wonder how you can create a workbook to share and help your readers? Read this post will definitely help you get started on the right track.

 


Continue Reading…

Resources

Sunday Link Love: Money-Talking Tips for Introverts, Using NoFollow Links Correctly + Building Smart Work Habits

April 9, 2017
Link Round Up Including Introvert Business Tips, Using Nofollow Links Correctly & Creating Smart Work Habits

I don’t even know where the time and days are going this year… but I guess that’s every year, right? Does anyone NOT feel like this? I’d love to know.

On my mind… I’ve been taking my marketing and networking offline more lately. I set a goal at the beginning of the year to attend one in-person networking event per month, and so far I’m averaging two or three. As an introvert it can be exhausting, but I also feel like I’m finally establishing some roots in an area. Pittsburgh has a lot to offer for female entrepreneurs, so it’s really exciting.

What I’m loving… All the live music I get to see in Pittsburgh. Everything from The Lumineers and Andrew McMahon in the Wilderness to local blue grass bands in the War Streets Brewing garage, it’s all fun.

Last weekend I made new friends at a concert and we accidentally stood in line to meet Atlus Genius. They did put on a great show, so even though we were trying to find Andrew McMahon, it’s all good!

Atlus Genius Pittsburgh

Accidentally meeting Atlus Genius

Reading… GUYS. You have to read The Sleep Revolution by Arianna Huffington. I knew sleep was important, but this book is still changing how and why I’ll prioritize it.

Anticipating… Aaron and I finally booked a vacation at the end of April. If you have any recommendations for things to do in the Florida Keys, let me know!

Learning… How to customize Squarespace templates. I’m working on something exciting that I can’t wait to unveil. My Instagram stories will have sneak peeks over the next few weeks.

Now, on to this week’s round up!


Marketing + Entrepreneur Lifestyle Round-up:

» As introverts, the thought of talking with a client about money can create a lump in your stomach the size of an exercise ball.  Erika understands this and in her kind way provides amazing tips plus 4 polite fill-in-the-blank client scripts to help you be a boss.

» Not using “Nofollow links” properly can get you into big trouble with Google – even if you think you’re doing everything right. This post explains why and what you can do to protect yourself.

» JPG? PNG? GIF? Not sure what the difference is or when you should use which graphic format? Read this.

» Although owning a business is amazing it definitely comes with periods of stress and overwhelm… especially if you suffer from migraines like I do. Taking care of ourselves is vital to keeping our businesses moving forward. Here are 5 major migraine culprits and how you can avoid them.

» I don’t know about you, but finding my voice and writing the copy for my business was something I struggled with when I first started my blog. This post is filled with 16 ways you can update your website copy in one day and attract the right kind of audience.

» Speaking of website copy, here are 3 client questions your website homepage should answer.

» I love getting my hands on productivity tips that help me to stay focused and moving forward. Alexandra explains how block scheduling can help you not only stay focused but more intentional with your time.

» If you’ve been following my blog for awhile you know how important I think self-care is and even more so when running a business or side hustle. It’s important to build smart work habits and ensure your well-being so that you can stay creative and keep your business thriving.

 


Continue Reading…

Resources

Sunday Link Love: Free Planning Calendars, 38 Webinar Ideas + How to Get Better Sleep

March 12, 2017

I’m trying something new this week and jumping in on The Blogger Tribe‘s Sunday Lately series, led by the lovely Angelica and Katy!

Each Sunday the group shares a sneak peek into their lives based on different prompts.

Smelling

I’ve been really into peppermint essential oil lately.

Wanting

Sunshine. The weather here in Pittsburgh has been insane the past few weeks. From days of sunny 60-degree amazingness to waking up with an inch of snow on Friday…I’m just not sure what to do with myself.

Reminiscing

Continue Reading…